Just Power Group

What Just Power Group does

Just Power Group Pty Ltd is a privately held, locally owned electrical contracting business headquartered at 6/50 Peachtree Road, Penrith, New South Wales, Australia (ABN 85 156 105 761). The company delivers residential, commercial, and 24/7 emergency electrical services across Penrith and more than 40 Western Sydney suburbs, and operates a related sub-brand, JPG Trade Solutions, which provides multi-trade property maintenance coordination for strata and body corporate managers. The core service mix includes power points, lighting, ceiling fans, data cabling, home theatre, switchboard upgrades, shop fit-outs, ongoing commercial maintenance, and a Home Health and Safety Check. The company is a fully accredited Level 2 Service Provider for Endeavour Energy and Ausgrid networks, enabling connection and metering work beyond the scope of standard electricians, and operates underground trenching capability in-house using a 3-tonne excavator, truck, and licensed operator.

The business also offers a suite of higher-value add-ons and emerging-segment services: home EV charger supply and installation (featuring Zappi), home automation, CCTV/surveillance, alarm systems, intercoms, and access control. Revenue is generated through professional-services fees quoted on a project or job basis (no public pricing), with customer acquisition routed through the company website (justpower.com.au), phone (02 4722 8777), email ([email protected]), Google Reviews, Facebook, and an educational blog targeting local SEO queries. Supply chain is anchored by partnerships with major Australian electrical brands including Clipsal by Schneider, HPM Legrand, NHP, GSM Trader, and Brilliant Lighting, with a mutual referral relationship with Harvey Norman Lighting.

Customer segmentation is horizontal, with residential homeowners as the primary segment, supplemented by commercial businesses and strata/body corporate managers. The company's strategic positioning rests on three pillars: (1) a regulatory moat via Level 2 accreditation, (2) a distribution advantage built on broad local coverage and 24/7 emergency availability, and (3) an emerging higher-value services layer (EV charging, smart home, security) intended to lift average job value. No funding rounds, institutional investors, headcount figures, or revenue data are disclosed in the available material.

Name

Just Power Group

Legal name

Just Power Group Pty Ltd

Website

https://justpower.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Power Group is a privately held Penrith-based electrical contractor delivering residential, commercial, and 24/7 emergency electrical services across Western Sydney, plus Level 2 connections, EV charging, and home automation for homeowners, businesses, and strata managers.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

SIC

Electrical Work (1731)

akta.pro primary industry

Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB)

Keywords

• Electrical contracting services
• Residential electrical services
• Commercial electrical services
• Level 2 electrical connections
• Emergency electrical services

Headquarters

HQ city

Penrith

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Contracting Services: One-time service fees for electrical work including residential services (power points, lighting, ceiling fans, data cabling, home theatre, switchboard upgrades), commercial electrical (shop fit-outs, ongoing maintenance), Level 2 connections and metering, underground services, and emergency electrical callouts. Services are provided to homeowners, businesses, and strata properties in Penrith and Western Sydney.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Just Power Group is a Penrith-based electrical contracting business that delivers residential, commercial, and emergency electrical services across Western Sydney. Its core offerings include Level 2 connections and metering (accredited for Endeavour Energy and Ausgrid networks), underground trenching, 24/7 emergency callouts, plus added installations such as EV chargers, home automation, CCTV, alarms, intercoms, and access control. Services are delivered on-site by licensed electricians to homeowners, commercial clients, and strata/body corporate property managers.

Product overview

Just Power Group is a locally owned electrical company offering a comprehensive suite of electrical services rather than a single unified product. The core offering consists of residential, commercial, and emergency electrical services including power points, lighting, switchboard upgrades, Level 2 connections, underground services, and electrical design consultation. The company also provides specialized add-on services including EV charger installation, home automation, CCTV/surveillance systems, alarm systems, intercoms, and access control. Additionally, the company operates JPG Trade Solutions as a related sub-brand for multi-trade property maintenance serving strata and body corporate managers. The product portfolio is structured as service-based offerings delivered by licensed electricians rather than software products or platforms.

Differentiator

Problem solved

Functional benefit

Brands

• JPG Trade Solutions: Multi-trade property maintenance service for strata and body corporate managers providing landscaping, plumbing, and electrical services under one partner.

