Citylink Group
Citylink Group is a privately held Saudi logistics conglomerate operating ground, air, and sea freight; warehousing; terminal services; lubricants distribution; tourism; and chauffeuring across KSA, UAE, and Pakistan. It serves over 10,000 enterprise and consumer customers with a 2,000-vehicle fleet, an in-house OTEX tracking platform, and 40+ years of regional experience.
- Company typePrivate
- Founded1986
- HeadquartersJeddah, Saudi Arabia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Citylink Group does
Citylink Group of Companies is a privately held, multi-division logistics and transportation conglomerate headquartered in Jeddah, Saudi Arabia, founded around 1986 with over 40 years of industry presence. The group operates across Saudi Arabia (13 branches), the UAE (Dubai and Sharjah), and Pakistan (Lahore), serving more than 10,000 customers with a fleet exceeding 2,000 vehicles and approximately 20,000 deliveries per month across ground freight, air and sea freight, project freight, terminal services, warehousing, fulfillment, lubricants distribution, tourism and Hajj/Umrah travel, and VIP chauffeuring.
The company's core technology is the OTEX platform, which provides real-time shipment tracking via Android, iPhone, and web apps, dynamic routing through continuous monitoring of volumes and fleet availability, KPI reporting dashboards (driver scorecards, trailer tracking, inventory and delivery status reports), and EDI/API integrations with customer TMS and WMS systems. A 5G-IoT tracking proof of concept completed with U Mobile and Qualcomm demonstrated a 90% improvement in shipment location verification and a 70% reduction in operational review time for high-value air cargo. Strategic brand partnerships underpin the lubricants division (Shell, Petromin, Total, Mobil, Castrol) and travel division (IATA licensing with global airline partners).
Citylink makes money through transaction-fee revenue across eight service streams, with custom quote-based pricing per shipment specification rather than public pricing tiers. The go-to-market motion is hybrid: direct enterprise sales through 16 physical branches, a self-serve customer portal for shipment management, and direct-to-consumer channels for travel, tourism, Hajj/Umrah packages, and VIP chauffeuring. Customer concentration spans manufacturing, food and beverage, oil lubricants, chemicals, automotive, heavy industry, mining, and medical equipment, with named enterprise clients including Unified Lubricants Company, CHEMTRADE, Rukn Al Rasasi Trading Est (RASASI), and United Compounding Industrial Company.
Citylink Group firmographics
Firmographics- Name
- Citylink Group
- Legal name
- Citylink Group of Companies
- Website
- https://clgoc.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Citylink Group is a privately held Saudi logistics conglomerate operating ground, air, and sea freight; warehousing; terminal services; lubricants distribution; tourism; and chauffeuring across KSA, UAE, and Pakistan. It serves over 10,000 enterprise and consumer customers with a 2,000-vehicle fleet, an in-house OTEX tracking platform, and 40+ years of regional experience.
- Ownership category
- akta.pro rank
Citylink Group industry classification
Industry- Product category
- Logistics Services
- NAICS
- Freight Transportation Arrangement (48851), Support Activities for Transportation (488), Couriers and Express Delivery Services (49211)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Deep Sea Foreign Transportation Of Freight (4412), Public Warehousing & Storage (4220), Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Trade Compliance & Ocean Regulatory Services (Sanctions/Export Controls) (TLACABAL)
- akta.pro secondary industries
- Project Cargo & Heavy-Lift Transload (TLALAFAL), LTL Bulk/Commodities (Terminal-to-Terminal) Carriers (TLADAEAN), Chemicals & Hazmat Transload (Regulated Goods) (TLALAFAH), Container Stuffing/Unstuffing & Depot-Based Value-Added Services (TLALAJAM)
Keywords
Where Citylink Group is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices15 records
Markets served
Citylink Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Ground Freight Transportation: Ground freight services including LTL (Less-Than-Truckload), FTL (Full-Truck-Load), Low-Beds/Flat-Beds, Temperature Controlled, Bulk and Tanker services. Revenue generated through transportation fees based on shipment weight, volume, and service type.
- Air & Sea Freight: Comprehensive air and sea freight services including Import/Export, Customs Clearance, FCL (Full-Container-Load), and LCL (Less-Container-Load) shipping. Revenue from freight charges and customs handling fees.
- Warehousing & Storage: Storage services including dry storage, cold storage, and container storage facilities. Revenue from storage fees based on space utilization and storage duration.
- Lubricants Distribution: Distribution of lubricant products from major brands including Shell, Petromin, Total, Mobil, and Castrol. Revenue generated through product sales and distribution margins.
- Tourism & Travel Services: IATA licensed tourism services including Hajj & Umrah packages, travel bookings, and tourism packages. Revenue from ticket sales, package deals, and service commissions.
- Chauffeuring Services: VIP passenger transportation services including airport transfers, corporate transport, and Hajj/Umrah transport. Revenue from service charges per trip or contract.
- Terminal Services: Terminal operations at major ports providing cargo processing, handling, and storage services. Revenue from terminal handling charges.
