Antiqa
Antiqa is a New Delhi-based, founder-owned maker and direct-to-consumer retailer of one-of-a-kind handcrafted Sterling Silver 925 jewelry set with natural gemstones, serving Indian luxury-conscious consumers through a Shopify store and WhatsApp-based personal shopping.
- Company typePrivate
- Founded1995
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Antiqa does
Antiqa Handcrafted is a New Delhi-based, founder-owned manufacturer and direct-to-consumer retailer of one-of-a-kind handcrafted jewelry, founded circa 1995 and operated as a private business by founder Beenu Kathuria. The company's core offering is jewelry and decorative objects handcrafted in Sterling Silver 925 with ethically sourced natural gemstones (amethyst, ruby, emerald, sapphire, turquoise, citrine, and others across 40+ varieties), drawing design inspiration from Victorian and Mughal court traditions. Category coverage spans bracelets, earrings, necklaces, rings, cufflinks, pendants, brooches, gentlemen's accessories, silver art/gift objects (tea sets, candelabras, dinnerware), loose gemstone strings, and a recently introduced lab-grown diamonds line; a Fine Gold Jewelry assortment in 18K and 14K is also offered.
Antiqa operates exclusively through a Shopify-powered e-commerce storefront (antiqa.in) supplemented by a WhatsApp Business channel that handles personalized styling, gemstone guidance, custom and bespoke orders, and gift concierge during Indian business hours. There is no physical retail presence, no B2B wholesale distribution, and shipping is restricted to domestic India despite the company's self-description as a 'global exporter.' The technology stack is conventional and undifferentiated: Shopify for commerce, Google Analytics for behavioral tracking, Judge.me for verified reviews, and WhatsApp Business for conversational commerce. Pricing is unit-based and ranges roughly Rs. 5,200-111,000 per piece (~$60-$1,300), with bespoke work quoted individually via WhatsApp consultation.
Revenue is not publicly disclosed. The company has no institutional funding, no subsidiaries, no patents, no awards, and no disclosed partnerships. With 11-50 employees and a single-channel, India-only distribution model, the operating base is small; the business model rests on artisan scarcity (one-of-a-kind pieces), heritage branding (30+ years), and a labor-intensive personal-shopping service layer rather than scale, technology differentiation, or capital-backed growth.
Antiqa firmographics
Firmographics- Name
- Antiqa
- Legal name
- Antiqa
- Website
- https://antiqa.in
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Antiqa is a New Delhi-based, founder-owned maker and direct-to-consumer retailer of one-of-a-kind handcrafted Sterling Silver 925 jewelry set with natural gemstones, serving Indian luxury-conscious consumers through a Shopify store and WhatsApp-based personal shopping.
- Ownership category
- akta.pro rank
Antiqa industry classification
Industry- Product category
- Handcrafted Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)
- SIC
- Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)
- akta.pro secondary industries
- Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK), Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD), Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ)
Keywords
Where Antiqa is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Antiqa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of handcrafted Sterling Silver 925 jewelry with natural gemstones through their Shopify-powered website. Products include bracelets, earrings, necklaces, rings, cufflinks, pendants, and brooches. Each piece is one-of-a-kind with individual pricing.
- Custom & Bespoke Orders: Personalized custom order service via WhatsApp consultation for bespoke jewelry creations tailored to individual customer requirements, including gemstone selection guidance and custom design work.
- Luxury Gift Packaging: Premium gift packaging included with purchases, enhancing the luxury gifting experience for special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-of-a-Kind Artisan Pieces |
| Other | Pay-as-you-go | Custom & Bespoke Orders |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Antiqa product offering
Product offeringCore offering
Antiqa manufactures and sells handcrafted Sterling Silver 925 jewelry set with natural ethically-sourced gemstones, including bracelets, earrings, necklaces, rings, cufflinks, pendants, brooches, and themed collections such as Victorian, Mughal Victorian, Ethnic Indian Heritage, and Fine Gold (18K/14K) pieces. All pieces are individually crafted by skilled artisans, with each item being one-of-a-kind and sold directly to consumers through a Shopify e-commerce storefront supplemented by WhatsApp-based personalized consultation for custom and bespoke orders.
Product overview
Antiqa is a handcrafted jewelry company offering a comprehensive range of fine jewelry and precious objects. The core portfolio includes handmade bracelets, earrings, necklaces, rings, cufflinks, pendants, and brooches—all crafted in Sterling Silver 925 with natural gemstones. Key collections include the Victorian Collection featuring Victorian-era filigree designs, the Mughal Victorian Collection with Polki diamonds, and Fine Gold Jewelry in 18K/14K gold. Beyond jewelry, the company offers Ethnic Indian Heritage Jewelry combining 24K gold with Sterling Silver, Silver Art & Gift Objects (tea sets, dinnerware), and Loose Gemstones for bespoke requirements. The company also offers Gentlemen's Accessories including cufflinks and brooches. All products are 100% handcrafted by skilled artisans with 30+ years of heritage, featuring ethically sourced natural gemstones. Every piece is one-of-a-kind, not mass produced.
