All3Media
All3Media Deutschland GmbH is a German independent TV and film production subsidiary operating four labels — filmpool entertainment, filmpool fiction, south & browse, and Magic Connection — that produces scripted and non-scripted content for major German broadcasters and streaming platforms under the global All3Media Group.
- Company typePrivate
- Founded2007
- HeadquartersMünchen, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What All3Media does
All3Media Deutschland GmbH is the German operating subsidiary of the UK-based All3Media Group, one of the world's leading independent television, film, and digital production and distribution companies. Founded in Germany and headquartered across Berlin, Hürth (Cologne), and Munich, the company employs approximately 700 people and operates four wholly-owned production labels: filmpool entertainment (the market leader in German daily entertainment with high-volume shows in Daytime and Access Prime time slots), filmpool fiction (fictional programming and crime drama for the major German broadcasters), south & browse (non-scripted and factual content), and Magic Connection (talent management, social media marketing, and PR/communications consulting). The company serves a concentrated customer base of major German free-to-air broadcasters — RTL, ProSieben, SAT.1, ARD, ZDF, and RTLzwei — as well as streaming platforms, producing flagship content including Tatort, Polizeiruf 110, Terra X, Galileo, Das große Backen, Berlin Tag & Nacht, and Köln 50667. The German subsidiary also operates from Amsterdam (Netherlands) and Brussels (Belgium), giving it a Benelux-adjacent presence.
The business operates on a B2B commission-based model: revenues are generated primarily through production fees for commissioned content from broadcasters, supplemented by format licensing royalties (notably The Traitors, which originated via IDTV in the Netherlands and is produced as 'Die Verräter' for RTL in Germany) and by professional services revenue from the Magic Connection talent and influencer agency. Pricing is custom per broadcaster contract and not publicly disclosed. The go-to-market is sales-led via direct enterprise relationships with broadcaster commissioning editors, supported by the broader All3Media Group distribution network spanning more than 40 labels across Europe, the USA, and New Zealand.
In 2024, the parent All3Media Group was acquired by RedBird IMI and shortly afterward announced an $8 billion merger with Banijay — expected to close in fall 2025 — that would create the world's largest independent media content company, with Jeff Zucker set to chair the combined entity. Concurrently, All3Media Deutschland underwent senior leadership transitions: Vittorio Valente was appointed CEO in April 2024 (succeeding Dr. Taco Rijssemus after seven years), and Felix Wesseler was appointed COO and subsequently promoted to Managing Director of the flagship filmpool entertainment label in April 2025. The German subsidiary is privately held, structured as a GmbH (German private limited company), and registered in Berlin (HRB 254337 B).
All3Media firmographics
Firmographics- Name
- All3Media
- Legal name
- All3Media Deutschland GmbH
- Website
- https://all3media.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- All3Media Deutschland GmbH is a German independent TV and film production subsidiary operating four labels — filmpool entertainment, filmpool fiction, south & browse, and Magic Connection — that produces scripted and non-scripted content for major German broadcasters and streaming platforms under the global All3Media Group.
- Ownership category
- akta.pro rank
All3Media industry classification
Industry- Product category
- Independent Television Production
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Live-Action International/Co-Production & Service Production (MPADABAG)
- akta.pro secondary industries
- Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Format & Remake Rights Licensing (MPADALAB), Finished Program Sales & Window Licensing (Domestic/International) (MPABANAB)
Keywords
Where All3Media is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
All3Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- TV Production Services: Production of scripted and non-scripted TV content for broadcasters, generating revenue through production fees and commissions
- Content Licensing and Distribution: Licensing of formats and content to international markets and distribution of produced content
- Talent and Format Management: Magic Connection provides talent management, social media marketing and PR services
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
All3Media product offering
Product offeringCore offering
All3Media Deutschland GmbH is an independent television, film, and digital production and distribution company that produces scripted drama, unscripted entertainment, reality formats, documentaries, and formatted reality content for German TV broadcasters and streaming platforms. The company operates multiple production labels (filmpool entertainment, filmpool fiction, south & browse, Tower Productions, Magic Connection) and generates revenue through production fees/commissions from broadcasters and through licensing of proprietary formats both domestically and internationally.
Product overview
All3Media is a portfolio of independent television, film, and digital production companies operating across Europe, the USA, and New Zealand with more than 40 labels. The German division (All3Media Deutschland) operates four primary production labels: filmpool entertainment (market leader in daily entertainment), filmpool fiction (fictional programming), south & browse (non-scripted and factual content), and Magic Connection (talent management and social media/PR services). The company produces content across all genres for linear TV, streaming platforms, and social media, including popular formats such as The Traitors, Tatort, Berlin Tag und Tag, Cologne 50667, and Kommissar Dupin.
