Momix
MOMIX is a privately held, internationally touring dance and visual illusion company founded in 1980 by Moses Pendleton, producing theatrical performances that fuse dance, acrobatics, illusion, and projections for theater venues, performing arts centers, corporate clients, and consumer audiences across roughly 55 countries.
- Company typePrivate
- Founded1980
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Momix does
MOMIX, founded in 1980 by Moses Pendleton and Alison Chase, is a privately held dance and visual illusion company headquartered in Washington, Connecticut. The company produces and tours theatrical performances that fuse dance, acrobatics, illusion, props, costumes, lighting design, and visual projections, with a signature style in which dancers appear to transform into surreal imagery such as flowers, insects, and landscapes. Its active catalog comprises eight productions including BOTANICA (now in a 2026 'Season 2' revival), ALICE, VIVA MOMIX, OPUS CACTUS, ALCHEMY, LUNAR SEA, BASEBALL, and PASSION, supported by collaborations with puppeteer Michael Curry and prior co-creations with Aspen Santa Fe Ballet and Ballet Arizona.
MOMIX generates revenue through three primary streams: live performance ticket sales at theaters and performing arts centers worldwide, corporate and special-event commissions (including commercials for Hanes, Target, Mercedes-Benz, Fiat, and Pirelli, plus large-scale events such as the 2014 Sochi Olympic Closing Ceremony and Dubai National Day celebrations), and branded merchandise sold through its online shop. Distribution is handled by two artist representatives—Julio Alvarez in Monte Carlo covering Southern Europe and Latin America, and Selby Artists Management in New York covering North America, Asia, the Middle East, and most of Europe. The company maintains a small core ensemble of approximately 18 principal dancers plus adjunct performers and operates with no outside venture or private equity investment evident in the source material.
By 2026 MOMIX had reached a 10,000-performance milestone, with broadcasts reaching audiences in 55 countries and critical coverage from The Financial Times, The New York Times, The Wall Street Journal, and France 24. Founder Moses Pendleton continues as Artistic Director with Cynthia Quinn serving as Associate Director; the company maintains ongoing tours scheduled across North America and Europe through at least 2027.
Momix firmographics
Firmographics- Name
- Momix
- Legal name
- Momix Inc.
- Website
- https://momix.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOMIX is a privately held, internationally touring dance and visual illusion company founded in 1980 by Moses Pendleton, producing theatrical performances that fuse dance, acrobatics, illusion, and projections for theater venues, performing arts centers, corporate clients, and consumer audiences across roughly 55 countries.
- Ownership category
- akta.pro rank
Momix industry classification
Industry- Product category
- Performing Arts / Live Dance Entertainment
- NAICS
- Dance Companies (71112), Dance Companies (711120), Other Performing Arts Companies (71119)
- akta.pro primary industry
- Circus & Physical Theatre (MPAGABAL)
- akta.pro secondary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
Keywords
Where Momix is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Momix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Live Performance Tickets: Primary revenue stream from touring stage performances at theaters and performing arts centers worldwide. Ticket sales vary by venue and production.
- Corporate and Special Events: The company creates commercial work for television, film, and corporate advertising including national commercials for Hanes, Target, Mercedes-Benz, Fiat, and Pirelli. Also includes large-scale event performances like the 2014 Sochi Olympic Closing Ceremony and 2017 Dubai National Day celebrations.
- Merchandise Sales: Online shop selling branded apparel including t-shirts, hoodies, accessories, and MOMIX show-specific merchandise lines (BOTANICA, ALCHEMIA, REMIX, Classic, 40th Anniversary).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Live performance tickets with pricing set by individual venues |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Momix product offering
Product offeringCore offering
Momix is a dance and visual illusion company that creates and tours theatrical stage productions blending athletic dance, sculptural props, costumes, lighting, and large-scale projections. The company licenses these pre-existing productions to theaters, performing arts centers, and corporate event clients worldwide, and sells branded apparel and accessories through an online merchandise shop.
Product overview
MOMIX is an internationally renowned dance and visual illusion company presenting works of exceptional inventiveness and physical beauty. The company operates as a portfolio of touring stage productions, each a distinct theatrical show featuring the company's signature 'dancer-illusionist' style that blends movement, illusion, props, and visual poetry. The current touring productions include BOTANICA (with its 2026 revival BOTANICA II), ALICE, and VIVA MOMIX (a 'best of' compilation). The full repertoire includes OPUS CACTUS, ALCHEMY, LUNAR SEA, BASEBALL, and PASSION. In addition to live performances, the company maintains an e-commerce merchandise shop selling branded apparel and accessories. The company was founded in 1980 and is based in Washington, Connecticut, under the direction of founder Moses Pendleton.
