Defire
Defire provides fire safety engineering, building code consulting, accessibility, ESD, fire testing, and product certification services to Australia's building and infrastructure sectors, serving architects, developers, government, and defence clients as part of Jensen Hughes Pacific.
- Company typePrivate
- Founded1939
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Defire does
Defire provides fire safety expertise to Australia's building and infrastructure sectors, operating from Surry Hills, Sydney. Founded in 2007, the firm is integrated into Jensen Hughes Pacific and offers a vertically integrated suite of services spanning fire safety engineering, building code consulting, accessibility and universal design, environmentally sustainable design (ESD), fire testing and assessment, and product certification. Its core technical differentiators include a NATA-accredited fire testing laboratory and the FireMark product certification scheme, which is ISO 17065:2012 accredited by JASANZ in Australia and New Zealand, providing independent third-party assurance of passive fire protection product performance.
The firm serves architects, developers, builders, property managers, and government clients across eight verticals: Commercial and Mixed Use, Education, Government and Defence, Healthcare, Hospitality and Events, Manufacturing, Residential, Transit and Tunnels, and Warehouse and Distribution. Its longest-standing client relationship is with the Australian Department of Defence, spanning over 30 years. Specialized capabilities include performance-based fire safety approaches for warehouses and distribution centres, and tunnel fire engineering for rail stations and integrated transportation systems.
Defire operates on a professional services consulting model, delivering expert consultation directly to enterprise clients with no publicly disclosed pricing. Revenue is generated through project-based engineering fees, laboratory testing charges, and certification scheme revenues. As part of the Jensen Hughes global network (founded 1939, USA), Defire benefits from combined firm scale across North America, Middle East, Asia, Europe, and the Pacific, though it functions as the regional delivery entity for Australia and New Zealand.
Defire firmographics
Firmographics- Name
- Defire
- Legal name
- Jensen Hughes
- Website
- https://defire.com.au
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Defire provides fire safety engineering, building code consulting, accessibility, ESD, fire testing, and product certification services to Australia's building and infrastructure sectors, serving architects, developers, government, and defence clients as part of Jensen Hughes Pacific.
- Ownership category
- akta.pro rank
Defire industry classification
Industry- NAICS
- Environmental Consulting Services (54162)
- akta.pro primary industry
- Incident Reporting, Deficiency Management & Compliance Documentation Services (Digital Logs/Records) (BPABAHAN)
- akta.pro secondary industries
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD), Environmental Aspects/Impacts Register & Legal Register Development (EUAHAIAD)
Keywords
Where Defire is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Defire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Expert consulting services in fire safety engineering, building code consulting, accessibility consulting, and environmental sustainability design.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Defire product offering
Product offeringCore offering
Defire provides expert fire safety engineering, building code consulting, accessibility and universal design consulting, environmentally sustainable design, fire testing and assessment, and product certification services (FireMark). It serves architects, developers, builders, property managers, manufacturers, and government/defence clients across Australia's commercial, residential, infrastructure, healthcare, education, and transport sectors.
Product overview
The source data provided does not contain information about a company called "Defire". The source material is entirely about Jensen Hughes Pacific, a fire protection engineering, building code consulting, accessibility consulting, and environment sustainability consulting firm serving the Pacific region (Australia and New Zealand). There is no product portfolio, technology offering, or service catalog for "Defire" present in the provided source data.
Differentiator
Problem solved
Functional benefit
Brands
- Jensen Hughes FireMark: Product certification scheme providing independent, third-party assurance of the performance, quality, reliability, and traceability of a diverse range of passive fire protection products and systems. The Jensen Hughes FireMark scheme is ISO 17065:2012 accredited by JAS-ANZ in Australia and New Zealand as a mark of fire safety.
Companies that use Defire
Customer profileNamed customers1 record
Segments9 records
Ideal customer profiles2 records
Defire technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Defire partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Architects, Developers, Builders, and Property ManagerscoreJensen Hughes partners with architects, developers, builders, and property managers to meet the evolving demands of commercial and mixed-use buildings.
- Australian Department of DefencecoreFor over 30 years, Jensen Hughes has partnered with the Australian Department of Defence, offering comprehensive fire safety engineering services.
- JASANZ (Joint Accreditation System of Australia and New Zealand)coreJensen Hughes FireMark certification scheme is ISO 17065:2012 accredited by JASANZ in Australia and New Zealand as a mark of fire safety.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Defire competitors and assessment
Company assessmentBroad incumbents
- Stantec: Global engineering firm with building engineering and fire protection services across Australia. Competes with Defire on commercial, healthcare, and government projects as part of a broad multi-disciplinary practice.
- WSP: Global professional services firm with a sizeable property and buildings fire engineering practice across ANZ. Competes with Defire on large commercial, healthcare, and transit mandates, but operates a much broader multi-disciplinary portfolio.
- Tetra Tech: Global consulting and engineering firm with a high-performance buildings practice (including fire engineering) and owner of NDY in ANZ. Competes with Defire across commercial, healthcare, and government infrastructure projects.
- AECOM: Global infrastructure consultancy with fire and life safety services delivered alongside broader engineering, architecture, and project management. Competes on large ANZ building, defence, and transit projects where integrated delivery is preferred.
- Ramboll: Global engineering, architecture, and consulting company with fire safety engineering and sustainable design practices across APAC. Comparable to Defire on complex performance-based fire design for buildings, tunnels, and transit infrastructure.
Direct peers
- BG&E Group: Australia-based engineering consultancy with structural, civil, and increasingly building services and fire safety capabilities. Comparable to Defire as a domestic ANZ specialist serving commercial, healthcare, education, and government clients.
- Arup: Global engineering consultancy with one of the largest dedicated fire safety engineering practices worldwide, serving building, infrastructure, and transit clients with performance-based design and code consulting. Directly comparable to Defire/Jensen Hughes Pacific's fire safety engineering, building code consulting, and tunnel/rail expertise.
- Norman Disney & Young (NDY): ANZ-focused building services and fire engineering consultancy (now part of Tetra Tech). Directly comparable to Defire in providing fire safety engineering, vertical transportation, and ESD consulting to building owners and developers in Australia and New Zealand.
- Aurecon: Asia-Pacific-headquartered engineering consultancy with strong fire engineering, building services, and ESD capabilities across Australia and New Zealand. Competes with Defire on multi-disciplinary building, healthcare, education, and transit projects in the same ANZ market.
- Meinhardt Group: Asia-Pacific engineering consultancy with a dedicated fire engineering, building code, and ESD practice. Directly comparable to Defire in serving developers, architects, and government clients across commercial, residential, healthcare, and transit sectors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Defire social profiles
Digital presenceDefire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Defire leadership team
Management profileNumber of profiles
Defire subsidiaries and ownership
Company hierarchySubsidiaries1 record
Defire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Defire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Defire
What does Defire do?
Defire provides expert fire safety engineering, building code consulting, accessibility and universal design consulting, environmentally sustainable design, fire testing and assessment, and product certification services (FireMark). It serves architects, developers, builders, property managers, manufacturers, and government/defence clients across Australia's commercial, residential, infrastructure, healthcare, education, and transport sectors.
Is Defire a public or private company?
Defire is a private company. It is currently operating.
When was Defire founded?
Defire was founded in 1939. It employs 11 to 50 people.
Where is Defire based?
Defire is headquartered in Surry Hills, Australia, in the Oceania region.
How does Defire make money?
One revenue line is on record: consulting Services.
Who are Defire's main competitors?
Broad incumbents on record are Stantec, WSP, Tetra Tech, AECOM and Ramboll. Direct peers are BG&E Group, Arup, Norman Disney & Young (NDY), Aurecon and Meinhardt Group.
Does Defire have an API?
No public API is recorded for Defire.
What industry is Defire in?
Its primary akta.pro industry code is BPABAHAN, Incident Reporting, Deficiency Management & Compliance Documentation Services (Digital Logs/Records), with a secondary code of IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression). Its NAICS code is 54162.