Media Artists Group
- Company typePrivate
- Founded1984
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Media Artists Group firmographics
Firmographics- Name
- Media Artists Group
- Legal name
- Media Artists Group
- Website
- https://mediaartistsgroup.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Media Artists Group industry classification
Industry- Product category
- Talent and Literary Agency Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Talent Booking Agencies (Live Performance) (MPAIAGAB), Influencer/Creator Talent Agencies (Music Creators) (MPAIAGAK)
Keywords
Where Media Artists Group is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Media Artists Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Talent Representation Services: MAG represents talent (actors, directors, producers, screenwriters, comedians, musicians, influencers, athletes, broadcast professionals, stunts, print, voiceover, commercials, podcast, animations & gaming, and below-the-line professionals) and earns revenue through commission-based representation agreements with talent.
- Catering Referral Services: MAG connects production companies with on-set caterers nationwide and collects a 10% referral fee directly from the caterer. No additional cost is charged to producers or production managers.
- AI Production Matching Services: MAG connects clients with AI film production specialists and solutions, providing matchmaking services for AI screenwriting, pre-visualization, production workflows, virtual sets, post-production VFX, and full AI production partnerships. Revenue appears to come from successful match fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Catering referral service with 10% fee to caterer |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Media Artists Group product offering
Product offeringCore offering
Media Artists Group is a global talent and literary agency that represents actors, directors, producers, screenwriters, comedians, musicians, influencers, athletes, broadcast professionals, voiceover artists, and below-the-line crew, brokering engagements with film, television, commercial, podcast, animation, and gaming productions. Beyond talent representation, the agency operates matching services connecting production companies with intimacy coordinators, on-set caterers, and AI film production specialists.
Product overview
Media Artists Group is a global talent and literary agency with over four decades serving the entertainment industry. The company operates a platform-plus-services model, offering core talent representation for a wide spectrum of entertainment professionals (actors, directors, screenwriters, musicians, influencers, athletes, and below-the-line crew) alongside professional production services. The product portfolio includes Talent Representation Services as the primary offering, supplemented by AI Film Production services (a newer initiative connecting clients with AI specialists for screenwriting, pre-visualization, VFX, and full production), Intimacy Coordination for on-set intimacy professionals, and On-Set Catering for production catering needs. The AI Film Production offering represents an expansion into AI-driven entertainment solutions while maintaining the agency's traditional talent and literary representation business.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Representation Services Full-service talent and literary agency representing actors, directors, producers, models, screenwriters, comedians, musicians, influencers, athletes, broadcast professionals, stunt performers, print and voiceover artists, commercial talent, podcast professionals, animation and gaming talent, and below-the-line crew for film, television, commercial, podcast, animation, and gaming productions.
- Intimacy Coordination Connects production companies with top local intimacy coordinators across any U.S. location, providing five vetted options free of charge with no markup to the production.
- On-Set Catering
- AI Film Production
Companies that use Media Artists Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Media Artists Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Media Artists Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Media Artists Group competitors and assessment
Company assessmentDirect peers
- Gersh Agency: Full-service talent and literary agency representing actors, writers, directors, and below-the-line professionals. Similar mid-tier positioning and service model to MAG.
- Paradigm Talent Agency: Mid-to-large full-service talent and literary agency representing writers, directors, actors, and below-the-line talent. Most closely comparable to MAG in scale and service breadth.
- Innovative Artists: Talent and literary agency representing actors, writers, directors, and below-the-line professionals in film and television. Similar mid-tier market positioning to MAG.
- Agency for the Performing Arts (APA): Mid-size talent agency with representation across actors, writers, directors, and producers. Closely comparable to MAG in headcount scale, service breadth, and target client types.
- Abrams Artists Agency: Mid-size talent agency with diverse representation across actors, writers, voiceover, and below-the-line professionals. Directly comparable in scope and mid-tier positioning to MAG.
- Verve Talent and Literary Agency: Talent and literary agency representing actors, writers, and directors across film and television. Comparable service model and target talent categories to MAG.
- Buchwald Agency: Talent and literary agency with broad representation in actors, writers, directors, and below-the-line talent. Closely comparable service model and target clients to MAG.
Broad incumbents
- William Morris Endeavor (WME): One of the largest global talent and literary agencies, representing actors, directors, writers, producers, and athletes across entertainment verticals. WME is a scaled competitor to MAG in the same talent representation market.
- United Talent Agency (UTA): Major global talent and literary agency with broad representation across actors, writers, directors, and below-the-line professionals. Directly competes with MAG for talent rosters and packaging deals.
- Creative Artists Agency (CAA): Premier global talent and literary agency representing actors, directors, writers, producers, and musicians. Competes with MAG for high-end talent representation across film, TV, and emerging media.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Media Artists Group social profiles
Digital presenceMedia Artists Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Artists Group leadership team
Management profileNumber of profiles
Profiles4 records
Media Artists Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Artists Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Artists Group
What does Media Artists Group do?
Media Artists Group is a global talent and literary agency that represents actors, directors, producers, screenwriters, comedians, musicians, influencers, athletes, broadcast professionals, voiceover artists, and below-the-line crew, brokering engagements with film, television, commercial, podcast, animation, and gaming productions. Beyond talent representation, the agency operates matching services connecting production companies with intimacy coordinators, on-set caterers, and AI film production specialists.
Is Media Artists Group a public or private company?
Media Artists Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Media Artists Group founded?
Media Artists Group was founded in 1984. It employs 11 to 50 people.
Where is Media Artists Group based?
Media Artists Group is headquartered in Los Angeles, United States, in the North America region.
How does Media Artists Group make money?
Three revenue lines are on record. Talent Representation Services are the primary driver. The others are catering Referral Services and AI Production Matching Services.
Who are Media Artists Group's main competitors?
Direct peers on record are Gersh Agency, Paradigm Talent Agency, Innovative Artists, Agency for the Performing Arts (APA), Abrams Artists Agency, Verve Talent and Literary Agency and Buchwald Agency. Broad incumbents are William Morris Endeavor (WME), United Talent Agency (UTA) and Creative Artists Agency (CAA).
Does Media Artists Group have an API?
No public API is recorded for Media Artists Group.
What industry is Media Artists Group in?
Media Artists Group's product category is Talent and Literary Agency Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIAGAB, Talent Booking Agencies (Live Performance). Its NAICS code is 7114 and its SIC code is 7819.