Buyers Choice

What Buyers Choice does

Buyers Choice Home Loan Advisory Service Pty Ltd is an Australian mortgage broker aggregator founded in 2001 and headquartered in Scoresby, Victoria. It operates under the Australian Credit Licence (No. 509484) held by Buyers Choice Licencing Pty Ltd, providing individual mortgage brokers with accreditation, compliance oversight, lender panel access, and back-office infrastructure so they can originate home loans, refinances, commercial, SME, property development, vehicle/equipment, and personal loans on behalf of end customers.

The company's core product is its aggregator platform, which connects a network of independent brokers to 60+ lenders spanning major banks, specialty lenders, and non-major banks. Brokers are recruited via a 'Become a Broker' program that supplies mentoring, accreditation, business development resources, and marketing/administration/compliance support, and they earn commission income from settled loans. Buyers Choice itself directly staffs 1-10 employees, with operational scale provided by its parent, the Money Quest Group (MQG), which oversees a broader network of more than 600 brokers across Australia.

Buyers Choice makes money primarily through commission share from lenders on loans settled by its broker network (upfront and trail commissions). End-customer pricing is not directly disclosed because customers do not pay the broker; lenders compensate brokers. The company has helped over 40,000 Australians match with loan products since inception, has been recognized on The Adviser's Top 25 Brokerages list for three consecutive years (2020-2022), and won the 2022 Australian Mortgage Award from MPA Magazine. Distribution is digital-first (buyerschoice.com.au with calculators, broker directory, and educational content) and offline via the in-person/phone broker channel. No proprietary technology stack, AI capabilities, or disclosed revenue figures are present in the source material.

Name

Buyers Choice

Legal name

Buyers Choice Home Loan Advisory Service Pty Ltd

Website

https://buyerschoice.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Buyers Choice is an Australian mortgage broker aggregator founded in 2001 that licenses independent brokers, providing them access to 60+ lenders and back-office support to originate home, commercial, SME, and asset finance loans for retail and small-business borrowers.

Ownership category

akta.pro rank

Product category

Mortgage Broking & Financial Advisory Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

Keywords

• Mortgage broking
• Home loan advisory
• Loan refinancing
• Commercial finance
• Broker aggregator

Headquarters

HQ city

Scoresby

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commission from lenders: Buyers Choice and its member brokers earn commission payments from lenders when loans are settled. This includes upfront commissions and trail commissions over the life of loans. The aggregator provides the broker network infrastructure while individual brokers earn commission income.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Buyers Choice operates a mortgage broker aggregator network that matches Australian borrowers with loan products from 60+ lenders through a nationwide network of independent brokers. The company advises on and arranges home loans, refinancing, investment property finance, SME and commercial finance, property development finance, vehicle and equipment finance, personal loans and car loans. Brokers are licensed under Buyers Choice's Australian Credit Licence and earn commissions from lenders when loans are settled.

Product overview

Buyers Choice is a mortgage and finance broker aggregator that operates as a comparison and advisory service connecting borrowers with over 60 lenders. The company offers a unified platform through its network of mortgage brokers who provide access to nine core loan products: Home Loans, Home Loan Refinance, Investment Property Finance, SME Finance, Commercial Finance, Property Development Finance, Vehicle and Equipment Finance, Personal Finance, and Car Loans. The service is designed to give borrowers choice, service, and expert advice by comparing hundreds of loans from major banks, specialty lenders, and non-major banks. Buyers Choice is part of the Money Quest Group (MQG) network and has been matching Australians with loans since 2001, serving over 40,000 customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loans Broker-arranged residential home loan finance for individuals purchasing a first or subsequent home, with guidance throughout the application and settlement process and access to 60+ lenders.
• Home Loan Refinance Refinancing advisory and arrangement service that compares hundreds of loans, lenders and rates to help existing home-loan borrowers find a better fit or rate.
• Investment Property Finance Broker-arranged finance solutions for individuals and investors seeking to secure and structure finance for investment property purchases and portfolios.
• SME Finance Small business finance solutions for cash flow, debtor finance and other small business funding needs, arranged by Buyers Choice brokers across the lender panel.
• Commercial Finance Commercial finance solutions arranged through a diverse network of leading lenders to support business growth for SMEs and commercial borrowers.
• Property Development Finance Broker-arranged property development loans to fund residential, commercial, industrial, retail and land subdivision development projects.
• Vehicle and Equipment Finance Business finance for vehicle, asset and equipment purchases at competitive rates, arranged by Buyers Choice brokers across the lender panel.
• Personal Finance Easy-to-apply personal loans tailored to individual needs for various purposes, arranged by Buyers Choice brokers.
• Car Loans Competitive car loans arranged by Buyers Choice brokers across the lender panel, with access to complementary car buying services.

Quantifiable outcome

• 40,000+ Australians matched with appropriate loan solutions

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Money Quest Group (MQG)coreOthersBuyers Choice is part of the Money Quest Group, one of Australia's leading boutique mortgage broking businesses. MQG provides the aggregator infrastructure with a network of more than 600 brokers nationwide, access to 60+ lending institutions, and exclusive in-house benefits and services. This parent company relationship provides brand backing and operational scale.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buyers Choice