All3Media

What All3Media does

All3Media Deutschland GmbH is the German operating subsidiary of the UK-based All3Media Group, one of the world's leading independent television, film, and digital production and distribution companies. Founded in Germany and headquartered across Berlin, Hürth (Cologne), and Munich, the company employs approximately 700 people and operates four wholly-owned production labels: filmpool entertainment (the market leader in German daily entertainment with high-volume shows in Daytime and Access Prime time slots), filmpool fiction (fictional programming and crime drama for the major German broadcasters), south & browse (non-scripted and factual content), and Magic Connection (talent management, social media marketing, and PR/communications consulting). The company serves a concentrated customer base of major German free-to-air broadcasters — RTL, ProSieben, SAT.1, ARD, ZDF, and RTLzwei — as well as streaming platforms, producing flagship content including Tatort, Polizeiruf 110, Terra X, Galileo, Das große Backen, Berlin Tag & Nacht, and Köln 50667. The German subsidiary also operates from Amsterdam (Netherlands) and Brussels (Belgium), giving it a Benelux-adjacent presence.

The business operates on a B2B commission-based model: revenues are generated primarily through production fees for commissioned content from broadcasters, supplemented by format licensing royalties (notably The Traitors, which originated via IDTV in the Netherlands and is produced as 'Die Verräter' for RTL in Germany) and by professional services revenue from the Magic Connection talent and influencer agency. Pricing is custom per broadcaster contract and not publicly disclosed. The go-to-market is sales-led via direct enterprise relationships with broadcaster commissioning editors, supported by the broader All3Media Group distribution network spanning more than 40 labels across Europe, the USA, and New Zealand.

In 2024, the parent All3Media Group was acquired by RedBird IMI and shortly afterward announced an $8 billion merger with Banijay — expected to close in fall 2025 — that would create the world's largest independent media content company, with Jeff Zucker set to chair the combined entity. Concurrently, All3Media Deutschland underwent senior leadership transitions: Vittorio Valente was appointed CEO in April 2024 (succeeding Dr. Taco Rijssemus after seven years), and Felix Wesseler was appointed COO and subsequently promoted to Managing Director of the flagship filmpool entertainment label in April 2025. The German subsidiary is privately held, structured as a GmbH (German private limited company), and registered in Berlin (HRB 254337 B).

Name

All3Media

Legal name

All3Media Deutschland GmbH

Website

https://all3media.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

All3Media Deutschland GmbH is a German independent TV and film production subsidiary operating four labels — filmpool entertainment, filmpool fiction, south & browse, and Magic Connection — that produces scripted and non-scripted content for major German broadcasters and streaming platforms under the global All3Media Group.

Ownership category

akta.pro rank

Product category

Independent Television Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Live-Action International/Co-Production & Service Production (MPADABAG)

akta.pro secondary industries

Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Format & Remake Rights Licensing (MPADALAB), Finished Program Sales & Window Licensing (Domestic/International) (MPABANAB)

Keywords

• Independent TV production
• Scripted drama production
• Unscripted entertainment formats
• Content licensing distribution
• Talent management agency

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. TV Production Services: Production of scripted and non-scripted TV content for broadcasters, generating revenue through production fees and commissions
2. Content Licensing and Distribution: Licensing of formats and content to international markets and distribution of produced content
3. Talent and Format Management: Magic Connection provides talent management, social media marketing and PR services

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

All3Media Deutschland GmbH is an independent television, film, and digital production and distribution company that produces scripted drama, unscripted entertainment, reality formats, documentaries, and formatted reality content for German TV broadcasters and streaming platforms. The company operates multiple production labels (filmpool entertainment, filmpool fiction, south & browse, Tower Productions, Magic Connection) and generates revenue through production fees/commissions from broadcasters and through licensing of proprietary formats both domestically and internationally.

Product overview

All3Media is a portfolio of independent television, film, and digital production companies operating across Europe, the USA, and New Zealand with more than 40 labels. The German division (All3Media Deutschland) operates four primary production labels: filmpool entertainment (market leader in daily entertainment), filmpool fiction (fictional programming), south & browse (non-scripted and factual content), and Magic Connection (talent management and social media/PR services). The company produces content across all genres for linear TV, streaming platforms, and social media, including popular formats such as The Traitors, Tatort, Berlin Tag und Tag, Cologne 50667, and Kommissar Dupin.

Differentiator

Problem solved

Functional benefit

Brands

• filmpool: Market leader in daily entertainment with high-volume shows in Daytime and Access Prime
• filmpool fiction
• south & browse
• Magic Connection

Products and services

• filmpool entertainment Market leader in daily entertainment in Germany, specializing in high-volume shows in Daytime and Access Prime time slots for major German broadcasters, including formats such as Köln 50667 and Das große Backen.
• filmpool fiction Develops and produces sophisticated fictional programming for all major German broadcasters, including crime dramas and series such as Tatort Münster, Polizeiruf 110 Rostock, Du sollst nicht lügen, and Kommissar Dupin.
• south & browse Produces handmade non-scripted and fictional programs for heart, brain and eye across German broadcasters, including documentary formats such as Terra X (with ZDF) and Heimat der Rekorde (with BR, NDR, rbb).
• Magic Connection Full-service agency specializing in talent management, social media marketing, and PR & communications consulting for on-air personalities and entertainment clients.

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BBC Studios: BBC Studios produces and distributes content globally (including scripted and natural history), competing with All3Media for international sales and format rights across broadcasters and streamers.
• ITV Studios: ITV Studios is the production and distribution arm of ITV plc, producing scripted and unscripted content globally, including international formats. A directly comparable UK-rooted TV production and distribution group with strong European and US presence.
• Endemol Shine Group: Endemol Shine is a major international TV production and format owner (Big Brother, MasterChef) and is now part of Banijay Group. It competes directly with All3Media in format-driven reality and entertainment production.
• UFA (Bertelsmann / RTL Group): UFA is the German production arm of Bertelsmann/RTL Group and the largest domestic competitor to All3Media Deutschland, producing scripted and reality content for German broadcasters including RTL itself.
• Fremantle: Fremantle (RTL Group / Bertelsmann subsidiary) is a global TV production and distribution company with comparable activities in scripted drama, entertainment, and format licensing — the closest direct competitor to All3Media.
• Banijay Group: Banijay is the world's largest international content producer and All3Media's merger counterparty. Both compete head-to-head in scripted and non-scripted TV production, distribution, and format ownership across Europe and globally.

Regional players

• Studio Hamburg: Studio Hamburg is a leading German TV and film production company primarily serving NDR and other ARD-branded broadcasters. Directly comparable as a domestic production peer but with a more regional/ARD-tilted focus.
• Constantin Film: Constantin Film is a major German film and TV producer/distributor. It overlaps with All3Media Deutschland in scripted and feature production for the German market and operates comparable theatrical and distribution businesses.

Broad incumbents

• Beta Film: Beta Film is one of Europe's largest independent distribution and co-production companies for scripted content, comparable to All3Media's international distribution and format licensing arm.
• Red Arrow Studios (Seven.One Entertainment / ProSiebenSat.1): Red Arrow Studios is the production and distribution arm of ProSiebenSat.1, directly comparable in scripted and non-scripted production; it is both a competitor for third-party commissions and a sister entity of one of All3Media's main customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/all3media

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All3Media