Sage Outdoor Adventures

What Sage Outdoor Adventures does

Sage Outdoor Adventures is a privately held, year-round guided outdoor adventure operator founded in 2009 and headquartered in Avon, Colorado. The company runs activities on 6,000+ acres of private mountain terrain at Horn Ranch near Vail/Beaver Creek and on three major Colorado rivers (Colorado, Eagle, and Arkansas) via outposts in Wolcott, Dotsero, and Buena Vista, plus a Colorado River Sports outpost near Glenwood Canyon. Core products include snowmobiling (with Adventure, Performance, Private, and Powder tour variants), snow tubing, whitewater rafting across four river systems (Colorado, Eagle, Gore Creek, Arkansas) at Class II-IV difficulty, guided side-by-side ATV tours, electric mountain bike tours, and wade/float fly fishing trips.

Revenue is generated through per-person guided tour fees (ranging from approximately $99 for entry-level rafting to $689 for full-day float fly fishing), equipment rentals (river gear from $10.60), concierge/VIP services for executive clients, and specialized group events for family reunions, corporate groups, bachelor/bachelorette parties, sports teams, and wedding parties. The go-to-market is primarily direct-to-consumer via an embedded FareHarbor booking platform on sageoutdooradventures.com, supplemented by a Travel Agent Partner program (e.g., The Travel Whisperer luxury agency) and direct concierge sales for VIP/executive clients. Sage holds a U.S. Bureau of Land Management Special Use Permit, an exclusive Horn Ranch access arrangement, and is a member of BRP's Ski-Doo Uncharted Society for premium equipment. Leadership is led by CEO Vanessa Vergnetti, with General Manager Nick Junker (appointed 2024) overseeing operations, sales, risk, HR, and project management across a workforce of 30+ employees plus seasonal guides, shuttle drivers, and snowcat groomers.

Name

Sage Outdoor Adventures

Legal name

Sage Outdoor Adventures

Website

https://sageoutdooradventures.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sage Outdoor Adventures is a year-round guided outdoor adventure operator in Colorado's Vail Valley, offering snowmobiling, whitewater rafting, ATV tours, e-mountain biking, and fly fishing on 6,000+ private acres and three rivers for families, corporate groups, and VIP travelers.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Services

NAICS

Scenic and Sightseeing Transportation, Water (4872), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Whitewater Rafting, Kayaking & River Adventures (THAJABAB)

akta.pro secondary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Guided outdoor adventures
• White water rafting
• Snowmobile tours
• ATV off-road tours
• Fly fishing excursions

Headquarters

HQ city

Wolcott

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Guided Outdoor Adventure Tours: Per-person guided tour fees for whitewater rafting, ATV/side-by-side tours, snowmobiling, snow tubing, fly fishing, and e-mountain biking. Revenue generated per activity booking with varying price points based on duration, difficulty, and equipment included.
2. Equipment Rentals: River rentals including rafts, tubes, and related equipment available from $10.60.
3. Concierge & VIP Services: Premium Executive & VIP tour services for high-value clients seeking personalized mountain experiences.
4. Group Events: Specialized services for family reunions, corporate groups, sports teams, bachelor/bachelorette parties, and wedding parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Sage Outdoor Adventures delivers guided year-round outdoor adventure experiences in the Colorado Vail Valley, operating on 6,000+ acres of private mountain terrain and three river outposts. Winter offerings include snowmobiling tours and snow tubing; summer offerings include white water rafting, side-by-side ATV tours, electric mountain bike tours, and fly fishing trips. The company also provides river equipment rentals, concierge/VIP services, and coordinated group event packages for families, corporate groups, and special celebrations.

Product overview

Sage Outdoor Adventures is a year-round outdoor adventure company offering guided experiences in the Vail Valley, Colorado. The company operates on 6,000+ acres of private mountain terrain and provides multiple activity types: winter activities include snowmobiling (with Adventure, Performance, Private, and Powder tour options) and snow tubing; summer activities include white water rafting across 4 rivers (Colorado, Eagle, Gore Creek, Arkansas), Side-by-Side ATV tours, electric mountain bike tours, and fly fishing (wade and float trips). Additional services include river equipment rentals, VIP concierge services, and specialized group event planning. The company partners with BRP/Ski-Doo through the Uncharted Society for equipment and uses FareHarbor for booking integration. Sage has been in operation since 2009 and holds TripAdvisor's Traveler's Choice Award for 10 consecutive years.

Differentiator

Problem solved

Functional benefit

Brands

• Colorado River Sports: A river outpost near Glenwood Canyon offering recreation hub for rafting guests, daily river rentals, and bike rentals.