Products and services

• Residential Electrical Services Comprehensive electrical services for new builds and existing homes including power points, lighting, ceiling fans, data cabling, home theatre installations, switchboard upgrades, fault finding, and installation of fans, hot water, and switches. Targeted at residential homeowners in Penrith and Western Sydney.
• Commercial Electrical Services Fast, compliant, and high-quality commercial electrical services including shop fit-outs and ongoing maintenance for commercial establishments across Greater Sydney.
• Level 2 Connections & Metering Fully accredited Level 2 Service Provider operating within Endeavour Energy and Ausgrid networks, delivering advanced electrical connections and metering services beyond standard electrical contracting.
• Underground Services Trenching services using a 3-tonne excavator, truck, and licensed operator for electrical, NBN, plumbing, and landscaping projects.
• 24/7 Emergency Electrical Services Round-the-clock emergency electrical services with 24-hour callouts for urgent electrical issues outside normal business hours, available to residential and commercial customers.
• Customer Consultation & Electrical Design Collaborative electrical design service working with clients, builders, and designers to deliver smart, safe, and efficient tailored electrical solutions.
• Home EV Charging Installation Supply and installation of home EV chargers tailored to home setups, enabling faster, safer, and more efficient electric vehicle charging at home.
• Home Health and Safety Check Professional electrical health check service to identify hidden electrical risks and ensure home safety and compliance.
• Security & Access Systems Installation Installation of CCTV/surveillance, alarm systems, intercoms, and access control systems for residential and commercial properties.
• JPG Trade Solutions (Multi-Trade Property Maintenance) Multi-trade property maintenance service providing strata and body corporate managers with a single point of contact for landscaping, plumbing, and electrical trades, with Just Power Group managing electrical work and JPG Trade Solutions coordinating sequencing, communication, and invoicing.

Quantifiable outcome

• Fast response for electrical issues

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Clipsal by SchneidercoreTechnology or IntegrationMajor Australian electrical manufacturer. Just Power Group works with Clipsal for switches, wiring equipment, and electrical components. Clipsal is part of Schneider Electric, a global energy management and automation company.
• HPM LegrandcoreTechnology or IntegrationAustralian electrical and data communications brand under Legrand global group. Just Power Group sources switches, powerpoints, and wiring products from HPM Legrand for installations.
• NHPcoreTechnology or IntegrationAustralian-owned electrical and mechanical equipment supplier. NHP provides electrical equipment, switchgear, and industrial components used by Just Power Group in commercial and residential projects.
• Harvey Norman LightingminorChannel Partner/ Reseller/ DistributorMajor Australian retailer with lighting department. Just Power Group partners with Harvey Norman Lighting for fan catalogues and lighting products, directing customers to browse products.
• GSM TradercoreTechnology or IntegrationAustralian electrical products supplier specializing in light switches and wiring equipment. GSM Trader supplies quality electrical products to Just Power Group, featuring in their supplier catalogues.
• JPG Trade SolutionscoreStrategic or Co-development PartnerRelated company offering multi-trade property maintenance services. JPG Trade Solutions provides strata and body corporate managers with a single point of contact for trades including landscaping, plumbing, and electrical. Just Power Group manages electrical work while JPG Trade Solutions handles coordination, sequencing, and communication. Both operate under the Just Power Group umbrella.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Service Today: Australian home services company providing electrical, plumbing, and other trade services. Comparable on the multi-trade service delivery model and residential customer focus, though operating at significantly larger scale.
• Jim's Electrical: Major Australian electrical services franchise under the Jim's Group umbrella, operating across Sydney and nationally. Competes with Just Power Group for the same residential and small commercial electrical work in Western Sydney.
• O'Brien Electrical: National Australian electrical services franchise providing residential and commercial electrical work across multiple regions. Directly comparable to Just Power Group as a same-category trade services provider serving homeowner and SMB customers.
• The Local Electrician: Sydney-based electrical services business focused on residential and commercial work in greater Sydney. Closely comparable on geography, customer segments, and emergency service positioning.
• Mr. Electric Australia: International Neighborly franchise operating in Australia, offering residential and commercial electrical services. Directly comparable on service mix, customer base, and franchise-versus-local competitive dynamics.
• Bright Force Electrical: Sydney-based electrician serving residential and commercial customers with similar service offerings (switchboard, lighting, EV charging). Direct peer in the same Sydney metro market.
• Laser Plumbing & Electrical: Australian trade services franchise combining plumbing and electrical services. Comparable on multi-trade bundling for property maintenance, similar to Just Power Group's JPG Trade Solutions positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/just-power-group-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Power Group