NACG

What NACG does

NACG (National Alliance for Children's Grief) is a US-based 501(c)(3) nonprofit organization (EIN 20-2464043) headquartered in Lynchburg, Virginia, with an additional mailing presence in Lubbock, Texas. It is positioned as the only professional membership organization in the United States specifically dedicated to childhood bereavement. NACG serves three primary audiences: professionals such as counselors, social workers, hospice staff, and school personnel seeking continuing education and best-practice resources; families and caregivers of grieving children, who access a dedicated Family Portal and a national Find Support directory; and local grief support organizations and bereavement camps, which both list on the Find Support directory and apply for Grief Reach grants.

The organization operates a web-based platform built on WordPress, with Wild Apricot powering the member portal, Google Maps Platform APIs powering the Find Support directory and map, Stripe/Apple Pay/Google Pay handling payment processing, and Zoom hosting live interactive webinars. Core products include a curated Resource Library with toolkits and educational materials organized by topic, a Family Portal for caregivers, a geolocation-based Find Support directory, CE-accredited webinars (priced at $60–$75 for non-members), the annual National Symposium (2026 edition referenced), an annual National Webcast, the Data & Evaluation Training Series co-developed with Judi's House/JAG Institute, and the Grief Reach grant program administered in partnership with the New York Life Foundation since 2011.

NACG's revenue mechanics combine membership dues (annual subscription giving members free CE-bearing webinars and event discounts), pay-as-you-go webinar and event fees for non-members ($20–$75 depending on CE inclusion), donations (processed via Stripe and digital wallets), and grant administration. The Grief Reach program distributes pass-through funding from the New York Life Foundation to local bereavement organizations; these funds are grants to recipients rather than operating revenue for NACG. The organization holds four continuing-education provider approvals (NBCC ACEP No. 7221, NYSED Social Work #SW-0689, NYSED Mental Health Practitioners #MHC-0238, and ASWB ACE #1819 through 07/20/2029), which underwrite the CE-accredited webinar monetization model. Staff is reported at 1–10 employees, indicating a lean operating model relative to a national footprint spanning all 50 states.

Name

NACG

Legal name

National Alliance for Children's Grief

Website

https://nacg.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Alliance for Children's Grief is a US nonprofit professional membership organization that delivers continuing education, a national resource library, a Find Support directory, and the Grief Reach grant program to professionals, families, and local organizations serving grieving children.

Ownership category

akta.pro rank

Product category

Children's Bereavement Support Services

NAICS

Business Associations (813910), Other Individual and Family Services (624190), Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industries

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Childhood bereavement support
• Grief education programs
• Bereavement professional membership
• Grief support directory
• Youth bereavement grants

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NACG generates revenue through annual membership fees from professionals, institutions, and volunteers. Membership provides access to free webinars with CEs, discounts on educational events, playback archives, and other member-only resources.
2. Educational Events and Webinars: Revenue is generated from paid registration for webinars, training sessions, and the annual symposium. Pricing varies: free for members, $20-$75 for non-members depending on the event and whether CEs are included.
3. Grief Reach Grant Program: NACG administers grant funding from the New York Life Foundation to expand bereavement services. While the funds are pass-through to recipient organizations, the program positions NACG as a central coordinator in the field.
4. Donations: NACG accepts donations from individuals and organizations to support its mission of raising awareness and providing resources for grieving children.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

NACG is a nonprofit professional membership organization that supports children and teens experiencing bereavement. It delivers a Resource Library, Family Portal, and Find Support directory, and provides continuing-education webinars, an annual symposium, and a national webcast for professionals. It also administers the Grief Reach grant program in partnership with the New York Life Foundation to expand local bereavement services for youth across the United States.

