New Brighton Care Center

Name

New Brighton Care Center

Legal name

New Brighton Care Center

Website

https://newbrightoncarecenter.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Skilled Nursing and Senior Residential Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Skilled nursing care
• Long-term care services
• Transitional rehabilitation care
• Assisted living facility
• Senior nursing home

Headquarters

HQ city

New Brighton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Long-term Care Services: Revenue generated from providing 24-hour skilled nursing care to residents requiring ongoing support. Services are typically covered through Medicare, Medicaid, or private pay arrangements.
2. Transitional/Short-term Care Services: Revenue from short-term rehabilitation stays following surgery, illness, or hospitalization. Includes physical, occupational, and speech therapy services. Covered through Medicare Part A, Medicare Advantage, or private insurance.
3. Private Pay Services: Revenue from private pay residents and families who self-fund care. Also includes guest meal purchases at $6.25 per meal.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

New Brighton Care Center is a family-owned skilled nursing facility providing 24-hour residential nursing care for long-term residents and short-term transitional rehabilitation care. It operates 44 long-term care beds and 13 private transitional care rooms on a single campus in New Brighton, Minnesota, and supplements its core residential offering with physical/occupational/speech therapy, specialized dietary services, and private rooms with nurse-call systems.

Product overview

New Brighton Care Center is a family-owned skilled nursing facility offering a unified portfolio of residential and rehabilitation care services. The core offerings include Long-Term Care (24-hour skilled nursing with 44 beds) and Transitional Care (short-term rehabilitation with 13 private rooms). Supporting these primary services are 24-Hour Skilled Nursing, Rehabilitation & Therapy Services (physical, occupational, and speech therapy), Specialized Dietary Services, and Private Rooms equipped with nurse call systems, private bathrooms, phone, and cable TV. The facility's small size enables personalized, patient-centered care with a high staff-to-resident ratio.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Term Care 24-hour skilled nursing care provided in a smaller, family-style campus for individuals who can no longer live independently. Includes medication management, first aid, emergency oxygen services, daily living assistance, and a homelike community atmosphere across 44 dedicated long-term care beds.
• Transitional Care Short-term rehabilitation care for individuals recovering from surgery, hospital stays, or other health events. Includes physical, occupational, and speech therapy aimed at safely returning patients home, delivered across 13 private transitional care rooms with private rooms offered at no additional daily charge.
• Rehabilitation & Therapy Services On-site physical, occupational, and speech therapy programs designed to help residents regain strength, mobility, independence, and confidence after illness, surgery, or injury. Used both by long-term residents and short-term transitional care patients.
• Specialized Dietary Services In-house preparation of nutritious, home-cooked meals by the kitchen staff, tailored to individual dietary needs and physician-directed special diets. Guest meals can be purchased at $6.25 per meal for family members or visitors dining with residents.
• Private Rooms Private, ground-level resident rooms equipped with a nurse-call system, large private bathroom, phone service, cable television, armoire, dresser, recliner, and bedspread. Private rooms for transitional care residents are offered at no additional daily charge.

Quantifiable outcome

• Social and recreational activities can reduce the risk of depression and anxiety among older adults by up to 30%
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Carlson Lovable LlamasminorOthersPet therapy partner that brings llamas to visit residents. Provides meaningful animal-assisted interaction that brings joy, laughter, and comfort to residents. Part of the facility's commitment to engaging activities and emotional well-being.
• Carlson Lovable LlamasminorOthersPet therapy partner providing llama visits that help seniors stay active, connected, and mentally stimulated. The visits create joyful moments and meaningful experiences for residents.
• Little Blue Traveling Petting ZoominorOthersPetting zoo partner that brings farm animals for residents to enjoy hands-on visits. Part of the engaging senior living activities program, providing sensory-rich experiences and social engagement.
• Bill CagleyminorOthersLive entertainment performer who provides musical entertainment for resident events, including birthday celebrations. Contributes to the facility's vibrant activity calendar and community atmosphere.
• Local Healthcare Systems and PhysicianscoreChannel Partner/ Reseller/ DistributorReferral partnerships with local hospitals, healthcare systems, and physicians who recommend New Brighton Care Center for patients needing skilled nursing or transitional care. These partnerships are essential for patient flow and are managed through the Admissions Coordinator.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• ProMedica: Integrated health system with senior care and skilled nursing operations, often partnering with hospitals on post-acute care. Comparable on the SNF/post-acute service line and hospital referral dynamics that drive New Brighton's transitional care volumes.
• The Evangelical Lutheran Good Samaritan Society: One of the largest nonprofit senior care providers in the U.S., operating skilled nursing and post-acute rehab communities across many states including Minnesota. Comparable on SNF and transitional care service lines and mission-driven positioning.
• The Ensign Group: Public company operating skilled nursing and post-acute rehab facilities across the U.S. through local operating subsidiaries. Comparable on SNF and transitional care operations, payer mix, and referral-driven admissions model.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio spanning independent living, assisted living, memory care, and skilled nursing. Comparable as a national incumbent competing in the same resident payer population, though with vastly greater scale.

Direct peers

• Presbyterian Homes & Services: Twin Cities-based senior services organization offering independent living, assisted living, memory care, and skilled nursing across Minnesota. Directly comparable for referral dynamics, payer mix, and resident population in the New Brighton catchment.
• Cassia (formerly Augustana Care): Minnesota nonprofit providing skilled nursing, transitional care, assisted living, and memory care across the Twin Cities metro. Directly comparable through shared post-acute/transitional care service line and local referral relationships.
• Ebenezer Senior Living: Minneapolis-based senior care operator with skilled nursing and transitional care communities in the Twin Cities. Comparable on care continuum, referral channels, and resident demographics.
• Benedictine Health System: Minnesota-based Catholic nonprofit operating skilled nursing and assisted living communities statewide, including in the Twin Cities. Directly comparable as a multi-site LTC/rehab operator serving the same regional market and patient population.

Regional players

• Saint Therese: Twin Cities-area senior living and skilled nursing provider with communities in New Brighton and surrounding suburbs. Directly comparable as a regional peer competing for the same local referrals and resident families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/New-Brighton-Care-Center-285139811512626
• LinkedInlinkedin.com/company/new-brighton-care-ctr
• Instagraminstagram.com/newbrightoncarecenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Brighton Care Center