Firstrust Financial Resources
Firstrust Financial Resources is a Philadelphia-area private financial advisory firm affiliated with Firstrust Bank, offering fee-based financial planning, retirement, tax, wealth management, and benefits administration services to individuals, families, small businesses, and educators across Southeast Pennsylvania.
- Company typePrivate
- Founded1934
- HeadquartersConshohocken, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Firstrust Financial Resources does
Firstrust Financial Resources (FFR) is a private financial advisory firm headquartered in the Philadelphia/Conshohocken, Pennsylvania area that delivers personalized financial planning, retirement planning, tax planning, wealth management, life insurance and protection, and special-needs planning for individuals and families, alongside 401(k) planning, benefits administration, business tax planning, and succession planning for small and mid-sized businesses. The firm was originally established as Progress Financial Resources and was integrated with Firstrust Bank — a regional bank founded in 1934 by Samuel A. Green in South Philadelphia — in 2006, operating today as a wealth management and corporate benefits affiliate of the bank. FFR serves more than 50 financial professionals with backgrounds in tax, law, finance, and business; when combined with affiliated Karr Barth Associates, the broader organization comprises more than 350 associates.
FFR's product surface is delivered primarily through a consultative, advisor-led distribution model. Individuals are served via financial planning, tax planning, retirement planning, life insurance and protection, special needs planning, and educator-focused 403(b) planning. Businesses receive 401(k) planning, benefits administration with proprietary enrollment automation and co-fiduciary responsibilities, business tax planning, and succession planning. Wealth management services are provided through a Portfolio Services Team that handles investment strategy implementation, market monitoring, tactical allocation, and rebalancing, complemented by a 'defensive diversified' investment philosophy. Two partner firms — The Manchester Group (joined August 2021) and Schwartz Financial Associates — extend capacity under sub-brands while retaining independent practices.
The technology backbone is built on Equitable Advisors / Equitable Network for securities, investment advisory, annuity, and insurance product distribution, and on eMoney for client portfolio management, with FFR's own Asset Map visual engagement tool layered on top to help advisors illustrate complex financial strategies. The firm generates revenue through fee-based financial planning, investment advisory fees via Equitable Advisors (an SEC-registered investment advisor), commissions on securities, and annuity and insurance product sales through Equitable Network, with pricing personalized per client and not publicly disclosed. Marketing relies on an extensive article/content library, recurring educational seminars (including dedicated PSERS member seminars and special-needs planning events), LinkedIn presence, and client referrals, all targeted at the Southeast Pennsylvania market.
Firstrust Financial Resources firmographics
Firmographics- Name
- Firstrust Financial Resources
- Legal name
- Firstrust Financial Resources
- Website
- https://ffrpro.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Firstrust Financial Resources is a Philadelphia-area private financial advisory firm affiliated with Firstrust Bank, offering fee-based financial planning, retirement, tax, wealth management, and benefits administration services to individuals, families, small businesses, and educators across Southeast Pennsylvania.
- Ownership category
- akta.pro rank
Firstrust Financial Resources industry classification
Industry- Product category
- Financial Advisory & Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Fee-Only Advisory (FSAEAAAL)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Special Needs & Supplemental Needs Trust Services (FSAAANAJ)
Keywords
Where Firstrust Financial Resources is headquartered
LocationHeadquarters
- HQ city
- Conshohocken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Firstrust Financial Resources business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Financial Advisory Services: Fee-based financial planning and wealth management services for individuals and businesses. Services include retirement planning, tax planning, estate planning, and investment management.
- Securities and Investment Products: Duly registered financial professionals offer securities through Equitable Advisors, LLC. Products include investment advisory services and managed money programs.
- Insurance Products: Annuity and insurance products offered through Equitable Network, LLC, including life insurance, disability, long-term care, and Medicare supplement insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Personalized financial planning services tailored to individual client circumstances |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Firstrust Financial Resources product offering
Product offeringCore offering
Firstrust Financial Resources is a financial advisory firm offering personalized financial planning, retirement planning, tax planning, wealth management, and life insurance and protection services to individuals, families, educators, and families with special needs. For businesses, it delivers 401(k) planning, benefits administration, business tax planning, succession planning, and corporate retirement programs. Securities and insurance products are offered through partnerships with Equitable Advisors, LLC and Equitable Network, LLC.
