Philippines First Insurance

Name

Philippines First Insurance

Legal name

Philippines First Insurance Company, Inc.

Website

https://philfirstinsurance.com.ph

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

Philippines First Insurance (PhilFirst) is a privately held, all-line non-life insurance company founded in 1906, serving Filipino families and business enterprises with CTPL, auto, home, travel, and cyber insurance, plus corporate surety bonds.

Ownership category

akta.pro rank

Product category

Non-Life Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industry

Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Non-life insurance
• Auto insurance
• Home insurance
• Travel insurance
• Surety bonds

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Non-Life Insurance Premiums: PhilFirst generates revenue through premiums from its all-line non-life insurance products including CTPL (Compulsory Third Party Liability), auto insurance (Auto First), home insurance (Home First), travel insurance (Travel First), and cyber insurance (CyberFirst). Revenue is primarily recurring through annual policy renewals.
2. Surety Bonds: PhilFirst issues surety bonds to corporate clients, such as the P1 billion surety bond provided to Casino Plus. Surety bonds serve as financial guarantees for covered obligations and represent a specialized revenue stream in the non-life insurance segment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PhilFirst is an all-line non-life insurance company offering CTPL (Compulsory Third Party Liability), Auto First, Home First, Travel First, and CyberFirst insurance products to Filipino families and business enterprises. It also issues surety bonds to corporate clients, including a P1 billion bond for Casino Plus. Products are sold through licensed agents, a digital Agent Portal, and direct corporate engagement.

Product overview

PhilFirst is an all-line non-life insurance company offering a portfolio of insurance products under distinct branded names. The core product lineup includes CTPL Insurance (mandatory third-party liability coverage for vehicles) and Auto First (comprehensive auto insurance) for the automotive segment; Home First for property and household protection; Travel First for travel-related coverage; and CyberFirst for online fraud and cyber risk protection. These products operate as individual branded offerings under the PhilFirst corporate umbrella, serving generations of Filipino families and business enterprises since 1906.

Differentiator

Problem solved

Functional benefit

Brands

• CTPL Insurance: Compulsory Third Party Liability Insurance for vehicles
• Auto First
• Home First
• Travel First
• CyberFirst

Products and services

• CTPL Insurance Compulsory Third Party Liability Insurance for vehicle owners in the Philippines, providing safety for others and compliance with mandatory vehicle registration requirements.
• Auto First Comprehensive auto insurance product for vehicle owners, providing protection against accidents and damages so they can drive worry-free.
• Home First Home insurance product protecting policyholders' properties and belongings against specified risks such as damage and theft.
• Travel First Travel insurance product covering trip-related risks and emergencies, enabling smarter travel for individual customers.
• CyberFirst Cyber insurance product protecting individuals and businesses from fraudulent actions online, covering digital risks and cyber threats.
• Corporate Surety Bonds Surety bonds issued to corporate clients as financial guarantees for covered obligations; serves regulatory and counterparty protection purposes for sectors such as licensed online gaming.

Quantifiable outcome

• One of the largest surety bonds (P1 billion) in the Philippine online gaming industry

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Casino PluscoreStrategic or Co-development Partner · 15 December 2025Casino Plus, a Pagcor-licensed digital gaming platform, partnered with PhilFirst for a P1 billion surety bond to protect user deposits and verified balances. This partnership represents one of the largest financial safeguards in the Philippine online gaming industry, positioning Casino Plus as an industry leader in responsible gaming and user fund protection.
• Maestro HoldingscoreStrategic or Co-development PartnerPhilFirst, together with STI ESG, owns Maestro Holdings which operates an all-line financial service group through subsidiaries involved in life insurance (PhilLife), healthcare services (PhilCare), and pre-need services (PhilPlans).
• Asian Terminals Inc. (ATI)minorOthersAsian Terminals Inc. is a Philippine Stock Exchange-listed port operator under the Tanco Group, operating the Manila South Harbor, Port of Batangas, Batangas Container Terminal, and off-dock yards.
• China Banking CorporationminorStrategic or Co-development PartnerGuillermo A. Cu Unjieng, founder of PhilFirst (originally Yek Tong Lin Insurance Company), was a founding director of what is now China Banking Corporation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Charter Ping An Insurance Corporation: Major Philippine non-life insurer offering motor, property, marine, surety, and personal accident coverage with strong agent distribution. Directly competes with PhilFirst in motor (CTPL and comprehensive) and corporate surety bonds.
• Prudential Guarantee Assurance Company, Inc. Philippine non-life insurer offering motor, fire, marine, casualty, and surety bonds. Directly comparable to PhilFirst in product mix and target segments (Filipino families and enterprises).
• Asia United Insurance, Inc. Philippine non-life insurer offering motor, fire, marine, engineering, and casualty products. Direct peer in the mid-tier Philippine non-life segment with similar agent-driven distribution.
• Standard Insurance Company, Inc. Established Philippine non-life insurer providing motor, fire, marine, and surety products through agent networks. Comparable to PhilFirst as a mid-sized domestic non-life carrier focused on the Philippine market.
• FPG Insurance Company, Inc. Philippine non-life insurance company providing motor, property, marine, and personal accident coverage. Comparable peer competing in similar retail and SME segments as PhilFirst.
• Pioneer Insurance & Surety Corporation: One of the largest non-life insurers in the Philippines, offering motor, property, marine, surety, and personal accident products through a nationwide agent and broker network. Directly competes with PhilFirst across the full non-life portfolio, including surety bonds.
• Malayan Insurance Company, Inc. One of the largest and oldest Philippine non-life insurers (founded 1934) offering comprehensive non-life products. Comparable to PhilFirst in heritage and product breadth, but with significantly larger scale.
• MAPFRE Insular Insurance Corporation: Joint venture between MAPFRE (Spain) and Filipino partners offering non-life insurance products including motor, home, travel, and commercial lines. Direct peer to PhilFirst in the Philippine non-life market with similar product breadth.

Broad incumbents

• Allianz PNB Life Insurance, Inc. Major financial services player in the Philippines (life-focused) under the Tanco-aligned ecosystem and broader Allianz global group. Comparable as an adjacent insurer operating within the Philippine market with overlapping distribution and brand positioning.

Regional players

• BPI/MS Insurance Corporation: Bank-affiliated Philippine non-life insurer offering auto, home, and personal accident products. Comparable as a regional non-life carrier in the Philippines with bancassurance-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/philippinesfirstinsurance
• LinkedInlinkedin.com/company/philippinesfirstinsurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philippines First Insurance