DUSO

What DUSO does

DUSO is a Kyiv-based B2B distributor and consulting platform serving the Ukrainian beauty industry, operating as a sole proprietorship (FOP) under Inna Yevgenivna Goncharenko. The company functions as the exclusive Ukrainian representative for nine premium international beauty equipment brands (Takara Belmont, Gamma & Bross, GHARIENI, Icoone, EndyMed, EunSung Global, DIDIER Lab, BAEHR), distributing aesthetic hardware spanning RF platforms (ENDYMED's 3DEEP technology with six independent generators and phase control), laser systems, body contouring devices, salon furniture, and sterilization equipment to cosmetology clinics, SPA centers, beauty salons, hairdressing salons, and nail studios across 30+ Ukrainian cities.

The company's core technology stack is third-party rather than proprietary: it carries ENDYMED's 3DEEP RF platforms (PRO MAX, PRO, PURE 2.0) and a broad accessory/handpiece ecosystem (Intensif microneedling, FSR fractional resurfacing, Contour vacuum-RF body shaping), alongside Icoone, Quanta System, GHARIENI, and Takara Belmont equipment. DUSO complements hardware distribution with a services layer through its DUSO Consulting and DUSO Academy sub-brands, offering turnkey salon opening consulting, business process development (83,000 UAH), training courses (4,000 UAH/person), published business books by Olga Khainovskaia, and regulatory document packages.

Revenue mechanics are predominantly transactional one-time equipment sales supplemented by lower-ticket professional services (training, consulting, books, document packages). Go-to-market is sales-led with an enterprise field sales model, direct e-commerce at duso.ua, brand-specific sites (endymed.duso.ua, consulting.duso.ua), and delivery via Nova Poshta. Headcount is 1-10 employees, no external funding has been disclosed, and the company has been operating since 2006 under founder ownership.

Name

DUSO

Legal name

ФОП Гончаренко Інна Євгенівна

Website

https://duso.ua

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

DUSO is a Kyiv-based B2B distributor and consulting platform that supplies Ukrainian beauty clinics, salons, and SPA centers with premium international cosmetology equipment, furniture, training, and turnkey salon opening services as exclusive Ukrainian representative of nine global brands.

Ownership category

akta.pro rank

Product category

Professional Beauty Equipment Distribution

NAICS

All Other Business Support Services (561499)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro industry

PRIMARYCRABALAJ

Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Professional beauty equipment
• Cosmetology devices distribution
• Salon furniture supply
• Beauty business consulting
• Aesthetic medicine equipment

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cosmetology Equipment Sales: Sale of professional cosmetology equipment including ENDYMED devices, Icoone, Gharieni, Takara Belmont and other international brands for beauty salons and clinics
2. Beauty Furniture and Accessories: Sale of salon furniture, hairdressing equipment, mirrors, chairs, trolleys, and other beauty salon necessities
3. Consulting Services: Professional consulting for beauty business opening and development including business planning, design projects, and turnkey salon solutions
4. Training and Education: Beauty business training courses, seminars, and online education for salon directors, administrators, and specialists. Training costs 4000 UAH per person
5. Business Documentation Products: Sale of business books, document packages for beauty salons (2200 UAH), and business process development services (83000 UAH)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

DUSO distributes professional beauty industry equipment, furniture, and consumables to beauty salons, SPA centers, cosmetology clinics, barbershops, and nail studios across Ukraine, serving as the exclusive Ukrainian representative for 9 international brands including Takara Belmont, GHARIENI, Icoone, EndyMed, EunSung Global, Gamma & Bross, DIDIER Lab, and BAEHR. Beyond equipment supply, DUSO provides turnkey beauty business solutions including consulting for salon opening, design projects, business planning, professional training courses, and ongoing equipment service maintenance, delivered through its duso.ua e-commerce platform, dedicated ENDYMED Ukraine site, and DUSO Consulting division.

Product overview

DUSO is a B2B distributor of professional beauty industry equipment operating as a platform-plus-catalog model. The company offers a comprehensive portfolio of aesthetic equipment and furniture across multiple categories: cosmetology devices (RF lifting, laser systems, body contouring), wellness and SPA equipment, manicure/pedicure tools, barber equipment, sunbeds, and sterilization products. DUSO serves as exclusive Ukrainian representative for international brands including Takara Belmont (Japan), Gamma & Bross (Italy), Gharieni (Germany), Icoone (Italy), EndyMed (Israel), EunSung Global, DIDIER Lab (France), and Baehr (Germany). The product lineup includes flagship systems like ENDYMED PRO MAX and PRO (RF platforms with 3DEEP technology), Icoone LASER devices, various laser systems (Discovery Pico, Thunder Quanta, 585nm Diode), Gharieni furniture, and Baehr sterilization/care equipment. DUSO also provides associated services including business consulting for opening beauty establishments, professional training programs, service maintenance, and educational materials such as webinars and business books. The company operates through its main website as a catalog/e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• DUSO Consulting: Beauty business consulting division offering salon opening services, training courses, and business process development for beauty industry entrepreneurs.
• ENDYMED Ukraine
• DUSO Academy

