All About Music

Name

All About Music

Legal name

Create & Collab Pvt. Ltd.

Website

https://allaboutmusic.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Music Industry Events and Conferences

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Corporate Conferences & Sales Kickoffs (MPAGAGAC), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Music industry conferences
• B2B music networking
• Music industry events
• Industry summit events
• Music business networking

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Conference Tickets & Registration: Ticket sales for annual AAM conference events including access to sessions, networking zones, and conference materials. The 2025 edition was held August 20-22 at Grand Hyatt Mumbai.
2. Sponsorship & Partnerships: Corporate sponsorships from music industry partners including streaming platforms, labels, media companies, and brands. Legacy partners and current partners support each edition financially and operationally.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

All About Music produces an annual B2B music conference in Mumbai (now in its ninth edition) that convenes artists, labels, publishers, distributors, streaming platforms, brands, investors, and students through keynotes, panels, masterclasses, brand storytelling sessions, live showcases, pitch opportunities, and curated networking. The company is expanding in 2026 into a multi-format ecosystem comprising Summit, Expo, and Festival components, supported by programs such as Access X (pitch platform) and Music X (live showcase).

Product overview

All About Music is a B2B conference and industry summit, not a software product company. The core offering is the annual All About Music conference (AAM), which serves as India's premier platform for the music industry. The portfolio includes Access X (pitch opportunities), Music X (live performance showcase), and The Reset (industry contributor program), along with nine distinct session formats (Keynote, Brand Stories, In Conversation, Masterclass, Networking, Panel, Pitch, Showcase, Workshop). A companion mobile application is available for registered attendees to access schedules, speaker info, and networking features. The company is expanding in 2026 to become a multi-format ecosystem combining Summit, Expo, and Festival elements.

Differentiator

Problem solved

Functional benefit

Products and services

• All About Music Conference (AAM) India's leading B2B music conference and industry summit bringing together creators, industry experts, and key decision-makers who shape the Indian music industry, while providing global executives opportunities to explore India's music market. Held annually (9th edition August 20-22, 2025 at Grand Hyatt Mumbai).
• Access X Structured platform within AAM that enables artists, startups, and creators to pitch their work directly to industry leaders, including artists seeking labels, startups seeking investment, and creators pitching music-led IP.
• Music X Curated live performance platform within AAM that gives artists, bands, singer-songwriters, and live performers a stage to showcase their music in front of industry leaders who can shape their careers.
• The Reset Industry contributor program where selected submissions help shape AAM programming themes, sessions, and new formats, with contributors receiving recognition, invitations to attend, platform features, and curated interactions.
• AAM Mobile Application Conference mobile application distributed on the Google Play Store and Apple App Store providing registered attendees with conference schedules, speaker information, networking and chat functionality, and push notifications.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered legacy, core and minor.

• WynklegacyGTM or Marketing PartnerLegacy partner supporting All About Music since inception, contributing to India's music ecosystem growth.
• SpotifylegacyGTM or Marketing PartnerLegacy partner providing streaming industry perspective and supporting conference growth over 8+ years.
• GaanalegacyGTM or Marketing PartnerLegacy partner from Times Group, supporting AAM as part of India's digital music ecosystem.
• JioSaavnlegacyGTM or Marketing PartnerLegacy partner contributing to conference as leading streaming platform.
• Times MusiclegacyGTM or Marketing PartnerLegacy partner representing major Indian music label.
• YouTube MusiccoreGTM or Marketing PartnerCurrent partner providing platform perspective on music streaming and content partnerships in India.
• DolbycoreGTM or Marketing PartnerAudio technology partner for immersive sound experiences at conference sessions.
• BelievelegacyGTM or Marketing PartnerDigital music services partner providing artist and label solutions perspective.
• IPRScoreGTM or Marketing PartnerMusic rights society partner representing composers, lyricists, and music publishers in India.
• Grand Hyatt MumbaicoreOthersVenue partner for AAM 2025 and upcoming editions, hosting 3-day conference.
• MastercardminorGTM or Marketing PartnerPayment partner for conference transactions.
• Amazon MusicminorGTM or Marketing PartnerStreaming platform partner for AAM conference.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MIDEM: Global B2B music industry conference historically held in Cannes. Targets music executives, labels, publishers, and tech companies for networking and deal-making — directly analogous to AAM's positioning but at a much larger global scale.
• SXSW (South by Southwest): Major Austin-based conference combining music, film, and tech with a strong B2B music industry programming track. Comparable as a multi-stakeholder industry gathering but operates at significantly larger global scale.

Direct peers

• The Great Escape: UK-based new music festival with an embedded industry conference for emerging artists, labels, and music tech. Mirrors AAM's combination of showcase (Music X), industry conference, and pitch/networking formats.
• Eurosonic Noorderslag: European music conference and showcase festival combining a B2B industry program with live artist showcases. Highly comparable model to AAM's conference + Access X + Music X combination.
• Amsterdam Dance Event (ADE): Annual B2B dance/electronic music conference combining a professional summit with a festival component. Closely comparable to AAM's planned 2026 Summit + Festival format and its artist/showcase programming.
• Canadian Music Week: Toronto-based music industry conference and festival combining B2B summits with live showcases. Similar multi-format structure to AAM's planned 2026 expansion and similar target attendee mix.
• International Live Music Conference (ILMC): Annual gathering for live music professionals including promoters, agents, venues, and festivals. Directly comparable as a B2B conference addressing the live/touring side of the music industry that AAM also serves.
• Music Biz Conference: US-based annual music industry trade conference for labels, publishers, streaming, and retail. Comparable B2B professional conference targeting the same core music industry executive audience as AAM.
• BBC Introducing Live: Multi-city music showcase and industry event for emerging artists with B2B industry programming. Comparable focus on artist development, showcases, and industry networking — similar to AAM's Music X and Access X programs.

Regional players

• Lollapalooza India: India edition of the global Lollapalooza festival brand. Regional competitor addressing the same Indian music audience with a festival-first model rather than AAM's B2B conference model, but expanding into adjacent live music space.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/allaboutmusicin
• YouTubeyoutube.com/@allaboutmusicin
• Facebookfacebook.com/allaboutmusicin
• LinkedInlinkedin.com/company/allaboutmusicin
• Instagraminstagram.com/allaboutmusicin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All About Music