What HAIX GROUP does

HAIX Group is a privately held, family-owned German footwear manufacturer founded in 1946 and now in its third generation, headquartered in Mainburg, Bavaria. The company designs and produces professional-grade protective and outdoor footwear across nine vertical sub-brands: Fire (firefighter boots), Workwear (industrial safety shoes), Police, Military, Rescue/Medical, Forest, Hunting, Outdoor, and Accessories. Manufacturing is fully in-house and 100% Made in Europe across two state-of-the-art facilities in Mainburg (Germany) and Mala Subotica (Croatia), with a third site under development in Vranje, Serbia.

The company's technical differentiation rests on proprietary innovations including EXTRAGUARD (a 3-layer abrasion- and fire-resistant synthetic upper), CONNEXIS (fascia-stimulation bands designed to reduce muscle fatigue), the 3Z Protector System (multi-zone impact protection), RapidFit one-handed closure achieving 0.7-second boot donning, and Sun Reflect pigments that reduce leather heat absorption by up to 40%. All products are integrated with GORE-TEX and GORE-TEX CROSSTECH membranes, and the line carries mandatory European safety certifications (EN 15090 for fire boots, EN ISO 20345 for safety footwear, EN ISO 17249 cut-protection classes). HAIX employs approximately 1,700 people globally.

HAIX generates revenue through direct-to-consumer e-commerce across 12 country-specific storefronts (Germany, France, Switzerland, UK, USA, Italy, Netherlands, Belgium, Sweden, Denmark, Finland) and through international distributors, with unit prices ranging from approximately EUR 119 for entry-level safety shoes to EUR 320 for premium firefighter boots, plus a recurring revenue layer in care products, insoles, socks, and replacement parts. End customers span French and Belgian fire services, military fire brigades, construction and industrial workers, forestry operations, law enforcement, and outdoor consumers. The business is being expanded through a EUR 2.6M Serbian state grant supporting a 651+ worker production scale-up targeted for 2025.

Name

HAIX GROUP

Legal name

HAIX Group

Website

https://haix.fr

Company type

Private

Founded year

1946

Operating status

Operating

Short description

HAIX Group is a German family-owned manufacturer (founded 1946) producing 100% Made-in-Europe professional footwear — firefighter boots, safety shoes, tactical, forestry, and outdoor lines — sold via D2C e-commerce across 12 countries and through international distributors, serving public safety, military, industrial, and outdoor end users.

Ownership category

akta.pro rank

Product category

Professional Safety Footwear

NAICS

Footwear Manufacturing (31621), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Footwear, (No Rubber) (3140), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)

Keywords

• Professional safety footwear
• Firefighter boots
• Tactical workwear shoes
• Chainsaw cut protection boots
• Outdoor hiking footwear

Headquarters

HQ city

Mainburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Safety and Professional Footwear Sales: HAIX generates revenue through the design, manufacture, and sale of high-quality professional footwear including firefighting boots, safety shoes, tactical boots, outdoor boots, and accessories. Products are sold through direct-to-consumer e-commerce and international distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HAIX GROUP designs, manufactures, and sells high-performance professional footwear for firefighting, law enforcement, military, industrial/construction, forestry, rescue/medical, and outdoor use, with 100% of production carried out in European facilities in Germany and Croatia. The portfolio includes certified safety boots (EN 15090 firefighter boots, EN ISO 20345 safety shoes, EN ISO 17249 chainsaw cut-protection boots) and integrates proprietary technologies such as EXTRAGUARD synthetic uppers, CONNEXIS fascia stimulation, GORE-TEX CROSSTECH membranes, RapidFit closure, and Sun Reflect heat-reduction pigments. Products are distributed through country-specific direct-to-consumer online stores across 12+ countries and through international distributors.

