What Vetlink does

Vetlink is a Pretoria-based event management and publishing company founded in 1999 that serves the veterinary and broader scientific community in Southern Africa. Its core offering is end-to-end organization of veterinary congresses, branch events, roadshows, and webinars — delivered in-person and online — for anchor clients that include the South African Veterinary Association (SAVA), the South African Equine Veterinary Association (SAEVA), the Ruminant Veterinary Association of South Africa (RUVASA), the National Veterinary Clinicians Group (NVCG), and SASVEPM. The company also sells tiered sponsorship and exhibition packages (R2,500 to R11,000+) to veterinary pharmaceutical and pet food companies including Zoetis, MSD Animal Health, Royal Canin, Hill's Pet Nutrition, Elanco, Virbac, and Boehringer Ingelheim.

The company's technology stack consists of standard digital event management and webinar infrastructure: the vetlink.co.za website for event listings and registration, Google Forms for delegate sign-up, Paystack for payment processing, a dedicated webinar platform at vet360webinars.co.za running on Zoom, and the Vet360 mobile application launched in 2023 for iOS and Android. Its publishing arm produces four titles — Vet360 (digital and print), Livestock Health and Production Review, Hooo-Hooo newsletter, and Equine Health Update — plus the proprietary CPD Noticeboard, a registered Vetlink brand asset that consolidates continuing professional development opportunities. Distribution is multi-channel: website, email, LinkedIn, Facebook, Twitter, and segment-specific WhatsApp CPD channels covering production animals, companion animals, equines, and wildlife.

Vetlink generates revenue through three primary streams: (1) conference and webinar delegate registrations priced in tiered member / non-member / student / pensioner bands (typical range R2,000–R8,000 for in-person events, R200 for non-member webinars); (2) exhibition and sponsorship sales to veterinary pharma, pet food, and equipment suppliers via packages ranging from R2,500 inserts to R11,000+ hospitality sponsorships; and (3) publication advertising sold against the Vet360 and Review titles. The business is operated as a founder-led close corporation (Vetlink CC) by Madaleen Schultheiss with a small team of approximately 5 professionals, is bootstrapped with no disclosed institutional funding, and is affiliated with SAACI (South African Association for the Conference Industry).

Name

Vetlink

Legal name

Vetlink CC

Website

https://vetlink.co.za

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Vetlink is a Pretoria-based, founder-led event management and publishing company that organizes veterinary congresses, branch events, roadshows, and webinars across Southern Africa for associations such as SAVA, SAEVA, RUVASA, and NVCG, supported by a portfolio of digital and print publications including Vet360.

Ownership category

akta.pro rank

Product category

Veterinary Event Management and Publishing Services

NAICS

Veterinary Services (54194)

akta.pro primary industry

Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)

Keywords

• Veterinary conference services
• Continuing professional development
• Scientific event management
• Veterinary publications
• Webinar hosting services

Headquarters

HQ city

Pretoria

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Conference and Event Registrations: Revenue generated from delegate registrations for veterinary congresses, branch events, and webinars. Pricing varies by membership status (member vs non-member), attendance type (full program, 2-day, 1-day), and student/pensioner discounts.
2. Exhibition and Sponsorship: Revenue from trade stands, session sponsorships, speaker sponsorships, hospitality sponsorships, and branded materials. Various tiers from floor space (R6,655) to full hospitality sponsorship (from R11,000).
3. Publication Advertising: Revenue from advertising in Vet360 and Review publications. Rate cards available for advertising bookings.
4. Webinar Services: Hosting services for webinars including registration platforms and event management for external clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Vetlink organizes veterinary and scientific conferences, congresses, and webinars in Southern Africa, and publishes veterinary clinical and business content through Vet360 magazine, the Livestock Health and Production Review, the Hooo-Hooo newsletter, and the Equine Health Update. The company also provides digital marketing services, an online webinar hosting platform, and a proprietary CPD Noticeboard to help veterinary professionals earn continuing professional development points.

Product overview

Vetlink is a veterinary and scientific conference/event management company established in 1999, offering a portfolio of event-based services and publications. The core offering consists of organizing veterinary and scientific conferences (both in-person and online), complemented by publications including VET360 Digital Magazine, Livestock Health and Production Review, Hooo-Hooo Newsletter, and Equine Health Update Magazine. Additional services include the VET360 mobile application, webinar hosting, CPD certificate management, and digital marketing services. The company operates primarily in Southern Africa, connecting veterinary professionals through events, publications, and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Vet360: Digital magazine and continuing professional development platform for veterinary professionals, available in print and electronic formats.
• Review
• Hooo-Hooo
• Equine Health Update

Products and services

• Vetlink Events and Conferences End-to-end organization of veterinary and scientific congresses, branch events, roadshows, and webinars across Southern Africa, providing event management, speaker coordination, venue arrangements, registration, and sponsorship facilitation for professional veterinary associations.
• Vet360 Digital Magazine A digital and print magazine providing continuing professional development content, clinical skills, business success tips, and veterinary information in concise formats for practicing veterinary professionals in Southern Africa.
• Livestock Health and Production Review
• Hooo-Hooo Digital Newsletter
• Equine Health Update Magazine A digital magazine focused on equine health topics for veterinary professionals working with horses, including clinical and CPD-relevant content.
• Vet360 Mobile Application A mobile application that provides veterinary professionals with on-the-go access to Vet360 digital magazine content, CPD materials, and other Vetlink resources; available for Android and iOS.
• Vetlink Webinar Hosting Services Online event hosting and webinar services for veterinary CPD, including live sessions, registration platforms, and replay access, with Zoom integration through the vet360webinars.co.za platform; offered both to veterinary associations and as paid webinars to individual professionals.
• Digital Marketing Services Digital marketing services that help veterinary and scientific organizations reach their target audiences effectively, maximize visibility, and promote products or services to veterinary professionals.
• CPD Noticeboard A proprietary noticeboard platform for tracking and managing veterinary continuing professional development (CPD) activities, points, and opportunities for SAVC-registered veterinarians.

