Mejdaf

What Mejdaf does

Mejdaf Trading Company (DBA Mejdaf for Information Technology) is a Saudi Arabian industrial products distribution business established in 1979, operating a multi-brand platform that aggregates over 60 international principals across four core business lines: Test & Measurement Instruments, Networking & IT Infrastructure, Power & Connectors, and Tools, Tool Kits & Safety Instruments. The product catalog spans electrical multimeters, clamp meters, insulation testers, vibration meters, thermal cameras, network cable testers, UPS systems, PDUs, batteries, circuit breakers, professional tool kits, and safety/ESD equipment, with prominent distribution partnerships including Fluke, APC/Schneider Electric, Omicron, BNET, Rohde & Schwarz, NetAlly, PCE Instruments, Datwyler, Phenix Technologies, Brother, and VIAVI. The platform combines an OpenCart-based e-commerce storefront at mejdaf.com with seventeen physical showrooms distributed across Saudi Arabia and a qualified direct sales team serving enterprise and mid-market accounts.

The business operates on a straightforward unit-based distribution model with publicly listed pricing in Saudi Riyals (SAR), ranging from approximately 5 SAR for individual cables to over 50,000 SAR for high-end test and measurement equipment. Free shipping is offered for orders over 500 SAR with three-working-day delivery within KSA only; the company does not ship internationally. Customer segments are segmented horizontally across industrial/commercial businesses (primary) and safety/maintenance professionals, with no disclosed enterprise anchor accounts and no named customer logos, suggesting a high-velocity distributed-volume mix rather than concentrated contract revenue. The company is privately held with no parent company, no disclosed institutional investors, no funding rounds, and no public listing; ownership is likely founder-family or private.

Mejdaf's geographic footprint is restricted to Saudi Arabia, and forward-looking signals are modest but present: an "Instrumentation" category (pressure, temperature, flow, level, valves) is marked as "Coming Soon," a "Home & Office Products" category has been added, and digital marketing has been built out across Facebook, Twitter, YouTube, LinkedIn, and Instagram alongside a newsletter channel. The technology stack is conventional commerce software with no disclosed AI, API, SDK, or proprietary digital capabilities. There are no disclosed patents, certifications, partnerships beyond the brand-principal supply relationships, or formal awards and recognition, and the management team is not publicly identified in the available data.

Name

Mejdaf

Legal name

Mejdaf for Information Technology

Website

https://mejdaf.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Mejdaf operates as an industrial products distributor selling test & measurement instruments, networking & IT equipment, power solutions (UPS, batteries, connectors), and tools to customers in Saudi Arabia through their e-commerce platform and seventeen physical showrooms.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Mejdaf is an industrial products distributor selling test & measurement instruments, networking & IT equipment, power solutions (UPS, batteries, connectors, transformers), and tools/safety instruments to customers in Saudi Arabia. Products from over 60 international brands are offered through both an e-commerce platform and seventeen physical showrooms, with prices in Saudi Riyals and free shipping on orders above 500 SAR.

Product overview

Mejdaf operates a multi-brand industrial products e-commerce platform with four core business lines: Test & Measurement Instruments, Networking & IT Infrastructure, Power & Connectors, and Tools, Tool Kits & Safety Instruments. The platform aggregates over 60 international brands including Fluke, APC/Schneider Electric, Omicron, BNET, Rohde & Schwarz, NetAlly, PCE Instruments, and others, offering thousands of industrial equipment products through both online storefront and 17 physical showrooms in Saudi Arabia. The product portfolio spans professional test & measurement tools (multimeters, oscilloscopes, thermal cameras, network testers), networking infrastructure (racks, cables, connectors), power solutions (UPS systems, batteries, PDUs), and professional tool kits. Mejdaf also carries instrumentation equipment and home/office products, positioning itself as a comprehensive industrial supplies distributor serving the Saudi Arabian market since 1979.