Product overview

HAIX GROUP is a European footwear manufacturer specializing in professional and outdoor boots/shoes, producing 100% in Europe (Germany and Croatia). The product portfolio consists of specialized footwear lines organized by profession: FIRE (fire fighter boots including Fire Eagle, Fire Hero, Fire Flash, Missoula, Special Fighter Pro, and Florian Pro), WORKWEAR (safety shoes including Black Eagle Safety, AIRPOWER XR, CONNEXIS Safety+, Trekker Pro, and Climber), POLICE (law enforcement boots), MILITARY (armed forces footwear), OUTDOOR (hiking/trekking boots including Black Eagle Tactical, Black Eagle Athletic, Black Eagle Adventure, Black Eagle Nature, CONNEXIS Force Air, CONNEXIS Go, CONNEXIS Air, XVenture, and Scout), RESCUE/MEDICAL (emergency services boots including Nevada 3.0), FOREST (chainsaw protective logging boots), and HUNTING. The product lines are differentiated by safety classes (S1-S7, EN 15090 for firefighters), material technologies (GORE-TEX waterproofing, EXTRAGUARD synthetic, CROSSTECH membranes), and closure systems (RapidFit one-hand system, Smart Lacing, traditional lacing). Accessories include care products, insoles, socks, brushes, and replacement parts.

Differentiator

Problem solved

Functional benefit

Brands

• HAIX FIRE: Firefighter boots and professional footwear for fire services
• HAIX WORKWEAR
• HAIX POLICE
• HAIX MILITARY
• HAIX OUTDOOR
• HAIX RESCUE / MEDICAL
• HAIX FOREST
• HAIX HUNTING
• CONNEXIS
• Black Eagle
• Airpower
• Fire Eagle
• Fire Hero
• HAIX-Wear
• Fanshop

Products and services

• Fire Eagle 3.0 firefighter boots EN 15090-certified firefighter boot with One-Touch closure system for 0.7-second rapid deployment, GORE-TEX CROSSTECH waterproofing and blood/bodily fluid barrier, and High Durability Cap System rubber toe protection. Sold to municipal, military, and industrial fire services.
• Fire Hero 3.1 firefighter boot High-protection firefighter boot with Class 2 chainsaw cut protection (up to 24 m/s), RapidFit one-handed closure, integrated RFID pocket for PPE inventory, and a robust rubber toe cap. Designed for the highest-risk fire interventions.
• Fire Flash 2.0 intervention boot Best-selling firefighter intervention boot with combined lace and zipper closure system and GORE-TEX waterproof membrane. Targeted at fire services requiring a versatile EN 15090-certified boot.
• Missoula 2.0 wildland firefighting boot Wildland firefighting boot designed for forest fire operations, providing cut protection and rugged terrain traction for fire crews working in brush and forested environments.
• Special Fighter Pro firefighter boot Low-profile firefighter boot with CROSSTECH membrane, designed for technical rescue and specialized interventions requiring a lower-cut boot profile.
• Black Eagle Safety 56 LL mid safety boot S3 safety boot with full leather upper and leather lining for year-round temperature regulation, composite toe cap, ESD antistatic protection, and Sun Reflect pigments that reduce heat absorption of the upper by up to 40%. Designed for industrial and trades workers.
• AIRPOWER XR 820 N GTX safety boot Extra-high EN ISO 20345 safety boot with GORE-TEX waterproofing, designed for maximum stability under maximum load in heavy industrial and construction environments.
• CONNEXIS Safety+ GTX safety boot S7 (EN ISO 20345:2022) safety boot with CONNEXIS fascia stimulation technology, GORE-TEX waterproofing, nano-carbon toe cap, and steel puncture-resistant sole. Designed for outdoor industrial and construction work.
• Trekker Pro 2.0 industrial boot Robust S3 safety boot engineered for industry and craft trades, providing durable all-day protection for construction, woodworking, and similar applications.
• Nevada 3.0 Mid rescue/medical boot New-generation mid-height rescue and medical boot designed for rapid deployment, with GORE-TEX waterproofing for emergency services and medical professionals.
• Black Eagle Adventure 3.0 Mid outdoor shoe Mid-height outdoor hiking and travel shoe with GORE-TEX waterproof membrane, designed for trekking enthusiasts and outdoor consumers.
• XVenture WTR GTX outdoor boot Water-resistant outdoor hiking and trekking boot with GORE-TEX membrane, designed for versatile outdoor use.
• Scout 3.0 GTX outdoor boot GORE-TEX outdoor boot engineered for hiking and alpine trekking, providing waterproofing and rugged-terrain traction.
• Insole CNX Safety REFORCE Orthopedic insole with arch support designed for CONNEXIS Safety and CONNEXIS Safety+ boots, improving foot stability, reducing muscle fatigue, and enhancing joint protection (DGUV 112-191 certified).
• Shoe Care Product 75ml Black Special wax polish with Sun Reflect pigments for smooth leather shoes with membrane, maintaining breathability and hydrophobic properties.
• HAIX Multifunction Socks Technical multifunctional socks with natural virgin wool and synthetic fibers for optimal air circulation, keeping feet dry and cool in extreme conditions, available in sizes S-XXL.
• Repair-Kit FIRE HERO 3.1 Flame-retardant and robust replacement laces for the Fire Hero 3.1 firefighter boot, designed for fast installation and removal.