- Project Freight: Specialized transport solutions for large-scale industrial projects and complex logistics requirements. Revenue from project-based transport contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing tailored to customer requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Citylink Group product offering
Product offeringCore offering
Citylink Group of Companies is a Saudi Arabia-based diversified logistics and transport conglomerate providing ground freight (LTL/FTL), air and sea freight forwarding with customs clearance, project freight, terminal operations at major ports, warehousing and cold storage, and e-commerce fulfillment services. The group also distributes lubricants from major brands (Shell, Petromin, Total, Mobil, Castrol), operates IATA-licensed travel and Hajj/Umrah services, and runs VIP chauffeuring and limousine transportation through its Al Howdaj division. Customers are served through an integrated technology platform (OTEX) offering real-time shipment tracking, mobile app, dynamic routing, and EDI/API integrations.
Product overview
Citylink Group is a diversified logistics and transport conglomerate operating across Saudi Arabia, UAE, and Pakistan with 40+ years of experience. The company operates four main divisions: (1) CityLink Trade & Transport for ground freight, air/sea freight, project freight, terminal services, warehousing & storage, and fulfillment; (2) CityLink Travels & Tourism for travel bookings and Hajj & Umrah pilgrimage services; (3) Al Howdaj for VIP chauffeur and limousine services; and (4) Lubricants for petroleum product distribution. The OTEX technology platform provides customers with real-time shipment tracking via mobile app (Android/iPhone/Web), dynamic routing optimization, KPI reporting dashboards, and API/EDI integration capabilities for TMS and WMS systems. The company serves 1000+ customers with 20,000+ monthly deliveries across a 2,000+ vehicle fleet.
Differentiator
Problem solved
Functional benefit
Brands
- OTEX: Logistics and transport division offering technology-enabled supply chain solutions.
- Al Howdaj
- CityLink Travels & Tourism
- CityLink Trade & Transport
Products and services
- Ground Freight Ground transportation services including Less-Than-Truckload (LTL), Full-Truck-Load (FTL), Low-Beds/Flat-Beds for heavy equipment, Dedicated Contract Service (DCS), Temperature Controlled (Reefer), and Bulk and Tanker services for liquid, oil and gas commodities. Serves manufacturing, F&B, and industrial enterprise clients.
- Air and Sea Freight Comprehensive air and sea freight services including Import/Export, Customs Clearance, Full-Container-Load (FCL) for 20-Ft and 40-Ft containers, and Less-Container-Load (LCL) shipping with co-loading options. For businesses requiring international freight forwarding.
- Project Freight Specialized transport solutions for complex logistics demands including large scale industrial projects, utilizing global professionals and decades of experience for reliable and cost-effective solutions. Targets heavy industry, mining, and large-scale industrial clients.
- Terminal Services Terminal operations at major ports worldwide providing flexibility for inventory needs, cargo processing, handling and storage combined with transport delivery network. Strategically located near seaports and dry ports.
- Warehousing and Storage Storage solutions including Dry Storage (24/7 monitored), Cold Storage for temperature-sensitive products, and Container Storage near seaports with flexible transport network. For industrial and commercial clients requiring inventory management.
- Fulfillment E-commerce fulfillment, cross-docking, and forward distribution services with order accuracy and visibility throughout the process, tailored for direct-to-customer or wholesale services.
- Lubricants Distribution Oil lubricant distribution offering products from Shell, Petromin, Total, Mobil and Castrol including automotive, marine, industrial lubricants, greases, open-gear lubricants, and biodegradable lubricants. Serves automotive, industrial, and marine customers.
- Tourism Services Licensed IATA travel provider offering travel packages with global airline partners, discounted hotel deals, and transportation services for individual and corporate travelers.
- Hajj and Umrah Services Specialized Hajj and Umrah pilgrimage services leveraging extensive market presence in Saudi Arabia with professional local teams for itinerary planning, transport, and accommodation arrangements.
- Al Howdaj Chauffeuring Services VIP passenger transportation and chauffeur-driven limousine services in Saudi Arabia serving government ministries, embassies, schools, and housing compounds, including Hajj and Umrah transport. Airport transfers, corporate transport, and inter-city transport.
- OTEX Technology Platform Technology platform providing real-time shipment tracking, mobile app (Android/iPhone/Web), dynamic routing, KPI reporting, and API/EDI integration for customers to view, edit, reschedule and track shipments across TMS and WMS enterprise systems.
Quantifiable outcome
- 90% improvement in shipment location verification time (in 5G-IoT PoC trial with U Mobile and Qualcomm)
- +1 more outcomes
Companies that use Citylink Group
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles4 records
Citylink Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Citylink Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- U MobileminorCity-Link Express (Citylink Group) partnered with U Mobile and Qualcomm to complete a proof of concept validating a 5G-IoT tracking system for high-value air cargo shipments. The two-month trial covered routes from Selangor to East Malaysian destinations (Kota Kinabalu and Kuching), deploying Qualcomm trackers with ULTRA IoT connectivity integrated into City-Link Express logistics workflows.
- ShellcoreShell is a major lubricant brand partner whose products are distributed through Citylink Group's lubricant division, representing one of the core distribution partnerships.
- PetromincorePetromin is a key lubricant brand partner distributed by Citylink Group, representing a core business relationship for the lubricants division.
