Faktum Bútor
Faktum Bútor is a Hungarian manufacturer and direct-to-consumer retailer of nursery and children's furniture — cots, wardrobes, changing tables, and coordinated room sets — plus adjacent baby products, serving expectant parents and families across 18 countries through e-commerce and two flagship showrooms.
- Company typePrivate
- Founded1995
- HeadquartersÚjszentiván, Hungary
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Faktum Bútor does
Faktum Bútor Kft. is a privately held Hungarian manufacturer and retailer of children's and nursery furniture, founded in 1994 and headquartered in Újszentiván. The company designs, produces, and sells nursery furniture under its own brand — including coordinated room collections such as Alda, Colette, Loop, Lumina, Mia, Peak, Sienna, and the 2025 additions Calma Oak and Flip Grey — comprising cots, convertible cots, combination cribs, changing tables, wardrobes, toy storage, and youth furniture, alongside complementary categories such as strollers, car seats, feeding equipment, baby care, textiles, lighting, safety devices, and mother products. The catalog includes 641 SKUs, with approximately 300,000 baby beds produced cumulatively across the company's 30-year history, and distribution extends to 18 countries. The business operates through a hybrid direct-to-consumer model anchored by the faktumbutor.hu e-commerce webshop and two physical showrooms — a Budapest location inside the Mini-Manó Baba Centrum and a 280 m² Szeged flagship with 13 fully furnished baby rooms — supplemented by retail partnerships including a Rágómaki co-branded collaboration and annual partner gatherings. Pricing is unit-based across tiered product ranges from decorative accessories (from 920 Ft / ~$3) to complete nursery room sets (279,980–390,960 Ft / ~$830–$1,160), with a dedicated outlet section for clearance. The company holds a TÜV SÜD quality certification, EN 16232 compliance on resold infant swings, a 2022 Magyar Design Award, Superbrands recognition, and a Magyar Termék Nagydíj, and operates a multichannel social presence (Facebook, Instagram, YouTube, TikTok, Pinterest, blog) targeting parents furnishing a nursery end-to-end, with a secondary B2B segment serving retail resellers across Hungary and partner markets.
Faktum Bútor firmographics
Firmographics- Name
- Faktum Bútor
- Legal name
- Faktum Bútor
- Website
- https://faktumbutor.hu
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Faktum Bútor is a Hungarian manufacturer and direct-to-consumer retailer of nursery and children's furniture — cots, wardrobes, changing tables, and coordinated room sets — plus adjacent baby products, serving expectant parents and families across 18 countries through e-commerce and two flagship showrooms.
- Ownership category
- akta.pro rank
Faktum Bútor industry classification
Industry- Product category
- Nursery and Children's Furniture
- NAICS
- Furniture Retailers (44911), Household and Institutional Furniture Manufacturing (33712), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)
- akta.pro secondary industry
- Kids & Baby Specialty Department Stores (CRAGAGAD)
Keywords
Where Faktum Bútor is headquartered
LocationHeadquarters
- HQ city
- Újszentiván
- HQ country
- Hungary
- HQ region
- Europe
Offices3 records
Markets served
Faktum Bútor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue generated through direct sales of baby furniture and nursery products via e-commerce and physical retail stores. Products include cribs, changing tables, wardrobes, strollers, car seats, feeding equipment, bathing products, baby care items, textiles, toys, and safety equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Baby room furniture sets |
| Unit Pricing | Pay-as-you-go | Individual furniture elements |
| Unit Pricing | Pay-as-you-go | Accessories and smaller items |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Faktum Bútor product offering
Product offeringCore offering
Faktum Bútor designs, manufactures, and sells nursery and children's furniture in Hungary. The core product is a range of coordinated furniture families (Alda, Colette, Loop, Lumina, Mia, Peak, Sienna, Calma Oak, Flip Grey) comprising cribs, convertible cribs, combination baby beds, changing tables, wardrobes, toy storage, and youth furniture, complemented by strollers, car seats, mattresses, baby room equipment, textiles, maternity, feeding, baby care, and safety products. Sales are conducted through the company's own e-commerce webshop at faktumbutor.hu, two physical brand showrooms in Budapest and Szeged, and a network of Hungarian retail partners.
Product overview
Faktum Bútor is a Hungarian manufacturer and retailer of children's furniture and nursery products. The company offers a comprehensive ecosystem of baby and children's products organized into multiple product categories: nursery furniture (bababútor) as the core offering, strollers, car seats, feeding equipment, baby care products, textiles, and safety devices. The product portfolio includes 13+ proprietary furniture families (Alda, Colette, Loop, Lumina, Mia, Peak, Sienna, Calma Oak, Flip Grey, etc.) featuring coordinated design across cots, changing tables, wardrobes, and room sets, complemented by third-party branded items such as CAM electric swings and cribs, Badabulle night lights, Chicco projector toys, and Nattou nursery accessories. The company manufactures its own furniture at its facility in Újszentiván, Hungary, with approximately 300,000 baby beds produced and distribution across 18 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Faktum: Primary brand name for baby and children's furniture products including cribs, changing tables, wardrobes, and nursery accessories.
Products and services
- Nursery Furniture Collections (Bútorcsaládok) Coordinated nursery and children's furniture families including Alda (Classic, Jégfehér, Selyemszürke), Colette (Antracit, Fehér, Szürke), Loop White & Oak, Lumina White, Mia (Fehér, PopUp), Peak Natural Oak & White, Sienna Cashmere, Calma Oak, and Flip Grey, each offering coordinated pieces such as cribs, changing tables, wardrobes, and room sets for parents furnishing a nursery or child's bedroom.
- Sienna Combination Baby Cribs (Sienna kombi babaágyak) Combination baby cribs from the Sienna furniture family that fit the existing Sienna collection design while offering expanded size and functional configuration for parents seeking adaptable nursery beds.
- Strollers (Babakocsi) Stroller product line available in multifunctional travel system, sport, and twin configurations, sold alongside related accessories such as diaper bags, rain covers, footmuffs, sun canopies, mosquito nets, hand warmers, and sibling boards.
- Child Safety Car Seats (Biztonsági gyerekülés) Child safety car seats categorized by weight and size standards, including 0-13 kg, 0-18 kg, 9-18 kg, 9-36 kg, 15-36 kg, 25-36 kg, and I-SIZE categories, plus related accessories, for parents needing age-appropriate vehicle seating for infants and children.
- Baby Room Items (Babaszoba) Baby room products including cribs (bölcsők), baby armchairs (babafotel), swings (hinta), bouncer seats (pihenőszék), night lights and lamps (lampak / éjjeli fény), changing pads (pelenkázólap), and decorations (dekoráció) for nursery interiors.
- Mattresses (Matracok) Mattresses sized for nursery furniture including 120×60 cots and 140×70 convertible cribs, sold to fit Faktum's own crib lines and for general nursery use.
- Textiles (Textilek) Nursery and baby textile products including baby carriers (kenguruk), bed sheets (ágyneműk), and cloth diapers (pelenkák).
- Maternity Products (Kismamáknak) Products for mothers including underwear (fehérnemű), nursing pillows (szoptatós párna), breast pumps (mellszívó), nipple shields and protectors (mellbimbóvédő-és kiemelő), bra pads (melltartóbetétek), and breast milk storage containers (anyatejtárolók).
- Baby Feeding Products (Babaetetés) Baby feeding products including baby bottles (cumisüveg), bottle warmers (cumisüveg melegítő), bottle washers and dryers (cumisüveg mosó, szárító), bibs (előke), nipples, feeding sets, utensils, cups, and sterilization equipment.
- Baby Care Products (Babaápolás) Baby care products including toilet seat reducers, dummy clips, oral care, hair and nail care, teethers, cosmetics, thermometers, scales, nasal aspirators, diapers, cleaning products, and wipes.
- Safety Products (Biztonsági eszközök) Child safety products including safety gates (leesésgátlók), bed fall-prevention frames, baby monitors, and locks/guards.
Companies that use Faktum Bútor
Customer profileSegments2 records
Ideal customer profiles2 records
Faktum Bútor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Faktum Bútor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rágómaki x FaktumminorCollaboration between Rágómaki and Faktum, appearing to be a co-branded product or marketing partnership targeting the baby products market.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Faktum Bútor competitors and assessment
Company assessmentBroad incumbents
- IKEA: Global broad-line home furniture retailer with an extensive nursery/kids furniture line. Competes with Faktum on price and assortment in the crib and wardrobe segments, but does not specialize in nursery.
- Dorel Juvenile (Bébé Confort / Maxi-Cosi): Global juvenile products manufacturer covering car seats, strollers, and nursery furniture. Comparable to Faktum's stroller/car-seat categories; broader portfolio and larger scale.
- JYSK: Pan-European home goods retailer with nursery furniture and mattress offerings. Adjacent competitor with broader assortment and stronger pricing power but no nursery specialization.
Direct peers
- Stokke: Norwegian premium nursery and children's furniture brand (cribs, high chairs, strollers). Closely comparable to Faktum in target customer (expectant/new parents), premium positioning, and coordinated nursery-room product strategy.
- Hauck: German manufacturer of strollers, car seats, and children's furniture. Overlaps with Faktum on strollers, car seats, and broader baby/kids product breadth beyond core furniture.
- Geuther: German manufacturer of children's furniture and safety products (cribs, high chairs, safety gates). Comparable European specialty peer with focus on safety-certified nursery furniture.
- Boori: Australia/UK-based nursery furniture manufacturer selling cribs, dressers, and convertible children's furniture through DTC and retail channels. Directly comparable product category and customer segment to Faktum.
- Childhome: Belgian manufacturer of baby and nursery products (cribs, high chairs, furniture). Comparable as a European specialty manufacturer-retailer in the baby/kids furniture category.
- Pinolino: German manufacturer and retailer of nursery and children's furniture, including cribs, changing tables, wardrobes, and youth furniture. Closely matches Faktum's product mix and European family-customer focus.
- Micuna: Spanish nursery furniture manufacturer producing cribs, dressers, and coordinated nursery rooms. Comparable as a Southern-European specialty manufacturer with design-forward positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Faktum Bútor social profiles
Digital presenceFaktum Bútor compliance and trust
Trust signalCompliance7 records
Faktum Bútor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faktum Bútor leadership team
Management profileNumber of profiles
Profiles1 record
Faktum Bútor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faktum Bútor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faktum Bútor
What does Faktum Bútor do?
Faktum Bútor designs, manufactures, and sells nursery and children's furniture in Hungary. The core product is a range of coordinated furniture families (Alda, Colette, Loop, Lumina, Mia, Peak, Sienna, Calma Oak, Flip Grey) comprising cribs, convertible cribs, combination baby beds, changing tables, wardrobes, toy storage, and youth furniture, complemented by strollers, car seats, mattresses, baby room equipment, textiles, maternity, feeding, baby care, and safety products. Sales are conducted through the company's own e-commerce webshop at faktumbutor.hu, two physical brand showrooms in Budapest and Szeged, and a network of Hungarian retail partners.
Is Faktum Bútor a public or private company?
Faktum Bútor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Faktum Bútor founded?
Faktum Bútor was founded in 1995. It employs 51 to 100 people.
Where is Faktum Bútor based?
Faktum Bútor is headquartered in Újszentiván, Hungary, in the Europe region.
How does Faktum Bútor make money?
One revenue line is on record: product Sales.
Who are Faktum Bútor's main competitors?
Broad incumbents on record are IKEA, Dorel Juvenile (Bébé Confort / Maxi-Cosi) and JYSK. Direct peers are Stokke, Hauck, Geuther, Boori, Childhome, Pinolino and Micuna.
Does Faktum Bútor have an API?
No public API is recorded for Faktum Bútor.
What industry is Faktum Bútor in?
Faktum Bútor's product category is Nursery and Children's Furniture. Its primary akta.pro industry code is CRAIAAAE, Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds), with a secondary code of CRAGAGAD, Kids & Baby Specialty Department Stores. Its NAICS code is 44911 and its SIC code is 5712.