Borini
Borini is a third-generation family-owned French passenger transport company operating 420 buses and coaches across Haute-Savoie and Geneva, delivering regional lines, school transport, ski shuttles, on-demand mobility, and tourism charter services to public-sector clients and consumers.
- Company typePrivate
- Founded1969
- HeadquartersCombloux, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Borini does
Borini (legal name AUTOCARS BORINI) is a family-owned French passenger transportation company founded in 1969 and headquartered in Combloux, Haute-Savoie, with registered offices in Megève. Operating as a Société par Actions Simplifiée (SAS) with €1,000,000 of share capital, the group controls a fleet of 420 buses and coaches and 620 employees (post-December 2024 SAT acquisition) across Mont-Blanc, Chablais, and Geneva (Switzerland) geographies, structured through subsidiaries Borini Chablais, Gavot Tourisme, and SAT Autocars.
The company delivers a diversified mobility portfolio spanning six primary revenue streams: regional interurban lines (Y81-Y91 contracted with Région Auvergne-Rhône-Alpes), free ski resort shuttles serving six networks (MegBus, Facilibus, Combloux Navettes, Praz-sur-Arly, Giett'Bus), school transport under subscription (Déclic cards at €300-€400 per year), on-demand transit (Montenbus across 10 communes of Pays du Mont-Blanc, 48,957 passengers in 2024), tourism charters (2M+ km traveled in 2024), and the electric Petit Train Touristique de Chamonix. Vehicles range from 7-passenger minibuses to 83-passenger double-deckers, with a deliberate mix of CNG, electric, and Euro 6 diesel assets, supported by proprietary infrastructure including a CNG refueling station and photovoltaic canopies that deliver 100% energy self-sufficiency at the Combloux site.
Commercial motion is sales-led and bifurcated: B2B contracts with regional authorities, municipal governments, and school communities represent recurring, multi-year recurring revenue, while B2C channels (direct ticketing, FlixBus partnership, charter quotes, Déclic subscriptions) capture tourism and individual demand. Customer concentration leans on public-sector counterparties (Région Auvergne-Rhône-Alpes, multiple municipal councils, Communautés de Communes), creating predictable but politically exposed cash flows. The 2020 transition from Philippe Borini to the third generation (Sébastien, Romain, Marine Borini) catalyzed four acquisitions and the Borini Chablais joint venture with RATP Dev, materially expanding the group's geographic and service footprint.
Borini firmographics
Firmographics- Name
- Borini
- Legal name
- AUTOCARS BORINI
- Website
- https://borini.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Borini is a third-generation family-owned French passenger transport company operating 420 buses and coaches across Haute-Savoie and Geneva, delivering regional lines, school transport, ski shuttles, on-demand mobility, and tourism charter services to public-sector clients and consumers.
- Ownership category
- akta.pro rank
Borini industry classification
Industry- Product category
- Passenger Bus and Coach Transportation
- NAICS
- Interurban and Rural Bus Transportation (48521), Charter Bus Industry (485510), Scenic and Sightseeing Transportation, Land (48711), Interurban and Rural Bus Transportation (4852)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- National Intercity Coach Operators (Scheduled Network) (THAIADAA)
- akta.pro secondary industries
- Intercity Bus Franchises/Concessionaires (Public Service Contracts) (THAIADAG), Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE), Cross-Border / International Coach Operators (TLAFAFAD)
Keywords
Where Borini is headquartered
LocationHeadquarters
- HQ city
- Combloux
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
Borini business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Regional Transport Services: Contracts with Région Auvergne-Rhône-Alpes for interurban bus lines (Y81-Y91) covering Chamonix, Sallanches, Cluses, and surrounding areas.
- School Transport: School bus services for multiple communities in Haute-Savoie, including Pays du Mont-Blanc and Chablais regions.
- Tourism and Charter Services: Occasional transport services for tourism, sports teams, seminars, weddings, and private events. In 2024, over 2 million kilometers traveled for tourism services.