- TotalcoreTotal is a major lubricant brand partner distributed through Citylink Group's network, forming a core part of the lubricants distribution business.
- MobilcoreMobil lubricant products are distributed through Citylink Group's lubricant division, representing a key brand partnership.
- CastrolcoreCastrol is a lubricant brand distributed by Citylink Group, representing an important partnership in the lubricants business unit.
- Global Airlines PartnerscoreCitylink Group operates as an IATA licensed provider with partnerships with global airline partners for ticketing and travel services, allowing access to cost-friendly and refundable itineraries for customers.
Scale indicators6 records
Recent moves4 records
Expansion highlights5 records
Citylink Group competitors and assessment
Company assessmentDirect peers
- Aramex: UAE-headquartered diversified logistics provider offering freight forwarding, warehousing, courier, and supply chain solutions across MENA. Highly comparable to Citylink's multi-service logistics model and regional footprint.
- GAC Group: Dubai-headquartered global logistics provider offering freight forwarding, contract logistics, and supply chain services with strong Middle East operations. Comparable in multi-modal service breadth and regional presence.
- Agility Logistics: Kuwait-headquartered global logistics and freight forwarding group with significant Middle East operations across integrated logistics, warehousing, and freight. Comparable as a regional logistics conglomerate serving similar enterprise customers.
- Al Rajhi for Logistics (previously Al Rajhi Transport): Saudi domestic transport and logistics provider with a large fleet and KSA-wide branch network. Direct competitor for ground freight, vehicle logistics, and domestic distribution customers.
- United International Transport Company (UITC): Saudi Arabia-based transportation and logistics company with fleet operations, passenger transport (budget and limousine), and contract logistics services. Comparable as a KSA-focused multi-segment transport operator.
Broad incumbents
- DSV: Global transport and logistics provider with strong freight forwarding capability and growing Middle East presence. Competes for similar enterprise freight forwarding and contract logistics customers.
- FedEx: Global integrator with express, ground, and freight forwarding capabilities serving MENA. Competes for similar enterprise and SME logistics customers in Saudi Arabia and UAE.
- CEVA Logistics: Global third-party logistics provider with significant Middle East operations across contract logistics, freight management, and finished vehicle logistics. Comparable in automotive and industrial logistics offerings.
- DHL Supply Chain & Forwarding: Global logistics leader with established Middle East operations across freight forwarding, contract logistics, and supply chain. Competes with Citylink for enterprise customers in F&B, manufacturing, and chemicals segments.
Regional players
- Bahri (Saudi Arabia): Saudi national carrier offering logistics, container shipping, and bulk transport with strong KSA port and supply chain positioning. Competes with Citylink in domestic freight forwarding and terminal-related logistics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Citylink Group social profiles
Digital presenceCitylink Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citylink Group leadership team
Management profileNumber of profiles
Citylink Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citylink Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citylink Group
What does Citylink Group do?
Citylink Group of Companies is a Saudi Arabia-based diversified logistics and transport conglomerate providing ground freight (LTL/FTL), air and sea freight forwarding with customs clearance, project freight, terminal operations at major ports, warehousing and cold storage, and e-commerce fulfillment services. The group also distributes lubricants from major brands (Shell, Petromin, Total, Mobil, Castrol), operates IATA-licensed travel and Hajj/Umrah services, and runs VIP chauffeuring and limousine transportation through its Al Howdaj division. Customers are served through an integrated technology platform (OTEX) offering real-time shipment tracking, mobile app, dynamic routing, and EDI/API integrations.
Is Citylink Group a public or private company?
Citylink Group is a private company. It is classified as unknown and is currently operating.
When was Citylink Group founded?
Citylink Group was founded in 1986. It employs 501 to 1,000 people.
Where is Citylink Group based?
Citylink Group is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does Citylink Group make money?
Eight revenue lines are on record. Ground Freight Transportation is the primary driver. The others are air & Sea Freight, warehousing & Storage, lubricants Distribution, tourism & Travel Services, chauffeuring Services, terminal Services and project Freight.
Who are Citylink Group's main competitors?
Direct peers on record are Aramex, GAC Group, Agility Logistics, Al Rajhi for Logistics (previously Al Rajhi Transport) and United International Transport Company (UITC). Broad incumbents are DSV, FedEx, CEVA Logistics and DHL Supply Chain & Forwarding. Bahri (Saudi Arabia) is listed as a regional player.
Does Citylink Group have an API?
Yes. Citylink Group offers API integration capabilities for seamless order processing. The technology page states they offer 'easy integrations with our Operating Systems for seamless EDI and API order processing.' APIs support integration with customer TMS and WMS systems for dynamic routing and order management. The customer portal at customer.clgoc.com provides online tracking and management capabilities.
What industry is Citylink Group in?
Citylink Group's product category is Logistics Services. Its primary akta.pro industry code is TLACABAL, Trade Compliance & Ocean Regulatory Services (Sanctions/Export Controls), with a secondary code of TLALAFAL, Project Cargo & Heavy-Lift Transload. Its NAICS code is 48851 and its SIC code is 4731.