Colorchem

What Colorchem does

Colorchem Industries Ltd. is an Indian B2B industrial chemicals distributor operated by Paint Brush Limited and based in Indore, Madhya Pradesh. The company sells commodity and specialty chemicals online through a Shopify-based e-commerce storefront that lists 343+ products across 20+ categories, spanning Agriculture, Detergents, Paints & Coatings, Fragrance, Pharma, Food and Industrial Perfumes. Its catalogue is supplied from producers including GNFC, Deepak, Indian Oil, Wacker Chemie, IGL-Clariant, Jeson Industries, Indo Amines, CCL and Basant Agro, with separate sub-brands RAW Aromachem (fragrance chemicals for global B2B buyers) and ProChem (specialty chemicals).

The business model is wholesale distribution with an online self-serve channel. Pricing is in Indian Rupees with GST additional, structured as volume-based tiers visible to registered buyers, alongside offline quote requests for larger orders. The offering targets industrial buyers across multiple verticals rather than a single end-market, with the website positioned as both a discovery and lead-generation layer for the sales team. No public listing, no disclosed funding and no reported revenue or headcount figures are available in the input.

Operationally, Colorchem functions as an aggregator-distributor rather than a manufacturer: it does not own production assets, relying instead on third-party supplier relationships and catalog curation. The platform architecture is a standard Shopify storefront extended for B2B needs (registered accounts, tiered pricing, quote requests), with no proprietary trading platform, no disclosed logistics infrastructure and no technical differentiation beyond digital cataloging. The director Mohmmad Anis leads a team of unstated size, and the RAW Aromachem division signals an intent to serve international fragrance chemical buyers in addition to the domestic industrial base.

Name

Colorchem

Legal name

Paint Brush Limited

Website

https://colorchemindustries.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Colorchem Industries Ltd. is an Indore-based B2B industrial chemicals distributor operating a Shopify storefront with 343+ SKUs across 20+ categories for buyers in agriculture, detergents, paints, fragrance, pharma, food and industrial perfume verticals.

Ownership category

akta.pro rank

Product category

Industrial Chemical Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Wholesale-Chemicals & Allied Products (5160), Chemicals & Allied Products (2800), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK)

akta.pro secondary industries

Flavors, Fragrances & Aroma Chemicals (IMAEABAE), Aroma Chemicals & Synthetic Flavor Ingredients (e.g., Vanillin, Esters, Aldehydes) (AFAJADAC), Personal Care & Cosmetic Ingredients (IMAEABAJ)

Keywords

• Industrial chemical distribution
• Specialty chemicals
• Fragrance raw materials
• Paint coating chemicals
• Surfactants and solvents

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chemical Product Sales: Direct B2B sales of industrial and specialty chemicals through their e-commerce platform. Products include solvents, surfactants, emulsifiers, binders, preservatives, glycols, pigments, and specialty chemicals. Revenue generated through one-time transactions with volume-based pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Colorchem Industries Ltd. distributes industrial and specialty chemicals directly to manufacturers through a Shopify-based B2B e-commerce platform, offering 343+ products across categories including solvents, surfactants, binders, preservatives, glycols, emulsifiers, silicones, mineral powders, paint additives, pigments, fragrance chemicals, pharmaceutical solvents, and food additives. Orders range from 25kg lab packs to full container shipments with volume-based pricing in INR. The company operates the RAW Aromachem dedicated fragrance division and the ProChem specialty chemicals sub-brand, sourcing from major chemical producers for resale to industrial customers.

Product overview

Colorchem Industries Ltd. operates as a comprehensive industrial chemical distribution platform powered by Shopify, serving manufacturers across agriculture, coatings, detergents, pharmaceuticals, food, and fragrance industries. The company offers an extensive portfolio of industrial and specialty chemicals organized into multiple categories: Pine & Allied Products (Alpha/Beta Pinene, Turpentine derivatives), Preservatives (Kathon, Parabens, Phenoxyethanol), Surfactants (LABSA, SLES, AOS), Industrial Solvents (Acetone, Butyl Acetate, Ethanol), Binders (Styrene Acrylic and Pure Acrylic copolymers), Glycols (Propylene, Ethylene glycols), Emulsifiers (Tween series), Alcohols, Mineral Powders (Calcium Carbonate, Kaolin, Talc), Paint Additives (Thickeners, Defoamers, Dispersing agents), Silicones (Oils, Emulsions), and specialized industry-focused collections for Agriculture, Paints & Coatings, Fragrances, Pharma, Food, and Industrial Perfumes. The company also operates RAW Aromachem as a dedicated fragrance division and ProChem as a premium specialty chemicals sub-brand. Products range from laboratory quantities (25kg) to full container shipments, with pricing in Indian Rupees.

