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Backlit

Full company profile

uuid0022jq7

Namestring
Backlit
Legal namestring
Backlit
Websiteurl
getbacklit.com
Company typeenum
Private
Founded yearint
2018
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersKaysville, United States
HQ citystring
Kaysville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
wireless LED lighting, workforce management software, live event production, audience engagement technology, event staffing solutions
Industry1 code
1Video/IMAG & LED Wall Production
CodeMPAGAKADPrimaryYes
NAICS code1 code
  • Teleproduction and Other Postproduction Services512191
SIC code2 codes
  • Services-Allied To Motion Picture Distribution7829
  • Services-Facilities Support Management Services8744
Product category
Live Event Lighting and Workforce Technology
Social media profiles3 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Workforce Management Solutions
TypeSubscription Recurring
Description

Backlit People provides software and services for managing short-term workers, performers, and hourly employees for large-scale events. Revenue likely comes from software licensing combined with professional services for staffing operations.

getbacklit.com
2Wireless Lighting Hardware & Content
TypeHardware Sales
Description

Backlit Pixels provides wireless LED lighting solutions including wristbands (The Torch), handheld devices, and custom pixel arrays. Revenue from hardware deployment, content creation services, and real-time control systems for live events.

getbacklit.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Backlit sells two integrated solutions for large-scale live events: Backlit People, a workforce management platform for onboarding, organizing, and supporting short-term hourly workers and event participants (with progress tracking, email and SMS messaging, payroll administration, background checks, and AI-enabled automation), and Backlit Pixels, a proprietary wireless individually addressable LED lighting system deployed through hardware products such as wristbands, tubes, and custom pixel arrays that can map content across up to 180,000 pixels simultaneously for full-motion video, animations, and real-time audience interaction.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Backlit operates as a dual-product company offering two integrated solutions for large-scale live events: Backlit People is a workforce management platform for short-term employers to onboard, organize, and support hourly workers and participants (including features for progress tracking, email/SMS messaging, payroll administration, background checks, and AI-enabled automation), while Backlit Pixels provides individually addressable wireless LED lighting technology across multiple hardware products including The Pixel Tube, The Pixel Torch, The Medusa, and The Apollo. These products work together to deliver comprehensive event production capabilities, combining human workforce coordination with immersive visual lighting experiences.

Product and service6 records
1Backlit People
2Backlit Pixels
CategoryWireless Lighting Technology
Description

Individually addressable wireless lighting technology platform that enables full-motion video, large-scale animations, and audience interaction features across up to 180,000 pixels simultaneously for live events and broadcast productions.

3The Pixel Torch
CategoryWireless LED Hardware
Description

Original LED wristband device; a portable, sturdy, and wireless handheld lighting product for audience engagement and visual effects at large-scale live events and broadcasts.

4The Pixel Tube
CategoryWireless LED Hardware
Description

Sleek, durable wireless array of LEDs designed for large-scale visual displays and audience participation lighting effects at live events and broadcasts.

5The Medusa
CategoryWireless LED Hardware
Description

Upgraded LED lighting device offering more customized shows with enhanced visual effects for large-scale events.

6The Apollo
CategoryWireless LED Hardware
Description

Newest LED innovation product offering advanced lighting capabilities for customized shows and audience engagement at large-scale live events.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability1 record

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Backlit

Live Event Lighting and Workforce Technologygetbacklit.com

Backlit firmographics

Firmographics
Name
Backlit
Legal name
Backlit
Website
https://getbacklit.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Backlit industry classification

Industry
Product category
Live Event Lighting and Workforce Technology
NAICS
Teleproduction and Other Postproduction Services (512191)
SIC
Services-Allied To Motion Picture Distribution (7829), Services-Facilities Support Management Services (8744)
akta.pro primary industry
Video/IMAG & LED Wall Production (MPAGAKAD)