Products and services

• Snowmobiling Tours Guided snowmobile tours on 6,000+ acres of private mountain terrain near Vail, featuring Adventure, Performance, Private, and Powder tour options with Ski-Doo equipment. Targets winter visitors to the Vail Valley seeking premium backcountry snowmobiling experiences.
• White Water Rafting Guided whitewater rafting trips across Colorado River, Eagle River, Gore Creek, and Arkansas River. Offers trips ranging from beginner/intermediate (Class II-III) to advanced (Class IV) rapids, with Vail and Buena Vista locations. Targets tourists, families, and adventure seekers visiting the Vail Valley.
• ATV Side-by-Side Tours Guided Side-by-Side ATV tours across 6,000+ acres of private trails in Colorado backcountry near Vail and Beaver Creek. Available for all skill levels, ages 4+. Targets families and adventure enthusiasts seeking off-road experiences.
• Electric Mountain Bike Tours Guided e-mountain bike tours covering over 100 miles of private trails across 6,000+ acres, with morning and afternoon sessions available. Suitable for ages 8+ and various skill levels. Targets active tourists and families visiting the Vail Valley.
• Fly Fishing Trips Guided fly fishing experiences including Wade Trips (half-day and full-day) and Float Trips (half-day and full-day) on Eagle River and Colorado River near Vail. Includes gear provision and expert guide support. Targets fishing enthusiasts and visitors seeking premium angling experiences.
• Snow Tubing Family-friendly snow tubing activity available during winter season at the private mountain base. Targets families with children and casual winter recreation seekers.
• River Rentals Self-guided equipment rental services for river experiences, including rafts, tubes, and related gear for Colorado River adventures from $10.60. Targets independent visitors seeking flexible river recreation without guided services.
• Concierge VIP Services VIP and executive tour coordination services for high-end clientele, including personalized adventure planning and exclusive mountain experiences. Targets high-net-worth individuals, executives, and luxury travelers seeking premium concierge-guided tours.
• Group Events Specialized services for group bookings including family reunions, corporate groups, sports teams, bachelor/bachelorette parties, wedding parties, and school trips. Coordinates multi-activity experiences with logistics support.

Quantifiable outcome

• TripAdvisor Traveler's Choice Award for 10 consecutive years
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Travel WhisperercoreChannel Partner/ Reseller/ DistributorLuxury travel agency specializing in bespoke ski, safari, and beach vacations. Their concierge team tailors every stay to perfection, arranging lift tickets, equipment, and unforgettable outdoor adventures. Works closely with Sage Outdoor Adventures to refer guests seeking exclusive mountain access and custom-built trail experiences.
• BRP ExperiencescoreStrategic or Co-development PartnerBombardier Recreational Products connecting Sage to 225+ unforgettable destinations across the world. Powered by BRP's iconic brands: Ski-Doo, Lynx, Sea-Doo, and Can-Am. Sage is part of Ski-Doo's Uncharted Society for premium equipment access.
• U.S. Bureau of Land ManagementcoreOthersSpecial use permit holder for operation on Public Lands, enabling access to public lands for outdoor activities.
• Riverdance RV ResortminorGTM or Marketing PartnerNearby RV resort partnership for accommodation referrals.
• Horn RanchcoreOthersPrivate ranch providing exclusive mountain access for Sage's 6,000+ acre adventure playground on the legendary Horn Ranch with panoramic views of the Vail Valley, Gore Range, Continental Divide, and Castle Peak.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Discover Outdoors: New York-based guided outdoor adventure operator offering hiking, paddling, and skiing trips. Comparable in guided outdoor experience model and target customer (urban professional/family market), though serving a different geographic base.
• Kentucky Down Under: Australian adventure and wildlife park offering guided outdoor experiences. Comparable in guided nature/adventure tourism model, though serving an Australian customer base rather than the Vail Valley market.

Direct peers

• Wilderness Aware Rafting: Buena Vista, Colorado-based rafting outfitter offering guided whitewater rafting trips on the Arkansas River — directly comparable to Sage's Buena Vista outpost and core rafting offering in the same geography.
• Aspen Whitewater Rafting: Colorado-based whitewater rafting outfitter serving the Aspen/Rocky Mountain region. Directly comparable in guided rafting experiences, target customer (mountain tourists), and pricing tier.
• Timberline Adventures: Colorado-based adventure tour operator offering multi-activity itineraries (rafting, hiking, biking) across the state. Comparable to Sage's multi-activity, multi-region guided experience model.
• Royal Gorge Rafting: Colorado-based whitewater rafting outfitter operating on the Arkansas River near Canon City. Directly competes with Sage's Arkansas River operations in guided rafting and adventure packages.
• Echo Canyon Riverworks: Colorado whitewater rafting outfitter offering guided trips on the Arkansas River near Canon City. Comparable to Sage in guided rafting experiences and Colorado adventure tourism positioning.

Broad incumbents

• Vail Resorts: Largest mountain resort operator in North America, owning Vail, Beaver Creek, and other resorts. Overlaps with Sage through destination activity offerings (Epic Mountain Tour, snowmobiling, etc.) and shares the Vail Valley customer base.
• REI Adventures: Multi-sport guided adventure travel arm of REI offering rafting, hiking, and cycling trips across the US. Comparable in guided multi-activity outdoor experiences at national scale, though as part of REI's broader retail co-op portfolio.

Others

• The Travel Whisperer: Luxury travel agency partner of Sage that refers clients seeking bespoke ski and adventure vacations. Included as a channel/ecosystem partner rather than direct competitor — illustrates the concierge distribution channel Sage uses for VIP bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sageoutdoors
• YouTubeyoutube.com/user/SageOutdoorAdventure
• Facebookfacebook.com/SageOutdoors
• Instagraminstagram.com/sageoutdoors
• TikToktiktok.com/@sageoutdoors
• LinkedInlinkedin.com/company/sage-outdoor-adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage Outdoor Adventures