Differentiator

Problem solved

Functional benefit

Products and services

• Test & Measurement Instruments Comprehensive range of testing and measurement equipment including environmental measurement, telecommunication equipment, electrical measurements, mechanical testers, intrinsically safe instruments, data acquisition & logging, data cable & network test equipment, calibrators, laboratory equipment, and electronic testing tools for industrial and commercial customers in Saudi Arabia.
• Networking & IT Infrastructure Networking equipment and IT infrastructure products including cabinets and racks, network & communication cables, cables & cords, elevator cable systems, computer connectors, audio/video connectors, and data center solutions sold to industrial and commercial customers in Saudi Arabia.
• Power & Connectors Power solutions including batteries, electrical products, fuses/sockets/circuit breakers, relays, power supplies, transformers, UPS & power quality solutions, and connectors for industrial applications and commercial customers in Saudi Arabia.
• Tools, Tool Kits & Safety Instruments Professional tools and safety equipment including soldering tools & accessories, tool kits (various brands), hand tools, personal safety products, detectors, spill clean up supplies, clean room test instruments, and ESD products sold to maintenance professionals and industrial customers in Saudi Arabia.
• Fluke Branded Test & Measurement Products Fluke-branded test and measurement instruments including multimeters, clamp meters, insulation testers, vibration meters, thermal imaging cameras, power quality analyzers, and network cable testers distributed to industrial customers in Saudi Arabia.
• APC (Schneider Electric) Power Products APC-branded UPS systems, power supplies, surge protectors, power distribution units (PDUs), rack PDUs, and power management solutions distributed to industrial and commercial customers in Saudi Arabia.
• BNET Cabling Solutions BNET-branded networking infrastructure products including patch panels, keystone modules, faceplates, patch cords (CAT6, CAT6A), server racks, cabinets, fiber optic cables, and fire-safe cables distributed to industrial customers in Saudi Arabia.
• Omicron Test Equipment Omicron-branded test equipment including CPC 100 primary injection test system and COMPANO 100 universal test set for substation asset testing, distributed to power utility and industrial customers in Saudi Arabia.
• Safix Electrical Products Safix Saudi-made electrical products including extension cords, power strips, PDUs (power distribution units), electrical accessories, and cable management solutions distributed to industrial and commercial customers in Saudi Arabia.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• W.W. Grainger: Large US-based industrial products distributor (MRO, test & measurement, networking, tools) with global operations. Comparable because it sells the same categories of products (test & measurement, power, tools) to industrial buyers, but at a vastly larger scale and without Mejdaf's regional specialization.
• Fastenal: Large US industrial and construction supplies distributor with strong e-commerce and on-site vending presence. Comparable in offering a multi-category industrial product catalog and operating e-commerce plus physical distribution, but serving North America.
• WESCO International: Global electrical, communications, and utility distribution company. Overlaps directly with Mejdaf's networking, power (UPS, transformers, connectors), and electrical measurement categories; serves similar enterprise and industrial customers.
• MSC Industrial: Major North American distributor of metalworking and industrial MRO supplies including test & measurement instruments and tools. Comparable business model — multi-brand industrial distribution serving industrial buyers — but geographically centered in North America.
• Sonepar: World's largest B2B electrical distribution group with operations across MEA. Comparable product focus (electrical, power, networking) and customer overlap, but operates at global scale rather than staying concentrated in one country.
• Rexel: French-headquartered global electrical distribution specialist with strong MEA presence. Directly comparable operating model — multi-brand distribution of electrical products, power solutions, and industrial tools — with meaningful Middle East operations similar to Mejdaf.

Emerging players

• Digi-Key Electronics: Global authorized electronic components distributor with broad test & measurement catalog. Comparable as a multi-brand distributor with e-commerce focus; differs in being a global player without physical retail showrooms.
• Mouser Electronics: Global authorized distributor of semiconductors and electronic components, expanding into test & measurement. Comparable in being a multi-brand authorized distributor with strong e-commerce; differs in being more component-focused and shipping globally with no showrooms.

Regional players

• Al-Tamimi Group: Major Saudi conglomerate with industrial equipment, electrical, and engineering distribution lines. Comparable as a regional industrial distributor serving the Saudi market with similar product categories; differs in being part of a larger diversified group.
• Easa Husain Al-Yousifi & Sons (ALYousifi): Established Gulf-based distributor of industrial, electrical, and IT products with operations in Kuwait and Saudi Arabia. Comparable as a regional multi-brand industrial distributor serving similar product categories; closest comparable in geography and business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mejdafcompany
• YouTubeyoutube.com/channel/UCnAYLSDEJKKHqhI24-k2Yrg
• Facebookfacebook.com/mejdaf.group
• LinkedInlinkedin.com/company/mejdafcompany
• Instagraminstagram.com/mejdaf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mejdaf