Physiofit

What Physiofit does

Physiofit is a privately held, multi-site physiotherapy practice founded in 1992, headquartered in Alderley Edge, Cheshire, United Kingdom, operating under the legal entity Physiofit Limited. The company delivers physiotherapy and allied health services across 6 clinic locations in the Cheshire and Greater Manchester region — including Alderley Edge (clinic and Medical Practice partnership sites), Knutsford, Wilmslow, Gatley, and Heaton Moor — supplemented by a domiciliary Physiofit at Home division. Service offerings span 12+ categories covering sports injury, sports screening and massage, paediatric sports injuries, post-surgical rehabilitation, joint manipulation, acupuncture, shockwave therapy, neurological physiotherapy, vestibular physiotherapy, and pre/post-natal physiotherapy, alongside community exercise classes for elderly falls-prevention, Parkinson's, and seated fitness.

The technology layer is built on third-party healthcare practice management software rather than proprietary systems. The clinic uses Nookal Ltd for online booking and exercise provision, Wibbi alongside it for appointment scheduling, and Physiotec (Canada-based, GDPR-compliant) for treatment notes and patient record management, with electronic treatment records backed up to a remote secure server since May 2017. No AI, machine learning, or proprietary analytics infrastructure is referenced in the source material.

Commercially, Physiofit operates a direct-to-consumer professional services model with pay-as-you-go session pricing (e.g., £55 per 30-minute session, £100 per 60-minute session, £75 initial vestibular session, £140 follow-up vestibular session, £120 initial neuro session,). Revenue is diversified across private-pay clinics, NHS-funded pathways via an NHS Cheshire East contract at Alderley Edge Medical Practice, domiciliary Physiofit at Home services, and community group classes. Customer acquisition runs through website-driven content marketing, a 24/7 self-serve Nookal booking flow, direct phone enquiry, NHS referrals, and patient testimonials. The business is founder-led under owner and Clinical Director Riz Buk, alongside a small management team (Practice Manager Louise Goss, Clinical and Operations Manager Clive Riley, Head of Physio at Home Kelly Wright), with no disclosed external institutional capital.

Name

Physiofit

Legal name

Physiofit Limited

Website

https://physiofit.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Physiofit is a privately held, multi-site physiotherapy practice operating six clinics plus a home-visit division across Cheshire and Greater Manchester, delivering sports injury, neurological, vestibular, paediatric, post-surgical, and elderly rehabilitation services to private-pay and NHS-funded patients.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Home Health Physical Therapy & Mobile PT (HSADAIAO), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Physiotherapy services
• Sports injury treatment
• Neurological rehabilitation
• Post-surgical rehab
• Home physiotherapy

Headquarters

HQ city

Alderley Edge

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Private Physiotherapy Services: Fee-for-service model offering physiotherapy sessions, sports massage, acupuncture, shockwave therapy and other treatments on a per-session basis to private pay patients.
2. NHS-Funded Physiotherapy: Contracted NHS services at Alderley Edge Medical Practice providing physiotherapy through NHS referral pathways, serving both NHS and private patients.
3. Physio at Home Services: Domiciliary physiotherapy services delivered at patients' homes for those unable to travel, including neurological rehabilitation, complex care, and elderly rehab services.
4. Community Exercise Classes: Group exercise classes including high-level dynamic strength and balance, falls-prevention sessions, seated 'Fit for Later Life' classes, and specialist Parkinson's classes across Cheshire East.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Physiofit is a multi-location physiotherapy practice delivering in-clinic and home-based physiotherapy services across Cheshire and Greater Manchester. It offers a portfolio of specialized services including sports injury treatment, sports massage, joint manipulation, acupuncture, shockwave therapy, neurological and vestibular physiotherapy, pre/post-natal physio, paediatric sports injury treatment, and post-surgical rehabilitation, alongside a dedicated Physiofit at Home division covering neurological, complex, respiratory/cardiac, Parkinson's, and elderly rehabilitation, and community exercise classes.

