Apex Valves Ltd.

What Apex Valves Ltd. does

Apex Valves Ltd. is a New Zealand-based manufacturer of plumbing control valves and agricultural tank and trough valves, founded in 1982 and headquartered in Avondale. The company operates as a brand under Watts Water Technologies (NYSE: WTS), a publicly traded global water-technology company, alongside sister brands ANKA and AVG. Its product portfolio spans relief valves (e.g., EVT Cold Water Expansion Valve), thermostatic mixing valves (TMV-20), check and foot valves, pressure-limiting/reducing valves (FV-15/20), pressure gauges, float valves (XtraFlo), tank level indicators (VisiBall), and ancillary agricultural fittings, plus dedicated rainwater harvesting solutions.

The company sells exclusively through a New Zealand distributor and wholesaler network, supplemented by the Plumbers Club rewards program that co-markets Apex with Hydroflow and Rheem brands. Apex does not publish pricing and sells to two primary end-user segments: plumbing professionals (residential and commercial installations) and the agricultural industry (farmers and rural water management). Its stated value proposition centers on "100% backup and support," compliance with international standards, and durable design for demanding agricultural environments.

Apex has a workforce of 11-50 employees and reports no external funding rounds, M&A activity, or leadership changes in the available data. The business is a mature, relationship-driven specialty hardware operation within a larger multinational corporate parent, with product evolution occurring through incremental brand extensions rather than technological disruption.

Name

Apex Valves Ltd.

Legal name

Apex Valves Ltd.

Website

https://apexvalves.co.nz

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Valves Ltd. is a New Zealand-based manufacturer of plumbing control valves and agricultural tank and trough valves, founded in 1982 and operating as a brand under Watts Water Technologies, selling through NZ distributors and wholesalers serving plumbing professionals and the agricultural industry.

Ownership category

akta.pro rank

Product category

Plumbing Valves and Water Management Hardware

NAICS

Industrial Valve Manufacturing (332911), Metal Valve Manufacturing (33291)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Plumbing Valves & Controls (Shutoff, Mixing, Backflow) (IMADALAB)

akta.pro secondary industry

Valves, Regulators & Backflow Prevention (Control Valves, Pressure Regulators, Check/Backflow) (AFABAHAG)

Keywords

• Plumbing control valves
• Agricultural tank valves
• Pressure reducing valves
• Rainwater harvesting solutions
• Water management products

Headquarters

HQ city

Avondale

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Plumbing Control Valves: Sale of manufactured valves including relief valves, mixing valves, check valves, and pressure reducing valves to plumbing professionals and agricultural customers
2. Agricultural Products: Float valves, trough valves, and accessories for agricultural water management systems
3. Rainwater Harvesting Products: Products for residential and commercial rainwater collection systems

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Apex Valves designs and manufactures plumbing control valves including relief valves, mixing valves, check valves, and pressure limiting/reducing valves, as well as agricultural tank and trough valves and rainwater harvesting products. The company sells its APEX-branded products primarily through wholesale and distributor channels to plumbing professionals and agricultural customers in New Zealand under the Watts Water Technologies parent group.

Product overview

Apex Valves is a New Zealand-based manufacturer specializing in the design and manufacture of plumbing control valves and agricultural tank and trough valves. The product portfolio includes Relief Valves (such as EVT Cold Water Expansion Valve), Mixing Valves (TMV-20), Check Valves (Non-Return Valve), Pressure Limiting/Reducing Valves (FV-15/20), Pressure Gauges, Float Valves (XtraFlo), Tank Level Indicators (VisiBall), and agricultural accessories including Air Vacuum Break Valves. The company offers 100% backup and support for all products and is committed to producing high quality, innovative products that are internationally accepted.

