Inspirees Education Group

What Inspirees Education Group does

Inspirees Education Group is a privately held holding company founded in 2004 in Delft, Netherlands, that operates two integrated divisions — Inspirees Publishing and Inspirees Institute — and functions as a cross-border bridge between European content providers and the Chinese market. The Publishing division, operated through the European Chinese Publisher Promotion Center (ECPPC) established in 2005, provides Active Publisher Representation services covering strategy consulting, multi-channel marketing, author acquisition, copyright sales assistance, distribution, and credit control for 25+ European academic publishers (including IOS Press, Cambridge Scholars Publishing, Brepols, EUNSA, Editorial Reverte, and Nomos Publishing Group) across Greater China. The company also publishes the CAET open-access journal (indexed in SCOPUS and DOAJ) and produces books and academic databases, while operating a cost-effective event management platform with CRM, registration, and payment capabilities.

The Inspirees Institute division delivers multi-year certification training programs (3-4 years part-time, up to 520 hours) in dance/movement therapy (the only ADTA-approved alternate-route program in China and Asia), Laban/Bartenieff Movement Studies (first in China/Asia via LIMS partnership since 2016), Creative Movement (Garcia-Plevin Method), Dance for Parkinson's Disease (via Mark Morris Dance Group), Authentic Movement, and Expressive Arts Therapy (IEATA-aligned). These programs enable professionals in China to obtain internationally recognized credentials such as R-DMT, CMA, and REAT without leaving the country. The Institute operates training and practice centers in Beijing (at Tsinghua University Yuquan Hospital and Beijing Association for the Disabled), Shanghai (Fudan University Zhongshan Hospital), Nanjing (Orpea), and Hangzhou (Tonglu Daisen Retreat Center).

Revenue derives from a mix of transaction-based publisher representation fees, recurring tuition from multi-year training cohorts, professional services fees for event management and publishing services, and content/knowledge product sales (books, databases, webinars). Inspirees markets through a multi-channel approach combining year-round university roadshows, major book fairs (BIBF), professional conferences (ADTA, BAAT), its own forums (WAEF), webinars, and institutional partnerships with elite Chinese institutions (Beijing Normal University, PUMCH, Tsinghua, Fudan) and international associations (IACAET, ADTA, LIMS, IEATA). The company maintains offices in the Netherlands (Delft, Den Haag), Spain (Alhaurin el Grande), China (Beijing regional HQ, Shanghai, Nanjing, Hangzhou), and Taiwan (Taipei).

Name

Inspirees Education Group

Legal name

Inspirees International B.V.

Website

https://inspirees.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Inspirees Education Group is a Netherlands-based holding company operating Inspirees Publishing and Inspirees Institute, bridging European academic publishers with the Chinese market through representation services, content distribution, and ADTA/IEATA-aligned certification training in creative arts education and therapy.

Ownership category

akta.pro rank

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Publisher Representation Services: Active marketing, sales, and distribution representation for foreign academic publishers in China. Services include strategy consulting, multi-channel marketing, author acquisition, copyright sales assistance, distribution, order fulfillment, and credit control.
2. Training and Certification Programs: Certification training programs in dance therapy (ADTA approved), Laban Movement Studies (LIMS partnership), Creative Movement (Garcia-Plevin Method), Dance for Parkinson's Disease, Authentic Movement, Expressive Arts Therapy, and Body Psychotherapy. Programs range from 3-4 years part-time with 520 hours total training.
3. Book/Journal Publishing: Full publishing services from copyediting and typesetting to printing, marketing and distribution for academic and professional books and journals. CAET journal published semi-annually in print and online formats.
4. Event Management Services: Professional event management including online book launches, webinars, and conferences. Services cover event planning, page design, marketing campaigns, registration, payment, and customer relation management.
5. Webinar and Educational Content: Recorded webinar series including Laban Movement Studies, CAET Webinar Series, and educational content for professional development in creative arts therapy.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Inspirees Education Group operates two integrated divisions: Inspirees Publishing, which provides publisher representation, book/journal publishing, and academic database distribution for international academic publishers in China, and Inspirees Institute, which delivers certification training programs in creative arts education and therapy including dance movement therapy, Laban movement studies, creative movement, expressive arts therapy, and Dance for Parkinson's Disease.

Product overview

Inspirees Education Group operates two integrated business divisions: Inspirees Publishing and Inspirees Institute. Inspirees Publishing encompasses book and journal publishing services, publisher representation through ECPPC, and academic database distribution. Inspirees Institute delivers certification training programs in creative arts education and therapy including Laban Movement Certification, Dance Movement Therapy (ADTA-compliant), Creative Movement (Garcia-Plevin Method), Dance for Parkinson's Disease, Authentic Movement, and Expressive Arts Therapy programs. The portfolio also includes the CAET open access journal and Webinar Series as knowledge products. Services include publisher representation in China, book/journal publishing, and event management. The company acts as a bridge between China and international markets, particularly Europe, providing both educational programs and publishing distribution services.

