JusTrufs Chocolatiers Company Private Limited

What JusTrufs Chocolatiers Company Private Limited does

JusTrufs Chocolatiers Company Private Limited is a Bangalore-based, founder-owned artisanal chocolate manufacturer operating since 2001. The company produces bean-to-bar chocolates using locally sourced Indian cocoa beans, Belgian-sourced couverture, and traditional European techniques — notably without soy lecithin or artificial preservatives — and offers a specialized portfolio including 60-100% dark cooking bars, Belgian pralines, jaggery-sweetened variants, vegan/keto/sugar-free/gluten-free ranges, single-origin Indian bars, and a signature hot chocolate mix. Underlying production is vertically integrated from sourcing through to finished products in a single Jakkur facility (operational since 2011).

The company serves a dual B2B and B2C customer base. B2C revenues are generated through pan-India e-commerce (justrufs.com, shipped via FedEx with same-day Bangalore delivery via Dunzo) and the flagship Jus'Trufs Café in Jakkur (operating 8:30 AM to 10:30 PM daily). B2B revenue comes from corporate gifting — 1,600+ corporate clients and 1,60,000+ gift boxes delivered historically — plus bulk HoReCa distribution of hot chocolate mix, airport duty-free retail at Mumbai/Delhi/Bangalore, and B2B experiential revenue from chocolate tours and workshops (school trips, family experiences, corporate team-building). Pricing is unit-based across the catalog (₹360-₹2,250 for retail SKUs; volume and custom-branded pricing for enterprise orders).

The business is bootstrapped and led by founder Chenddyna Schae, with a small (1-10 disclosed) core team. Distribution has been progressively diversified across D2C e-commerce, a flagship physical destination café, airport retail concessions, and B2B HoReCa, supported by partnerships with FedEx (logistics), Dunzo (last-mile), and Mithaas (airport retail). Pricing is entirely transactional; no subscription, recurring, or licensing model is in place.

Name

JusTrufs Chocolatiers Company Private Limited

Legal name

Jus'Trufs Chocolatiers Co. Pvt. Ltd.

Website

https://justrufs.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

JusTrufs is a Bangalore-based, bootstrapped artisanal bean-to-bar chocolate maker (est. 2001) producing preservative-free chocolates, pralines, and hot chocolate mix for individual consumers, corporate gifting (1,600+ clients), HoReCa, and airport retail across India.

Ownership category

akta.pro rank

Product category

Artisanal Premium Chocolate

NAICS

Chocolate and Confectionery Manufacturing (31135), Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Chocolate & Confectionery Shops (THAFAGAD), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

• Artisanal chocolate products
• Bean-to-bar chocolate
• Corporate gift hampers
• Premium confectionery retail
• Chocolate cafe services

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Artisanal Chocolate Products: Sale of handcrafted truffles, pralines, single-origin chocolate bars, and chocolate-coated biscuits through e-commerce and physical store.
2. Cafe Operations: Revenue from the Jus'Trufs Cafe in Jakkur serving homestyle food, decadent desserts, custom-designed cakes, and signature hot chocolate. Cafe operates 8:30 AM to 10:30 PM daily.
3. Corporate Gifting & Bulk Orders: Custom branded chocolate gift boxes, hampers, and bespoke gifting solutions for corporate clients including logo-embossed chocolates and custom packaging. 1,600+ corporate clients served with 1,60,000+ gift boxes delivered.
4. Chocolate Tours & Workshops: Interactive chocolate making experiences including school trips (₹500 per head), family tours (₹2,205 per head), and corporate events. Minimum 6 people required, capacity up to 60-80 individuals.
5. B2B Hot Chocolate Mix: Premium hot chocolate mix sold to cafes and HoReCa (Hotel/Restaurant/Cafe) establishments in packs of 3, 6, or 12 units.
6. Custom Cakes & Patisserie: Bespoke wedding cakes, birthday cakes, and celebration patisserie created to order with personalization options.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Jus'Trufs is a boutique bean-to-bar artisanal chocolate maker producing premium handcrafted cooking bars, Belgian-style pralines, gift boxes, hot chocolate mixes, and superfood chocolate logs using locally sourced Indian cocoa beans and Belgian couverture, with no soy lecithin or artificial preservatives. Beyond packaged chocolates, it operates a flagship café in Jakkur (Bangalore), provides custom celebration cakes and wedding favors, runs educational chocolate tours and workshops, and delivers bespoke corporate gifting solutions to 1,600+ corporate clients.

