Haglund Industri
Haglund Industri AB is a Swedish family-owned manufacturer of professional refrigeration and freezing equipment, founded 1864, serving hotels, restaurants, commercial kitchens, cafés, retail, and marine customers across Scandinavia with standard product lines and custom-built solutions.
- Company typePrivate
- Founded1864
- HeadquartersGällstad, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Haglund Industri does
Haglund Industri AB is a privately held Swedish manufacturer of professional refrigeration and freezing equipment, founded in 1864 and headquartered in Rånnaväg, Gällstad, just outside Ulricehamn. The company is operated by the fifth generation of the Haglund family and operates a single manufacturing facility at its original location, which underwent major expansion and modernization during winter 2015/2016. It produces a comprehensive product portfolio centered on the BRIS cabinet series (refrigerators and freezers with claimed 65% higher efficiency and 50% lower energy consumption using propane R-290 coolant), the STORM blast chiller family, modular MX refrigerated counters, ELEGANT wine displays, TINA patented thawing cabinets, MASSIV serving trolleys, and custom-built cold rooms with proprietary eccentric locking systems.
The company's commercial offering combines standardized product lines with bespoke manufacturing, handling materials from marble and metal to glass and wood to fit unique kitchen environments. It serves six primary verticals: hotels, commercial kitchens (Storkök), retail stores, cafés, restaurants, and marine applications (cruise ships and ferries), with named reference customers including Bocuse d'Or Team Sweden, Vete-Katten, Konditori Katarina, and Ostermalmshallen. Geographic focus is Scandinavia, with stated intent to expand throughout the region while maintaining a strong Swedish position.
Haglund Industri operates a direct sales model with quote-based pricing, multi-year contract cadence, and customer engagement via phone, email, and website quotation requests. Revenue is generated through hardware sales of standard and configured products plus professional services revenue from custom manufacturing. The company holds one registered patent (TINA thawing technology) and pursues long-standing partnerships such as Bocuse d'Or Team Sweden for brand visibility. No external funding, parent company, or subsidiary structure is disclosed.
Haglund Industri firmographics
Firmographics- Name
- Haglund Industri
- Legal name
- Haglund Industri AB
- Website
- https://en.haglundindustri.se
- Company type
- Private
- Founded year
- 1864
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Haglund Industri AB is a Swedish family-owned manufacturer of professional refrigeration and freezing equipment, founded 1864, serving hotels, restaurants, commercial kitchens, cafés, retail, and marine customers across Scandinavia with standard product lines and custom-built solutions.
- Ownership category
- akta.pro rank
Haglund Industri industry classification
Industry- Product category
- Commercial Refrigeration Equipment
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Commercial & Industrial Refrigeration Systems (IMAHAKAA)
- akta.pro secondary industry
- Chillers & Cooling Plant Equipment (IMAHAKAE)
Keywords
Where Haglund Industri is headquartered
LocationHeadquarters
- HQ city
- Gällstad
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Haglund Industri business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Professional Refrigeration Equipment Sales: Sale of professional refrigeration and freezing equipment including cabinets, counters, cold rooms, blast chillers, and display cases. Revenue generated from product sales with both standard and custom configurations.
- Custom/Special Order Manufacturing: Custom manufacturing services for bespoke refrigeration solutions tailored to specific customer requirements including unique materials and designs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Haglund Industri product offering
Product offeringCore offering
Haglund Industri designs and manufactures professional refrigeration and freezing equipment for restaurants, hotels, commercial kitchens, bakeries, cafés, delis, retail, and marine applications. The product portfolio includes the BRIS cabinet series, STORM blast chillers, MX modular under-counter systems, ELEGANT wine displays, SMAKA/FROST/KRISTALL refrigerated displays, DELIKAT deli counters, TINA thawing cabinets, PASSAD roll-in cabinets, MASSIV serving trolleys, custom cold rooms, and bespoke custom-manufactured solutions built with materials such as marble, metal, glass, and wood.
Product overview
Haglund Industri is a Swedish manufacturer of professional refrigeration and freezing solutions, producing a comprehensive portfolio centered around the BRIS cabinet series and STORM blast chiller family. The product range includes refrigerator/freezer cabinets (BRIS 450/600/700/850 with variants including bakery, proofing, combination, high performance, and glass door models), blast chillers/quick chillers (STORM Mini/600/850/960/1200/1500/1800), modular refrigerated counters (MX with freezer, pizza, and grill variants), serving equipment (MASSIV trolleys), specialized displays (ELEGANT wine displays, FROST wall displays, SMAKA refrigerated displays, DELIKAT deli counters, KRISTALL bar refrigerators), thawing cabinets (TINA), cold rooms, roll-in/through cabinets (PASSAD), and custom manufacturing services. The MX modular system enables customers to build customized under-counter solutions. Products serve diverse sectors including restaurants, hotels, bakeries, cafés, delis, commercial kitchens, marine applications, and retail.
Differentiator
Problem solved
Functional benefit
Brands
- BRIS: Professional refrigerator and freezer cabinet series designed and manufactured in Rånnaväg. Features energy-efficient cooling with up to 65% higher performance and 50% lower energy consumption.
- STORM
- MX
- ELEGANT
- SMAKA
- FROST
- PASSAD
- DELIKAT
- MASSIV
- KRISTALL
- TINA
Products and services
- BRIS Refrigerator & Freezer Cabinets Flagship BRIS refrigerator and freezer cabinet series designed for professional kitchens, featuring 65% higher performance and 50% lower energy consumption, made from 95% recycled stainless steel.
- STORM Blast Chiller / Quick Chiller Series STORM blast chillers and freezers for rapid cooling from +70°C to +3°C within 90 minutes, featuring DIRECT COOLING technology. Available in Mini, 600, 850, 960, 1200, 1500, and 1800 models.
- MX Modular Refrigerated Counters Modular refrigerated under-counter system with customizable cooling system, modules, and top disc. Includes freezer counter, pizza counter, and grill counter variants.
- MASSIV Serving Trolleys Quality-conscious serving trolleys for hot and cold food service, featuring 30% lower energy consumption, low-energy fans, and rounded corners for easy cleaning.
- ELEGANT Wine Display Premium refrigerated wine display with classic Nordic design, flexible shelving in oak, walnut, or stainless steel, integrated LED lighting, and MONSUN cooling system for low noise and energy efficiency.
- FROST Refrigerated Wall Display Wall-mounted refrigerated display for self-service of packaged food and beverages. Features LED lighting, adjustable shelves, night curtains, and remote or built-in cooling options.
- SMAKA Refrigerated Displays Self-service refrigerated display cases and pastry displays featuring unique air distribution for even temperature, LED lighting on all shelves, and sliding doors on clerk side.
- DELIKAT Deli Counters Deli display counters for presentation of meats, cheeses, charcuterie, and seafood with classic timeless design, LED lighting, folding front glass, and optional refrigerated drawers.
- TINA Thawing Cabinet Patented thawing cabinet for safe and gentle handling from freezing to thawed product. Features 7" multitouch control, hygienic humidity generation, and automatic transition to refrigeration storage.
- Cold Rooms / Freezer Rooms Custom-made cold and freezer rooms manufactured to customer specifications. All customization done at factory with eccentric locks guaranteeing density and quality in every joint.
- PASSAD Roll-in / Through Cabinets Roll-in and through cabinets for GN1/1 trolleys with choice of cooling or heating function. Features 2 glass doors, electronic digital control, and LED lighting.
- KRISTALL Bar Refrigerator Elegant refrigerator and freezer for modern bar, featuring integrated lighting, customizable shelf system for glasses and bottles, and stainless steel construction.
- MMKB Refrigerated Under-Counter & Self-Serve Display Combined refrigerated counter with self-serve display featuring 3 separate cooling circuits for display, well, and under-counter sections.
- BRIS Bakery Series Specialized bakery refrigerators and freezer cabinets with dry cooling, 14 removable tray guides for 450x600mm bakery trays, and fermentation control for professional bakeries.
- Custom Manufacturing / Specialist Solutions Custom-designed refrigeration solutions built to specification for restaurants, delis, hotels, and commercial kitchens. Handles materials including marble, metal, glass, and wood.
- Patented TINA Thawing Technology Registered/granted patented thawing technique used in the TINA thawing cabinet, providing fast and safe thawing with highest food quality.
Quantifiable outcome
- 65% higher efficiency with 50% lower energy consumption in BRIS cabinet series
- +4 more outcomes
Companies that use Haglund Industri
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Haglund Industri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Haglund Industri partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bocuse d'Or Team SwedencoreHaglund Industri has been a proud partner of the Swedish Bocuse d'Or team for several years. Bocuse d'Or is the world's most prestigious international competition for chefs, held every two years in Lyon, France. The partnership provides visibility in the culinary industry and positions the brand with top-tier chefs and culinary professionals.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Haglund Industri competitors and assessment
Company assessmentDirect peers
- Gram Commercial: Danish manufacturer of professional refrigerators, freezers and combi units for kitchens, retail and healthcare. Closest geographic and product peer to Haglund, with overlapping Scandinavian customer base.
- Tefcold: Danish commercial refrigeration brand supplying professional refrigerators, freezers and ice machines across Europe. Closely comparable product portfolio to Haglund and active in the same Scandinavian and European markets.
- Hoshizaki Europe: Global leader in commercial ice makers, refrigerators and blast chillers serving hotels, restaurants and food service. Directly competes with Haglund's BRIS cabinets and STORM blast chillers across European hospitality.
- Foster Refrigerator: UK-based commercial refrigeration manufacturer producing cabinets, counters and blast chillers for professional kitchens. Direct competitor in Haglund's core BRIS cabinet and MX counter categories.
- Williams Refrigeration: UK manufacturer of professional refrigerators, freezers, blast chillers and cold rooms for catering and retail. Direct competitor in blast chilling and cold-room categories overlapping with STORM and Haglund cold rooms.
Broad incumbents
- True Manufacturing: US-based global manufacturer of commercial refrigerators, freezers and food-service equipment. Competes with Haglund in refrigerated cabinets and display cases worldwide.
- Electrolux Professional: Swedish-listed global manufacturer of professional kitchen and food-service equipment, including commercial refrigeration. Most direct large-scale competitor in Haglund's home market with broader portfolio and global reach.
- Liebherr (Commercial Refrigeration): German industrial group with a commercial refrigeration and freezer division serving food retail and food service. Competes with Haglund in display cabinets, cold rooms and professional kitchen refrigeration.
- Hoshizaki America: North-American arm of Hoshizaki, a global incumbent in commercial refrigeration and ice equipment. Competes with Haglund's blast chillers and refrigerated cabinets in international foodservice markets.
Emerging players
- Frilixa: UK manufacturer of refrigerated display cabinets and serve-over counters for retail and food service. Comparable to Haglund's FROST, SMAKA and DELIKAT display ranges.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Haglund Industri social profiles
Digital presenceHaglund Industri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haglund Industri leadership team
Management profileNumber of profiles
Haglund Industri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haglund Industri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haglund Industri
What does Haglund Industri do?
Haglund Industri designs and manufactures professional refrigeration and freezing equipment for restaurants, hotels, commercial kitchens, bakeries, cafés, delis, retail, and marine applications. The product portfolio includes the BRIS cabinet series, STORM blast chillers, MX modular under-counter systems, ELEGANT wine displays, SMAKA/FROST/KRISTALL refrigerated displays, DELIKAT deli counters, TINA thawing cabinets, PASSAD roll-in cabinets, MASSIV serving trolleys, custom cold rooms, and bespoke custom-manufactured solutions built with materials such as marble, metal, glass, and wood.
Is Haglund Industri a public or private company?
Haglund Industri is a private company. It is classified as family owned and is currently operating.
When was Haglund Industri founded?
Haglund Industri was founded in 1864. It employs 51 to 100 people.
Where is Haglund Industri based?
Haglund Industri is headquartered in Gällstad, Sweden, in the Europe region.
How does Haglund Industri make money?
Two revenue lines are on record. Professional Refrigeration Equipment Sales are the primary driver. The others are custom/Special Order Manufacturing.
Who are Haglund Industri's main competitors?
Direct peers on record are Gram Commercial, Tefcold, Hoshizaki Europe, Foster Refrigerator and Williams Refrigeration. Broad incumbents are True Manufacturing, Electrolux Professional, Liebherr (Commercial Refrigeration) and Hoshizaki America. Frilixa is listed as an emerging player.
Does Haglund Industri have an API?
No public API is recorded for Haglund Industri.
What industry is Haglund Industri in?
Haglund Industri's product category is Commercial Refrigeration Equipment. Its primary akta.pro industry code is IMAHAKAA, Commercial & Industrial Refrigeration Systems, with a secondary code of IMAHAKAE, Chillers & Cooling Plant Equipment. Its NAICS code is 333415 and its SIC code is 3585.