Viewfinder

What Viewfinder does

Viewfinder is a Vietnamese video production house founded in 2008 and headquartered at 16A Le Hong Phong, Ward 12, District 10, Ho Chi Minh City. The company provides end-to-end production services for brand advertisers and corporate clients, including television commercials (TVCs), advertising videos, casting, studio and stage design, technical equipment rental, post-production sound design and multimedia formatting, and location scouting and management. Its visible client portfolio spans major international and Vietnamese brands across food and beverage (Red Bull, Maggi, Kirin, Alpenliebe, La Vie, Bia Viet), automotive (Yamaha, Honda, Mitsubishi), consumer goods (Karofi), jewelry (Phu Nhuan Jewelry), appliances (Hitachi), stationery (Deli), and fashion/lifestyle (Modern).

The company operates two in-house film sets with modern equipment, props, and lighting, supported by an internal casting/production logistics team, cinematographers, and post-production specialists. CGI/3D animation is evidenced in recent works such as Honda Scoopy Coolfident, Karofi TVC 2026, and the Mitsubishi Destinator product film. The company monetizes via project-based professional service fees for pre-production, filming, and post-production; no pricing is publicly disclosed. Go-to-market is sales-led direct engagement with enterprise clients via a bilingual Vietnamese/English website, phone (+84-283 8630261), and email ([email protected]).

There is no evidence in the supplied data of external institutional investment, M&A activity, parent/subsidiary structures, patents, regulatory actions, certifications, or formal strategic partnerships. Leadership comprises CEO Nguyen Quoc Hung, Head of Production Nguyen Xuan Nguyen, and Executive Producer Diep Tuan Dung. No AI/ML capabilities, data assets, or technology platform products are disclosed — the business is a traditional services operation with creative and technical execution as its core competency.

Name

Viewfinder

Legal name

Viewfinder

Website

https://viewfinder.vn

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Viewfinder is a Ho Chi Minh City-based video production house founded in 2008, offering TVC, advertising video, casting, studio design, equipment rental, post-production sound design, and location scouting services for enterprise brand advertisers and corporate clients in Vietnam.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Video Production Services: Production of TV shows, ad videos, TV commercials, and other content types. Revenue is generated through project-based fees for video production services including pre-production, filming, and post-production.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Viewfinder is a full-service video production house in Ho Chi Minh City, Vietnam, founded in 2008. It produces television commercials, advertising videos, and branded content for local and international brands, offering end-to-end capabilities including casting, studio and stage production design, equipment rental, location scouting, and post-production sound design and multimedia formatting.

Product overview

Viewfinder is a video production house offering a comprehensive suite of production services. The core offerings include TVC production and advertising video production. These are supported by complementary services including casting service, stage and studio production design, technical equipment rental, post-production sound design, and location scouting. The company operates as a unified production service provider rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• TVC Production Television commercial production services creating ads for broadcast media, targeted at brand advertisers and corporate clients in Vietnam.
• Advertising Video Production
• Casting Service
• Stage, Studio & Production Design
• Technical Equipment Rental
• Post-Production Sound Design & Multimedia Formats
• Scouting & Location Management

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tool of North America: Bicoastal commercial production company producing TVCs, branded content and digital films for major brands; directly comparable production-house model serving global advertisers.
• RSA Films: Ridley Scott-associated commercial and film production company producing TV commercials and brand films for premium global advertisers; directly comparable on high-end TVC and brand storytelling.
• MediaMonks (Monks): Global content and production company producing TVCs, digital films and brand content for major advertisers; directly comparable to Viewfinder as a full-service production house, but operating at much greater scale and across many geographies.
• Pulse Films: Independent production company producing commercials, music videos, and branded content for global brands; comparable on the production-services business model and brand-advertiser client mix.
• Anonymous Content: Independent production company producing commercials, film and TV for major brands and networks; comparable on the high-end creative production model serving premium advertisers.
• The Mill: Global production and VFX studio producing high-end commercials, branded content and CGI for major brands; closely comparable on creative TVC, CGI and post-production work, though with global reach.

Broad incumbents

• Dentsu Creative (production): Dentsu's global content and production capability producing commercials and brand content across APAC and globally; comparable production offering as part of a wider creative and media portfolio.
• Hogarth Worldwide: WPP's global content production engine producing TV commercials, digital content and post-production for the world's largest brands; comparable production services but embedded within a much larger advertising-holding-company portfolio.
• Publicis Production: Production arm of Publicis Groupe producing TVCs, digital content and post-production for global advertisers; comparable on production services but inside a major advertising-holding-company structure.

Regional players

• Beach House Pictures: Singapore-based production company producing factual, branded and commercial content across Asia-Pacific; comparable regional Southeast Asia production house serving multinational brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viewfinder