ProFed Financial Advisors

What ProFed Financial Advisors does

ProFed Financial Advisors, LLC is a privately held financial advisory firm founded in 1990 and headquartered in Fort Wayne, Indiana. The firm is led by two financial consultants, M. Scott Troutner (active since 1989) and Matthew T. Barnes (active since 1990), who collectively manage over $250 million in client assets. ProFed operates as a consultative, relationship-based practice offering two core services: Retirement Planning and Asset Management, targeting retirees, pre-retirees, professionals and working families, business owners, non-profit organizations, and trusts/multi-generational families.

The firm's technology stack is entirely outsourced to third-party platforms. ProFed directs clients to established custodians and account aggregation tools including Charles Schwab, NetX Investor, American Funds, Albridge, Indiana 529, and the Social Security Administration portal for account access. Securities and advisory services are offered through a regulatory affiliation with United Planners Financial Services, a FINRA/SIPC member broker-dealer. ProFed does not develop or own proprietary technology.

The business model is fee-based professional services. Revenue is generated through advisory fees and commissions on securities transactions, with the firm registered to conduct securities business in 28 U.S. states. Client acquisition is driven by a consultative sales motion: complimentary, no-obligation initial consultations serve as the primary conversion mechanism, supported by website content marketing, SEO, and referral channels. The firm does not publicly disclose specific fees or pricing, which are discussed transparently during initial meetings.

Name

ProFed Financial Advisors

Legal name

ProFed Financial Advisors, LLC

Website

https://profed.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

ProFed Financial Advisors is a privately held, Fort Wayne-based financial advisory firm serving individuals, families, corporations, non-profits, and trusts across 28 U.S. states with $250M+ in client assets under two lead consultants.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Comprehensive Financial Planning (FSAEAAAA), Fee-Only Advisory (FSAEAAAL)

Keywords

• Financial advisory services
• Retirement planning
• Asset management
• Investment management
• Wealth advisory

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based financial advisory services for individuals, families, corporations, non-profits, and trust beneficiaries. Services include retirement planning and asset management. Securities and advisory services are offered through United Planners Financial Services, member FINRA/SIPC.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

ProFed Financial Advisors provides fee-based financial advisory services to individuals, families, corporations, non-profits, and trust beneficiaries. Its two core offerings are Retirement Planning and Asset Management, covering goal-setting, retirement readiness evaluation, sustainable income strategy development, and ongoing diversified portfolio construction, monitoring, and rebalancing. Securities and advisory transactions are executed through United Planners Financial Services, member FINRA/SIPC.

Product overview

ProFed Financial Advisors offers a unified financial advisory service built around two interconnected core offerings: Retirement Planning and Asset Management. Retirement Planning provides strategic guidance for pre-retirees and retirees to clarify goals, evaluate readiness, and develop sustainable income strategies. Asset Management delivers ongoing portfolio construction, monitoring, and rebalancing services aligned with client objectives. Together, these services form a consultative, long-term advisory relationship where advisors serve as trusted financial consultants guiding clients through all life stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning

Quantifiable outcome

• Over $250 million in client assets under management

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• United Planners Financial ServicescoreOthersSecurities and Advisory Services are offered through United Planners Financial Services, member FINRA/SIPC. Both Matthew T. Barnes and M. Scott Troutner are Investment Advisor Representatives of United Planners Financial Services. This is a regulatory affiliation required for securities business.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Creative Planning: Large fast-growing independent RIA delivering comprehensive financial planning and asset management to high-net-worth individuals, families, and business owners. Comparable to ProFed in service mix (planning + asset management) and personas, though at significantly larger AUM scale.

Direct peers

• Cetera Financial Group: Independent broker-dealer network serving independent financial advisors with retirement and wealth management offerings. Comparable to ProFed in advisor-affiliation model and target client base.
• Cambridge Investment Research: Independent broker-dealer supporting thousands of independent financial advisors in retirement planning and asset management. Directly comparable to ProFed's structure — small practices affiliating with an IBD to deliver advisory and securities services.
• Commonwealth Financial Network: Independent broker-dealer/RIA supporting small and mid-sized advisory practices delivering retirement planning and asset management. Closely mirrors ProFed's size, structure, and client focus.

Broad incumbents

• Baird: Employee-owned wealth management and investment bank with a large retail advisor channel focused on individuals, families, and non-profits. Comparable client segments and consultative delivery, though at much greater scale than ProFed.
• Raymond James Financial Services: Diversified wealth management firm with a substantial independent advisor network offering retirement and asset management services. Comparable to ProFed via the United Planners-style independent advisor model and the same client segments.
• Ameriprise Financial: Diversified financial services firm with a large independent advisor channel providing retirement planning and asset management to individuals and small businesses. Comparable to ProFed in offering mix (retirement planning + asset management) and target personas.
• LPL Financial: Largest independent broker-dealer in the US, supporting independent RIAs and financial advisors across retirement and asset management. Comparable to ProFed as the platform-level counterpart to ProFed's United Planners affiliation, serving the same small-practice advisor model.
• Northwestern Mutual: Large mutual insurer with a substantial financial advisor network offering retirement planning, asset management, and insurance products. Comparable to ProFed in the integrated financial planning + insurance offering, particularly given ProFed's Indiana-only insurance license.
• Edward Jones: Large national brokerage and RIA franchise with thousands of branch-office financial advisors serving individual retirees and families. Directly comparable to ProFed in target client (retirees, pre-retirees, working families) and consultative, relationship-led service model, though at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProFed Financial Advisors