Differentiator

Problem solved

Functional benefit

Brands

• ProChem: ProChem Speciality Chemicals - specialty chemical product line including dispersing agents, dry film preservatives, in-can preservatives, wetting agents, coalescing agents
• RAW Aromachem

Products and services

• Pine and Allied Products A product line of industrial pine-derived chemicals including Alpha Pinene, Beta Pinene, Turpentine Oil, and related products used in fragrances, solvents, and chemical synthesis. Sold to B2B manufacturers through the Shopify storefront.
• Preservatives Chemical preservatives including Kathon CG, DMDM Hydantoin, Formaldehyde, Phenoxyethanol, Potassium Sorbate, Parabens, and Sodium Benzoate for personal care, food, and industrial applications. Distributed to B2B customers through the Colorchem storefront.
• Surfactants Surface-active agents including Acid Slurry/LABSA, AOS, ALS, SLES, BKC, CAPB, CDEA, and specialty surfactants for detergents, cleaners, and industrial formulations. Sold to detergent and cleaning product manufacturers.
• Industrial Solvents Organic solvents including Acetone, Butyl Acetate, Cyclohexanone, Ethyl Acetate, Toluene, Xylene, IPA, and denatured ethanol for industrial and laboratory use. Supplied to manufacturers across pharmaceutical, paint, and chemical synthesis industries.
• Binders Polymer binders including Styrene Acrylic copolymers (ST50, ST45), Pure Acrylic (PA261), SBR Latex, and Elastomeric binders for paints, coatings, and construction applications. Sold to paint and coatings manufacturers.
• Glycols Glycol compounds including Propylene Glycol, Dipropylene Glycol, Monoethylene Glycol, Diethylene Glycol, and Polyethylene Glycols for industrial and pharmaceutical applications.
• Emulsifiers Emulsifying agents including Tween 80, Tween 40, Tween 20, and Nonyl Phenyl Ethoxylate for cosmetics, pharmaceuticals, and food formulations.
• Alcohols Industrial and specialty alcohols including Butyl Alcohol, Methanol, and Ethanol derivatives.
• Mineral Powders Mineral fillers including Calcite, Calcium Carbonate, China Clay, Dolomite, Talc, Marble Powder, and EDTA compounds for paints, plastics, and construction applications.
• Paint Additives Paint formulation chemicals including Thickeners (T-60, HASE, PU, Silicon), Dispersing Agents, Wetting Agents, Defoamers, Coalescing Agents, and Opaque Polymers. Used in paint and coatings manufacturing.
• Silicones Silicone compounds including Silicon Oils (350 CST, 1000 CST), Silicon Emulsions, Silicon Adjuvants, and Synthetic Thickeners for industrial applications.
• ProChem Specialty Chemicals A premium specialty chemical sub-brand product line including dispersing agents, dry film preservatives, in-can preservatives, wetting agents, and coalescing agents for paints and coatings. Offered as a distinct product line on the Colorchem Shopify storefront.
• Agriculture Chemicals Agricultural inputs including Titanium Dioxide, Phosphoric Acid, EDTA Chelates, Neem Oil Emulsifiers, and specialty chemicals for crop protection and nutrition. Serves agricultural formulation manufacturers.
• Paints and Coatings Chemicals Specialty chemicals for paints and coatings including Calcium Formate, Guar Gum, Combination Dryers, and inorganic pigments. Indicated for paint and coatings manufacturers.
• Fragrance Chemicals Aroma chemicals including Benzyl Alcohol, Camphene, Citral, D-Limonene, Galaxolide, Hedione, Linalool, and various fragrance esters for perfume and cosmetics, served via the RAW Aromachem division.
• Pharma Solvents and Excipients Pharmaceutical-grade solvents and excipients including IP/USP grade Acetone, Toluene, and specialty chemicals meeting pharmacopoeia standards, sold to pharmaceutical manufacturers.
• Food Additives Food-grade chemicals and additives compliant with food safety regulations, supplied to food processing manufacturers.
• Industrial Perfumes Concentrated fragrance oils including Jasmine, Rose, Lavender, Green Apple, and specialty blends for home care, personal care, and industrial applications.
• Denatured Ethanol Denatured alcohol products including 1st Grade Perfume Grade, ENA, Pharmaceutical Spirit, and Industrial Grade ethanol for various industrial applications.
• TiO2 (Titanium Dioxide) Titanium dioxide pigments in Anatase and Rutile grades for paints, coatings, plastics, and paper industries.
• R&D and Lab Chemicals Research and laboratory-grade chemicals for research institutions and quality control laboratories.
• RAW Aromachem Division A dedicated fragrance and aroma chemicals division specializing in perfume oils, aroma chemicals, perfume bases, solvents, fixatives, and fragrance ingredients for B2B customers worldwide. Operates as a wholly-owned division within the Colorchem organization.