Products and services

• ENDYMED PRO MAX Universal professional RF platform for comprehensive facial and body procedures, offering a full set of fractional and non-fractional handpieces using ENDYMED's 3DEEP RF technology with up to 100W power output. Targeted at cosmetology clinics and aesthetic medicine centers.
• EndyMed PRO High-power RF platform for non-invasive facial and body treatments, utilizing 3DEEP technology at up to 85W power output. Targeted at cosmetology and aesthetic medicine clinics.
• ENDYMED PURE 2.0 Portable tabletop system for face, neck, and body treatments with RF technology, supporting skin tightening, body contouring, microneedle RF, and fractional skin rejuvenation. Targeted at cosmetology clinics seeking a compact professional-grade RF platform.
• ENDYMED PURE Laser Compact diode laser for hair epilation featuring exclusive DioGlide technology for comfortable, fast, and painless procedures on all skin phototypes. Targeted at aesthetic medicine clinics and cosmetology centers.
• Icoone LASER MED Professional aesthetic device for laser treatments and body contouring, manufactured by Icoone (Italy). Targeted at cosmetology clinics and aesthetic medicine centers.
• Icoone LASER BEAUTY Laser aesthetic device for body treatments, manufactured by Icoone (Italy). Targeted at cosmetology clinics and beauty salons offering body contouring services.
• Discovery Pico Series Picosecond laser system for tattoo removal, pigmentation treatment, and skin rejuvenation, manufactured by Quanta System. Targeted at aesthetic medicine clinics and cosmetology centers.
• Thunder Quanta System High-power laser system from Quanta System for various aesthetic applications. Targeted at aesthetic medicine clinics.
• 585nm Diode Laser Diode laser system with 585nm wavelength for hair removal procedures, produced by Quanta System. Targeted at cosmetology clinics and aesthetic centers.
• Hydra Beauty 2 Professional hydra facial device for deep cleansing and skin rejuvenation treatments, distributed by ES Global (EunSung). Targeted at beauty salons and cosmetology clinics.
• Micro Mist Facial steamer for spa and salon treatments, manufactured by Takara Belmont (Japan). Targeted at beauty salons, SPA centers, and cosmetology clinics.
• Lina Select Alu Professional treatment bed/platform for spas and wellness facilities, manufactured by Gharieni (Germany). Targeted at SPA centers, wellness facilities, and luxury hotel spas.
• Lighthera PRO Light-based aesthetic device for skin treatments. Targeted at cosmetology clinics and aesthetic medicine centers.
• Tricopat Professional device for body treatments, produced by TUR. Targeted at cosmetology clinics and SPA centers.
• Remfat Equipment for body fat reduction and contouring treatments. Targeted at cosmetology clinics and aesthetic centers.
• Spa Mist II Vaporizer Vaporizer for spa treatments and humidification. Targeted at SPA centers, wellness facilities, and luxury hotel spas.
• Baehr TEC S 2000 Professional equipment from Baehr brand for foot and hand care. Targeted at podologists and nail care professionals.
• VENTO 75 Sterilizer (Heißluftsterilisator) Hot air sterilizer for professional instrument sterilization, produced by Baehr (Germany). Targeted at nail studios, podology clinics, and cosmetology facilities requiring compliance-grade sterilization.
• PODOSONIC 3 Ultrasonic Sterilizer Ultrasonic sterilizer with 4 cleaning/disinfection programs, degas function, and 3L capacity, manufactured by Baehr (Germany). Targeted at nail studios, podology clinics, and cosmetology facilities.
• Celebrity Prime Shiatsu Washing Station Shampoo washing station with Shiatsu massage functionality for salons and barbershops, produced by Gamma Store (Gamma & Bross). Targeted at hairdressing salons and barbershops.
• Celebrity Prime E Barber Washing Station Barber washing station for shampoo services in hairdressing salons, produced by Gamma & Bross (Italy). Targeted at barbershops and men's grooming salons.
• Beauty Business Consulting Services Professional consulting for opening beauty salons, barbershops, aesthetic medicine clinics, and SPA centers from scratch and turnkey solutions, covering business planning, design projects, equipment procurement, and operational setup. Targeted at beauty entrepreneurs and investors in Ukraine.
• Beauty Business Training Courses Business training courses for salon directors, administrators, and specialists covering beauty business management, operations, and equipment-specific training (e.g., ENDYMED RF technology courses at 4,000 UAH per person). Targeted at beauty business owners, directors, and working specialists in Ukraine.
• Webinar: How to Open a Profitable Beauty Salon Online webinar covering 8 basic steps for opening a profitable beauty salon, taught by Olga Khainovska, business consultant with 20+ years of experience. Targeted at aspiring beauty entrepreneurs and salon investors in Ukraine.
• Set of Three Business Books Bundle of three business books by Olga Khainovska — 'Successful Beauty Business', 'How to Increase Salon Profitability', and 'Scripts, Check-lists and Business Processes in Beauty Salon' — sold as a set at 2,200 UAH. Targeted at beauty business owners, salon directors, and administrators.
• Business Processes Development Service Custom development of business processes and scripts for beauty industry enterprises, including 100+ scripts, 40+ presentation texts, 22 client dialogues, 20 business processes, 19 check-lists, and 12 work standards. Priced at 83,000 UAH per engagement. Targeted at beauty business owners seeking operational systematization.
• Document Package for Beauty Salon Opening Package of regulatory and operational documents required for beauty salon opening, including inspection registration journals, consumer protection laws, safety instructions, and service rules. Priced at 2,200 UAH. Targeted at beauty entrepreneurs opening or registering new salons in Ukraine.
• Beauty Equipment Service Maintenance Technical maintenance and repair services for the beauty equipment distributed by DUSO, providing ongoing support for cosmetology devices, RF platforms, laser systems, salon furniture, and sterilization equipment. Targeted at existing DUSO customers across Ukraine.