Differentiator
Problem solved
Functional benefit
Brands
- filmpool: Market leader in daily entertainment with high-volume shows in Daytime and Access Prime
- filmpool fiction
- south & browse
- Magic Connection
Products and services
- filmpool entertainment Market leader in daily entertainment in Germany, specializing in high-volume shows in Daytime and Access Prime time slots for major German broadcasters, including formats such as Köln 50667 and Das große Backen.
- filmpool fiction Develops and produces sophisticated fictional programming for all major German broadcasters, including crime dramas and series such as Tatort Münster, Polizeiruf 110 Rostock, Du sollst nicht lügen, and Kommissar Dupin.
- south & browse Produces handmade non-scripted and fictional programs for heart, brain and eye across German broadcasters, including documentary formats such as Terra X (with ZDF) and Heimat der Rekorde (with BR, NDR, rbb).
- Magic Connection Full-service agency specializing in talent management, social media marketing, and PR & communications consulting for on-air personalities and entertainment clients.
Companies that use All3Media
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
All3Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
All3Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
All3Media competitors and assessment
Company assessmentDirect peers
- BBC Studios: BBC Studios produces and distributes content globally (including scripted and natural history), competing with All3Media for international sales and format rights across broadcasters and streamers.
- ITV Studios: ITV Studios is the production and distribution arm of ITV plc, producing scripted and unscripted content globally, including international formats. A directly comparable UK-rooted TV production and distribution group with strong European and US presence.
- Endemol Shine Group: Endemol Shine is a major international TV production and format owner (Big Brother, MasterChef) and is now part of Banijay Group. It competes directly with All3Media in format-driven reality and entertainment production.
- UFA (Bertelsmann / RTL Group): UFA is the German production arm of Bertelsmann/RTL Group and the largest domestic competitor to All3Media Deutschland, producing scripted and reality content for German broadcasters including RTL itself.
- Fremantle: Fremantle (RTL Group / Bertelsmann subsidiary) is a global TV production and distribution company with comparable activities in scripted drama, entertainment, and format licensing — the closest direct competitor to All3Media.
- Banijay Group: Banijay is the world's largest international content producer and All3Media's merger counterparty. Both compete head-to-head in scripted and non-scripted TV production, distribution, and format ownership across Europe and globally.
Regional players
- Studio Hamburg: Studio Hamburg is a leading German TV and film production company primarily serving NDR and other ARD-branded broadcasters. Directly comparable as a domestic production peer but with a more regional/ARD-tilted focus.
- Constantin Film: Constantin Film is a major German film and TV producer/distributor. It overlaps with All3Media Deutschland in scripted and feature production for the German market and operates comparable theatrical and distribution businesses.
Broad incumbents
- Beta Film: Beta Film is one of Europe's largest independent distribution and co-production companies for scripted content, comparable to All3Media's international distribution and format licensing arm.
- Red Arrow Studios (Seven.One Entertainment / ProSiebenSat.1): Red Arrow Studios is the production and distribution arm of ProSiebenSat.1, directly comparable in scripted and non-scripted production; it is both a competitor for third-party commissions and a sister entity of one of All3Media's main customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
All3Media social profiles
Digital presenceAll3Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
All3Media leadership team
Management profileNumber of profiles
Profiles5 records
All3Media subsidiaries and ownership
Company hierarchySubsidiaries4 records
All3Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All3Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All3Media
What does All3Media do?
All3Media Deutschland GmbH is an independent television, film, and digital production and distribution company that produces scripted drama, unscripted entertainment, reality formats, documentaries, and formatted reality content for German TV broadcasters and streaming platforms. The company operates multiple production labels (filmpool entertainment, filmpool fiction, south & browse, Tower Productions, Magic Connection) and generates revenue through production fees/commissions from broadcasters and through licensing of proprietary formats both domestically and internationally.
Is All3Media a public or private company?
All3Media is a private company. It is classified as private equity controlled and is currently operating.
When was All3Media founded?
All3Media was founded in 2007. It employs 501 to 1,000 people.
Where is All3Media based?
All3Media is headquartered in München, Germany, in the Europe region.
How does All3Media make money?
Three revenue lines are on record. TV Production Services are the primary driver. The others are content Licensing and Distribution and talent and Format Management.
Who are All3Media's main competitors?
Direct peers on record are BBC Studios, ITV Studios, Endemol Shine Group, UFA (Bertelsmann / RTL Group), Fremantle and Banijay Group. Regional players are Studio Hamburg and Constantin Film. Broad incumbents are Beta Film and Red Arrow Studios (Seven.One Entertainment / ProSiebenSat.1).
Does All3Media have an API?
No public API is recorded for All3Media.
What industry is All3Media in?
All3Media's product category is Independent Television Production. Its primary akta.pro industry code is MPADABAG, Live-Action International/Co-Production & Service Production, with a secondary code of MPADALAA, Content Licensing (Film/TV, Clips, Stills). Its NAICS code is 512110 and its SIC code is 7812.