What Beerenberg does

Beerenberg Pty Ltd is a 100% family-owned Australian food manufacturer and farm tourism operator headquartered in Hahndorf, South Australia, on the same Adelaide Hills land the Paech family has farmed since 1839. The modern jam business was established in 1969-1971 when Grant and Carol Paech planted strawberries and produced the first batch of jam in "Grandma's pan," naming the brand "Beerenberg" (Berry Hill in German). Today the company produces more than 100 SKUs spanning jams, jellies, marmalades and curds, gourmet relishes and chutneys, sauces and marinades, salad dressings, mustards, honey, meal bases, slow cooker sauces, and cheese condiments, plus gift hampers. Core production is traditional recipe-based food craftsmanship using natural Australian ingredients, with strawberries grown on the family farm providing vertical integration from field to jar. The portfolio is complemented by a paid tourism vertical: pick-your-own strawberries (operated since 1975), a farm shop, a farm cafe and dairy with farm-made ice cream, cooking demonstrations, tastings, High Tea experiences, and private event hire, anchored by a new visitor experience centre opened in 2022.

Beerenberg operates a multi-channel go-to-market model spanning direct-to-consumer (on-site farm shop, e-commerce at beerenberg.com.au, and cafe/hospitality), Australian retail distribution (Coles, Woolworths, independents, and gourmet stores), and enterprise food service (airline and hotel supply, including a 40-year first-class partnership with Qantas since 1986, serving 300+ hotels across 24 countries). Pricing is unit-based: retail jars range from roughly A$4.50 to A$9.70, gift packs A$26-A$44, with foodservice priced via enquiry in portion-controlled cups (14g-45g) and bulk formats (2L flagons to 10kg containers), and a separate A$5 per-person entry fee plus A$13.50/kg for strawberry picking. The company holds 150+ employees, has never taken external funding, and is in its sixth generation of family leadership under Managing Director Anthony Paech, Marketing Director Sally Paech, and Farm Manager Robert Paech, supported by CFO Garry and a Culinologist Steve. Recent capital moves include a 2018 major factory/warehouse/office development and the 2022 visitor experience centre build-out, signalling continued investment in production capacity and on-site tourism revenue.

Name

Beerenberg

Legal name

Beerenberg Pty Ltd

Website

https://beerenberg.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Beerenberg is a sixth-generation, family-owned Australian food manufacturer producing 100+ artisan jams, chutneys, sauces, dressings, mustards, and condiments, complemented by a farm tourism business with pick-your-own strawberries, a farm cafe, and a retail shop in Hahndorf, South Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Hahndorf

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Retail Sales: On-site farm shop sales, farm cafe food service, and e-commerce online store. Direct consumer sales with over 100 products available for purchase.
2. Food Service & Hospitality: Supply contracts to airlines and hotels. Pioneer of portion serves in Australia with products found in 24 countries, serving major airlines and more than 300 hotels.
3. Wholesale & Retail Distribution: Distribution through independent supermarkets, Coles, Woolworths, and gourmet stores across Australia. National account relationships with major retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Beerenberg manufactures and sells premium Australian jams, chutneys, gourmet relishes, sauces, marinades, salad dressings, mustards, honey, and meal/slow cooker bases made on the family farm in Hahndorf, South Australia using traditional recipes and locally sourced ingredients. The company also operates a farm tourism destination featuring pick-your-own strawberries, an on-site farm shop, a farm cafe and dairy, and visitor experiences, plus supplies portion-controlled and bulk food service products to airlines and hotels globally.