Quantifiable outcome

• ENDYMED provides visible results after 1 procedure
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Takara Belmont (Japan)coreTechnology or IntegrationExclusive representative of Takara Belmont equipment in Ukraine. Takara Belmont is a Japanese manufacturer of professional beauty equipment including hairdressing chairs, washing stations, and salon furniture.
• Gamma & Bross (Italy)coreTechnology or IntegrationExclusive representative of Gamma & Bross premium and luxury-class equipment for hairdressing salons, barbershops, and beauty salons in Ukraine.
• GHARIENI (Germany)coreTechnology or IntegrationExclusive representative of GHARIENI spa and wellness equipment. GHARIENI Group was recognized by Forbes Travel Guide as the best manufacturer of SPA and wellness equipment for luxury hotels in 2019.
• Icoone (Italy)coreTechnology or IntegrationExclusive representative of Icoone beauty equipment in Ukraine. Icoone produces advanced aesthetic devices for body treatments.
• EndyMed (Israel)coreTechnology or IntegrationOfficial distributor of ENDYMED RF therapy devices in Ukraine. ENDYMED develops and manufactures RF technology platforms with proprietary 3DEEP technology for non-invasive and fractional aesthetic treatments.
• EunSung GlobalcoreTechnology or IntegrationExclusive representative of EunSung Global equipment. Since 1995, EunSung Global has been developing and manufacturing aesthetic medicine and cosmetology equipment.
• BAEHR (Germany)coreTechnology or IntegrationExclusive representative of BAEHR professional foot and hand care cosmetics and equipment brand from Germany. A conscious choice of podologists.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Cutera: US-listed aesthetic device manufacturer with RF microneedling, body contouring and laser platforms. Targets the same professional aesthetics customer base as DUSO's portfolio of brands, including competing with ENDYMED's Intensif handpiece.
• Sciton: US manufacturer of professional aesthetic laser and light-based platforms targeting dermatology and medical spa clinics. Comparable to DUSO because Sciton's products compete with the laser and IPL brands DUSO distributes (Quanta, Gharieni aesthetic platforms).
• BTL Group: Global manufacturer of aesthetic medical devices with strong body contouring and EMSculpt lines. Comparable to DUSO because BTL's products directly compete with the Icoone, Remfat, and ENDYMED platforms in DUSO's distribution portfolio.
• Venus Concept: Global aesthetic device manufacturer specializing in RF body contouring and skin tightening (Venus Legacy, Venus Freeze). Direct overlap with ENDYMED's 3DEEP RF platforms and Icoone body contouring products that DUSO distributes in Ukraine.
• Cynosure: Global manufacturer of professional aesthetic and medical aesthetic devices including RF, laser and body contouring systems. Comparable to DUSO because it supplies competing equipment to the same cosmetology and aesthetic clinic customer base that DUSO serves in Ukraine.
• Fotona: European manufacturer of high-performance aesthetic lasers (including picosecond systems that compete with Discovery Pico from Quanta that DUSO distributes). Targets the same professional aesthetic clinic and medspa end-market as DUSO.
• Lumenis: Global manufacturer of energy-based aesthetic devices (lasers, IPL, RF). Comparable to DUSO because Lumenis supplies competing equipment to the same cosmetology and aesthetic clinic market that DUSO addresses through its distribution portfolio.
• Alma Lasers: Global manufacturer of professional aesthetic medical devices (laser, RF, ultrasound) for clinics and medspas. Comparable to DUSO because the same aesthetic clinic customers DUSO equips are Alma's end buyers — Alma competes with the brands DUSO distributes (ENDYMED, Icoone, Quanta) for clinic capex budgets.
• Syneron Candela: Global aesthetic medical device company offering RF microneedling (Morpheus8), laser hair removal and body contouring systems. Comparable to DUSO because it competes directly with ENDYMED's Intensif RF microneedling and other devices in DUSO's portfolio for the same clinic customers.
• Solta Medical: Global aesthetic medical device brand (Thermage, Fraxel, Clear+Brilliant) owned by Bausch Health. Comparable to DUSO because the same clinics DUSO serves in Ukraine are Solta's target end customers, and Solta's RF platforms compete with ENDYMED.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkPfW-M9goPMARHQcCg9Zaw
• Facebookfacebook.com/duso.ua
• Instagraminstagram.com/consulting.duso
• LinkedInlinkedin.com/company/duso

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUSO