D2C R

Name

D2C R

Legal name

株式会社D2C

Website

https://d2cr.co.jp

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Marketing & Advertising Agency Services

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

• Digital advertising agency
• Managed ad operations
• Data-driven targeting
• Carrier data marketing
• Marketing strategy consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising Agency Services: D2C R earns revenue through providing digital advertising operation outsourcing services. This includes account management, campaign strategy design, ad creative production support, and performance analysis across major digital advertising platforms (Google, Yahoo, Meta, LINE, TikTok, YouTube, X/Twitter, etc.). Services are provided to corporate clients across various industries including games, health foods, cosmetics, finance, real estate, education, entertainment, and government.
2. NTT Docomo Marketing Solutions: Revenue generated from advertising delivery and analysis services utilizing NTT Docomo's carrier data assets (approximately 100 million users). This includes targeted advertising based on Docomo's 1st-party data and analytical insights.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

D2C R is a Tokyo-based digital marketing agency that provides managed digital advertising operations across major Japanese and global ad platforms (Google, Yahoo! Japan, Meta, LINE, TikTok, X, YouTube, and app install networks), backed by NTT Docomo carrier-data-powered targeting, proprietary ART DMP data infrastructure, in-house creative production, and marketing strategy/analytics consulting for Japanese enterprises. The firm combines professional agency services (account management, campaign design, optimization, reporting) with technology assets (ART DMP, ATELIER) and data products (DOCOMO Marketing Solutions) to deliver Z-generation-targeted, data-driven campaigns.

Product overview

D2C R is a Tokyo-based digital marketing agency offering a comprehensive portfolio of advertising and data services. The core offering consists of managed digital advertising across Google, Yahoo! Japan, Meta (Facebook/Instagram), LINE, TikTok, X (Twitter), YouTube, and app install channels. These campaign services are supported by proprietary technology products: ART DMP (data management platform for ad targeting and fraud detection), ATELIER (client-creative workflow tool), and DOCOMO Marketing Solutions (NTT Docomo carrier data-powered targeting and analytics). Additional services include marketing strategy design, creative production, data planning, and the SNS Fandom Consulting service launched in February 2026. D2C R became a subsidiary of CARTA HOLDINGS from January 2026, following a merger with株式会社D2C in October 2025.

Differentiator

Problem solved

Functional benefit

Brands

• ゼットモ (Zettomo): A project focusing on analyzing and understanding Generation Z values, used for advertising strategy targeting younger demographics
• ART DMP

Products and services

• Digital Advertising Agency Services (Managed Campaign Operations) Full-service digital advertising agency offering managed campaign operations across Google (Search, Display, YouTube, Gmail, Performance Max), Yahoo! Japan, Meta (Facebook, Instagram), LINE, TikTok, X (Twitter), YouTube, and App Install advertising. Covers account structuring, keyword buying, bid optimization, creative development, reporting, and LP optimization. Sold to Japanese enterprise advertisers across all major industries.
• ART DMP (Data Management Platform) Proprietary Data Management Platform operated by D2C R that collects and accumulates app usage data, advertising identifiers (IDFA, AAID), IP addresses, user agents, and web ad view-through data. Classifies users by app behavior and delivers targeted advertising by matching segments to partnered ad networks, with anomaly detection for ad fraud monitoring.
• DOCOMO Marketing Solutions (docoad) Integrated marketing solution leveraging NTT Docomo's large-scale carrier data assets (approximately 100 million subscribers). Combines ad delivery and analytics powered by Docomo's proprietary first-party data for highly precise targeting and attribution analysis for Japanese advertisers.
• Marketing Strategy Design (マーケティング戦略設計支援) Strategic marketing consulting covering market analysis, media planning, and campaign strategy design to support client business growth; delivered to enterprise advertisers in Japan.
• Creative Production Support (クリエイティブ制作支援) In-house creative design and production for digital advertising across multiple formats and channels, including still images, video, animation, and format-adaptive assets for search, display, social, and video advertising.
• Data Planning and Analytics (データプランニング) Data strategy and analytics services leveraging 1st–3rd party data for audience design, campaign optimization, and marketing attribution using Docomo carrier data and multi-platform data integration.
• AI-Powered Next-Generation Advertising Delivery Solution (Docomo + Dentsu + Google Performance Max) Next-generation advertising delivery solution leveraging NTT Docomo's large-scale carrier data via docomo data square® data clean room as AI learning signals for advertising platform optimization. Generates high-precision prospect lists by combining Docomo data multi-dimensionally; integrated with Google Performance Max for CPA efficiency improvements.
• SNS Fandom Consulting Consulting service that uses CX-analyst-led tribe analysis to interpret over 2,000 social media posts annually, identifying behavioral patterns, emotional drivers, and community structures that convert transient social media engagement into long-term brand loyalty for Japanese enterprise brands.
• Free Ad Account Diagnosis (無料広告アカウント診断) Complimentary diagnostic service analyzing clients' existing advertising accounts, providing actionable improvement recommendations across platforms. Serves as a low-friction entry point for prospective clients to engage with the agency's sales team.

