Atlantic Metals

What Atlantic Metals does

Atlantic Metals is a privately held Indian manufacturer and exporter of custom brass components, established in 1993 and headquartered in Jamnagar, Gujarat. The company operates a single-vertical, custom-manufacturing model producing seven core product lines: brass extrusion rods (in grades including Free Cutting, Forging Quality, High Tensile, Lead Free, Naval, and DZR Brass), brass billets (Normal, Yellow, High Tensile, Naval, Forging), brass ingots in various alloy compositions (Red Brass/Gun Metal, Manganese Bronze, Silicon Bronze, Phosphorous Bronze, Aluminium Bronze, DZR Brass), chrome-plated brass bathroom CP fittings, brass inserts (threaded, knurled, molded, press-in varieties for plastics/wood/CPVC applications), brass electrical parts, and brass sanitary fittings (elbows, unions, sockets, couplings). All products are manufactured per customer design drawings and specifications, with materials compliant to Free Cutting Brass IS 319 Type (I) and BS 249 Type (I) standards, and supporting thread standards including ISO Metric, BA, UNC, UNF, and BSW.

The underlying production capability is conventional metalworking — extrusion, forging, and precision machining — supported by what the company describes as state-of-the-art machinery and a quality control panel. There are no proprietary software, AI/ML, or platform features; Atlantic Metals is a pure-play industrial components manufacturer with no documented patents, certifications, or third-party accreditations disclosed in the source data.

The business model is direct B2B sales of custom-manufactured hardware. Customers — primarily industrial manufacturers in the electrical, automobile, hydraulics, electronics, and sanitary sectors — submit inquiries through the company website or contact Atlantic Metals directly for quotes. Pricing is quote-based and determined per specifications, volume, and complexity, with no public tier structure or recurring revenue component. The company serves both domestic Indian customers and international export markets (separate export contact channel exists). Revenue is generated entirely through one-time product sales; there are no disclosed service, subscription, or aftermarket revenue streams, no disclosed funding history, no named investors, and no parent company relationship. The company appears to be founder-owned and independently operated.

Name

Atlantic Metals

Legal name

Atlantic Metals

Website

https://atlanticmetals.in

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Atlantic Metals is a privately held Indian manufacturer and exporter of custom brass components, founded in 1993 and based in Jamnagar, Gujarat. It produces extrusion rods, billets, ingots, sanitary fittings, electrical parts, bathroom CP fittings, and inserts for B2B industrial clients across electrical, automobile, hydraulics, electronics, and sanitary sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Jamnagar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Brass Components Manufacturing & Sales: One-time product sales of custom-manufactured brass components including extrusion rods, billets, ingots, inserts, sanitary fittings, electrical parts, and bathroom CP fittings. Manufacturing is done per customer design drawings and specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Atlantic Metals manufactures and exports custom brass components from its Jamnagar, Gujarat facility. Its product range covers brass extrusion rods, brass billets, brass ingots, brass bathroom CP fittings, brass inserts, brass electrical parts, and brass sanitary fittings, all produced to customer design drawings and specifications. The company also supplies rare metals and alloys and provides minor-metals services, with material grades conforming to Free Cutting Brass IS 319 Type (I) and BS 249 Type (I).

Product overview

Atlantic Metals is a manufacturer and exporter of brass components, operating as a single-product portfolio of brass-based industrial components rather than a platform architecture. The company produces seven core product lines: Brass Extrusion Rods (in multiple grades including Free Cutting, Forging Quality, High Tensile, Lead Free, Naval, and DZR Brass), Brass Billet (Normal, Yellow, High Tensile, Naval, and Forging Brass), Brass Ingot (various alloys including Red Brass/Gun Metal, Manganese Bronze, Silicon Bronze, Phosphorous Bronze, Aluminium Bronze, and DZR Brass), Brass Bathroom CP Fittings (chrome-plated compression fittings), Brass Insert (threaded, knurled, molded, and press-in inserts for multiple industries), Brass Electrical Parts (components for electronic items), and Brass Sanitary Fittings (elbows, unions, sockets, couplings). All products are manufactured according to customer design drawings and specifications, with materials including Free Cutting Brass IS 319 Type (I) and BS 249 Type (I).

Differentiator

Problem solved

Functional benefit

Products and services

• Brass Extrusion Rods Brass extrusion rods manufactured to customer specifications, available in grades including Free Cutting Brass Rod, Forging Quality Brass Rod, High Tensile Brass Extrusion Rod, Lead Free Brass Rod, Naval Brass Rod, and Dezincification Resistance Brass Rod. Used by industrial buyers as raw material input for further manufacturing.
• Brass Billet Semi-finished brass billet products available in Normal Brass, Yellow Brass, High Tensile Brass, Naval Brass, and Forging Brass varieties, supplied to industrial buyers as input stock for downstream forging and machining operations.
• Brass Ingot Brass ingots in alloy compositions including Red Brass/Gun Metal, Manganese Bronze, Silicon Bronze, Phosphorous Bronze, Leaded Phosphorous Bronze, Aluminium Bronze, High Tensile Beta Brass, and DZR Brass, supplied as foundry input to industrial buyers.
• Brass Bathroom CP Fittings Chrome-plated brass compression fittings with dimensional accuracy and robust construction, manufactured using optimum quality brass and offered in multiple specifications for sanitary and bathroom installation buyers.
• Brass Insert Brass inserts for electrical, automobile, hydraulics, and electronics industries, offered in variants including Brass Threaded Inserts, Plastic Molding Inserts, Brass Knurled Inserts, Brass Tappex Type Inserts, Brass Inserts for Plastics/Wood/Clipboard, Cross Knurled Inserts, Ultrasonic range of Brass Inserts, Round Knurled Inserts, Heat Bit range of Brass Inserts, Brass Helical Knurled Inserts, Press-in Inserts, Male-Female CPVC Brass Inserts, Molded-in Inserts, Hexagonal Inserts, Self Tapping Inserts, Square Inserts, and Press Lock Type Inserts.
• Brass Electrical Parts Brass components manufactured for engineering electronic items, featuring durability, anti-corrosion surface, and longer lifespan, with each part tested on stringent quality parameters before supply to electrical and electronics industry buyers.
• Brass Sanitary Fittings Brass sanitary spare parts including Brass Elbow, Union, Socket, Coupling, and other components manufactured from Free Cutting Brass IS 319 Type (I) and BS 249 Type (I), with available thread types ISO Metric (MM Threads), BA Threads, UNC, UNF, and BSW Threads, supplied to sanitary works and plumbing industry buyers.

Quantifiable outcome

• Defect-free product delivery through stringent quality checks

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Diehl Metall: German producer of brass and copper alloys, semi-finished products, and engineered components. Comparable as a broad incumbent in brass rods, billets, and value-added components serving automotive, sanitary, and electrical markets.
• Wieland Group: Global leader in semi-finished copper and brass products including rods, billets, tubes, and engineered components. Comparable as a broad incumbent that competes across the same brass product categories (rods, billets, ingots, components) but at significantly larger scale and with global certification footprint.
• Mueller Industries: US-based manufacturer of copper, brass, and bronze products including rods, tubes, fittings, and engineered components for plumbing, HVAC, and industrial markets. Comparable as a broad incumbent operating in the same brass components category with global reach.
• KME Group: European integrated copper and brass products manufacturer producing rods, billets, tubes, and specialty alloys. Comparable as a broad incumbent offering overlapping brass and copper alloy products to industrial and sanitary customers worldwide.
• Chase Brass and Copper Company: Major North American brass rod, bar, and billet manufacturer serving automotive, plumbing, electrical, and industrial markets. Comparable as a direct broad incumbent in brass rod/billet production targeting overlapping end markets.

Direct peers

• Shree Extrusions Ltd: India-based manufacturer of brass extrusions, rods, and sections. Direct peer because both produce brass extrusion rods and billets for industrial customers, operate out of similar Indian manufacturing hubs, and serve overlapping electrical and sanitary end markets.
• Bhagyanagar India Limited (Bhagyanagar Metals): India-based manufacturer and trader of copper, brass, and bronze products including rods, sheets, and components. Comparable as a direct peer offering overlapping non-ferrous metal product lines to similar Indian industrial and sanitary customers.

Regional players

• Hindustan Copper Limited: Indian public-sector primary copper producer (cathode, wire rod, continuous cast rods). Comparable as a regional peer operating in the same Indian metals ecosystem, supplying copper inputs and competing for brass-alloy market share domestically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtlanticMetalsIndia
• LinkedInlinkedin.com/company/atlanticmetals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Metals