- Subscription Cards (Déclic): Annual subscription cards for students and young people (6-26 years) providing unlimited or discounted travel on defined routes.
- On-Demand Transport (Montenbus): Demand-responsive transport service for the 10 communes of the Communauté de Communes Pays du Mont-Blanc. 48,957 passengers transported in 2024.
- Ski Shuttles: Free shuttle services between ski resorts and villages, serving Megève, Combloux, Saint-Gervais, Praz-sur-Arly, La Giettaz. Over 716,000 ski bus passengers in winter 2024 season.
- Urban Transport (Chablais): Urban and peri-urban transport services in Chablais region via network STAR'T for Thonon Agglomération.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Déclic 300 - Annual school subscription |
| Subscription | Annual | Déclic 400 - Unlimited annual subscription |
| Other | Pay-as-you-go | Declic Card Holder Discounts |
| Freemium | Pay-as-you-go | MegBus and Facilibus Shuttles |
| Usage-based | Pay-as-you-go | Regional Lines (Y81-Y91) |
| Other | Monthly | SAT Bus Driver Position |
| Other | Monthly | Borini Mont Blanc Bus Driver Position |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels9 records
Borini product offering
Product offeringCore offering
Borini is a family-owned passenger road transport company operating scheduled regional bus lines, free ski resort shuttles, school transport, on-demand transport, and charter/tourism coach services across Haute-Savoie and Switzerland. The company runs a fleet of 420 buses and coaches including compressed natural gas (CNG), electric, and Euro 6 diesel vehicles, serving institutional clients (regional authorities, municipalities, schools) and individual passengers (tourists, private event clients, sports teams). Key branded services include Skibus shuttles at ski resorts, Montenbus on-demand transport across 10 communes, Regional Lines Y81-Y91, and the 100% electric Petit Train Touristique de Chamonix.
Product overview
Borini is a family-owned passenger transportation company offering a portfolio of mobility services across the Haute-Savoie region. The core offerings include scheduled regional bus lines (Y81-Y91), free ski resort shuttles (Skibus/MegBus/Facilibus), on-demand transport (Montenbus), school transport, and charter/tourism services. Key divisions include Borini Mont-Blanc (Combloux headquarters), Borini Chablais (Douvaine subsidiary operating the STAR'T network), and the Petit Train Touristique de Chamonix. The company operates a diverse fleet ranging from 7-passenger minibuses to 83-passenger double-decker coaches, with an expanding eco-friendly fleet including CNG and electric vehicles. Recent expansion includes the acquisition of SAT Autocars and Gavot Tourisme.
Differentiator
Problem solved
Functional benefit
Products and services
- Skibus Services Service de navettes gratuites opérant entre les stations de ski et les villages du Pays du Mont-Blanc, incluant MegBus (Megève), Facilibus (Saint-Gervais), navettes de Combloux, Praz-sur-Arly, Giett'Bus (La Giettaz) et Sallanches. Flotte de 20 véhicules d'une capacité de 80 à 100 passagers, accessible aux personnes à mobilité réduite.
- Montenbus (Transport à la demande) Service de transport à la demande opéré pour la Communauté de Communes Pays du Mont-Blanc couvrant 10 communes. Les passagers peuvent voyager collectivement en adaptant leurs horaires de déplacement, avec combinaison d'horaires fixes et de trajets à la demande. A transporté 48 957 passagers en 2024.
- Lignes Régulières Régionales (Y81-Y91) Lignes interurbaines organisées par la Région Auvergne-Rhône-Alpes incluant Y81 (Chamonix-Cluses), Y82 (Chamonix-Praz-sur-Arly), Y83 (Sallanches-Flumet), Y84 (Sallanches-Les Contamines), Y85 (Sallanches-Passy), Y86 (Sallanches-Cordon) et Y91 (Thonon-les-Bains-Les Gets). Billetterie intégrée avec la plateforme OùRA et réservations via Altibus.