Quantifiable outcome

• Organizes multiple major annual congresses serving hundreds of veterinary professionals

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SAACI (South African Association for the Conference Industry)coreStrategic or Co-development PartnerVetlink CC is affiliated with SAACI, demonstrating compliance with industry standards for conference organization in South Africa.
• SAVA (South African Veterinary Association)coreStrategic or Co-development PartnerLong-standing partnership for organizing branch congresses including Western Cape, Southern Cape, KZN, Eastern Cape, and Northern Natal branches.
• SAEVA (South African Equine Veterinary Association)coreStrategic or Co-development PartnerPartnership for annual SAEVA Congress and SAEVA Webinar series with registration and hosting services.
• RUVASA (Ruminant Veterinary Association of South Africa)coreStrategic or Co-development PartnerAnnual RUVASA Congress organization including venue coordination, speaker management, registration, and sponsorship sales.
• NVCG (National Veterinary Clinicians Group)coreStrategic or Co-development PartnerOrganization of NVCG Bush Break, Neurology Roadshow, Dermatology & Medicine Roadshow, and other specialized CPD events.
• SASVEPM (South African Society of Veterinary Epidemiology and Preventive Medicine)coreStrategic or Co-development PartnerCo-organization of SASVEPM Annual Congress and related events.
• SAVC (South African Veterinary Council)minorOthersProfessional regulatory body for veterinarians; Vetlink events provide CPD points for SAVC registrants.
• Radisson Hotel & Convention Centre JohannesburgminorOthersVenue partner for RUVASA 2025 Congress at O.R. Tambo Airport location with complimentary shuttle service.
• GL Events South AfricaminorImplementation/ SI/ Consulting PartnerExhibition partner for RUVASA 2026, handling shell scheme and event logistics arrangements.
• Lythwood LodgeminorOthersVenue partner for Northern Natal Branch Congress 2024, located in KZN Midlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fetch dvm360 (MJH Life Sciences): Fetch dvm360 operates the Fetch veterinary conferences alongside the dvm360 multimedia brand (print, digital, webinars) targeting practicing veterinarians — directly comparable to Vetlink's combination of Vet360 magazine, webinars, and in-person congresses serving CPD-driven vet professionals with pharma sponsorship.
• WVC (Western Veterinary Conference): WVC organizes one of the largest US veterinary continuing education conferences with associated publications and digital content. Closely comparable to Vetlink as a veterinary-focused CPD conference and media business serving practicing veterinarians and animal health industry sponsors.
• Wild West Veterinary Conference: Wild West Vet is a regional US veterinary conference with companion digital and print media, directly analogous to Vetlink's combination of in-person congresses, publications (Vet360/Review), and webinar hosting for practicing veterinarians.
• Vet Show: Vet Show organizes the London Vet Show and Dutch Vet Show, directly comparable to Vetlink as a specialized veterinary conference and exhibition organizer serving practicing veterinarians with CPD-accredited events and industry sponsorship. Same event-driven, B2B sponsorship-led model in the UK and European markets.
• VMX (NAVC): The North American Veterinary Community (NAVC) hosts VMX, one of the world's largest veterinary meetings, along with year-round digital education and publications. Directly comparable to Vetlink as a veterinary association-aligned conference and media organization serving practitioner CPD and industry sponsorships.
• Vet Times (UK): Vet Times is a UK-based veterinary professional publication and events business targeting practicing veterinarians, with a similar audience of CPD-seeking practitioners and pharma/food advertisers — closely paralleling Vet360's role as the publication arm of Vetlink.

Others

• Vet Record (BMJ): Vet Record, published by BMJ on behalf of the British Veterinary Association, is the leading peer-reviewed veterinary journal in the UK. It is comparable to Vet360/Review publications as a clinical and professional content publication for veterinarians, though operating at a much larger scale.

Regional players

• BSAVA (British Small Animal Veterinary Association): BSAVA runs the BSAVA Congress, one of the UK's premier small animal veterinary conferences, alongside publications and CPD programs. It is a regional peer in a different geography with comparable veterinary association-led congress and publishing services model.

Emerging players

• VIN (Veterinary Information Network): VIN is a large online veterinary community and CE platform serving practicing veterinarians with discussion forums, webinars, and continuing education. Comparable to Vetlink's webinar/CPD arm (vet360webinars.co.za) as a digital-first veterinary professional development platform.

Broad incumbents

• Informa (Life Sciences / Vet): Informa operates large-scale veterinary and animal health conferences globally (e.g., through its Life Sciences division). It is a broad incumbent in the same conference/exhibition industry Vetlink operates in, with greater scale and broader portfolio but less specialization in veterinary CPD specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vetlinkmedia
• Facebookfacebook.com/vetlinkconferencing
• LinkedInlinkedin.com/company/vetlink-media-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetlink