*desinformante

What *desinformante does

*desinformante is a Brazilian independent journalism and research outlet founded in 2021 and headquartered in São Paulo, Brazil. The publication specializes in covering disinformation, misinformation, digital platform regulation, and the intersection of artificial intelligence with democracy and elections in Brazil and Latin America. Its content serves a horizontal audience including the general public, researchers, journalists, and policymakers interested in information integrity, AI governance, and media literacy. The editorial product is built on a WordPress-based website (desinformante.com.br) publishing under Creative Commons license CC BY-NC-SA 4.0, with no paywall, gated content, or proprietary technology stack disclosed.

The outlet's core content products include thematic special projects: Observatório IA nas Eleições (an AI-and-elections observatory tracking deepfakes and chatbot behavior during Brazilian election cycles), IAí? (a dedicated AI section), #Panorama 2024 (annual thematic coverage), Especial Regulação (platform regulation and digital governance coverage), Tretas do X (an evolving timeline of X platform controversies), and Desinformante Explica (a video explainer series). A weekly email newsletter aggregates the main coverage. Distribution is purely digital and decentralized across the website and a multi-platform social footprint (Instagram, YouTube, TikTok, Spotify, Facebook, LinkedIn, X), with no mobile app, API, SDK, or third-party integrations disclosed.

The business model is non-commercial and grant-supported. The organization is anchored by institutional partner Aláfia Lab (listed as a realizer) and receives funding support from the Ford Foundation, with no disclosed advertising products, subscription fees, sponsorship inventory, consulting services, or pricing models. The outlet operates with a small team of 1-10 employees, no parent company, no subsidiaries, and no disclosed private equity, venture capital, or public-market involvement. No revenue figures, funding rounds, or financial statements have been disclosed.

Name

*desinformante

Legal name

*desinformante

Website

https://desinformante.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

*desinformante is a news website that produces reliable information about disinformation.

Ownership category

akta.pro rank

Product category

Digital Journalism

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

akta.pro secondary industries

Misinformation/Disinformation & Narrative Defense (MPAAAOAL), Publishing Networks & Multi-Author Publications (MPACAIAG), Information & Media Literacy (Evaluate Sources, Misinformation) (EDAAAAAI)

Keywords

• Disinformation journalism
• Media literacy education
• Fact-checking research
• Digital news content
• AI governance coverage

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels8 records

Core offering

*desinformante is a Brazilian digital news outlet founded in 2021 that publishes investigative journalism, analysis, and educational content on disinformation, misinformation, artificial intelligence, and their effects on democracy. The outlet produces articles, special editorial projects, a video explainer series, and a regular newsletter distributed through its website, email, and social media channels.

Product overview

*desinformante is a Brazilian news platform focused on disinformation, misinformation, and their impact on democracy and society. The platform operates as a unified content publication system featuring special projects including the Observatório IA nas Eleições (AI Observatory for Elections), IAí? (AI-focused coverage), #Panorama 2024 (annual thematic coverage), Especial Regulação (regulation coverage), Tretas do X (X platform timeline), a video series called Desinformante Explica, and a weekly newsletter. The platform covers topics including AI-generated content, deepfakes, electoral integrity, platform regulation, climate misinformation, and digital rights.

Differentiator

Problem solved

Functional benefit

Products and services

• Observatório IA nas Eleições Editorial project monitoring the use of artificial intelligence in elections, providing reporting and analysis for Brazilian readers and professionals tracking AI's impact on electoral integrity.
• IAí? Editorial project providing accessible coverage and analysis of artificial intelligence topics and their societal implications.
• #Panorama 2024 Editorial project providing an annual or periodic overview and summary of disinformation, misinformation, and AI developments relevant to Brazil.
• Especial Regulação Special editorial project focused on platform regulation, digital policy, and governance frameworks relevant to Brazil.
• Tretas do X Editorial project analyzing controversies, disputes, and notable incidents on the X (formerly Twitter) platform and other social media services.
• Desinformante Explica Video series providing educational explainers on disinformation, misinformation, AI, and related topics for a general Brazilian audience.
• Newsletter Regular email newsletter delivering curated journalism and analysis on disinformation, AI, and democracy directly to subscribers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Two partnerships are on record, tiered core.

• Aláfia LabcoreOthersAláfia Lab is a supporting organization of *desinformante. The organization provides institutional support and is listed as a realizer (realização) alongside *desinformante on the website.
• Ford FoundationcoreOthersFord Foundation is listed as a supporting organization (Apoio) of *desinformante, providing funding and institutional support for the organization's work on disinformation and democracy.

Scale indicators1 record

Recent moves6 records

Direct peers

• Aos Fatos: Leading Brazilian fact-checking outlet covering misinformation, politics, and public-interest claims. Most direct peer to *desinformante: same country, same language, same disinformation/misinformation beat, with overlapping audience of journalists, researchers, and engaged citizens.
• Agência Lupa: Brazilian fact-checking agency focused on verifying public claims, including political disinformation. Closely comparable in mission (combating misinformation) and audience, with overlap in covering elections and AI-era information integrity issues.
• Agência Pública: Brazilian investigative journalism outlet covering human rights, democracy, and accountability. Comparable as a nonprofit investigative model with grant funding, covering themes (democracy, digital rights, platform power) that intersect directly with *desinformante's editorial territory.
• Núcleo Jornalismo: Brazilian investigative journalism collective focused on power, public policy, and platform accountability. Comparable as a small, specialized investigative outlet with grant-funded nonprofit structure and overlapping coverage of digital regulation and democratic integrity.
• The Intercept Brasil: Major Brazilian investigative outlet covering politics, surveillance, and platform power. Comparable in audience overlap (journalists, researchers, policy makers) and in covering the intersection of technology, media, and democracy that *desinformante focuses on.
• Ponte Jornalismo: Brazilian investigative outlet covering human rights, justice, and democracy. Comparable as a nonprofit investigative model with grant support and a mission-driven approach to accountability journalism that overlaps with *desinformante's disinformation/democracy framing.

Broad incumbents

• First Draft (Information Futures Lab, Brown University): Global organization focused on misinformation, source verification, and media literacy training. Comparable in mission (combating disinformation) and audience (journalists, civil society) at a larger, more international scale; serves as a methodological reference point for outlets like *desinformante.
• Bellingcat: Global investigative outlet specializing in open-source investigations and fact-based journalism on conflict, rights, and platform-mediated influence operations. Comparable in spirit as a grant-funded, mission-driven investigative model, though far larger and globally oriented.
• Piauí: Long-form Brazilian investigative magazine covering politics, media, and power. Comparable as a high-quality Brazilian journalism brand addressing democracy, media integrity, and information ecosystem issues that overlap with *desinformante's editorial territory.

Regional players

• Maldita.es: Leading Spanish fact-checking outlet covering disinformation in Spain. Comparable as a specialized misinformation publisher with similar nonprofit/foundation-supported model and educational components (media literacy), though serving a different Spanish-speaking geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqGHIFo_MvP7LOx9WwN_Ycw
• Facebookfacebook.com/desinformantebrasil
• LinkedInlinkedin.com/company/desinformante
• Instagraminstagram.com/desinformantebr
• TikToktiktok.com/@desinformantebr
• Xx.com/desinformantebr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about *desinformante