Product overview

Jus'Trufs is a boutique artisanal chocolate company offering bean-to-bar chocolates with a diversified portfolio of products and services. The core product offerings include Artisanal Cooking Bars (60%-100% cocoa in dark, milk, and jaggery variants), Belgian Pralines and Gift Boxes (Mandala, Bliss, Elegance collections), Specialty Chocolates (Kunafa, Nut & Seed Bites), and Hot Chocolate Mix. Services include The Jus'Trufs Café (a physical café in Jakkur serving food and desserts), Chocolate Tours & Workshops (educational experiences for schools, families, and corporates), Corporate & Festive Gifting (custom branded solutions for events and Diwali), and Custom Cakes & Desserts. Product lines span Vegan Chocolates, Sugarfree & Keto Chocolates, Jaggery Chocolates, and Single Origin Indian Chocolate Bars. The company operates on a B2C model through its e-commerce site and café, with B2B corporate gifting serving 1600+ corporate clients. Founded in 2001 by Chenddyna Schae, the company sources cocoa locally supporting the 'Grow Local, Buy Local' philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisanal Cooking Bars (60%-100% Dark, Milk, Jaggery variants) Bean-to-bar cooking bars in multiple cocoa percentages and sweetener options, sold by unit (420-460gm bars). For home bakers, chocolatiers, and chocolate enthusiasts seeking premium cooking chocolate.
• Artisanal Chocolate Bars (Set of 2) Smaller artisanal chocolate bars sold in sets of 2, including 60% Dark Jaggery and Milk Jaggery variants. For personal indulgence and gifting.
• Belgian Pralines Mandala Box Premium Belgian-style pralines made with 60-70% couverture sourced from Belgium, in flavors like Cappuccino Ganache, Caramel Twirl, Amande Pate, Jamaican Rhapsody, Orange Truffle, and Dark Sinful Ganache. For gifting and corporate use.
• Belgian Bliss Box of 8 Belgian chocolate gift box containing 8 luxury truffles. Designed for corporate and employee gifting.
• Belgian Chocolate Elegance (Box of 21) Premium Belgian chocolate gift box of 21 pieces (250gm), positioned for Diwali and corporate gifting occasions.
• Decadent Belgian Chocolate Pralines (Box of 16) Belgian chocolate praline gift box of 16 pieces (190gm). Positioned for Diwali and special occasion gifting.
• Jus' Kunafa Chocolates (Box of 9) Specialty 9-piece chocolate box featuring a kunafa-inspired Middle Eastern fusion flavor. For novelty gifting.
• Premium Hot Chocolate Mix Premium hot chocolate mix marketed as 'The World's Best Hot Chocolate', sold in packs of 3, 6, and 12 units to both individual consumers and HoReCa (hotel/restaurant/cafe) buyers.
• Chocolate Coated Biscuits Biscuits coated in dark and milk chocolate, sold as a retail confection.
• Vegan Healthy Zeal Nut & Seed Bites (Box of 12) Vegan and gluten-free healthy nut and seed bite chocolates, sold in boxes of 12. For health-conscious consumers.
• Superfood Chocolate Logs (Set of 4) Assorted 72% dark chocolate jaggery logs in superfood collection, in flavors including Dates & Cocoa Nibs, Fruit n Nut, Plain Dark + Jaggery, and Salted Pumpkin, sold in sets of 4. Vegan.
• The Jus'Trufs Café (Jakkur, Bangalore) Flagship café in Jakkur (North Bangalore) serving homestyle food, decadent desserts, custom-designed cakes, and signature hot chocolate. Open 8:30 AM to 10:30 PM, all days. Eco-friendly building. For walk-in customers and dine-in/takeaway consumers.
• Chocolate Tours & Workshops Interactive chocolate-making tours at the Jakkur café covering chocolate history, tempering demonstrations, hands-on chocolate-making activities, and production facility tours. Offerings include School Trips (₹500/child, minimum 30, maximum 80), Family Tours (₹1,050-₹2,205/person), and Corporate Events. Capacity up to 80 individuals.
• Corporate & Festive Gifting Solutions Bespoke B2B corporate gift solutions including logo-branded chocolates, custom-printed sleeves, brand-colored packaging, Diwali hampers, wedding favors, and bulk orders, served by a dedicated corporate sales team with account management. Has served 1,600+ corporate clients and delivered 1,60,000+ gift boxes.
• Custom Cakes & Desserts Bespoke cake and dessert services for weddings, birthdays, and special occasions, including vegan, keto, and sugar-free options.

