Sheety
Sheety is a bootstrapped, founder-operated developer tool that converts Google Sheets into RESTful JSON APIs via real-time proxying, serving developers, prototypers, and non-technical teams through a freemium subscription model priced up to $79.99 per month.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Sheety does
Sheety is a London-based, bootstrapped developer tool operated by sole owner Phillip Caudell under the legal entity NOT SO BIG TECH LIMITED (trading as The Not So Big Company). Its product converts Google Sheets into RESTful JSON APIs, enabling users to perform standard CRUD operations (GET, POST, PUT, DELETE) on spreadsheet data via HTTP requests. The service connects to Google Sheets through OAuth and proxies data in real-time from Google's servers rather than storing spreadsheet contents, with only sheet names, OAuth tokens, access credentials, and IP addresses retained. Notable technical components include automatic camelCase JSON key normalization, row filtering via query parameters, Basic and Bearer authentication, and a Cloudflare-backed caching layer for enterprise plans. Supplementary offerings include a web dashboard for project management and an open-source template library covering restaurant menus, video directories, signup forms, product catalogs, and location maps.
Sheety serves a dual audience: developers and prototypers who need a backend without infrastructure setup, and non-technical users or small teams seeking a spreadsheet-driven CMS for client websites. The homepage features notable customer logos (Uber, Just Eat, Lemonade, Vox, Sonos, Bytedance, Gogo, Digital Ocean), though the self-serve, no-sales operation suggests these function primarily as social proof rather than enterprise contracts. Distribution is entirely product-led through Google OAuth signup, with marketing concentrated on documentation, GitHub, and Twitter.
The business model is a five-tier freemium subscription ranging from a free plan (200 requests/month, 100 rows/sheet) to Extremely Sheety Pro at $79.99/month (1,000,000 requests/month, 500,000 rows/sheet), with mid tiers at $9.99, $29.99, and $49. Billing is monthly with cancel-anytime terms and a 14-day refund policy; payment is processed via Stripe. Infrastructure dependencies include Google (core data integration), Cloudflare (CDN and enterprise caching), and Stripe (payments). The company holds no external funding, has no disclosed employees beyond the founder, and is GDPR-compliant under UK data protection law with personal data stored in the EEA.
Sheety firmographics
Firmographics- Name
- Sheety
- Legal name
- NOT SO BIG TECH LIMITED
- Website
- https://sheety.co
- Company type
- Private
- Operating status
- Operating
- Short description
- Sheety is a bootstrapped, founder-operated developer tool that converts Google Sheets into RESTful JSON APIs via real-time proxying, serving developers, prototypers, and non-technical teams through a freemium subscription model priced up to $79.99 per month.
- Ownership category
- akta.pro rank
Sheety industry classification
Industry- Product category
- Developer API Tools
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace APIs & API Monetization Platforms (BPAMAOAM)
Keywords
Where Sheety is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sheety business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription SaaS: Tiered subscription model with 5 pricing levels (Free, More Sheety, Extremely Sheety, Extremely Sheety XL, Extremely Sheety Pro). Each tier increases monthly request limits and row limits per sheet. All paid tiers support Read, Write, Edit and Delete operations. No minimum contract length with cancel-anytime policy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - $0/mo for unlimited projects with limited usage |
| Subscription | Monthly | More Sheety - $9.99/mo for moderate usage |
| Subscription | Monthly | Extremely Sheety - $29.99/mo for demanding projects |
| Subscription | Monthly | Extremely Sheety XL - $49/mo for high-volume needs |
| Subscription | Monthly | Extremely Sheety Pro - $79.99/mo for maximum scale |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sheety product offering
Product offeringCore offering
Sheety converts Google Sheets into RESTful JSON APIs, allowing users to perform CRUD operations (GET, POST, PUT, DELETE) on spreadsheet data via standard HTTP requests. The service proxies data in real-time from Google's servers without storing spreadsheet contents, with authentication support (Basic/Bearer) and built-in row filtering. It enables developers, prototypers, and non-technical users to use spreadsheets as a quick backend, CMS, or data source for websites, apps, and MVPs.
Product overview
Sheety is a single unified product that transforms Google Sheets into a RESTful JSON API. The core Sheety API platform enables users to connect their Google Sheets and expose the data via CRUD endpoints. The product is offered across five pricing tiers (Free, More Sheety, Extremely Sheety, Extremely Sheety XL, and Extremely Sheety Pro) that differ in monthly request limits (200 to 1,000,000) and row limits per sheet (100 to 500,000). Sheety also provides an add-on collection of open-source Templates (Restaurant Menu, Youflix, Signup Form, Product Quest, Google Maps) that serve as starter code for common use cases. Users manage their projects through the Sheety Dashboard, which handles project creation, endpoint discovery, and authentication configuration.
Differentiator
Problem solved
Functional benefit
Products and services
- Sheety API
Companies that use Sheety
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Sheety technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Sheety partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreCore integration partner. Sheety connects to Google Sheets via OAuth, proxying spreadsheet data in real-time to serve as the API backend. Without Google Sheets integration, Sheety's core functionality would not exist.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Sheety competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sheety social profiles
Digital presenceSheety compliance and trust
Trust signalCompliance1 record
Sheety financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sheety leadership team
Management profileNumber of profiles
Profiles1 record
Sheety funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sheety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sheety
What does Sheety do?
Sheety converts Google Sheets into RESTful JSON APIs, allowing users to perform CRUD operations (GET, POST, PUT, DELETE) on spreadsheet data via standard HTTP requests. The service proxies data in real-time from Google's servers without storing spreadsheet contents, with authentication support (Basic/Bearer) and built-in row filtering. It enables developers, prototypers, and non-technical users to use spreadsheets as a quick backend, CMS, or data source for websites, apps, and MVPs.
Is Sheety a public or private company?
Sheety is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sheety founded?
Sheety was founded in -1.
Where is Sheety based?
Sheety is headquartered in London, United Kingdom, in the Europe region.
How does Sheety make money?
One revenue line is on record: subscription SaaS.
Does Sheety have an API?
Yes. Sheety provides a RESTful JSON API that allows users to access and manipulate data in their Google Sheets. The API supports standard HTTP methods: GET to retrieve rows, POST to add rows, PUT to edit rows, and DELETE to remove rows. The API URL structure is https://api.sheety.co/{username}/{projectName}/{sheetName}. Authentication is supported via Basic Auth (username/password encoded as base64) and Bearer Auth (token-based). By default, read access has no authentication for non-sensitive data, while write operations (POST) are disabled by default. The API supports row filtering via query strings (?filter[property]=value). Sheety camelCases all JSON keys. The v2-api.sheety.co URL is deprecated; users should migrate to api.sheety.co. Developer documentation is at sheety.co/docs/requests.
What industry is Sheety in?
Sheety's product category is Developer API Tools. Its primary akta.pro industry code is BPAMAOAM, Marketplace APIs & API Monetization Platforms. Its NAICS code is 5182 and its SIC code is 7372.