Product overview
Firstrust Financial Resources (FFR) is a financial advisory firm that offers a comprehensive suite of financial planning and wealth management services. The firm provides services through multiple channels: for individuals, they offer financial planning, tax planning strategies, retirement planning, life insurance and protection, special needs planning, and educator-specific planning; for businesses, they provide 401(k) planning, benefits administration, business tax planning, retirement planning, and succession planning. Their core wealth management services include holistic portfolio management through their Portfolio Services Team and the Asset Map visual planning tool. FFR also partners with two subsidiary firms—The Manchester Group (focusing on stock analysis, retirement, estate, and investment planning) and Schwartz Financial Associates (providing independent financial planning and insurance services). The firm is affiliated with Firstrust Bank and works with Equitable Advisors for securities and investment advisory products.
Differentiator
Problem solved
Functional benefit
Brands
- The Manchester Group of Firstrust Financial Resources: Focused on stock analysis, retirement strategies, estate planning, and investment planning strategies.
- Schwartz Financial Associates of Firstrust Financial Resources
Products and services
- Financial Planning for Individuals
- Tax Planning Strategies for Individuals
- Retirement Planning for Individuals
- Life Insurance & Protection
- Special Needs Financial Planning
- Financial Planning for Educators
- 401(k) Planning Services
- Benefits Administration Services
- Business Tax Planning Strategies
- Business Retirement Planning
- Succession Planning Services
- Wealth Management Services
- Portfolio Services Team
- The Manchester Group of Firstrust Financial Resources
- Schwartz Financial Associates of Firstrust Financial Resources
Quantifiable outcome
- Advisor retention rates far exceeding industry norms through mentorship and development programs
Companies that use Firstrust Financial Resources
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Firstrust Financial Resources technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Firstrust Financial Resources partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- The Manchester Group of Firstrust Financial ResourcescoreWilliam Manchester joined Firstrust Financial Resources in alliance with Equitable Advisors in August 2021. The Manchester Group focuses on stock analysis, retirement strategies, estate planning, and investment planning strategies. The group serves investors of all portfolio sizes.
- Firstrust BankcoreFFR (originally Progress Financial Resources) seamlessly integrated with Firstrust Bank in 2006. Firstrust Bank is one of the region's oldest and most esteemed financial entities, founded by Samuel A. Green in South Philadelphia in 1934.
- Equitable Advisors, LLCcoreDuly registered and licensed financial professionals offer securities through Equitable Advisors, LLC (NY, NY 212-314-4600), member FINRA, SIPC. They offer investment advisory products and services through Equitable Advisors, LLC, an SEC-registered investment advisor. Financial professionals may solicit and transact business only in states in which they are properly qualified.
- Equitable Network, LLCcoreFFR professionals offer annuity and insurance products through Equitable Network, LLC (Equitable Network Insurance Agency of California, LLC in CA; Equitable Network Insurance Agency of Utah, LLC in UT; Equitable Network of Puerto Rico, Inc.).
- Schwartz Financial Associates of Firstrust Financial ResourcescoreA dedicated team of financial planning professionals trusted by three generations of clients and businesses. As an independently-managed firm and partner to FFR, they focus on financial planning, investments, and insurance with transparent, technology-driven strategies.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Firstrust Financial Resources competitors and assessment
Company assessmentBroad incumbents
- Northwestern Mutual: Long-established financial services firm with a captive advisor force delivering financial planning, investment, retirement, and insurance. Highly comparable to FFR's planning-plus-insurance-plus-retirement model and long-tenured brand-building approach.
- LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of advisors with compliance, technology, and product access for planning and wealth management. Comparable to FFR's reliance on an external BD/RIA platform (Equitable) and broad planning-and-insurance offering.