Differentiator
Problem solved
Functional benefit
Products and services
- Handmade Bracelets
Quantifiable outcome
- 30+ years of heritage craftsmanship since 1990s
- +2 more outcomes
Companies that use Antiqa
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Antiqa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Antiqa partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Antiqa competitors and assessment
Company assessmentDirect peers
- GemPundit: Online India-based retailer specializing in natural gemstones and handcrafted silver/gold jewelry with bespoke design services. Directly comparable to Antiqa on artisan positioning, gemstone-led catalog, and DTC model.
- Mirraw: Online marketplace and brand for Indian ethnic and handcrafted jewelry. Comparable to Antiqa on heritage-inspired Indian craftsmanship, silver/gemstone catalog, and online-first gifting focus.
- CaratLane: India-based online-first jewelry brand (Titan-owned) selling gold, diamond, and gemstone jewelry with customization. Comparable to Antiqa on Indian DTC jewelry, customization, and occasion-driven catalog.
- Angara: Online jewelry retailer built around natural and lab-grown gemstones with custom and ready-made pieces. Comparable to Antiqa on gemstone curation, customization workflow, and global DTC delivery.
Regional players
- Hazoorilal Legacy: Heritage Delhi-based jeweler known for bespoke and traditional Indian designs with strong bridal business. Closely comparable to Antiqa on bespoke craftsmanship and Mughal/heritage aesthetics, though operates via flagship retail rather than DTC.
Broad incumbents
- Tanishq (Titan): India's largest branded jewelry chain spanning gold, diamond, and gemstone jewelry. Overlaps with Antiqa on occasion-driven (bridal/festive) jewelry but competes on scale, gold-bullion exchange, and omnichannel reach rather than handcrafted artistry.
- Kalyan Jewellers: Large Indian and Middle East jewelry chain offering gold, diamond, and gemstone jewelry across price tiers. Overlaps with Antiqa on Indian occasion/gifting jewelry but competes on breadth, store count, and TV-driven marketing.
- Malabar Gold & Diamonds: Multi-national Indian jewelry retailer with extensive store network and broad gold/diamond/gemstone assortment. Comparable on Indian bridal and occasion jewelry but at vastly larger scale and price breadth.
- Joyalukkas: Global Indian jewelry chain with gold, diamond, and gemstone offerings across India, GCC, and other markets. Comparable on Indian bridal and gold jewelry occasions but at much larger scale and international footprint than Antiqa.
Emerging players
- Melorra: India-based lightweight-gold and gemstone jewelry brand targeting modern women via digital channels. Comparable to Antiqa on digital-first Indian jewelry and gemstone-led everyday-luxury positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Antiqa social profiles
Digital presenceAntiqa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antiqa leadership team
Management profileNumber of profiles
Profiles1 record
Antiqa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antiqa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antiqa
What does Antiqa do?
Antiqa manufactures and sells handcrafted Sterling Silver 925 jewelry set with natural ethically-sourced gemstones, including bracelets, earrings, necklaces, rings, cufflinks, pendants, brooches, and themed collections such as Victorian, Mughal Victorian, Ethnic Indian Heritage, and Fine Gold (18K/14K) pieces. All pieces are individually crafted by skilled artisans, with each item being one-of-a-kind and sold directly to consumers through a Shopify e-commerce storefront supplemented by WhatsApp-based personalized consultation for custom and bespoke orders.
Is Antiqa a public or private company?
Antiqa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Antiqa founded?
Antiqa was founded in 1995. It employs 11 to 50 people.
Where is Antiqa based?
Antiqa is headquartered in New Delhi, India, in the Asia region.
How does Antiqa make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are custom & Bespoke Orders and luxury Gift Packaging.
Who are Antiqa's main competitors?
Direct peers on record are GemPundit, Mirraw, CaratLane and Angara. Hazoorilal Legacy is listed as a regional player. Broad incumbents are Tanishq (Titan), Kalyan Jewellers, Malabar Gold & Diamonds and Joyalukkas. Melorra is listed as an emerging player.
Does Antiqa have an API?
No public API is recorded for Antiqa.
What industry is Antiqa in?
Antiqa's product category is Handcrafted Jewelry. Its primary akta.pro industry code is CRAKAHAA, Bespoke Fine Jewelry (Precious Metals & Gemstones), with a secondary code of CRAKAHAI, Artisan/Hand-Fabricated One-of-a-Kind Jewelry. Its NAICS code is 33991 and its SIC code is 3911.