Differentiator
Problem solved
Functional benefit
Products and services
- BOTANICA / BOTANICA II (Season 2) A lush, surreal theatrical journey through nature's changing imagery following the rhythms of the seasons and the passing of a day, set to an eclectic score from birdsong to Vivaldi. The 2026 revival (BOTANICA II/Season 2) adds updated technologies, new visual projections, and interactive lighting transforming the stage into a living terrarium. Licensed to theaters and performing arts centers as a touring production.
- ALICE A theatrical production inspired by Lewis Carroll's Alice in Wonderland, in which dancers transform into characters like Caterpillars, White Rabbits, and Mad Hatters through acrobatics, illusions, and projections. Licensed to theaters and performing arts centers as a touring production.
- VIVA MOMIX A two-act collage of MOMIX's most iconic moments, a 'best of' from Moses Pendleton and his dancer-illusionists featuring a series of short, vivid vignettes spanning the company's history. Licensed to theaters and performing arts centers as a touring production.
- OPUS CACTUS A theatrical production bringing the Sonoran landscape to life in a kaleidoscope of desert visions, where dancers morph into towering cactuses, slithering creatures, and firelit spirits through MOMIX's blend of illusion, props, costumes, and light. Licensed to theaters and performing arts centers as a touring production.
- ALCHEMY A theatrical production centered on the four elements (earth, air, fire, water), where bodies, light, and costumes continually morph into new forms, guided by Moses Pendleton's 'alchemy of art.' Licensed to theaters and performing arts centers as a touring production.
- LUNAR SEA An enchanting blacklight homage to the moon creating gravity-defying imagery through lighting, illusionistic costumes, and sculptural movement, where dancers float, swim, and fly through darkness, dissolving into shadows and reappearing as poetic silhouettes. Licensed to theaters and performing arts centers as a touring production.
- BASEBALL A high-spirited multimedia tribute to baseball tracing the sport's origins, the pitcher's mysteries, and the base runner's mythic chase home, where MOMIX transforms throws, swings, and slides into witty visual puns and kinetic illusions. Licensed to theaters and performing arts centers as a touring production.
- PASSION A powerful multimedia theatrical work uniting MOMIX's signature dancer-illusion theater with Peter Gabriel's iconic score from 'The Last Temptation of Christ,' where the body becomes myth, landscape, and otherworldly. Licensed to theaters and performing arts centers as a touring production.
- MOMIX Merchandise Shop Direct-to-consumer online merchandise store featuring apparel (t-shirts, hoodies, jackets), accessories (caps, bags), home and living items (mugs), and kids' products branded with MOMIX show collections including BOTANICA, ALCHEMIA, REMIX, and Classic lines, priced roughly from $14.99 to $79.49.
Quantifiable outcome
- Reached 10,000 performances milestone in 2026
- +2 more outcomes
Companies that use Momix
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Momix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Momix partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Michael Curry (Puppeteer and Designer)coreMichael Curry designed the giant puppets and props for BOTANICA. He is renowned for his work with Cirque du Soleil and the Metropolitan Opera, and designed for the 2014 Sochi Olympic Opening Ceremony 'Doves of Peace' performance featuring Diana Vishneva and 50 Russian ballerinas.
- Aspen Santa Fe BalletcoreCollaborated on the creation of LUNAR SEA (2005), a blacklight spectacle created entirely in collaboration with the Aspen Santa Fe Ballet. Currently presenting BOTANICA Season 2 at Aspen.
- Ballet ArizonaminorCollaborated on OPUS CACTUS (2002), created on the theme of the American Southwestern Desert in collaboration with Ballet Arizona.
- Julio Alvarez / Monte Carlo RepresentationcoreBooking agent representing MOMIX for Southern Europe and Latin America: Spain, Italy, France, Portugal, Italian Switzerland, Argentina, Chile, Colombia, Peru, Uruguay, Venezuela, Hong Kong. Located at 44 Blvd. d'Italie, Monte Carlo, Monaco. Phone: +33 64 06 17 705.
- Margaret Selby / Selby Artists ManagementcorePresident Margaret Selby represents MOMIX for North America, Asia (China, India, Japan, Southeast Asia, South Korea, Taiwan), Middle East, Russia, Georgia, Australia, New Zealand, most of Europe (Austria, Belgium, Germany, Greece, Holland, Hungary, Ireland, UK, Scandinavia), and South America (Brazil). Office at 262 West 38th Street, Suite 1701, NY 10018.
- Rhombus MediaminorFilm production company that created the Emmy Award-winning film of Mussorgsky's Pictures at an Exhibition featuring MOMIX with the Montreal Symphony.