Differentiator

Problem solved

Functional benefit

Brands

• ECPPC: European Chinese Publisher Promotion Center - a platform established in 2006 serving foreign academic publishers within China
• CAET
• Inspirees Bowen

Products and services

• Laban Movement Certification Program Certification program in Laban/Bartenieff Movement System conducted in partnership with LIMS, the first such program in China and Asia. Leads to CMA credential.
• Dance Movement Therapy Certification Program Dance therapy certificate program in compliance with ADTA alternate route training guidelines, the only such program in China or Asia, leading to R-DMT credential eligibility.
• Creative Movement (Garcia-Plevin Method) Certification Certification program in Creative Movement methodology, conducted in partnership with Italian Association of Creative Movement (ACM).
• Dance for Parkinson's Disease (DfPD) Certification Program Certification program developed in collaboration with Mark Morris Dance Group for dance therapy applications with Parkinson's disease patients.
• Authentic Movement Certification Program Certification program in Authentic Movement practice, led by Marcia Plevin and Rosa Maria Govoni.
• Expressive Arts Therapy Certificate Program Full Expressive Arts Therapy certificate program meeting IEATA professional association guidelines, leading to REAT credential eligibility. The first EAT cohort graduated in November 2025.
• Art of Embodied Organizational/Corporate Development (AEOD) 200-hour certification program for therapists and coaches specializing in organizational and corporate settings.
• Publisher Representation Service Active Publisher Representation in China (APR) providing marketing, sales, and distribution services for foreign academic publishers in the Chinese market, including strategy consulting, multi-channel marketing, author acquisition, copyright sales assistance, distribution, and order fulfillment.
• Book/Journal Publishing Service Full publishing services from copyediting and typesetting to printing, marketing and distribution for academic and professional books and journals, offered to individual authors and institutions.
• Event Management Service Professional event management covering event planning, page design, marketing campaigns, registration, payment processing, and customer relationship management for online book launches, webinars, and conferences.
• CAET Open Access Journal International peer-reviewed open access journal covering creative arts in education and therapy from Eastern and Western perspectives, published semi-annually in print and online formats. Indexed in SCOPUS and DOAJ.
• Webinar Series Online educational webinar series including Laban Movement Studies series (launched 2017) and CAET series, featuring international experts presenting on creative arts education and therapy topics.
• Books Collections of academic book series from international publishers represented in China, covering disciplines including medicine, computer science, social sciences, humanities, and arts.
• Databases Online academic databases from Brepols Publishers and other partners, including bibliographic databases, encyclopedias, and full-text resources for humanities research.

