PML Travel & Tours

What PML Travel & Tours does

PML Travel & Tours (legal entity PML Tours Inc.) is a private, family-owned group travel agency founded in 1986 and headquartered in Marlton, New Jersey. The company specializes in custom-planned group travel for organizations, principally senior centers, alumni associations, and other membership-based groups across the United States. Operations are run by a small team of 11-50 employees led by CEO Philip Davolos alongside co-owner Marianne Davolos, with sales conducted via a toll-free phone line, website quote requests, and industry trade show presence.

The company's core offering is end-to-end group travel planning, encompassing itinerary development, destination selection, air booking, ground transfers, hotel and cruise reservations, registration handling, brochure production, and on-trip support. Its product portfolio spans ocean cruises with six major cruise line partners (Royal Caribbean, Celebrity, Norwegian, Princess, Carnival, Viking River), river cruises (predominantly Viking River Cruises), domestic USA and Canada land tours, and international land packages across Europe, the Caribbean, Central America, Africa, and Oceania. The company holds IATA accreditation and CLIA membership, supporting air and cruise selling rights. Group sizes range from 8 to 200 passengers per trip.

PML generates revenue through two primary streams: professional service fees for group travel planning and coordination, and affiliate commissions from cruise line bookings. Pricing is per-person, quote-based, and typically ranges from $2,999 to $3,399+ for multi-day international tours, with some packages requiring phone-based price confirmation. Customer acquisition is sales-led, driven by direct outreach to organizations, senior programs, and alumni networks, with customer testimonials indicating 10-20+ year retention among organizational clients. The company has no external investors, no disclosed funding, no app or platform technology, and no AI-enabled product features.

Name

PML Travel & Tours

Legal name

PML Tours Inc.

Website

https://pmltravel.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

PML Travel & Tours is a privately held, family-owned group travel agency founded in 1986 in Marlton, New Jersey, specializing in custom-planned group trips for senior centers, alumni associations, and membership-based organizations across the United States.

Ownership category

akta.pro rank

Product category

Group Travel Services

NAICS

Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industry

Cruise Planning & Booking (HSACAKAE)

Keywords

• Group travel services
• Customized group tours
• Cruise booking services
• Alumni travel programs
• Senior group travel

Headquarters

HQ city

Marlton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Group Travel Planning & Coordination Services: PML Travel earns revenue by providing comprehensive group travel planning services including itinerary development, booking coordination, registration handling, and on-trip support. The company prints professional brochures and handles all travel logistics including cruise registration, air reservations, transfers, pre and post hotel reservations, and insurance registrations.
2. Cruise Line Commissions: PML works with major cruise lines and earns commissions on bookings arranged for group travel. Partner cruise lines include Royal Caribbean International, Celebrity Cruises, Norwegian Cruise Lines, Princess Cruises, Carnival Cruise Lines, and Viking River Cruises.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PML Travel & Tours is a group travel planning company that customizes and coordinates group travel experiences for organizations and their members. The company plans and books domestic and international tours, ocean cruises with major cruise lines, river cruises with Viking, and destination-based events. Services include itinerary development, brochure production, registration handling, air reservations, transfers, hotel accommodations, insurance, and on-trip support.