- Transport Scolaire Services de transport scolaire incluant la prise en charge quotidienne, les voyages de classe et les excursions de ski pour les écoles du Mont-Blanc et du Chablais. Dessert plusieurs communautés scolaires dont Pays du Mont-Blanc et Vallée de Chamonix. Services opérés avec véhicules 100% GNC.
- Services Occasionnels et Tourisme Services d'affrètement et de transport occasionnel incluant transferts aéroport/gare, transports privés pour événements, séminaires, équipes sportives et voyages touristiques. Flotte allant de minibus (7 passagers) à des autocars à impériale (83 passagers) équipés de confort haut de gamme. Plus de 2 millions de km parcourus en 2024 pour ces services.
- Petit Train Touristique de Chamonix Train touristique panoramique opérant à Chamonix offrant des visites guidées en 10 langues. Devenu 100% électrique en août 2022 avec un toit en verre permettant une vue dégagée sur le Mont-Blanc. Circuits en journée tous les jours et visites en soirée mardi/jeudi en été.
- Carte Déclic Carte de transport jeune pour les résidents de Haute-Savoie âgés de 6 à 26 ans. Deux formules d'abonnement : Déclic 300 à 300€/an (un aller-retour quotidien domicile-école) et Déclic 400 à 400€/an (trajets illimités sur un trajet défini). Réduction de 50% sur les carnets de 10 voyages et billets unitaires.
- Services FlixBus Services de transport librement organisés opérés en partenariat avec FlixBus sur plusieurs lignes disponibles toute l'année, avec billets disponibles via le site FlixBus et à bord des véhicules.
Quantifiable outcome
- 716,000+ ski bus passengers transported in winter 2024 season
- +4 more outcomes
Companies that use Borini
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles5 records
Borini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Borini partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, major and core.
- Radio Mont-BlancminorPartnership to equip certain Borini vehicles with radio transmitters, turning buses into mobile radio broadcast points to improve coverage in mountain areas.
- SAT Group (Sallanches Annecy Thonon)majorAcquisition of SAT Group, iconic passenger transport company in Haute-Savoie. SAT operated in Annemasse, Thonon, and Passy with coach companies, and had travel agencies in Cluses, Sallanches, Annecy, Thonon, Annemasse, and Évian. Acquisition ensured business continuity and preserved all jobs.
- Gavot TourismemajorAcquisition of Gavot Tourisme based in Saint-Paul-en-Chablais, reinforcing Borini's presence in Chablais region with shared values of proximity and passion for transport.
- RATP DevcoreCollaboration with RATP Dev for Chablais transport services, winning public transport contracts for Thonon region including school, interurban, and urban services.
- Jean-Philippe BussatminorCo-founder (50-50 partnership) of Genève Tours in 1999, created primarily for tourism transport services in Geneva and Switzerland.
- FlixBuscoreOperating freely organized transport services on FlixBus network, with tickets available via FlixBus website and on board vehicles.
- TPG (Transports Public Genevois)coreGeneva Tours subsidiary operates TPG urban transport lines, representing over half of Geneva Tours' business activity.
- Communauté de Communes Pays du Mont-BlanccorePartnership for on-demand transport (Montenbus) and ski shuttle services across 10 communes including Combloux, Megève, Saint-Gervais, Praz-sur-Arly.
- Région Auvergne-Rhône-AlpescoreOperating regional interurban lines Y81-Y91 organized by the region, serving Chamonix, Sallanches, Cluses, and surrounding areas.
- Multiple Municipalities (Megève, Combloux, Saint-Gervais, Praz-sur-Arly, La Giettaz, Cordon)coreFree ski shuttle services operated for ski resort municipalities, organized and funded by municipalities but operated by Borini.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Borini competitors and assessment
Company assessmentBroad incumbents
- Keolis: SNCF subsidiary operating interurban, urban, and school transport networks across France including Alpine and ski-resort areas. Comparable on contract structure, public-service obligations, and depot operations.
- Transdev: One of France's largest public transport operators (part of Caisse des Dépôts / RETHMANN group), running interurban, school, urban, and ski-resort bus networks across the country, including overlapping concessions in Auvergne-Rhône-Alpes. Directly comparable to Borini on contract-driven regional and school transport.