Quantifiable outcome

• Sun Reflect technology reduces heat absorption by up to 40%
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• GORE-TEX (W.L. Gore & Associates)coreTechnology or IntegrationHAIX uses GORE-TEX and GORE-TEX CROSSTECH membranes in their footwear, providing waterproof, breathable protection along with blood and bodily fluid resistance essential for firefighter and medical applications.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• Vibram: Vibram is the leading supplier of high-performance rubber outsoles and is widely used by HAIX and its peers — not a direct competitor but a key technology partner / ecosystem enabler whose sole technology influences HAIX's slip-resistance and durability claims.

Direct peers

• Lowa: Lowa, another premium German/Bavarian outdoor and tactical boot maker, competes head-to-head with HAIX's Outdoor and Military segments and shares the Europe-manufactured quality story and similar €150–€300 ASP positioning.
• Cofra: Cofra is an Italian manufacturer of safety workwear and footwear marketed across Europe, with comparable EN ISO 20345 S3/S5 product positioning, similar pricing tiers, and direct overlap with HAIX's Workwear and Industrial customer segments.
• Danner: Danner, a LaCrosse/Wolverine brand, is a heritage US boot maker specializing in tactical, military, law-enforcement, and work boots — competing head-to-head with HAIX in EN-15090/EN-ISO-20345-style certified segments and in the outdoor crossover.
• Dunlop Protective Footwear: Dunlop Protective Footwear is a long-standing European manufacturer of PVC/rubber and composite safety boots serving food processing, agriculture, and industrial segments — a direct competitor in occupational safety footwear with overlapping EN ISO 20345 certification scope.
• Meindl: Meindl is a Bavarian boot maker focused on hiking, trekking, hunting and forestry footwear with cut-protection models — directly comparable to HAIX's Forest, Hunting and Outdoor lines and sharing the German-made quality narrative.
• Bates Footwear: Bates, owned by Wolverine World Wide, designs and markets tactical, military, and public-safety footwear widely adopted by US law enforcement and military — directly comparable to HAIX's Fire, Police and Military product lines in target customer (first responders) and certification positioning.
• Magnum (Hi-Tec): Magnum, Hi-Tec's tactical/performance division, is a global supplier of boots to police, military and security services — a direct peer in tactical and uniform footwear with overlapping procurement buyers and similar certification-driven tender play.

Broad incumbents

• Salomon: Salomon (Amer Sports) is a global outdoor and trail-running incumbent increasingly moving into hiking/tactical-adjacent footwear — adjacent competitor with much wider consumer footprint and brand reach that could encroach on HAIX's Outdoor consumer line.
• Red Wing Shoes: Red Wing is a broader US workwear/work-boot incumbent serving construction, oil & gas and industrial workers worldwide — overlapping HAIX's Workwear and Black Eagle Safety lines but with a much wider portfolio not specialized in European-certified firefighter/tactical.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HAIX_Schuhe
• YouTubeyoutube.com/@HAIX
• Facebookfacebook.com/HAIX.Schuhe
• LinkedInlinkedin.com/company/haix
• Instagraminstagram.com/haix_schuhe

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAIX GROUP