Quantifiable outcome

• 24+ years of continuous operation since 2001
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor, core and supporting.

• Mont BlancminorGTM or Marketing PartnerMont Blanc is listed as one of the world's leading brands that Jus'Trufs partners with for corporate gifting solutions. The partnership involves providing premium customized chocolate gifts for Mont Blanc's corporate gifting needs.
• RCI (Resort Condominiums International)minorGTM or Marketing PartnerRCI is mentioned as a corporate partner for which Jus'Trufs provides premium customized gifting solutions. Partnership focused on holiday and resort-themed corporate gifting.
• FedExcoreOthersFedEx is the primary shipping partner for pan-India deliveries of chocolate products. They use FedEx for all courier orders outside of Bangalore.
• DunzosupportingOthersDunzo is used for Bangalore-based delivery orders, enabling same-day and faster delivery within the city.
• European Master ChocolatierscoreStrategic or Co-development PartnerJus'Trufs trained under several European Masters to perfect their praline-making art using the finest ingredients from Belgium. This training partnership contributed to their Belgian Collection formulations.
• International Chef DagiessupportingStrategic or Co-development PartnerRenowned international Chef Dagies consulted on recipes for the Jus'Trufs Baked Cheesecake, Chicken Burger, and base sauces served at the cafe. Recipes perfected over time by Chenddyna and Shabana.
• Mithaas (KIAL)supportingChannel Partner/ Reseller/ DistributorMithaas store at Bangalore Airport (KIAL Domestic Departures) serves as a retail distribution point for limited edition Jus'Trufs chocolates.

Scale indicators5 records

Recent moves1 record

Emerging players

• Pierre Marcolini: Belgian artisan chocolatier focused on single-origin grand cru chocolate, pralines, and bespoke gifting. Highly comparable in bean-to-bar/couverture craft and bespoke corporate gifting; less scale but similar premium positioning and creator-led brand.
• Vosges Haut-Chocolat: US-based premium craft chocolate maker with novel flavor profiles and sugar-alternative SKUs. Comparable ingredient-led innovation (including exotic/sugar alternative SKUs) and gifting-led D2C model.

Direct peers

• Earthen Symphony: Indian craft bean-to-bar chocolate brand emphasizing Indian single-origin cacao and small-batch production. Comparable artisanal positioning, India-origin sourcing narrative, and D2C/craft-retail go-to-market.
• Paul & Mike: Kerala-based craft bean-to-bar chocolate maker with single-origin Indian bars and flavor-led SKUs. Highly comparable bean-to-bar philosophy and India-origin craft chocolate positioning; trades primarily through retail and e-commerce.
• Smoor Chocolates: Indian premium boutique chocolate brand with retail stores, cafe-style dessert menu, and corporate gifting offerings. Closely comparable in product category (premium chocolate and patisserie), customer base (MNCs and consumers), and metro retail-cafe hybrid model.

Broad incumbents

• Godiva Chocolatier: Global premium chocolate gifting brand with broad boxed-chocolate assortment and extensive retail/duty-free network. Comparable enterprise gifting motion and premium price positioning; vast scale and brand awareness set the bar in the same corporate gifting category.
• Lindt & Sprungli: Swiss premium chocolate maker with strong India presence via retail and travel-retail. Overlaps with Jus'Trufs in premium dark chocolate, cooking bars, and gifting category; comparable consumer and HoReCa channels at much larger scale.
• Laderach: Swiss premium chocolatier with global retail and duty-free presence. Comparable premium positioning and truffle/gifting assortment; broader geographic footprint and larger marketing budget make it a wider incumbent facing the same gifting and travel-retail customer.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/JusTrufs
• Xx.com/justrufs
• Facebookfacebook.com/justrufs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JusTrufs Chocolatiers Company Private Limited