Keywords

  • Wireless LED lighting
  • Workforce management software
  • Live event production
  • Audience engagement technology
  • Event staffing solutions

Where Backlit is headquartered

Location

Headquarters

HQ city
Kaysville
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Backlit business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

  1. Workforce Management Solutions: Backlit People provides software and services for managing short-term workers, performers, and hourly employees for large-scale events. Revenue likely comes from software licensing combined with professional services for staffing operations.
  2. Wireless Lighting Hardware & Content: Backlit Pixels provides wireless LED lighting solutions including wristbands (The Torch), handheld devices, and custom pixel arrays. Revenue from hardware deployment, content creation services, and real-time control systems for live events.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Backlit product offering

Product offering

Core offering

Backlit sells two integrated solutions for large-scale live events: Backlit People, a workforce management platform for onboarding, organizing, and supporting short-term hourly workers and event participants (with progress tracking, email and SMS messaging, payroll administration, background checks, and AI-enabled automation), and Backlit Pixels, a proprietary wireless individually addressable LED lighting system deployed through hardware products such as wristbands, tubes, and custom pixel arrays that can map content across up to 180,000 pixels simultaneously for full-motion video, animations, and real-time audience interaction.

Product overview

Backlit operates as a dual-product company offering two integrated solutions for large-scale live events: Backlit People is a workforce management platform for short-term employers to onboard, organize, and support hourly workers and participants (including features for progress tracking, email/SMS messaging, payroll administration, background checks, and AI-enabled automation), while Backlit Pixels provides individually addressable wireless LED lighting technology across multiple hardware products including The Pixel Tube, The Pixel Torch, The Medusa, and The Apollo. These products work together to deliver comprehensive event production capabilities, combining human workforce coordination with immersive visual lighting experiences.

Differentiator

Problem solved

Functional benefit

Products and services

  • Backlit People
  • Backlit Pixels Individually addressable wireless lighting technology platform that enables full-motion video, large-scale animations, and audience interaction features across up to 180,000 pixels simultaneously for live events and broadcast productions.
  • The Pixel Torch Original LED wristband device; a portable, sturdy, and wireless handheld lighting product for audience engagement and visual effects at large-scale live events and broadcasts.
  • The Pixel Tube Sleek, durable wireless array of LEDs designed for large-scale visual displays and audience participation lighting effects at live events and broadcasts.
  • The Medusa Upgraded LED lighting device offering more customized shows with enhanced visual effects for large-scale events.
  • The Apollo Newest LED innovation product offering advanced lighting capabilities for customized shows and audience engagement at large-scale live events.

Companies that use Backlit

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Backlit technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Backlit partnerships and signals

Strategic signal

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Backlit competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Backlit social profiles

Digital presence

Backlit financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Backlit leadership team

Management profile

Number of profiles

Profiles1 record

Backlit funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Backlit M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backlit

What does Backlit do?

Backlit sells two integrated solutions for large-scale live events: Backlit People, a workforce management platform for onboarding, organizing, and supporting short-term hourly workers and event participants (with progress tracking, email and SMS messaging, payroll administration, background checks, and AI-enabled automation), and Backlit Pixels, a proprietary wireless individually addressable LED lighting system deployed through hardware products such as wristbands, tubes, and custom pixel arrays that can map content across up to 180,000 pixels simultaneously for full-motion video, animations, and real-time audience interaction.

Is Backlit a public or private company?

Backlit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Backlit founded?

Backlit was founded in 2018. It employs 1 to 10 people.

Where is Backlit based?

Backlit is headquartered in Kaysville, United States, in the North America region.

How does Backlit make money?

Two revenue lines are on record. Workforce Management Solutions are the primary driver. The others are wireless Lighting Hardware & Content.

Does Backlit have an API?

No public API is recorded for Backlit.

What industry is Backlit in?

Backlit's product category is Live Event Lighting and Workforce Technology. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production. Its NAICS code is 512191 and its SIC code is 7829.

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