Movistar Arena

What Movistar Arena does

Movistar Arena is a single-asset, 15,000-capacity enclosed live entertainment venue located in Buenos Aires, Argentina, operated through its legal entity Buenos Aires Arena S.A. since opening in 2019. The venue hosts over 250 events per year — including concerts, family entertainment productions such as Disney on Ice, and touring shows — drawing more than 2.5 million attendees annually. It serves two distinct customer bases: event promoters and producers (B2B) who rent or co-produce shows at the venue, and end consumers (B2C) who purchase tickets directly through the official Movistar Arena website and authorized bank partner channels such as BBVA installment programs.

The core product is the physical venue itself: a modern, large-capacity enclosed arena in one of Latin America's two largest music markets, with associated ticketing infrastructure and event management capabilities. The venue does not appear to offer modular software products, SaaS components, or add-on technology services; its competitive offering is fundamentally a physical experience platform enabled by operational know-how, production infrastructure, and brand reputation built since 2019. No AI/ML capabilities, mobile applications, or proprietary technology platforms are disclosed in the source material.

Movistar Arena generates revenue through three primary streams: event ticketing and admission (transaction-fee model), venue rental and event hosting charged to promoters (one-time license model), and premium seating and hospitality experiences (transaction-fee model). Pricing is event-specific and unit-based, with consumer-facing tickets starting at AR$28,000 for family shows and rising significantly for premium concert tiers. Since June 2026, Live Nation Entertainment — the world's largest live entertainment company — has held a majority stake in Buenos Aires Arena S.A., with former majority owner La Nación retaining a significant minority share; the venue remains open to all qualified promoters and the existing management team has been retained, framing Movistar Arena as both a Live Nation content showcase and a neutral Argentine live entertainment platform.

Name

Movistar Arena

Legal name

Buenos Aires Arena S.A.

Website

https://movistararena.com.ar

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Movistar Arena is a 15,000-capacity enclosed live entertainment venue in Buenos Aires, Argentina, opened in 2019. It hosts 250+ events annually for 2.5 million+ attendees, serving concert-goers, families, and event promoters, now majority-owned by Live Nation Entertainment.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Professional & Major League Stadiums (MPAKAEAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Live entertainment venue
• Concert hosting services
• Event ticketing
• Arena venue rental
• Premium hospitality experiences

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Event ticketing and admission: Revenue generated from ticket sales for concerts, shows, and entertainment events hosted at the 15,000-capacity venue. Tickets are sold through official website and authorized partners.
2. Venue rental and event hosting: The venue hosts over 250 events annually, generating revenue through venue rental fees charged to promoters and event organizers. The venue remains open to all qualified promoters under Live Nation management.
3. Premium experiences and hospitality: Revenue from premium seating, hospitality services, and exclusive event experiences at the arena.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Movistar Arena is a 15,000-capacity indoor entertainment venue in Buenos Aires, Argentina, hosting over 250 events annually including concerts, family shows, ice skating spectacles, and theatrical performances. It sells tickets directly to consumers via its official website and authorized partners, and rents the venue to event promoters and organizers seeking a premium large-capacity location.

Product overview

Movistar Arena is a single-venue entertainment facility offering live event hosting services. The venue operates as a 15,000-capacity arena in Buenos Aires, providing event organizers and promoters a location for concerts, theatrical performances, and family entertainment shows. No additional product modules, add-ons, or separate service offerings are identified in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Movistar Arena Buenos Aires venue hosting A 15,000-capacity indoor entertainment venue in Buenos Aires, Argentina, opened in 2019, hosting over 250 events annually and welcoming more than 2.5 million attendees per year. The venue accommodates concerts, family shows, ice skating spectacles (e.g., Disney on Ice), and various live entertainment events for event promoters, production companies, and consumers.
• Event ticketing Direct ticket sales for concerts, family shows, and live entertainment events hosted at the 15,000-capacity venue, sold through the official Movistar Arena website and authorized partners, including installment payment options through select banks (e.g., BBVA). Tickets for example shows such as Disney on Ice start at $28,000 Argentine pesos.
• Premium seating and hospitality packages Premium seating, hospitality services, and exclusive event experiences offered at the arena, providing higher-tier access options for select events at higher price points than general admission.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BBVAminorChannel Partner/ Reseller/ DistributorBBVA bank offers installment payment options for tickets purchased through the Movistar Arena website, enabling consumers to pay for event tickets in installments.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Global live-entertainment promoter and venue operator (Staples Center/Crypto.com Arena, The O2). Comparable as a broad incumbent competing with Live Nation for touring artists, sponsorships, and venue management contracts across regions.
• OCESA / CIE Entertainment: Mexico's largest live-entertainment promoter and venue operator. Comparable as a LATAM incumbent promoter with arena operations, competing with Live Nation for touring content routed through the region.
• MSG Entertainment / Madison Square Garden: Operator of MSG and other major arenas globally. Comparable as a publicly traded arena operator with diversified venue assets and premium-hospitality monetization models that Movistar Arena could benchmark against.

Others

• Ticketek: Argentina's leading ticketing platform used by Movistar Arena and competing venues. Comparable as a critical distribution infrastructure partner/competitor for ticket sales across the Buenos Aires live-entertainment ecosystem.

Direct peers

• Estadio Más Monumental (River Plate): Buenos Aires' largest stadium now under a Live Nation 10-year exclusive concert and naming rights deal. Comparable as a Live Nation-affiliated Buenos Aires venue competing for the largest concert formats; partially a same-parent peer.
• Palacio de los Deportes (Mexico City): Major Mexico City indoor arena hosting concerts and entertainment events. Comparable in capacity tier (~20,000) and as a destination venue for international touring productions in the LATAM market.
• Movistar Arena Bogotá: Same-branded 15,000+ capacity arena in Colombia operated under similar live-entertainment positioning. Closest functional peer: comparable capacity, programming mix (concerts, family shows), and Latin American live-entertainment market role.
• Allianz Parque: Multi-purpose 40,000+ seat venue in São Paulo hosting concerts and Palmeiras matches. Comparable as a top-tier Brazilian/LATAM arena competing for international touring acts across the region.
• Luna Park Buenos Aires: Iconic Buenos Aires indoor arena historically hosting concerts, boxing, and family shows. Directly comparable to Movistar Arena as a competing mid-large capacity indoor entertainment venue in the same city and promoter ecosystem.

Regional players

• Estadio Obras Sanitarias: Buenos Aires mid-capacity indoor venue hosting concerts and events. Comparable as a same-city competitor targeting similar event formats at smaller scale; useful for understanding local market dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/movistararenaar
• Facebookfacebook.com/MovistarArenaAr
• LinkedInlinkedin.com/company/movistararenaar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movistar Arena