Berliner Kindl
Berliner Kindl is a Berlin-based traditional brewery founded in 1872, producing Pilsener, Weisse wheat beers, Radler, Bock, and non-alcoholic variants under the Radeberger Gruppe, serving adult consumers in Berlin and across Germany via retail distribution and a direct-to-consumer e-commerce shop selling branded merchandise.
- Company typePrivate
- Founded1872
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Berliner Kindl does
Berliner Kindl is a traditional Berlin-based brewery founded in 1872, operating under the legal entity Berliner-Kindl-Schultheiss-Brauerei GmbH. It is a wholly owned brand within the Radeberger Gruppe KG, which is itself part of the diversified Oetker Gruppe; the brewery is headquartered at Indira-Gandhi-Straße 66–69, 13053 Berlin, and the parent group operates from Frankfurt am Main. The company produces a portfolio of beers including the flagship Jubiläums Pilsener (and a non-alcoholic variant), Natur Radler, Bock Biere, and the Berliner Kindl Weisse sub-brand with classic, raspberry (Himbeere), and woodruff (Waldmeister) variants, sold both as packaged beverages and through on-premise / retail channels across Germany via the Radeberger Gruppe distribution network.
The company operates a direct-to-consumer e-commerce platform (shop.berliner-kindl.de) managed by partner Finzel & Schuck GmbH in Limbach-Oberfrohna, which extends the brand into branded merchandise categories including textiles, accessories, glassware, and lifestyle goods priced from €1.90 to €69.90, with free shipping over €75 via DHL GoGreen. Its technology stack is limited to standard e-commerce, payment (PayPal, Klarna, Apple Pay, Billie, Amazon Pay, Giropay), consent management (Usercentrics), analytics (Google Analytics), and bot protection (Friendly Captcha) tooling — there are no proprietary technology platforms or AI capabilities.
Berliner Kindl's business model combines traditional wholesale beer distribution through retail partners (one-time purchase at point-of-sale and on-premise consumption) with a growing DTC merchandise channel. Customers are adult consumers in Berlin and Brandenburg plus traditional German beer enthusiasts, and marketing centers on the brand's 150+ year heritage, an iconic "Kindl im Krug" mascot trademark, a digital brewery tour, a GDPR-compliant opt-in newsletter, and promotional partnerships with Berlin institutions such as Tierpark Berlin.
Berliner Kindl firmographics
Firmographics- Name
- Berliner Kindl
- Legal name
- Berliner-Kindl-Schultheiss-Brauerei GmbH
- Website
- https://berliner-kindl.de
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Berliner Kindl is a Berlin-based traditional brewery founded in 1872, producing Pilsener, Weisse wheat beers, Radler, Bock, and non-alcoholic variants under the Radeberger Gruppe, serving adult consumers in Berlin and across Germany via retail distribution and a direct-to-consumer e-commerce shop selling branded merchandise.
- Ownership category
- akta.pro rank
Berliner Kindl industry classification
Industry- Product category
- Brewery
- NAICS
- Breweries (31212), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Food And Kindred Products (2000), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Berliner Kindl is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Berliner Kindl business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer and beverage sales: Primary revenue from brewing and selling beers including Jubiläums Pilsener, Jubiläums Pilsener Alkoholfrei, Natur Radler, Bock Biere, and Berliner Kindl Weisse (Das Original, Himbeere, Waldmeister). Products sold through retail partners and the company's own online shop.
- Merchandise and branded goods: Revenue from branded merchandise sold via the online shop including apparel (T-shirts, sweatshirts, socks, beanies), accessories (sunglasses, bags, keychains), drinkware (tankards, glasses), and lifestyle items (deck chairs, sun umbrellas, beach shorts, air mattresses). Products sold on a one-time purchase basis with prices ranging from €1.90 to €69.90.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-unit product pricing across merchandise categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Berliner Kindl product offering
Product offeringCore offering
Berliner Kindl is a traditional Berlin-based brewery founded in 1872 that produces and sells a portfolio of beers including Jubiläums Pilsener, Jubiläums Pilsener Alkoholfrei, Natur Radler, Bock Biere, and Berliner Kindl Weisse variants (Das Original, Himbeere, Waldmeister). The brand extends its offering through a direct-to-consumer online shop selling branded merchandise such as apparel, accessories, drinkware, and lifestyle items.
Product overview
Berliner Kindl is a traditional Berlin-based brewery founded in 1872, operating under the Radeberger Gruppe. The company offers a portfolio of beer products centered on its flagship Jubiläums Pilsener and the Berliner Kindl Weisse sub-brand featuring fruit-flavored wheat beer variants. An e-commerce onlineshop (operated by partner Finzel & Schuck GmbH) extends the brand with branded merchandise including textiles, accessories, and glassware. The products span core alcoholic beverages and non-alcoholic alternatives, complemented by lifestyle goods and digital experiences like virtual brewery tours.
Differentiator
Problem solved
Functional benefit
Brands
- Berliner Kindl Weisse: A wheat beer product line under the Berliner Kindl brand, featuring variants such as 'Das Original', Himbeere (Raspberry), and Waldmeister (Woodruff).
Products and services
- Berliner Kindl Jubiläums Pilsener Flagship pilsner beer commemorating the brewery's founding in 1872, featuring the iconic 'Kindl im Krug' logo. Sold through retail and online channels to adult consumers.
- Berliner Kindl Jubiläums Pilsener Alkoholfrei
Companies that use Berliner Kindl
Customer profileSegments2 records
Ideal customer profiles2 records
Berliner Kindl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Berliner Kindl partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Radeberger Gruppe KGcoreRadeberger Gruppe KG (Darmstädter Landstraße 185, 60598 Frankfurt am Main) is the parent company of Berliner Kindl. It operates the Berliner Kindl brand website and is the data protection responsible entity. The group provides the distribution network, brand infrastructure, and centralized compliance framework for all its breweries including Berliner Kindl.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Berliner Kindl competitors and assessment
Company assessmentOthers
Direct peers
- Paulaner: Major Munich-based German brewery with both Pilsner/lager and wheat beer (Weissbier) expertise; comparable as a multi-style German heritage brewer with national distribution and branded hospitality venues.
- Radeberger: Flagship Pilsner brand of the Radeberger Gruppe, the direct parent brand of Berliner Kindl; same brewing group, same Pilsner category, and shares nationwide distribution and group marketing infrastructure.
- Bitburger: One of Germany's leading Pilsner breweries with nationwide distribution; comparable as a flagship national Pilsner brand competing for the same retail and on-premise accounts as Berliner Kindl Jubiläums Pilsener.
- Erdinger Weißbräu: Germany's largest wheat beer (Weissbier) brewery; directly comparable on the Berliner Kindl Weisse wheat beer positioning and competes for the same flavored wheat beer occasions.
- Veltins: Major privately held West German brewery with a Pilsner-led portfolio and growing Radler/mixed-beverage lineup; comparable as a nationally distributed German Pilsner competitor.
- Berliner Pilsner: Berlin-based Pilsner brand also owned by Radeberger Gruppe; closest direct comparable as a same-region, same-group German Pilsner competing for the same on-premise and at-home Berlin occasions.
- Schultheiss Brauerei: Sister brand operated under the same legal entity (Berliner-Kindl-Schultheiss-Brauerei GmbH); directly comparable Berlin heritage brewery competing for the same Berlin consumer and on-premise accounts.
- Krombacher: Major privately held German brewery with broad Pilsner and Radler portfolio; comparable on national Pilsner scale, mixed/radler extension, and branded merchandising programs.
Regional players
- Flensburger Brauerei: Northern German Pilsner brewery with a strong regional identity and iconic bottle design; comparable as a regional heritage Pilsner brand that complements rather than directly overlaps Berliner Kindl's Berlin/Brandenburg stronghold.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Berliner Kindl social profiles
Digital presenceBerliner Kindl compliance and trust
Trust signalCompliance2 records
Berliner Kindl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berliner Kindl leadership team
Management profileNumber of profiles
Profiles3 records
Berliner Kindl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berliner Kindl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berliner Kindl
What does Berliner Kindl do?
Berliner Kindl is a traditional Berlin-based brewery founded in 1872 that produces and sells a portfolio of beers including Jubiläums Pilsener, Jubiläums Pilsener Alkoholfrei, Natur Radler, Bock Biere, and Berliner Kindl Weisse variants (Das Original, Himbeere, Waldmeister). The brand extends its offering through a direct-to-consumer online shop selling branded merchandise such as apparel, accessories, drinkware, and lifestyle items.
Is Berliner Kindl a public or private company?
Berliner Kindl is a private company. It is classified as corporate owned and is currently operating.
When was Berliner Kindl founded?
Berliner Kindl was founded in 1872. It employs 251 to 500 people.
Where is Berliner Kindl based?
Berliner Kindl is headquartered in Berlin, Germany, in the Europe region.
How does Berliner Kindl make money?
Two revenue lines are on record. Beer and beverage sales are the primary driver. The others are merchandise and branded goods.
Who are Berliner Kindl's main competitors?
Warsteiner is listed as an others. Direct peers are Paulaner, Radeberger, Bitburger, Erdinger Weißbräu, Veltins, Berliner Pilsner, Schultheiss Brauerei and Krombacher. Flensburger Brauerei is listed as a regional player.
Does Berliner Kindl have an API?
No public API is recorded for Berliner Kindl.
What industry is Berliner Kindl in?
Berliner Kindl's product category is Brewery. Its primary akta.pro industry code is THAJAGAE, Beer, Brewery & Craft Beverage Tastings. Its NAICS code is 31212 and its SIC code is 2000.