What United of Omaha Life Insurance does

United of Omaha Life Insurance Company is a privately held U.S. life and health insurance carrier headquartered in Omaha, Nebraska, operating as part of the Mutual of Omaha corporate group. The company underwrites and distributes a broad portfolio of individual insurance products — including whole life, term life, universal life, children's whole life, accidental death, long-term care, critical illness, cancer/heart attack/stroke, Medicare supplement, hospital indemnity, and dental insurance — alongside annuities and individual investment products. It also offers an employer-based group benefits platform spanning group life, disability income, accident, critical illness, hospital indemnity, dental, vision, paid family medical leave, participant accident, and group annuities/institutional investments, with dedicated Small Business Solutions for employers with 2-9 employees.

The company generates revenue primarily through recurring insurance premiums on both individual policies and employer group plans, with pricing that is quote-based and varies by age, health, coverage, and product type; a guaranteed-acceptance whole life product is offered for ages 45-85 (50-75 in NY) with rates that never increase for the covered individual, and Spanish-language advertising references a $6.38/month entry price point for funeral expense coverage. Distribution is omnichannel and sales-led: licensed agents and producers (supported by a Sales Professional Access portal) handle individual sales, dedicated employer sales teams manage B2B group benefit placements, and self-service digital portals — Customer Access, mybenefits Employee Portal, Provider Access, and Plan Administrator access — handle policy administration, billing, claims, and enrollment. Brand awareness is reinforced through the long-running Mutual of Omaha's Wild Kingdom television program on NBC and a multi-platform social presence on Facebook, X, YouTube, and LinkedIn.

In 2024 the company faced a data incident between April 21 and April 23 that potentially exposed personally identifiable information of employees tied to quoted or active group insurance accounts, leading to the Skinner v. United of Omaha Life Insurance Co. class action settlement providing up to $1,500 in documented expense reimbursement (or a $50 cash alternative) plus two years of credit monitoring and identity theft insurance. Despite this regulatory event, United of Omaha received the highest score among large insurance providers in the J.D. Power 2025 U.S. Individual Life Insurance Study, indicating continued strong customer satisfaction in its core individual life segment. No AI/ML capabilities, patents, or technology acquisitions are disclosed, and no revenue, headcount, or funding data is available in the source material.

Name

United of Omaha Life Insurance

Legal name

United of Omaha Life Insurance Company

Website

https://mutualofomaha-lifeinsurance.com

Company type

Private

Founded year

1926

Operating status

Operating

Short description

United of Omaha Life Insurance Company, a privately held subsidiary of Mutual of Omaha headquartered in Omaha, Nebraska, underwrites individual life, Medicare supplement, long-term care, and critical illness insurance, and distributes employer-based group benefits through licensed agents, direct sales teams, and self-service digital portals across the United States.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Participating (Dividend) Whole Life Insurance (FSAIABAI)

akta.pro secondary industries

Group Term Life Insurance (FSAIAAAJ), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD), Group AD&D (Standalone or Bundled with Life) (FSAIADAG), Group Whole Life (Limited/Continuous Pay) (FSAIADAE)

Keywords

• Life insurance products
• Medicare supplement insurance
• Group benefits insurance
• Annuities and investments
• Long-term care insurance

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: United of Omaha Life Insurance Company generates revenue primarily through insurance premiums collected from policyholders. This includes whole life insurance, term life insurance, universal life insurance, Medicare supplement insurance, long-term care insurance, critical illness insurance, and employer-sponsored group benefits including life, disability, accident, dental, and vision insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

United of Omaha Life Insurance Company sells individual life insurance (whole, term, universal, children's, accidental death), Medicare supplement and hospital indemnity insurance, dental and vision coverage, long-term care, critical illness, cancer/heart attack/stroke insurance, annuities, and investment products. It also underwrites employer-sponsored group benefits including disability, accident, critical illness, dental, vision, paid family medical leave, group annuities, and institutional investments. Revenue is generated through insurance premiums collected from policyholders, distributed via licensed agents, producer networks, and employer group sales across the United States.