Direct peers
- RATP Dev: International public transport subsidiary of RATP Group, already a partner of Borini Chablais for Thonon Agglomération services. Directly comparable on urban, interurban, and school concessions in the same region; competes for the same public tenders Borini bids on.
- Groupe Lacroix: French independent coach and bus group operating scheduled, school, and charter services. Comparable family-led regional transport model and similar growth via acquisitions across multiple régions.
Emerging players
- FlixBus: European low-cost intercity coach platform; both a competitor for intercity passengers and a partner (Borini operates selected lines on the FlixBus network). Comparable on interurban coach operations and digital ticketing integration.
Regional players
- Voyages Ecker: Family-owned coach operator in eastern France providing regional, school, and tourist transport. Comparable family-business model and service portfolio, though geographically focused on Alsace/Vosges rather than the Alps.
- Transports Publics Genevois (TPG): Public transport operator for the Geneva urban area. Borini's Genève Tours subsidiary operates TPG lines, making TPG both client and comparable operator for Swiss urban bus concessions.
- Cars Philibert: Historic family-owned coach and bus operator in Auvergne-Rhône-Alpes providing regional, school, and tourist transport. Highly comparable on family business structure, regional scope, and service mix, though focused more on Rhône/Alpes outside Mont-Blanc.
- Cars Faure: Savoie-based coach and bus operator providing school, regional, ski, and tourism services in the French Alps. Comparable on mountain-region route economics, ski-resort shuttle work, and family-operator service mix.
Others
- Mont-Blanc Bus / SAT (pre-acquisition): Pre-acquisition SAT Group was a direct regional peer; now integrated into Borini as a wholly-owned subsidiary. Useful as a benchmark for valuation of distressed regional French coach operators of similar scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Borini social profiles
Digital presenceBorini compliance and trust
Trust signalCompliance3 records
Borini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borini leadership team
Management profileNumber of profiles
Profiles3 records
Borini subsidiaries and ownership
Company hierarchySubsidiaries4 records
Borini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borini
What does Borini do?
Borini is a family-owned passenger road transport company operating scheduled regional bus lines, free ski resort shuttles, school transport, on-demand transport, and charter/tourism coach services across Haute-Savoie and Switzerland. The company runs a fleet of 420 buses and coaches including compressed natural gas (CNG), electric, and Euro 6 diesel vehicles, serving institutional clients (regional authorities, municipalities, schools) and individual passengers (tourists, private event clients, sports teams). Key branded services include Skibus shuttles at ski resorts, Montenbus on-demand transport across 10 communes, Regional Lines Y81-Y91, and the 100% electric Petit Train Touristique de Chamonix.
Is Borini a public or private company?
Borini is a private company. It is classified as family owned and is currently operating.
When was Borini founded?
Borini was founded in 1969. It employs 51 to 100 people.
Where is Borini based?
Borini is headquartered in Combloux, France, in the Europe region.
How does Borini make money?
Seven revenue lines are on record. Regional Transport Services are the primary driver. The others are school Transport, tourism and Charter Services, subscription Cards (Déclic), on-Demand Transport (Montenbus), ski Shuttles and urban Transport (Chablais).
Who are Borini's main competitors?
Broad incumbents on record are Keolis and Transdev. Direct peers are RATP Dev and Groupe Lacroix. FlixBus is listed as an emerging player. Regional players are Voyages Ecker, Transports Publics Genevois (TPG), Cars Philibert and Cars Faure. Mont-Blanc Bus / SAT (pre-acquisition) is listed as an others.
Does Borini have an API?
No public API is recorded for Borini.
What industry is Borini in?
Borini's product category is Passenger Bus and Coach Transportation. Its primary akta.pro industry code is THAIADAA, National Intercity Coach Operators (Scheduled Network), with a secondary code of THAIADAG, Intercity Bus Franchises/Concessionaires (Public Service Contracts). Its NAICS code is 48521 and its SIC code is 4100.