Brave New Workshop
Brave New Workshop is a Minneapolis-based non-profit founded in 1958 that delivers corporate training, live events, personal development programming, and consulting services, drawing on its improvisational theater heritage and the Dudley Riggs Theatre.
- Company typePrivate
- Founded1958
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Brave New Workshop firmographics
Firmographics- Name
- Brave New Workshop
- Website
- https://bravenewworkshop.org
- Company type
- Private
- Founded year
- 1958
- Headcount range
- 11–50 employees
- Short description
- Brave New Workshop is a Minneapolis-based non-profit founded in 1958 that delivers corporate training, live events, personal development programming, and consulting services, drawing on its improvisational theater heritage and the Dudley Riggs Theatre.
- Ownership category
- akta.pro rank
Brave New Workshop industry classification
Industry- Product category
- Corporate Training and Improv-Based Learning Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Writing Craft & Technique Workshops (Voice, Structure, Character, Style) (EDAMAMAH)
- akta.pro secondary industries
- Spoken Word & Performance Poetry Workshops (EDAMAMAM), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)
Keywords
Where Brave New Workshop is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Brave New Workshop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Distribution channels2 records
Marketing channels1 record
Brave New Workshop product offering
Product offeringCore offering
Brave New Workshop is a Minneapolis-based nonprofit (founded 1958) that delivers corporate training workshops, live comedy/improv performance events, personal development programming, and improv-based consulting services. Its work blends entertainment with applied improvisation methodology to support team building, leadership, communication, and creative skills for both organizational clients and individual learners.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Training Workshops Improv-based corporate training programs that use applied improvisation techniques to build team collaboration, communication, leadership, and creativity skills for business clients and their employees.
- Live Improv Comedy Performance Events Live comedy and improvisation performances presented to general audiences, including tie-ins to broader Broadway and live entertainment programming such as the Bank of America Broadway on Hennepin season.
- Personal Development Courses Applied improvisation-based personal development offerings aimed at individual learners seeking growth in confidence, creativity, communication, and self-expression.
- Creative Consulting Services Consulting engagements that apply improvisation principles and creative-problem-solving techniques to organizational challenges, culture, and innovation initiatives.
Companies that use Brave New Workshop
Customer profileIdeal customer profiles2 records
Brave New Workshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brave New Workshop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bank of AmericaflagshipBank of America is a sponsor for the 'Bank of America Broadway on Hennepin' season, providing sponsorship support for Broadway productions and live entertainment events at Hennepin Arts venues.
Brave New Workshop competitors and assessment
Company assessmentDirect peers
- Second City: Legendary Chicago-based improv theater (founded 1959) with a parallel corporate training and applied-improv business serving Fortune 500 clients — the most direct comparable to BNW in combining sketch/improv theater with B2B training revenue.
- Upright Citizens Brigade (UCB): NYC/LA improv comedy organization with multi-level training programs that feed its shows; overlaps with BNW on training-center-and-theater model, though B2B corporate focus is smaller.
- ComedySportz: National improv comedy franchise running short-form shows and corporate events across multiple U.S. cities — comparably blends entertainment performance with corporate workshops and team-building.
- iO Theater (iO Chicago): Chicago improv theater and training center founded on the long-form improv curriculum; offers corporate workshops and team-building programming comparable to BNW's B2B offering.
- National Comedy Theatre: Long-form improv theater network with structured corporate team-building and professional development programming — comparable applied-improv training model on a smaller scale.
- Improv Asylum: Boston/Chicago improv comedy theater with an explicit corporate training division serving team-building and corporate events — directly comparable B2B improv-training model.
- The Groundlings: Long-running Los Angeles improv and sketch theater with structured training programs and a branded methodology (Groundlings method) used by both performers and corporate clients — directly comparable theater-plus-training operating model.
- The Magnet Theater: NYC improv theater with a robust multi-level training program feeding its shows and corporate engagement work — directly comparable training-and-performance operating model, though primarily East Coast.
Regional players
- Boom Chicago: Amsterdam-based improv and sketch comedy theater with a corporate training arm serving European multinationals — comparable improv-plus-B2B methodology, but Europe-focused rather than competing directly in Minneapolis.
Emerging players
- TEAM Bonding: Corporate team-building and experiential events provider serving U.S. enterprises — adjacent rather than improv-specific, but competes for the same L&D budget and team-building RFPs as BNW's training arm.
Market position
Customer concentration
Brave New Workshop social profiles
Digital presenceBrave New Workshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brave New Workshop leadership team
Management profileNumber of profiles
Brave New Workshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brave New Workshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brave New Workshop
What does Brave New Workshop do?
Brave New Workshop is a Minneapolis-based nonprofit (founded 1958) that delivers corporate training workshops, live comedy/improv performance events, personal development programming, and improv-based consulting services. Its work blends entertainment with applied improvisation methodology to support team building, leadership, communication, and creative skills for both organizational clients and individual learners.
When was Brave New Workshop founded?
Brave New Workshop was founded in 1958. It employs 11 to 50 people.
Where is Brave New Workshop based?
Brave New Workshop is headquartered in Minneapolis, United States, in the North America region.
Who are Brave New Workshop's main competitors?
Direct peers on record are Second City, Upright Citizens Brigade (UCB), ComedySportz, iO Theater (iO Chicago), National Comedy Theatre, Improv Asylum, The Groundlings and The Magnet Theater. Boom Chicago is listed as a regional player. TEAM Bonding is listed as an emerging player.
Does Brave New Workshop have an API?
No public API is recorded for Brave New Workshop.
What industry is Brave New Workshop in?
Brave New Workshop's product category is Corporate Training and Improv-Based Learning Services. Its primary akta.pro industry code is EDAMAMAH, Writing Craft & Technique Workshops (Voice, Structure, Character, Style), with a secondary code of EDAMAMAM, Spoken Word & Performance Poetry Workshops. Its NAICS code is 61143 and its SIC code is 8200.