NBH

What NBH does

Nordic Business House (NBH) is a private digital marketing company founded in 2013 and headquartered in Shanghai, China. Per the available firmographic data, the company focuses on capturing Chinese customers — operationally interpreted as helping Nordic or European brands reach Chinese consumer markets through digital marketing services. The company operates with a small team of 11-50 employees and is led by founder and CEO Jonathan Kullman. The corporate website (nbh.se) is currently behind a verification/loading screen and yields no substantive product, service, or pricing information.

The business model is described as digital marketing services, but the input data does not disclose specific products, service lines, pricing structures, customer segments, technology stack, or revenue mechanics. There are no documented case studies, client logos, partnerships, awards, or patents. No funding rounds, acquisitions, or strategic transactions are recorded. The company's value proposition, distribution channels, and go-to-market motion are all unstated in the available source material, representing a significant data gap for any investor or acquirer evaluating the business. The only verifiable facts are the founding year, location, headcount band, leadership, and the general category description of cross-border digital marketing with a China customer-acquisition focus.

Name

NBH

Website

https://nbh.se

Company type

Private

Founded year

2013

Headcount range

11–50 employees

Short description

Nordic Business House (NBH) is a Shanghai-based digital marketing company founded in 2013 that helps Nordic and European brands capture Chinese consumers. The private firm employs 11-50 people and is led by founder-CEO Jonathan Kullman.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Nordic Business House (NBH) is a digital marketing company that helps Nordic brands capture Chinese customers. The firm is headquartered in Shanghai, China, and operates as a for-profit private company founded in 2013 with 11-50 employees. The company focuses on bridging Nordic businesses with the Chinese consumer market through digital marketing services.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Publicis Groupe: Global marketing and communications holding company with Chinese operations (Publicis China, Leo Burnett, Saatchi & Saatchi). A broad incumbent overlapping with NBH in digital marketing services for international brands entering China.
• Accenture Song: Accenture's digital creative, marketing, and commerce services arm with operations in Greater China. Provides end-to-end digital marketing services for global brands and competes with NBH for cross-border mandates.
• BlueFocus Intelligent Communications Group: One of China's largest digital marketing and communications groups, offering integrated digital marketing services to brands entering or operating in China. A broad incumbent in the same service category as NBH.
• Omnicom Group: Global advertising holding company with Chinese operations across BBDO, DDB, TBWA and specialty digital units. A broad incumbent offering the same type of digital marketing services as NBH, at much larger scale.
• WPP: Global advertising and marketing services holding company with significant operations in China (including GroupM, Ogilvy, VMLY&R). A broad incumbent that competes with NBH for cross-border brand mandates targeting Chinese consumers.
• Dentsu: Global advertising and marketing services group with substantial presence in China via Dentsu China. A broad incumbent that provides digital marketing services comparable to NBH's offerings.

Direct peers

• Hylink Digital Solutions: China-headquartered independent digital marketing agency serving international brands seeking to engage Chinese consumers. A direct competitor to NBH in cross-border digital marketing services for the China market.
• iClick Interactive Asia Group: Asia-focused digital marketing and consumer data platform that helps brands acquire and engage Chinese and broader Asian consumers. Directly comparable to NBH's stated mission of capturing Chinese customers through digital channels.
• Baozun: China-headquartered e-commerce and digital marketing services provider that helps international brands reach Chinese consumers online. Comparable to NBH in serving the cross-border brand-to-China-customer funnel, though at materially larger scale.

Emerging players

• Isobar (Dentsu Creative / Merkle): Digital-first agency brand (historically Isobar) within Dentsu focused on digital experience, commerce, and marketing transformation. Comparable to NBH in providing digitally-led marketing services, though now part of the broader Dentsu network.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBH