Krushr
Krushr Plc is a UK-based manufacturer of kitchen recycling waste compactors, sold direct-to-consumer via its own e-commerce site to residential customers seeking space-saving, near-silent recycling compression, including replacement 12-inch models for discontinued Broan and GE compactors.
- Company typePrivate
- Founded2008
- HeadquartersLincoln, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Krushr does
Krushr Plc is a UK-based (registered office Bourne; mailing address Stamford) manufacturer of integrated kitchen recycling waste compactors, founded in 2008 and operating with 11-50 employees. Its core product range comprises single-silo compactors in 12-, 15-, 18-, 21-, and 24-inch form factors (K012 through K024, plus K300, K400, and K600 variants) that compress residential recyclables — plastics, food packaging, card, paper, and cans — by an average of 85%. The underlying technology is a patented scissor compaction mechanism paired with a near-silent linear actuator, with electronics that monitor motor pressure to optimize crushing. Differentiated features include a Smart Stop safety function that retracts on solid objects (preventing glass contamination), a Hypercrush Mode that removes plastic memory for more efficient compaction, and child-protection key lock. The K012 is certified to UL/ETL for the US and Canada while K012/K015 carry CE, LVD, and EMC marks for the EU.
The business model is hardware-led direct-to-consumer e-commerce, with one-time appliance sales priced at $2,449-$2,549 on the krushr.com storefront (BigCommerce-powered) plus recurring consumable revenue from custom-fit biodegradable compactor bags sold at $22.99-$29.99 per roll under a 4-roll minimum. Optional accessories — stainless steel doors at $299-$349 and adjustable toe kicks at $124-$129 — extend average order value and enable seamless kitchen integration. Krushr operates in two distinct geographic contexts: a UK/European site at krushrglobal.com supported by a UK distribution/returns arrangement through Glen Dimplex Home Appliances in Stoke-on-Trent and a UK service helpline, and a North American operation with stock in Arizona and post-sales/warranty service delivered through a partnership with Adco Service in Scottsdale. Customer segments are predominantly residential — both first-fit buyers with limited kitchen space and owners of legacy 12-inch cutouts seeking replacement for discontinued Broan and GE models — with early-stage trial of commercial compactors for hospitality venues such as coffee houses and bars generating high plastic waste volumes. Marketing reach is modest: a Facebook page, a blog, and an email mailing list; no paid acquisition, trade-show, or third-party retail channel is disclosed.
Krushr firmographics
Firmographics- Name
- Krushr
- Legal name
- Krushr Plc
- Website
- https://krushr.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Krushr Plc is a UK-based manufacturer of kitchen recycling waste compactors, sold direct-to-consumer via its own e-commerce site to residential customers seeking space-saving, near-silent recycling compression, including replacement 12-inch models for discontinued Broan and GE compactors.
- Ownership category
- akta.pro rank
Krushr industry classification
Industry- Product category
- Kitchen Recycling Waste Compactors
- NAICS
- Major Household Appliance Manufacturing (33522)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Plastic Recycling Equipment & Technology Providers (Sorting, Washing, Extrusion) (EUAIAKAM)
Keywords
Where Krushr is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Krushr business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Recycling Compactor Sales: One-time sale of kitchen recycling compactor appliances in various sizes (12-inch K012, 15-inch K015) with optional accessories (stainless steel doors, adjustable toe kicks). Appliances are priced at $2,449-$2,549.
- Accessories and Consumables: Sales of complementary products including stainless steel doors ($299-$349), adjustable toe kicks ($124-$129), and custom-fit recyclable compactor bags ($22.99-$29.99 per roll). Bags are recurring consumables.
- After-Sales Service: Post-sales customer service and product service in North America provided by Adco Service, Arizona. Service network for warranty repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | K012 12-inch Recycling Compactor |
| One time/ perpetual license | Pay-as-you-go | K015 15-inch Recycling Compactor |
| One time/ perpetual license | Pay-as-you-go | 12-inch Stainless Steel Door |
| One time/ perpetual license | Pay-as-you-go | 15-inch Stainless Steel Door |
| One time/ perpetual license | Pay-as-you-go | K012 Adjustable Stainless Steel Toe Kick |
| One time/ perpetual license | Pay-as-you-go | K015 Adjustable Stainless Steel Toe Kick |
| Unit Pricing | Pay-as-you-go | Compactor Bags (12 and 18 inch) |
| Unit Pricing | Pay-as-you-go | Compactor Bags (15 and 21 inch) |
| Unit Pricing | Pay-as-you-go | Compactor Bags (24 inch) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Krushr product offering
Product offeringCore offering
Krushr manufactures and sells built-in kitchen recycling waste compactors (K012 12-inch and K015 15-inch models) that compress household recyclables by an average of 85% using a patented scissor mechanism and near-silent linear actuator. The company also offers optional stainless steel doors, adjustable toe kicks, and proprietary custom-fit biodegradable compactor bags, and is trialing commercial compactors for hospitality venues such as coffee houses and bars.
Product overview
Krushr offers a focused portfolio of kitchen recycling compactors and related accessories. The core products are two main compactor models: the K012 (12-inch) and K015 (15-inch), which use a patented scissor mechanism and hyper-crush technology to compress recyclable waste to approximately 85% reduction while maintaining sortability at recycling centers. These appliances are complemented by optional stainless steel doors and adjustable toe kicks for seamless kitchen integration, along with proprietary custom-fit recyclable compactor bags as consumables. The company also offers commercial compactor models for trial in markets like coffee shops.
Differentiator
Problem solved
Functional benefit
Products and services
- K012 12-inch Kitchen Recycling Waste Compactor
Quantifiable outcome
- Reduces 5.5 cubic feet of recycling by 85% on average
- +2 more outcomes
Companies that use Krushr
Customer profileSegments3 records
Ideal customer profiles3 records
Krushr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Krushr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Adco ServicecoreAdco Service based in Scottsdale, Arizona provides post-sales customer service and product service across North America. Handles warranty repairs and service requests for US and Canadian customers.
- Glen Dimplex Home AppliancesminorGlen Dimplex Home Appliances NDC in Stoke-on-Trent serves as the UK returns address for products purchased through the Krushr website.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Krushr competitors and assessment
Company assessmentDirect peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Krushr social profiles
Digital presenceKrushr compliance and trust
Trust signalCompliance4 records
Krushr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krushr leadership team
Management profileNumber of profiles
Krushr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krushr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krushr
What does Krushr do?
Krushr manufactures and sells built-in kitchen recycling waste compactors (K012 12-inch and K015 15-inch models) that compress household recyclables by an average of 85% using a patented scissor mechanism and near-silent linear actuator. The company also offers optional stainless steel doors, adjustable toe kicks, and proprietary custom-fit biodegradable compactor bags, and is trialing commercial compactors for hospitality venues such as coffee houses and bars.
Is Krushr a public or private company?
Krushr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Krushr founded?
Krushr was founded in 2008. It employs 11 to 50 people.
Where is Krushr based?
Krushr is headquartered in Lincoln, United Kingdom, in the Europe region.
How does Krushr make money?
Three revenue lines are on record. Recycling Compactor Sales are the primary driver. The others are accessories and Consumables and after-Sales Service.
Who are Krushr's main competitors?
simplehuman is listed as a direct peer.
Does Krushr have an API?
No public API is recorded for Krushr.
What industry is Krushr in?
Krushr's product category is Kitchen Recycling Waste Compactors. Its primary akta.pro industry code is EUAIAKAM, Plastic Recycling Equipment & Technology Providers (Sorting, Washing, Extrusion). Its NAICS code is 33522 and its SIC code is 3630.