Quantifiable outcome

• IOS Press book sales doubled in China within two years of partnership
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Editorial Reverte/RM/REMcoreChannel Partner/ Reseller/ Distributor · 1 December 2024Exclusive distribution agreement signed December 2024 enabling Inspirees to represent ER/RM/REM books across Greater China. Publishers specialize in scientific and technological books for university and professional purposes.
• University Press of Navarra (EUNSA)coreChannel Partner/ Reseller/ Distributor · 1 November 2024Exclusive partnership signed November 2024 enabling Inspirees to represent EUNSA publications across Greater China. EUNSA is the largest Spanish university press publishing approximately 100 new titles annually.
• Nomos Publishing GroupcoreChannel Partner/ Reseller/ Distributor · 1 November 2023Strategic agreement signed November 2023 for representation of Nomos Publishing Group, one of the leading German-language academic publishers specializing in Law, Social Sciences, and Arts and Humanities.
• Orpea Healthcare Group ChinacoreStrategic or Co-development Partner · 1 September 2023Collaboration to establish Inspirees Arts Therapy Training and Practice Centers in China (Nanjing and Shanghai). Centers focus on senior population and healthcare applications. Also partner in dementia research with PUMCH.
• Peking Union Medical College Hospital (PUMCH)minorStrategic or Co-development Partner · 1 September 2023Research partnership on non-medicine approach for dementia in partnership with Orpea and Inspirees. PUMCH is the top hospital and research institution in cognitive disease in China.
• International Association of Creative Arts in Education and Therapy (IACAET)coreStrategic or Co-development Partner · 1 January 2021Inspirees is the founding member of IACAET and publisher of CAET journal, the official publication of IACAET. This strategic relationship positions Inspirees at the center of the global creative arts therapy professional community.
• Mark Morris Dance GroupcoreStrategic or Co-development Partner · 1 March 2017Partnership to launch Dance for Parkinson's Disease (DfPD) program in China with Mark Morris Dance Group's internationally-acclaimed methodology. Includes certification program and community classes.
• Laban/Bartenieff Institute of Movement Studies (LIMS)coreStrategic or Co-development Partner · 1 October 2016Partnership to deliver the first LIMS Laban/Bartenieff Movement System certification program in China and Asia since 2016. Inspirees runs the satellite certification program with LIMS credentialing.
• Royal Dutch Embassy in BeijingminorStrategic or Co-development Partner · 1 January 2005Initial support from Royal Dutch Embassy in Beijing to bring dance therapy to China, marking the beginning of Inspirees Institute's work in China.
• Cambridge Scholars PublishingcoreChannel Partner/ Reseller/ DistributorLong-standing partnership for representing Cambridge Scholars Publishing products in China. Featured as global partner on Inspirees website.
• IOS PresscoreChannel Partner/ Reseller/ DistributorSince 2006, IOS Press has worked with Inspirees for book promotion and sales in China. Customer testimonial indicates sales doubled within two years.
• Brepols PublisherscoreChannel Partner/ Reseller/ DistributorRepresenting Brepols Publishers' online databases and academic products in China, including bibliographic databases, encyclopedias, and Latin full-text databases.
• Beijing Normal UniversitycoreStrategic or Co-development PartnerDr. Tony Zhou serves as guest professor at Beijing Normal University. Partnership for research and training in creative arts therapy. Affiliated Chinese Group of Arts Therapy led by Dr. Zhou.
• American Dance Therapy Association (ADTA)coreStrategic or Co-development PartnerInspirees dance therapy certificate program complies with ADTA alternate route training guidelines. The only training program of its kind in China or Asia. Joan Wittig served on ADTA Approval Committee 2005-2010.
• International Expressive Arts Therapy Association (IEATA)coreStrategic or Co-development PartnerInspirees is the sole educational partner organization of IEATA in mainland China. Expressive Arts Therapy program is designed to meet IEATA's Registered Expressive Arts Therapist (REAT) credential requirements.
• European Chinese Publisher Promotion Center (ECPPC)coreStrategic or Co-development PartnerECPPC established in 2006 as a platform serving foreign academic publishers within China under Inspirees umbrella. Positioning beneath ECPPC enables Active Publisher Representation services.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mark Morris Dance Group: Originator of the Dance for Parkinson's Disease (DfPD) program that Inspirees delivers in China under license. Direct comparability on the DfPD methodology, with Mark Morris running US community classes and Inspirees running China certification and delivery.
• Associazione Nazionale Movimento Creativo: Italian association that owns the Garcia-Plevin Creative Movement Method, which Inspirees delivers in China as a certification program. Direct peer on the creative movement training curriculum and methodology.
• Laban/Bartenieff Institute of Movement Studies (LIMS): US-based institute offering the original Laban/Bartenieff Movement Studies certification that Inspirees runs as a satellite program in China. Direct overlap on curriculum, faculty pipeline, and CMA credentialing, though LIMS owns the credential and Inspirees operates the Asia channel.
• Lesley University: Offers Expressive Arts Therapy programs and was co-developer of the CAET journal alongside Inspirees. Comparable on creative arts therapy credentials (Lesley serves REAT-aligned US learners, Inspirees serves REAT-eligible China learners).
• Pratt Institute: Hosts one of the few US graduate Dance/Movement Therapy programs; Inspirees' DMT Program Director Joan Wittig previously directed Pratt's program. Comparable curriculum focus and ADTA-aligned training, with Pratt serving the US market and Inspirees serving China/Asia.

Broad incumbents

• Wiley: Major academic and professional publisher with a long-standing China presence selling into academic libraries. Comparable in customer base (Chinese university libraries) but operates direct rather than through an Inspirees-style local representative.
• Taylor & Francis: Academic publisher with significant humanities and social sciences catalog sold into Chinese university libraries. Comparable publisher representation economics in the China market, though at larger scale and with direct local sales infrastructure.
• Springer Nature: Global academic publisher with extensive direct China operations including library sales, translation rights, and local editorial presence. Comparable to Inspirees' ECPPC publisher representation business but at vastly larger scale and across all STEM and humanities disciplines.
• Elsevier: Largest academic publisher globally with established China sales channels into university libraries. Overlaps with Inspirees' foreign-academic-publisher representation in China, though Elsevier runs its own direct operations rather than relying on a third-party representative.
• CNKI (China National Knowledge Infrastructure): Dominant Chinese academic database and journal indexing platform that also indexes CAET. Represents the local infrastructure into which Inspirees' journal and represented publishers' content must flow to reach Chinese academic end users.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inspirees-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspirees Education Group