Product overview

Physiofit is a multi-location physiotherapy practice operating across Cheshire and Manchester, offering a comprehensive portfolio of 12 core physiotherapy services delivered at 6 clinic locations plus home-visit services. The core service portfolio includes specialized treatments such as Sports Massage, Joint Manipulation, Acupuncture, Shockwave Therapy, and condition-specific services like Neuro Physio, Vestibular Physio, and Pre/Post Natal Physio. The Physiofit at Home division extends services to patients requiring home-based care, including Neurological Rehabilitation, Complex Care, Elderly Rehab & Falls Prevention, and community exercise classes. Services are priced at £55-£100 for standard physiotherapy sessions, with specialized services like Neuro Sessions starting at £120. The company operates clinics in Alderley Edge, Knutsford, Wilmslow, Gatley, and Heaton Moor.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre/Post Natal Physio

Quantifiable outcome

• 160+ reviews at 5/5 rating demonstrating high customer satisfaction

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Heaton Moor PhysiocoreStrategic or Co-development Partner · 1 November 2024Physiofit partnered with Heaton Moor Physio in November 2024, formally fortifying an existing working partnership. Located in the heart of Heaton Moor, the partnership extends Physiofit's reach in Stockport area, with Colette and Caroline continuing to lead the clinic. This clinic also offers Podiatry, Injection therapies, yoga and pilates classes.
• Fitism (Wilmslow Rugby Club)coreStrategic or Co-development PartnerPhysiofit Wilmslow is located within Fitism at Wilmslow Rugby Club, offering an exclusive boutique facility designed to support rehabilitation. The partnership provides access to Fitism's facilities and members.
• Fitism KnutsfordcoreStrategic or Co-development PartnerPhysiofit x Fitism Knutsford partnership located at Unit E Stanley Road, offering premium rehabilitation and wellness services in a supportive boutique environment with easy access from Knutsford Station and free parking.
• Nookal LtdcoreTechnology or IntegrationNookal Ltd provides the online booking system and exercise provision platform used by Physiofit for managing appointments and delivering digital exercise programs to patients.
• NHS Cheshire EastcoreChannel Partner/ Reseller/ DistributorPhysiofit provides NHS-funded physiotherapy provisions at Alderley Edge Medical Practice, offering accelerated access to care with pathways for investigation. Accepts NHS self-referrals through NHS Cheshire East.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Connect Health: UK's largest provider of community physiotherapy and musculoskeletal services, with significant NHS contracts. Directly comparable business model focused on outpatient and community-based physiotherapy delivery.
• Ascenti: One of the largest UK physiotherapy providers, operating a multi-site clinic model with NHS contracts and private services. Directly comparable in service mix (musculoskeletal, neuro, sports) and NHS-plus-private GTM.
• Pure Sports Medicine: London-based multi-disciplinary sports medicine and physiotherapy clinic group. Comparable in sports injury, MSK, and rehabilitation service mix serving private and insured patients.
• Sano Physiotherapy: UK physiotherapy clinic group with multi-site presence offering MSK, sports, and neuro physiotherapy. Comparable as a regional/multi-site physiotherapy operator.

Broad incumbents

• Spire Healthcare: UK private hospital network providing outpatient physiotherapy. Comparable as an established multi-site private healthcare provider with physiotherapy services.
• Circle Health Group: UK private hospital group offering outpatient physiotherapy alongside surgical services. Comparable as a broader healthcare provider with physiotherapy as a key service line.
• Bupa UK: Major UK private health insurer and provider with physiotherapy services. Comparable in providing access to physiotherapy as part of broader private health offerings.
• Nuffield Health: Large UK private healthcare charity operating hospitals, fitness clubs, and physiotherapy services nationwide. Comparable as a broad incumbent offering physiotherapy within a wider health and wellness portfolio.

Emerging players

• Halo Physio: UK-based physiotherapy provider focused on MSK and sports injury treatment. Comparable as a focused physiotherapy operator with similar clinical scope.

Regional players

• Phyxium Health: UK-based physiotherapy and wellness services provider operating regionally. Comparable as a private physiotherapy practice offering community and clinic-based rehabilitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/physiofituk
• Facebookfacebook.com/physiofitcheshire

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physiofit