- Sochi 2014 Olympic CommitteeminorMOMIX founder Moses Pendleton choreographed 'The Doves of Peace' for the Opening Ceremony of the 2014 Winter Olympics at Sochi, featuring Diana Vishneva and 50 Russian ballerinas.
- Dubai National Day CommitteeminorMOMIX performed at and choreographed for Dubai National Day celebrations in 2010 and 2017.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Momix competitors and assessment
Company assessmentBroad incumbents
- Cirque du Soleil: Global leader in physical-theater and illusion-based live entertainment. Direct stylistic analog to Momix in its use of athleticism, props, costume, and lighting to create surreal imagery, though at a vastly larger scale and broader commercial footprint. Momix has even drawn on Cirque du Soleil alumni via puppeteer Michael Curry.
- Martha Graham Dance Company: Heritage modern-dance touring company with a deep back catalog and global performing-arts-center circuit. Comparable to Momix in its repertory-revival model and reliance on the prestige of a single founding choreographer, but focused on modern dance rather than physical-illusion theater.
- Alvin Ailey American Dance Theater: Major U.S. modern dance company with extensive international touring, repertory model, and institutional scale. Comparable to Momix in business model (touring productions sold to performing arts centers) though positioned in classical modern dance rather than illusion-based work.
Regional players
- Batsheva Dance Company: Internationally touring Israeli contemporary dance company with repertory tied to a single founding choreographer (Ohad Naharin). Comparable to Momix in that it is a founder-driven dance company with strong international touring circuits and a recognizable choreographic signature.
- Compagnie Marie-Claude Pietragalla: European contemporary-dance company with strong physical-theater elements and international touring. Comparable to Momix in its emphasis on visually driven choreography and in its foothold on the European theater circuit where Momix tours extensively.
Direct peers
- STOMP: Long-running physical-theater touring show that uses performers, found objects, and prop-based rhythms to create non-verbal theatrical experiences. Comparable to Momix in scale, tour model (Off-Broadway plus extensive international touring), and audience demographic of families and arts presenters.
- Blue Man Group: Touring and resident physical-theater company producing non-verbal shows that combine movement, visual art, and multimedia. Closely comparable to Momix in its focus on visual spectacle, prop-driven transformation of the human body, and reliance on visual innovation rather than narrative.
- Les Ballets Trockadero de Monte Carlo: Internationally touring all-male ballet parody company. Comparable to Momix in its touring model, mid-size company structure, and family-arts-presenter circuit, with overlapping agent infrastructure in Monte Carlo (Julio Alvarez also books Momix).
- Pilobolus Dance Theater: Connecticut-based dance company co-founded by Moses Pendleton in 1971 before he founded Momix in 1980. The most direct artistic and structural peer — both companies use collaborative, illusion-tinged choreography and tour internationally with physically inventive productions. Several Momix staff (e.g., Cynthia Quinn) trained at Pilobolus.
Emerging players
- Diavolo | Architecture in Motion: Los Angeles-based dance company that uses large architectural structures and props in performance, blending athleticism with risk-taking physicality. Direct stylistic parallel to Momix in using oversized props and structures to transform dancer movement into spectacle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Momix social profiles
Digital presenceMomix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Momix leadership team
Management profileNumber of profiles
Profiles3 records
Momix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Momix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Momix
What does Momix do?
Momix is a dance and visual illusion company that creates and tours theatrical stage productions blending athletic dance, sculptural props, costumes, lighting, and large-scale projections. The company licenses these pre-existing productions to theaters, performing arts centers, and corporate event clients worldwide, and sells branded apparel and accessories through an online merchandise shop.
Is Momix a public or private company?
Momix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Momix founded?
Momix was founded in 1980. It employs 11 to 50 people.
Where is Momix based?
Momix is headquartered in Washington, United States, in the North America region.
How does Momix make money?
Three revenue lines are on record. Live Performance Tickets are the primary driver. The others are corporate and Special Events and merchandise Sales.
Who are Momix's main competitors?
Broad incumbents on record are Cirque du Soleil, Martha Graham Dance Company and Alvin Ailey American Dance Theater. Regional players are Batsheva Dance Company and Compagnie Marie-Claude Pietragalla. Direct peers are STOMP, Blue Man Group, Les Ballets Trockadero de Monte Carlo and Pilobolus Dance Theater. Diavolo | Architecture in Motion is listed as an emerging player.
Does Momix have an API?
No public API is recorded for Momix.
What industry is Momix in?
Momix's product category is Performing Arts / Live Dance Entertainment. Its primary akta.pro industry code is MPAGABAL, Circus & Physical Theatre, with a secondary code of MPAGADAH, Dance Competitions & Showcases (Non-Esports). Its NAICS code is 71112.