Quantifiable outcome

• ROAS 300% achieved for game app promotional campaign
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• NTT Docomo (NTTコミュニケーションズ)coreTechnology or Integration · 10 March 2026Dentsu, Dentsu Digital, and D2C launched a next-generation advertising delivery solution leveraging NTT Docomo's large-scale data through the 'docomo data square®' data clean room as AI learning signals for advertising platform optimization. The solution generates high-precision prospect lists by combining Docomo data multi-dimensionally, enabling more accurate customer extraction and improving customer acquisition costs and marketing ROI.
• Dentsu Group (電通グループ)coreStrategic or Co-development PartnerD2C R operates as part of the Dentsu Group ecosystem. It leverages Dentsu's advertising solutions and combines them with NTT Docomo's carrier data. The company is a subsidiary of CARTA HOLDINGS, which owns both Dentsu and Docomo advertising operations. D2C R utilizes Dentsu's broader advertising technology and client network.
• Google (Performance Max integration)coreTechnology or IntegrationThe AI-powered advertising delivery solution developed with Docomo has been integrated with Google's Performance Max, achieving measurable CPA efficiency improvements. Approximately 20 companies have adopted the solution through this integration.
• CARTA HOLDINGS (株式会社CARTA HOLDINGS)coreStrategic or Co-development PartnerCARTA HOLDINGS is the parent company (株主) of D2C R (株式会社D2C). From January 2026, D2C R became a subsidiary of CARTA HOLDINGS. On October 1, 2025,株式会社D2C R merged with株式会社D2C to form a new entity under株式会社D2C.
• CARTA HOLDINGScoreStrategic or Co-development PartnerD2C Corporation announced it will become a subsidiary of CARTA HOLDINGS from January 2026. This strategic alignment brought together D2C's marketing expertise with CARTA HOLDINGS' broader digital ecosystem.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AppLovin: Global mobile ad-tech platform with AI-driven campaign optimization and a growing agency-like offering. Compares on data-driven mobile/app advertising capability that D2C R provides to Japanese app developers.
• Dentsu Inc. Japan's largest advertising group and a strategic partner/affiliate of D2C R via the CARTA HOLDINGS and broader Dentsu ecosystem. Operates a much wider portfolio but overlaps directly in managed digital advertising for Japanese enterprises.
• ADK Holdings: Major Japanese advertising holding company with digital agency operations. Competes with D2C R for Japanese enterprise digital ad budgets with a similar multi-platform managed services focus.
• Hakuhodo DY Holdings: Japan's second-largest advertising group with digital agency subsidiaries (e.g., Hakuhodo DY ONE). Direct competitor for large Japanese enterprise digital ad budgets and a structural competitor across service lines.
• The Trade Desk: Leading global independent DSP for data-driven programmatic advertising. Comparable in providing data-powered, AI-enabled ad buying infrastructure that competes with traditional agency-managed buying workflows.

Direct peers

• Digital Garage: Tokyo-based digital marketing and ad-tech company combining a multi-channel agency business with proprietary data and platform assets. Comparable mix of managed agency services and proprietary ad technology.
• D.A. Consortium: Japanese digital advertising agency providing multi-platform managed services (search, social, display, video) and data-driven marketing. Closely comparable in service scope and Japanese enterprise client focus.
• Septeni Holdings: Japanese digital advertising group offering managed services across Google, Meta, and LINE plus proprietary ad-tech. The most directly comparable Japanese mid-sized digital agency peer in business model and client base.
• FreakOut Holdings: Japanese digital advertising technology company combining programmatic/DSP capabilities with managed services. Comparable in pairing proprietary ad-tech with agency-style campaign execution.

Emerging players

• Criteo: Global retargeting and commerce media platform using first-party data for ad targeting. Comparable to ART DMP's interest/intent-based targeting approach, though focused on commerce media rather than full agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/canvas_d2cr
• Facebookfacebook.com/d2cr.inc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D2C R