Product overview

Beerenberg is a 100% family-owned Australian food manufacturing and tourism business based in Hahndorf, South Australia. The company operates a diversified portfolio consisting of artisan food products and farm-based tourism experiences. The core product offering centers on premium jams, jellies, marmalades, and curds (with Australian Strawberry Jam as the flagship since 1971), complemented by gourmet relishes and chutneys, sauces and marinades, salad dressings, mustards, honey, and meal bases/slow cooker sauces. Products are crafted on the family farm using traditional recipes and locally sourced Australian ingredients. Beyond packaged goods, Beerenberg operates a vertically integrated visitor destination featuring pick-your-own strawberries (November-April since 1975), a farm shop, cafe and dairy, cooking demonstrations, tastings, and private event hire. The company also serves the food service industry with airline and hotel supply contracts spanning 24 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian Strawberry Jam The original Beerenberg product, first made in 1971 using a traditional home recipe. Still the best-selling product and flagship item of the brand, made from strawberries grown on the family farm in Hahndorf.
• Australian Jams, Jellies, Marmalades and Curds Extensive range of fruit spreads including blueberry, apricot, raspberry, blood orange marmalade, lemon & lime curd, and summer berry jam, sold to retail consumers via farm shop, e-commerce, and supermarket distribution.
• Gourmet Relishes and Chutneys Traditional recipes handed down generationally and made with local Australian ingredients. Includes balsamic beetroot relish, caramelised onion relish, mango chutney, Australian tomato chutney, and burger relish.
• Sauces and Marinades Range of sauces and marinades including Australian tomato sauce, BBQ sauce, Worcestershire sauce, chilli sauce, peppercorn sauce, and African Taka Tala sauce, sold to retail and food service customers.
• Salad Dressings Artisan salad dressings including creamy parmesan caesar, ranch, honey mustard, mango lime & chilli, French, Italian, and pomegranate dressings, sold through retail and food service channels.
• Australian Mustards Gourmet mustards including Dijon, hot English, smoky honey, and Bavarian mustard, made with traditional recipes and Australian ingredients.
• Australian Honey 100% pure Australian honey sourced from orange orchards in Riverland and blue gum trees in Adelaide Hills, sold to retail and gift customers.
• Meal Bases and Slow Cooker Sauces Ready-to-cook meal bases including Chicken Chorizo Paella, Miso Maple Noodle Bowl, One Pot Mexican, and slow cooker sauces like Moroccan Lamb and Hungarian Beef Goulash, sold to retail consumers.
• Cheese Condiments Condiments specifically crafted for cheeseboards including quince & pear, fig & pomegranate, and blood orange & whisky varieties, sold to retail and gifting customers.
• Gourmet Gifts Premium gift hampers and food gift options including Beerenberg's Finest Gift Pack, BBQ Besties, Fruity Favourites, and Savoury Sidekicks, priced from $26.00 to $44.00.
• Food Service Products Products for airlines, hotels, and food service industry including portion control cups (14g-45g), catering packs (2L flagons, 2.4kg buckets), 10kg bulk containers, and glass jars, distributed in 24 countries.
• Pick Your Own Strawberries Strawberry picking experience open November to April each year since 1975, featuring a paid tourist destination with tastings, demonstrations, and farm activities; entry $5 per person, strawberries $13.50/kg.
• Farm Cafe & Dairy On-site cafe serving breakfast, lunch, and afternoon tea with Beerenberg-inspired ingredients, plus an ice creamery featuring a Beerenberg strawberry flavour.
• Farm Shop On-site retail store with over 100 products, exclusive farm shop-only flavours, and free tastings, located at the Hahndorf family farm.
• Experiences and Classes Visitor experiences including High Tea and Strawberry Lane, plus private room hire for events at the Hahndorf farm destination.

Quantifiable outcome

• 40-year partnership with Qantas
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• QantasflagshipStrategic or Co-development Partner · 1 January 1986Four-decade partnership supplying first-class jam to Qantas passengers since 1986. In 2026, celebrated 40-year milestone with special edition strawberry jam packaging. Products served on international and domestic flights.
• Variety SA (Children's Charity of South Australia)coreStrategic or Co-development PartnerOngoing charitable partnership supporting children facing challenges. Includes pick-your-own days with proceeds to Variety, product donations, staff volunteering, and special events like Beerenberg & Variety High Tea.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Yumi's Quality Foods: Australian dips, spreads, and condiments brand sold in major supermarkets. Comparable in Australian retail channel presence and condiment category, but lacks the heritage and tourism components of Beerenberg's model.
• Spring Gully Foods: South Australian-based premium condiments, pickles, and preserves maker. Comparable in regional Australian heritage positioning and condiments range, but a smaller, less internationalized player than Beerenberg.

Direct peers

• Mackays: Scotland-based heritage preserves maker with premium positioning and export reach. Comparable as a multi-generational specialty preserves manufacturer competing in the same premium grocery aisles.
• Wilkin & Sons (Tiptree): UK heritage preserves and condiments maker (Tiptree brand) operating from a single farm estate with farm-shop tourism and premium positioning. Closest international analog for the farm-to-jar heritage-plus-tourism model.
• Bonne Maman: French premium preserves brand with iconic glass-jar presentation sold globally through retail and food service. Comparable in premium positioning, glass-jar visual identity, and breadth of chutney/preserve/jam line extensions.
• Maggie Beer Products: Listed Australian premium food brand spanning condiments, jams, and pantry items sold through retail and food service. Highly comparable positioning, channel mix, and brand-led premium strategy, and the most direct public-market comparable for sizing Beerenberg.

Broad incumbents

• The J.M. Smucker Co. US-listed multinational jams, preserves, and spreads platform (Smucker's, Jif, etc.). Comparable core category but operates at vastly greater scale and mass-market positioning.
• Robertsons: UK heritage preserves and condiments brand (owned by Premier Foods). Comparable in legacy preserves positioning and global retail distribution, though positioned for mainstream grocery rather than premium farm-to-jar storytelling.
• Cottee's: Iconic Australian mass-market preserves brand (now part of Bega Group). Comparable product category and Australian retail presence but positioned at mainstream price points versus Beerenberg's premium niche.
• Hero Group: Swiss multinational jam and preserves platform with broad European distribution. Comparable in product category but materially larger, more diversified, and lower price-point-skewed than Beerenberg.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BeerenbergFarm
• LinkedInlinkedin.com/company/beerenberg-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beerenberg