- Carson Group: National advisor-focused wealth management firm providing financial planning, investment, and business consulting services to advisors and their clients. Comparable to FFR in consultative, planning-led model with partner-firm and advisor-affiliation growth.
- Ameriprise Financial: Large diversified financial services company with a captive advisor force offering financial planning, wealth management, retirement, and insurance products. Highly comparable to FFR on full-service planning plus insurance/securities platform model, but with national scale.
- Cetera Financial Group: Independent advisor-focused wealth management and broker-dealer platform providing planning, investment, and insurance support. Comparable to FFR via advisor-led planning plus third-party securities/insurance infrastructure, similar in role to the Equitable partnership FFR uses.
- Commonwealth Financial Network: Large independent broker-dealer/RIA supporting individual practitioners across the U.S. with planning, investment, and insurance offerings. Comparable to FFR's advisor-led, planning-centric model and reliance on a third-party BD/RIA platform (Equitable), but at much greater scale.
- Mariner Wealth Advisors: Large national RIA offering holistic financial planning, tax, estate, retirement and wealth management to HNW individuals and businesses. Comparable to FFR in holistic planning model and multi-advisor structure, though far larger and multi-region.
Direct peers
- Edelman Financial Engines: National RIA specializing in financial planning, retirement, and wealth management for individuals and corporate 401(k) plans. Closely comparable to FFR's retirement and benefits-administration offerings alongside individual planning, particularly on the employer 401(k) side.
- Sequoia Financial Group: Mid-market RIA offering financial planning, investment management, retirement plan, and tax services to individuals and businesses, growing via advisor team acquisitions. Closely comparable to FFR's planning-led, multi-service wealth model and acquisition-style growth through partner firms.
Emerging players
- Vanguard Personal Advisor Services: Hybrid digital-advisor service from Vanguard combining automated portfolio management with dedicated CFP advisors for individuals. Comparable to FFR on individual financial planning and portfolio management, but competing via low-fee, technology-led delivery rather than advisory-led relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Firstrust Financial Resources social profiles
Digital presenceFirstrust Financial Resources financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firstrust Financial Resources leadership team
Management profileNumber of profiles
Profiles12 records
Firstrust Financial Resources subsidiaries and ownership
Company hierarchySubsidiaries2 records
Firstrust Financial Resources funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firstrust Financial Resources M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firstrust Financial Resources
What does Firstrust Financial Resources do?
Firstrust Financial Resources is a financial advisory firm offering personalized financial planning, retirement planning, tax planning, wealth management, and life insurance and protection services to individuals, families, educators, and families with special needs. For businesses, it delivers 401(k) planning, benefits administration, business tax planning, succession planning, and corporate retirement programs. Securities and insurance products are offered through partnerships with Equitable Advisors, LLC and Equitable Network, LLC.
Is Firstrust Financial Resources a public or private company?
Firstrust Financial Resources is a private company. It is classified as corporate owned and is currently operating.
When was Firstrust Financial Resources founded?
Firstrust Financial Resources was founded in 1934. It employs 11 to 50 people.
Where is Firstrust Financial Resources based?
Firstrust Financial Resources is headquartered in Conshohocken, United States, in the North America region.
How does Firstrust Financial Resources make money?
Three revenue lines are on record. Financial Advisory Services are the primary driver. The others are securities and Investment Products and insurance Products.
Who are Firstrust Financial Resources's main competitors?
Broad incumbents on record are Northwestern Mutual, LPL Financial, Carson Group, Ameriprise Financial, Cetera Financial Group, Commonwealth Financial Network and Mariner Wealth Advisors. Direct peers are Edelman Financial Engines and Sequoia Financial Group. Vanguard Personal Advisor Services is listed as an emerging player.
Does Firstrust Financial Resources have an API?
No public API is recorded for Firstrust Financial Resources.
What industry is Firstrust Financial Resources in?
Firstrust Financial Resources's product category is Financial Advisory & Wealth Management. Its primary akta.pro industry code is FSAEAAAL, Fee-Only Advisory, with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.