Berkshire Mall

What Berkshire Mall does

Berkshire Mall is a single-location regional shopping center located at 1665 State Hill Rd in Wyomissing, Pennsylvania, operating since 1970. The property houses over 60 retail storefronts spanning apparel, accessories, jewelry, dining, beauty, and services, with Boscov's serving as the primary anchor tenant and a complementary mix of national specialty brands including Aeropostale, Bath & Body Works, Zales, Victoria's Secret, Claire's, and Auntie Anne's. The mall is owned by Namdar Realty Group, a real estate firm specializing in shopping center ownership across the United States, and is operated day-to-day through a digital platform provided by Placewise LLC.

The core product is the physical retail real estate itself, supplemented by a digital experience that includes a browsable store directory, dining listings, a deals and promotions platform, an events calendar, and a VIP Club email loyalty program that allows shoppers to follow specific stores and receive personalized sale notifications. The mall also publishes a 'Trends' editorial blog covering seasonal shopping and lifestyle content. The mall's website maintains WCAG 2.0 and 2.1 AA accessibility compliance and is built to W3C standards. Hours of operation are Monday–Saturday 10am–8pm and Sunday 11am–6pm.

The business model is commercial real estate leasing: Berkshire Mall generates revenue by renting space to retail tenants under recurring lease arrangements, with tenants paying base rent and potentially percentage rent based on sales. End customers are general consumers in the Wyomissing/Berks County area seeking a one-stop shopping, dining, and entertainment destination. Marketing is conducted through a multi-channel approach including the VIP club email list, social media (Facebook, Twitter), events programming, the blog, and a deals platform. Headcount is reported at 11–50 employees, consistent with on-site property management and leasing functions rather than a large operating entity.

Name

Berkshire Mall

Legal name

Berkshire Mall (owned by Namdar Realty Group)

Website

https://berkshiremall.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Berkshire Mall is a single-location regional shopping center in Wyomissing, PA, owned by Namdar Realty Group and operated via Placewise LLC's digital platform. It serves Berks County consumers with 60+ retail, dining, and service tenants anchored by Boscov's.

Ownership category

akta.pro rank

Product category

Shopping Mall

NAICS

Department Stores (4551), General Merchandise Retailers (455), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

akta.pro secondary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

Keywords

• Shopping mall operations
• Retail tenant leasing
• Enclosed mall retail
• Department store anchor
• Mall food court dining

Headquarters

HQ city

Lanesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Tenant Leasing: The mall generates revenue by leasing space to retail tenants including department stores, apparel retailers, food vendors, and service providers. Tenants pay rent and potentially percentage of sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Berkshire Mall operates a single enclosed regional shopping center in Wyomissing, Pennsylvania housing approximately 60 retail tenants including department stores, apparel retailers, jewelry stores, food vendors, and service providers. The mall leases physical storefront space to tenants and provides shoppers with a consolidated destination for retail, dining, and entertainment, supported by a digital directory, deals platform, event programming, and VIP loyalty club.

Product overview

Berkshire Mall is a regional shopping center in Wyomissing, PA operated by Placewise LLC and owned by Namdar Realty Group. The mall offers a unified digital platform providing store directory browsing, dining options, promotional deals, event calendars, and editorial shopping content. The core product is the Store Directory, supplemented by restaurant listings, a VIP loyalty program, deals/sales promotions, and a trends blog with lifestyle content. Additional services include mall directory maps, space leasing for retailers, directions, and contact information.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Leasing Services
• VIP Club Loyalty Program
• Store and Dining Directory

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Placewise LLCcoreTechnology or IntegrationPlacewise LLC operates the digital platform for Berkshire Mall, providing the website, mobile experience, and digital marketing infrastructure.
• Boscov'scoreOthersMajor department store anchor tenant at Berkshire Mall offering a full range of retail merchandise including apparel, home goods, and electronics.
• Various Retail TenantsminorOthersOver 60 retail tenants including apparel stores (Aeropostale, Express, Hollister, Zara), jewelry stores (Zales), beauty brands (Bath & Body Works, Victoria's Secret, Claire's), and food vendors (Auntie Anne's, Clean Eatz).

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Brookfield Properties Retail: Operates a large portfolio of enclosed malls and shopping centers in the U.S. Comparable institutional mall operator serving similar tenant mixes and consumer use cases.
• Simon Property Group: Largest U.S. mall REIT operating hundreds of enclosed malls, premium outlets, and lifestyle centers. Broad incumbent in the same enclosed-mall asset class as Berkshire Mall, though focused on larger and higher-quality properties.
• CBL & Associates: Public REIT with a portfolio of enclosed regional malls, many in secondary and tertiary markets similar to Berkshire Mall's trade area. Comparable business model and asset class exposure.
• Macerich: Public REIT operating a national portfolio of regional enclosed malls with department store anchors. Directly comparable operating model and tenant mix, but at larger scale across top-tier markets.

Direct peers

• Springfield Mall: Regional enclosed mall in Springfield, PA, also owned by Namdar Realty Group and powered by the Placewise digital platform. Directly comparable mid-tier, single-location regional mall serving a similar suburban Pennsylvania trade area with a comparable apparel-and-tenant mix.
• Plymouth Meeting Mall: Suburban Philadelphia enclosed mall with a department store anchor and a mix of national specialty retailers. Similar mid-tier mall format and tenant composition to Berkshire Mall.
• Capital City Mall: Regional enclosed shopping mall in Camp Hill, PA with department store anchors and a mid-tier tenant roster. Comparable in format, scale, and secondary-market positioning to Berkshire Mall.

Others

• Placewise LLC: Digital platform vendor that powers Berkshire Mall's website, VIP Club, deals engine, and editorial content. Enabling technology partner whose mall-marketing platform is deployed across a network of comparable regional malls.
• Namdar Realty Group: Direct parent and owner of Berkshire Mall; portfolio company that acquires and operates Class B/C enclosed malls across the U.S. using the Placewise digital platform. Closely aligned with Berkshire Mall's operating model.

Regional players

• Valley Mall (Union Gap, WA): Single-location regional enclosed mall in the Pacific Northwest with department store anchors and a comparable mid-tier specialty retailer mix, but serving a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BerkshireMallPA
• LinkedInlinkedin.com/company/berkshire-mall

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Mall