Product overview

PML Travel & Tours is a group travel planning company that has been providing quality custom-planned travel services since 1986. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Its core product is group travel planning and booking services, which includes ocean cruise bookings with major cruise lines (Royal Caribbean, Celebrity, Norwegian, Princess, Carnival), river cruise packages through Viking River Cruises, domestic USA & Canada travel packages, international travel packages, and specialized alumni & event travel services. The company acts as an intermediary/reseller that handles group bookings, accommodations, transportation, and guided tours. They offer both pre-packaged trips and fully customized group travel solutions. Their diverse portfolio spans over 60+ named trip packages covering destinations across North America, Europe, Asia, Africa, and Oceania.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Travel Planning Services End-to-end custom group travel planning service for organizations and their members, including itinerary development, brochure design, registration handling, air reservations, transfers, hotel accommodations, insurance, and 24/7 on-trip support.
• Ocean Cruise Bookings Group ocean cruise booking service that arranges group reservations, registration, transfers, pre/post hotel accommodations, and shore excursions with major cruise lines for organizational clients.
• River Cruise Packages River cruise packages with multiple itineraries on European, Egyptian, and Russian rivers, offered through Viking River Cruises, with complete group booking coordination.
• USA & Canada Domestic Travel Domestic travel packages covering destinations across the United States and Canada, including guided tours, accommodations, meals, and transportation for organizational groups.
• International Travel International travel packages to destinations worldwide including Europe, the Mediterranean, Iceland, Costa Rica, and other international locations, with full coordination for organizational groups.
• Alumni & Event Travel Specialized organization-based event and alumni group travel services, including organization group travel, custom events while traveling, and destination-based large events and conferences.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Royal Caribbean InternationalcoreChannel Partner/ Reseller/ DistributorPML works with Royal Caribbean International as a group travel partner, offering packages including Anthem of the Seas Southern Caribbean cruises and Harmony of the Seas Mediterranean cruises. PML handles all aspects of group bookings including registration, transfers, and pre/post accommodations.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorPartner cruise line offering Celebrity Summit for Canada & New England, Celebrity Eclipse for California Coast, Celebrity Millennium for Alaskan Gold Rush, and Celebrity Reflection for Ultimate Caribbean cruises. PML arranges group bookings with included shore excursions and transfers.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorPML partners with Norwegian Cruise Line featuring Norwegian Joy for Alaska cruises and Pride of America for Hawaii itineraries. Packages include pre-cruise hotel accommodations and airport transfers.
• Princess CruisescoreChannel Partner/ Reseller/ DistributorPML offers Emerald Princess Alaska cruises as part of their cruise portfolio, handling group coordination and logistics.
• Carnival Cruise LinescoreChannel Partner/ Reseller/ DistributorPML partners with Carnival for destinations including Bahamas (Carnival Ecstasy from Jacksonville), Eastern Caribbean (Carnival Breeze from Port Canaveral), and Southern Caribbean (Carnival Sunshine).
• Viking River CruisescoreChannel Partner/ Reseller/ DistributorPML offers multiple Viking River Cruise itineraries including Rhine Getaway (Basel to Amsterdam), Romantic Danube, Paris & The Heart of Normandy, Lyon & Provence, Christmas Markets, Elegant Elbe, Douro Portugal's River of Gold, and Waterways of the Tsars (Russia). Viking is featured prominently across their river cruise portfolio.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Road Scholar: Road Scholar (formerly Elderhostel) is the largest U.S. provider of educational travel programs aimed primarily at older adults. Comparable to PML in serving the senior demographic through organized group travel with structured itineraries, though Road Scholar leans educational while PML is more leisure-oriented.
• Tauck: Tauck is a family-owned escorted tour operator specializing in small-group and high-end group travel worldwide. Comparable to PML in offering fully escorted itineraries with strong supplier relationships and a focus on customer experience, though Tauck operates at a larger scale and higher price point.
• SmarTours: SmarTours is a U.S. tour operator offering small-group guided tours worldwide at mid-market price points. Comparable to PML in offering escorted group itineraries to international destinations with airfare-inclusive packages, though SmarTours sells direct to consumers rather than through organizational accounts.
• Collette: Collette is a long-established escorted tour operator offering guided group travel across all seven continents. Comparable to PML in providing fully escorted group itineraries with accommodations, transportation, and meals bundled, though at a larger scale and broader demographic reach.
• Cruise Planners: Cruise Planners is a franchise-based travel agency franchise specializing in cruise and group travel bookings. Comparable to PML in its cruise-focused revenue model and group booking capabilities, though Cruise Planners operates through a franchise network and includes a stronger digital booking platform.
• Gohagan & Company: Gohagan & Company is a U.S. tour operator specializing in small-group, high-end themed travel experiences worldwide. Comparable to PML in curating distinctive group itineraries with strong supplier partnerships (especially cruise lines), targeting a similar mature demographic seeking escorted travel.

Broad incumbents

• Liberty Travel: Liberty Travel is a long-standing U.S. retail travel agency chain offering vacation packages, group travel, and escorted tours. Comparable to PML in offering group travel services and escorted itineraries, though Liberty Travel operates a retail storefront model with broader consumer focus.
• AAA Travel: AAA Travel is the travel agency division of AAA, offering member-based travel planning including cruises, tours, and custom itineraries. Comparable to PML in serving an older member base and offering escorted group travel, though AAA has much greater scale, brand recognition, and an integrated club-membership funnel.

Emerging players

• EF Go Ahead Tours: EF Go Ahead Tours is part of EF Education First and offers guided group tours worldwide primarily targeting travelers in their 30s-60s. Comparable to PML in operating escorted group itineraries with bundled logistics, though EF's audience skews younger and the brand has stronger digital marketing and a larger tour portfolio.
• Adventures by Disney: Adventures by Disney offers guided group tours for families and adults worldwide. Comparable to PML in providing fully escorted small-group itineraries with premium service, though Disney targets families and affluent leisure travelers rather than the senior/alumni organizational segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PML Travel & Tours