Differentiator

Problem solved

Functional benefit

Products and services

• Relief Valves Pressure relief valves for plumbing and flow control applications, including the EVT Cold Water Expansion Valve designed to manage cold water expansion in plumbing systems. Sold to plumbing professionals through NZ wholesale channels.
• Mixing Valves Thermostatic mixing valves for precise temperature control in plumbing systems, including the TMV-20 model. Sold to plumbing professionals through NZ wholesale channels.
• Check Valves Non-return valves designed to prevent backflow in plumbing and agricultural systems, including check and foot valves. Sold to plumbing professionals and agricultural customers.
• Pressure Limiting/Reducing Valves Pressure control valves such as the FV-15/20 models that regulate and limit water pressure in plumbing systems. Sold to plumbing professionals through NZ wholesale channels.
• Pressure Gauges Pressure monitoring instruments including low-pressure gauges for plumbing and HVAC applications. Sold to plumbing and HVAC professionals.
• Float Valves Agricultural float valves including the XtraFlo model for controlling water levels in tanks and troughs. Sold to farmers and agricultural operators.
• VisiBall Tank Level Indicators Visual tank level indicators that allow users to monitor water levels in tanks at a glance. Sold to agricultural operators and rural water system users.
• Air Vacuum Break Valves Agricultural accessories for tank and trough valve systems that prevent vacuum formation and air entry. Sold to agricultural operators.
• Couplings Couplings for agricultural water management systems. Sold to agricultural operators through NZ wholesale channels.
• Fittings for Agriculture Agricultural fittings for use in tank, trough, and agricultural water management systems. Sold to agricultural operators.
• Hose Nozzles and Tails Hose nozzles and tails for agricultural water management applications. Sold to agricultural operators.
• Pipe Unions Pipe unions for agricultural water management installations. Sold to agricultural operators and plumbing professionals.
• Rainwater Harvesting Solutions Integrated products for residential and commercial rainwater collection and management systems, leveraging Apex Valves' valve and tank level product lines. Sold to building professionals and property owners via plumbing wholesalers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Watts Water TechnologiescoreOthersApex Valves is a brand under Watts Water Technologies, a global water technologies company. Apex operates as part of the Watts family of brands serving New Zealand and international markets with plumbing and agricultural valve solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights8 records

Direct peers

• Reliance Valves: UK-based manufacturer of plumbing control valves including pressure reducing, thermostatic mixing, and heating valves. Directly comparable to Apex as a focused plumbing valve specialist serving residential and light commercial markets through wholesale distribution.
• Bermad: Israeli global manufacturer of control valves for water supply, irrigation, and fire protection. Comparable to Apex in agricultural float valves and water control valves, with overlap in tank and trough water management applications.
• Caleffi: Italian manufacturer of plumbing control valves including thermostatic mixing valves, pressure reducing valves, and relief valves. Caleffi is a direct peer to Apex in plumbing valve categories, competing for the same plumbing professional customers across Europe and Oceania.

Broad incumbents

• Hunter Industries: Manufacturer of irrigation and plumbing products including valves for agricultural and landscape water management. Comparable to Apex in float valves and agricultural water control products, with broader irrigation system offerings.
• Watts Water Technologies: Apex Valves is a sub-brand of Watts Water Technologies. Watts is the global parent and a broad incumbent offering the full range of plumbing, flow control, and water quality products — directly comparable as the same corporate family but operating at vastly greater scale globally.
• AVK Group: Global manufacturer of valves, hydrants, and fittings for water, gas, and wastewater infrastructure. Comparable to Apex as a broader valve manufacturer with overlapping plumbing and water control product lines, though AVK operates at significantly larger scale.
• Pentair: Global water treatment and flow technology company offering valves, pumps, and water management solutions. Comparable as a broad incumbent in water flow control with overlapping residential and agricultural valve categories.

Regional players

• Hydroflow: New Zealand-based water heating and plumbing products brand under the Watts family. Direct regional peer to Apex, sharing the Plumbers Club rewards program and serving the same NZ plumbing professional customer base through overlapping distribution.
• Rheem: Australia/NZ water heating and plumbing products manufacturer. Comparable as a trans-Tasman plumbing brand sharing the Plumbers Club rewards program with Apex, operating in adjacent water heating and plumbing categories through NZ distribution.
• Iplex Pipelines: Australia and New Zealand manufacturer of PVC pipes, fittings, and plumbing products. Regional peer serving the same trans-Tasman plumbing distribution channels as Apex, with overlapping customer base in NZ building and agricultural markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wattswater
• YouTubeyoutube.com/wattsbrand
• Facebookfacebook.com/wattswater
• LinkedInlinkedin.com/company/apex-valves-limited
• Instagraminstagram.com/wattswater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Valves Ltd.