Product overview

Mutual of Omaha (including United of Omaha Life Insurance) offers a comprehensive insurance and financial services portfolio organized into two main segments: individual products and employer-based group plans. Individual products include Medicare Solutions (Medicare Supplement Insurance, Hospital Indemnity Insurance), Dental Insurance, and Life Insurance products (Whole Life, Term Life, Universal Life, Children's Whole Life, and Accidental Death Insurance). Additional individual offerings comprise Long-Term Care Insurance, Critical Illness Insurance, Cancer/Heart Attack/Stroke Insurance, Annuities, and Investment products. The employer-based group benefits segment provides Disability Income Insurance, Life Insurance, Accident Insurance, Critical Illness Insurance, Hospital Indemnity Insurance, Dental Insurance, Vision Insurance, Paid Family Medical Leave, and Participant Accident Insurance for employers. Business solutions include Small Business Solutions (2-9 employees) and broader Business Owner Solutions, along with Group Annuities and Institutional Investments for retirement planning. The company operates a multi-brand architecture serving both individual consumers through agents and employer groups through brokers.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Life Insurance Permanent life insurance with guaranteed death benefit and cash value accumulation; guaranteed acceptance for ages 45-85 (50-75 in NY) with no health denials.
• Term Life Insurance Life insurance coverage for a specified term period at affordable rates, available to individual consumers.
• Universal Life Insurance Flexible permanent life insurance with adjustable death benefits and premium payments for individual policyholders.
• Children's Whole Life Insurance Whole life insurance coverage for children with guaranteed rates and cash value accumulation.
• Accidental Death Insurance Insurance providing additional financial protection for deaths resulting from accidents.
• Medicare Supplement Insurance Insurance coverage designed to fill gaps in Original Medicare, helping cover out-of-pocket costs for Medicare-eligible individuals.
• Hospital Indemnity Insurance Insurance that pays a fixed benefit for each day of hospitalization, supplementing Medicare or other coverage.
• Dental Insurance Dental coverage available for individuals and through employer-based group plans.
• Long-Term Care Insurance Insurance covering costs of long-term care services including nursing care, home health care, and assisted living.
• Critical Illness Insurance Insurance providing a lump-sum payment upon diagnosis of specified critical illnesses.
• Cancer, Heart Attack & Stroke Insurance Insurance providing benefits upon diagnosis of cancer, heart attack, or stroke.
• Annuities Retirement income products providing guaranteed income streams, available as individual and group products.
• Investments Investment products and financial planning services for retirement and wealth building.
• Group Disability Income Insurance Employer-sponsored group disability insurance providing income protection for employees.
• Group Life Insurance Employer-sponsored group life insurance coverage for employees as part of an employer's benefits package.
• Group Accident Insurance Employer-sponsored group accident insurance covering injuries and related expenses.
• Group Vision Insurance Employer-sponsored group vision coverage including eye exams and eyewear.
• Paid Family Medical Leave Employer-sponsored coverage for paid leave related to family and medical situations.
• Participant Accident Insurance Accident coverage for participants in employer-sponsored benefit programs.
• Group Annuities Group retirement annuity products for employer-sponsored retirement plans.
• Institutional Investments Investment products and services for institutional investors and retirement plan sponsors.
• Business Owner Solutions Comprehensive benefit solutions tailored for business owners and their employees, including the Small Business Solutions package for companies with 2-9 employees.

Quantifiable outcome

• Highest customer satisfaction score among large insurance providers in J.D. Power 2025 U.S. Individual Life Insurance Study

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mutualofomaha
• YouTubeyoutube.com/user/mutualofomaha
• Facebookfacebook.com/mutualofomaha
• LinkedInlinkedin.com/company/mutual-of-omaha

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United of Omaha Life Insurance