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GNFC (Gujarat Narmada Valley Fertilizers & Chemicals)coreOthersGNFC supplies acetic acid to Colorchem. Products include Food Grade Acetic Acid with pricing from Rs. 62-68 per kg depending on quantity.
• Deepak (Deepak Phenolics)coreOthersDeepak supplies Acetone IP Grade to Colorchem for pharmaceutical and laboratory applications.
• Indian Oil CorporationcoreOthersIndian Oil supplies benzene to Colorchem for industrial solvent applications.
• Taiwan producer (for Butyl Acetate)minorOthersButyl Acetate sourced from Taiwan manufacturer for paint thinner and flavoring applications.
• Wacker ChemieminorOthersWacker supplies Silicone Oil 1000 CST through Colorchem's distribution channel.
• CCL (Coromandel Chemicals)coreOthersCCL supplies styrene acrylic copolymer emulsions (Pro cryl ST 50, Elastomeric Binders) for paint manufacturing.
• Jeson Industries (Intact)coreOthersJeson supplies Bondex-5290 styrene acrylic copolymer binder for paints and coatings.
• Indo AminesminorOthersIndo Amines supplies specialty chemicals including acid thickeners for cleaning product formulations.
• IGL-ClariantcoreTechnology or IntegrationIGL-Clariant partnership for ethoxylated fatty alcohol surfactants (Alfox series) used in wetting and emulsification applications.
• Basant AgrominorOthersBasant Agro supplies acid slurry (LABSA) for detergent intermediate applications.
• RAW AromachemcoreStrategic or Co-development PartnerRAW Aromachem is the dedicated fragrance and aroma chemicals division of Colorchem Industries, specializing in perfume oils, aroma chemicals, and fragrance solutions. Together they form one organization providing both industrial chemicals and fragrance raw materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Moglix: India-headquartered B2B e-commerce platform for industrial supplies including chemicals, MRO, and raw materials; directly comparable as a digital-first B2B procurement platform targeting manufacturers, with similar volume-based pricing and category coverage across solvents and specialty chemicals.
• Vizag Chemical: Indian chemical manufacturer and supplier offering solvents, intermediates, and specialty chemicals via online catalog; directly comparable as an India-based chemical supplier/distributor operating a digital storefront with a multi-category catalog.
• Spectrum Chemical: US-based distributor of fine chemicals, laboratory reagents, and pharmaceutical excipients operating an online catalog with detailed specifications; comparable as a B2B chemicals e-commerce distributor serving R&D, lab, and industrial buyers with documented product specifications.
• Muby Chemicals: India-based chemical manufacturer and supplier offering a wide range of industrial, pharmaceutical, and specialty chemicals; comparable as a domestic Indian chemical distributor with multi-vertical coverage and e-commerce ordering.
• Chemceed: US-based online distributor of specialty and commodity chemicals with a focus on personal care, industrial, and food ingredients; comparable as a digital-first B2B chemical distributor with multi-category catalog and tiered volume pricing.

Broad incumbents

• Brenntag: Global market leader in chemical distribution with broad portfolios of specialty and industrial chemicals across paints, pharma, personal care, and food; comparable as a multi-vertical chemical distributor, though Brenntag operates at global scale with proprietary formulation/value-added services that Colorchem lacks.
• IMCD: Specialty chemicals and ingredients distributor with strong presence in personal care, pharma, food, and industrial formulations; comparable as a value-add distributor of specialty ingredients with formulation support, though at much larger scale.
• Univar Solutions: Global chemical and ingredients distributor serving paints, coatings, pharma, food, and personal care end-markets; directly comparable business model of distributing specialty and commodity chemicals to industrial buyers across multiple verticals.
• IndiaMART InterMESH (chemical category): India's largest B2B marketplace with a deep chemicals & raw materials category; comparable because buyers can source industrial chemicals, solvents, and specialty ingredients online in a similar self-serve fashion to Colorchem, though IndiaMART aggregates thousands of sellers rather than operating as a focused branded distributor.

Regional players

• Treatt plc: UK-headquartered supplier of aroma and flavor ingredients to the fragrance and consumer goods industries; comparable specifically to Colorchem's RAW Aromachem division as a dedicated fragrance/aroma ingredient supplier with a global B2B customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/prochemimpex?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• LinkedInlinkedin.com/company/colorchem-industries-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorchem