Pine Belt Federal Credit Union

What Pine Belt Federal Credit Union does

Pine Belt Federal Credit Union is a federally chartered, member-owned, not-for-profit financial cooperative founded in 1942 and headquartered in Hattiesburg, Mississippi. The institution serves individuals who live, work, worship, or attend school in Forrest or Perry County, MS, operating through two physical branches (Hattiesburg and the Leaf River branch in New Augusta) supplemented by 24-hour ATMs, a phone-banking channel, and an online/mobile banking platform. Member deposits are federally insured up to $250,000 via the National Credit Union Administration (NCUA).

The credit union's core product portfolio centers on standard retail banking: checking and savings accounts, share certificates (CDs), credit cards, debit cards, direct payroll deposits, and overdraft protection/privilege. Lending is the primary revenue driver, offering auto loans with terms up to 84 months, personal loans, and specialty collateral loans for utility trailers, ATVs, tractors, lawnmowers, and boats. Mortgage lending is explicitly not offered. Ancillary services include no-cost notary services and after-hours debit card support. The underlying technology is described as standard credit union banking infrastructure with digital banking capabilities; no proprietary platform, AI, or fintech integrations are disclosed.

The business model is a classic mutual credit union construct: the institution collects member share deposits and certificate funds, lends them out at competitive rates, and returns residual earnings to members as better rates, lower fees, and dividends rather than distributing profit to external shareholders. Loan interest income is the dominant revenue stream, supplemented by fee income (overdraft fees priced around $30 per item, plus ancillary fees). Pricing is not publicly disclosed and is determined via direct branch contact. The go-to-market motion is community-led, relying on personal relationships, word-of-mouth referrals within the two-county footprint, and a Facebook presence, with no paid digital advertising or content marketing.

Name

Pine Belt Federal Credit Union

Legal name

Pine Belt Federal Credit Union

Website

https://pinebeltfcu.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1–10 employees

Short description

Pine Belt Federal Credit Union is a member-owned, not-for-profit financial cooperative founded in 1942, serving individual residents of Forrest and Perry County, Mississippi, through two branches plus digital banking. It offers checking, savings, CDs, credit cards, auto and specialty loans, and notary services, with deposits NCUA-insured up to $250,000.

Ownership category

akta.pro rank

Product category

Retail Banking / Credit Union Services

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending products
• Credit union services
• Deposit account services
• Community banking

Headquarters

HQ city

White Hall

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income from Loans: The credit union earns interest income from various loan products including auto loans (up to 84-month terms), personal loans, and other lending services. Interest rates are competitive compared to traditional banks.
2. Fee Income: Low fee structure generating income from various banking services. Overdraft privilege available at approximately $30 per item. No-cost notary services provided as member benefit.
3. Member Deposits: Member share accounts, savings accounts, and certificates of deposit (CDs/share certificates) provide funding for lending operations. Competitive interest rates returned to members through dividends.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pine Belt Federal Credit Union is a member-owned, not-for-profit financial cooperative that provides consumer banking products and services to individuals who live, work, worship, or attend school in Forrest or Perry County, Mississippi. Its core offerings include checking and savings accounts, share/CD certificate accounts, auto loans (up to 84-month terms), personal loans, specialty loans for utility trailers, ATVs, tractors, lawnmowers and boats, credit cards, debit cards, direct payroll deposit, overdraft protection and privilege, 24-hour ATM access, no-cost notary services, and online/mobile banking.

Product overview

Pine Belt Federal Credit Union is a members-focused financial institution offering a comprehensive suite of banking services. The core product portfolio centers on checking and savings accounts, diverse lending products (auto loans up to 84-month terms, personal loans, and specialty loans for vehicles, ATVs, tractors, boats, and recreational equipment), and credit card options. Additional services include direct payroll deposits, 24-hour ATM access, debit cards, no-cost notary services, overdraft protection/privilege, and CD/share certificate accounts. Digital banking is delivered through online and mobile banking platforms enabling account management, loan applications, and remote assistance. The institution operates as a single unified offering rather than a platform-with-modules architecture, with all services accessible through two physical branch locations (Hattiesburg and Leaf River/New Augusta) supplemented by comprehensive digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking and Savings Accounts Member share checking and savings accounts that maximize growth and ensure the security of funds, with competitive rates and low fees, for individuals eligible for membership in Forrest or Perry County, MS.
• Loans Comprehensive lending services for members including auto loans with terms up to 84 months, personal loans, and loans for utility trailers, ATVs, tractors, lawnmowers, boats, and automobiles.
• Direct Payroll Deposits Direct deposit service for payroll that allows members to have their paychecks deposited directly into their credit union accounts.
• ATM Access 24-hour ATM access at both branch locations (Hattiesburg and Leaf River/New Augusta) for cash withdrawals and basic account services.
• Debit Cards Debit card services for daily purchases and transactions, with after-hours support available for lost or stolen card issues.
• No-Cost Notary Services Complimentary notary services provided to members at no cost as a member benefit.
• Overdraft Protection and Overdraft Privilege Overdraft protection through account linking and overdraft privilege options, with fees as low as $30 per item.
• CD/Share Certificate Accounts Certificate of deposit and share certificate accounts with low minimum balances and competitive interest rates, available at both branches.
• Online and Mobile Banking Digital banking platforms enabling members to manage finances, apply for loans, open accounts, and access services anytime from anywhere, including an Internet Teller login portal.
• Credit Cards Diverse credit card options that help members manage daily expenses efficiently.

Quantifiable outcome

• Member deposits federally insured up to $250,000 via NCUA
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Cadence Bank: A large regional bank with significant presence throughout Mississippi and the Southeast, offering consumer banking, mortgages, and commercial services. Competitively overlaps with Pine Belt FCU in the Hattiesburg MSA but operates at much larger scale with broader product scope including mortgages.
• The First, A National Banking Association: A Mississippi-based regional bank with branches in the Hattiesburg area, offering deposit, loan, and mortgage products. Directly competes with Pine Belt FCU for consumer relationships in the same geography, with the key difference being mortgage offerings the credit union lacks.
• BankPlus: Headquartered in Mississippi, BankPlus is a regional commercial bank offering deposits, mortgages, and consumer loans across the state. Broadly incumbent in the same geographies as Pine Belt FCU and competes directly for the same consumer relationships, though as a for-profit institution.

Others

• CUNA Mutual Group: A credit union service organization providing insurance, lending, and investment products to credit unions including NCUA-insured institutions. Comparable as part of the broader credit union ecosystem supporting Pine Belt FCU's operations rather than as a direct competitor.

Direct peers

• Keesler Federal Credit Union: A larger Mississippi-based federal credit union offering a similar suite of deposit, loan, and digital banking services across a broader state footprint. Highly comparable in product set and member-owned structure, though operating at materially greater scale.
• Mutual Credit Union: A Mississippi-headquartered credit union serving member-owners with deposit products, consumer lending, and digital banking. Comparable in cooperative structure, member-driven governance, and product breadth relative to Pine Belt FCU's offering.
• Magnolia Federal Credit Union: Mississippi-based community credit union offering deposit accounts, consumer loans, and digital banking to a defined member base. Directly comparable as a small, community-chartered federal credit union operating in the same state regulatory environment.

Regional players

• First South Financial Credit Union: A southeastern U.S. credit union serving members across multiple states with deposit and lending products. Comparable as a community-focused cooperative, though operating in a different geographic footprint than Pine Belt FCU's Pine Belt region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Pine-Belt-Federal-Credit-Union-121878594512497
• LinkedInlinkedin.com/company/pine-federal-credit-union

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Belt Federal Credit Union