Own Marin
Own Marin is a residential real estate team in Marin County, California, providing full-service buyer and seller representation, off-market listings access, and property transformation services across 14 local communities. Founded in 2015 and operated under Side Inc., the team has maintained the #1 Marin County ranking for nine consecutive years.
- Company typePrivate
- Founded2015
- HeadquartersLarkspur, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Own Marin does
Own Marin is a privately held residential real estate team incorporated in California as Own Marin Real Estate SIDE, INC., operating under the platform umbrella of Side, Inc. Founded in 2015 and headquartered at the Corte Madera Town Center, the company provides full-service buyer and seller representation across Marin County communities including Mill Valley, Larkspur, Kentfield, Ross, San Anselmo, Tiburon, Novato, Fairfax, San Rafael, Corte Madera, Greenbrae, Belvedere, Stinson Beach, and Sausalito. The team consists of six licensed agents led by founder Whitney Potter, with combined experience exceeding eight decades, and is supported by the Side brokerage platform for compliance, technology, and back-office functions.
The core product surface is relationship-driven residential brokerage: full-service representation for buyers (offer strategy, off-market access, financial positioning, escrow support) and sellers (valuation, marketing, staging, negotiation), with a website-based property listings portal showcasing active, pending, off-market, and recent-sale inventory. Add-on modules include property transformation (staging and remodeling services that have completed 350+ projects and facilitated $800K in home-preparation loans in 2024), a quarterly market-insights blog, and the Protect Marin Together referral program that donates $500 per referral to climate initiatives. The technology layer is standard sector SaaS — MLS integration, Pardot/Salesforce CRM, Google Analytics, and Hotjar — with no disclosed AI, proprietary models, or APIs. The company is heavily marketing-focused via blog content, Instagram, Facebook, email newsletters, and SEO-optimized neighborhood guides.
Own Marin generates revenue through traditional real estate commissions on completed transactions (transaction-fee model), with rates negotiated per deal and not publicly disclosed. Across team history, the team has sold 1,700+ homes totaling more than $3B in lifetime volume; annual volume has been $409M (2021), $363M (2022), $269M (2023), and $266M (2024). Geographically the entire customer base sits within Marin County, a single U.S. county, serving individual mid-market residential buyers and sellers. Customer acquisition is driven by referral networks, content/SEO, direct agent outreach, and a 15-minute consultation CTA. The team has held the #1 Marin County ranking consecutively since 2015 and has earned national recognition including #8 in the U.S. (WSJ/Real Trends, 2021) and #15 Medium Team in the U.S. (WSJ, 2023).
Own Marin firmographics
Firmographics- Name
- Own Marin
- Legal name
- Own Marin Real Estate SIDE, INC.
- Website
- https://ownmarin.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Own Marin is a residential real estate team in Marin County, California, providing full-service buyer and seller representation, off-market listings access, and property transformation services across 14 local communities. Founded in 2015 and operated under Side Inc., the team has maintained the #1 Marin County ranking for nine consecutive years.
- Ownership category
- akta.pro rank
Own Marin industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Other Activities Related to Real Estate (531390), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- New Construction & Builder Sales (BPAJAAAB)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where Own Marin is headquartered
LocationHeadquarters
- HQ city
- Larkspur
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Own Marin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commissions: Traditional real estate commission model where the company earns a percentage of each transaction value. Team represents both buyers and sellers, earning commissions on completed home sales in Marin County.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Own Marin product offering
Product offeringCore offering
Own Marin is a full-service residential real estate team providing buyer and seller representation for properties in Marin County, California. Core services include strategic offer preparation, access to off-market opportunities, property valuation, marketing strategy, staging coordination, and negotiation through closing. The team is supported by a website-based property listings platform and an integrated property transformation service for sellers.
Product overview
Own Marin is a real estate services team offering a unified suite of residential real estate services centered on buyer and seller representation in Marin County, California. The core offering consists of full-service agent representation for buying and selling homes, supported by a property listings platform on their website, access to off-market opportunities, and market intelligence via blog posts. Add-on services include property staging and transformation (helping sellers maximize sale prices), a climate-focused referral program, and educational content covering neighborhoods, market trends, and lifestyle topics. The team has been ranked #1 in Marin County since 2015 with over $3B in lifetime sales and 1,700+ homes sold.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Representation Services
Quantifiable outcome
- Over $3 billion in lifetime sales
- +3 more outcomes
Companies that use Own Marin
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Own Marin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Own Marin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Side (Parent Company)coreOwn Marin operates as part of Side, Inc., a real estate technology and brokerage platform. The company is legally structured as 'Own Marin Real Estate SIDE, INC.' with California Real Estate License #01834648.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
Own Marin competitors and assessment
Company assessmentBroad incumbents
- Compass: National tech-enabled luxury-leaning brokerage with a similar agent-team model and venture-backed platform, competing for the same high-end buyer/seller pool Own Marin serves in Marin.
- Redfin: Tech-forward, lower-commission brokerage active in the Bay Area; creates structural pricing pressure on traditional full-service teams like Own Marin.
- Berkshire Hathaway HomeServices: Large national franchise with California footholds; competing for Marin residential deal flow through affiliated agents in the region.
- Sotheby's International Realty (Decker Bullock affiliate, Marin): Global luxury franchise with an active Marin County affiliate (Decker Bullock Sotheby's); directly competes with Own Marin for ultra-luxury listings in Tiburon, Ross, and Mill Valley.
- Coldwell Banker: Large legacy brokerage with significant Marin County agent presence; competes for the same mid- and high-end residential seller pool.
Direct peers
- The Agency: Luxury-focused boutique brokerage built around top-producing teams; mirrors Own Marin's team-led, brand-forward approach to high-net-worth residential representation.
- Engel & Völkers: International luxury brokerage operating through local partner-shops; competes with Own Marin in Marin on premium listings and off-market sales.
- Pacific Union International: Bay Area luxury brokerage (now part of Compass) historically competing head-to-head for Marin and broader SF North Bay residential deals.
Others
- Side Inc. Own Marin's platform/parent partner providing technology and back-office infrastructure; comparable companies to study on the brokerage-platform business model.
Regional players
- McGuire Real Estate: Bay Area luxury brokerage historically focused on Marin and San Francisco; overlapping client base in Marin County luxury segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Own Marin social profiles
Digital presenceOwn Marin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Own Marin leadership team
Management profileNumber of profiles
Profiles6 records
Own Marin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Own Marin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Own Marin
What does Own Marin do?
Own Marin is a full-service residential real estate team providing buyer and seller representation for properties in Marin County, California. Core services include strategic offer preparation, access to off-market opportunities, property valuation, marketing strategy, staging coordination, and negotiation through closing. The team is supported by a website-based property listings platform and an integrated property transformation service for sellers.
Is Own Marin a public or private company?
Own Marin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Own Marin founded?
Own Marin was founded in 2015. It employs 51 to 100 people.
Where is Own Marin based?
Own Marin is headquartered in Larkspur, United States, in the North America region.
How does Own Marin make money?
One revenue line is on record: real Estate Commissions.
Who are Own Marin's main competitors?
Broad incumbents on record are Compass, Redfin, Berkshire Hathaway HomeServices, Sotheby's International Realty (Decker Bullock affiliate, Marin) and Coldwell Banker. Direct peers are The Agency, Engel & Völkers and Pacific Union International. Side Inc. is listed as an others. McGuire Real Estate is listed as a regional player.
Does Own Marin have an API?
No public API is recorded for Own Marin.
What industry is Own Marin in?
Own Marin's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAB, New Construction & Builder Sales, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 531390 and its SIC code is 6531.