Product overview

NACG operates as a membership-based nonprofit organization providing a portfolio of interconnected grief support services for children and the professionals who serve them. The core offerings include a Resource Library containing toolkits and educational materials, a Find a Support Center or Camp directory for locating local services, and a Family Portal. Education is delivered through Online Learning & Webinars offering CE credits, the annual 2026 Symposium, National Webcast, and structured training series including the Introduction to Grief Support Series and Data & Evaluation Training Series developed with Judi's House/JAG Institute. The Grief Reach Grant Program provides funding to expand bereavement services nationally. Membership unlocks free webinar access, discounts, and playback archives.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership Program Annual membership program for professionals, institutions, and volunteers serving grieving children. Provides free access to monthly webinars with continuing education credits, discounts on paid events such as the annual symposium, and access to a library of webinar recordings.
• Online Learning & Webinars Monthly live interactive webinars hosted on Zoom covering childhood bereavement topics such as gun violence, substance-related loss, racial trauma, and behavior management. Many offer continuing education credits through NBCC, NY State Education Department, and ASWB approvals. Free for members; $60-$75 for non-members per session.
• Annual National Symposium The NACG Symposium is the flagship annual in-person event bringing together professionals in the childhood bereavement field for education, training, and networking. Discounted for members.
• National Webcast Annual national webcast event providing education and raising awareness about childhood bereavement, reaching professionals and the public nationwide.
• Grief Reach Grant Program Competitive grant program funded by the New York Life Foundation and administered by NACG to expand the reach and capacity of local bereavement organizations serving youth, with a focus on unmet needs and diverse populations. NACG manages the RFP and oversight process.
• Resource Library Comprehensive curated digital library of guides, toolkits, articles, and educational materials for families, caregivers, and professionals on topics related to childhood grief. Organized by topic and format and accessible free of charge.
• Find a Support Center or Camp Directory Searchable geolocation-based directory and map connecting families with local grief support centers, bereavement camps, and service providers serving children, teens, and families across the United States.
• Family Portal Dedicated online space for families supporting grieving children, providing tailored resources, guidance, and information specifically designed for family members navigating a child's bereavement.
• Introduction to Grief Support Series Foundational webinar series providing introductory information for anyone working with or supporting grieving children, teens, and families. Available as individual sessions at $20 or as a complete series at $50 for non-members.
• Data & Evaluation Training Series Multi-year professional training series (2024-2027) on data collection and program evaluation in childhood bereavement, developed in collaboration with Judi's House/JAG Institute and funded by the New York Life Foundation. Free for all participants.

Quantifiable outcome

• 321,566 children affected by parental substance-use-related death identified as a key population needing specialized grief support
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Judi's House/JAG InstitutecoreStrategic or Co-development Partner · 1 January 2024Judi's House/JAG Institute collaborates with NACG on the Data and Evaluation Training Series, sponsored by the New York Life Foundation. JH/JAG brings nearly 20 years of experience in bereavement-focused evaluation protocols and the Childhood Bereavement Experience Measure (CBEM). The series (running through 2024-2027) shares best practices in data collection and program evaluation with organizations across the country.
• National Center for School Crisis and BereavementminorStrategic or Co-development PartnerThe National Center for School Crisis and Bereavement (NCSCB), founded by Dr. David Schonfeld, coordinates the Coalition to Support Grieving Students (over 140 professional organizations) and has partnered with NACG for educational webinars, including one on practical strategies for educators after a crisis or death.
• Highmark Caring PlaceminorOthersThe Highmark Caring Place operates grief support centers in Erie and Camp Hill, Pennsylvania. Two NACG webinar presenters (Kristen Huber and Melissa Reagan) serve as Volunteer Services Coordinators at Highmark Caring Place facilities, representing a relationship through which the organization contributes expertise to NACG programming.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eluna (formerly The Moyer Foundation / Camp Erin): National nonprofit running Camp Erin, the largest network of free bereavement camps for children; operates in NACG's directory and targets the same grieving youth and family population.
• The Dougy Center: National Center for Grieving Children & Families in Portland, OR; a pioneering childhood bereavement support, training, and resource organization that serves the same professional and family audiences as NACG.
• Comfort Zone Camp: National nonprofit running free bereavement camps for children who have lost a parent or sibling; appears in NACG's Find Support directory and serves the same grieving youth segment.
• Judi's House / JAG Institute: Denver-based nonprofit providing direct childhood bereavement services and home of the Childhood Bereavement Experience Measure (CBEM); co-develops NACG's Data & Evaluation Training Series and operates in the same childhood grief niche.
• Highmark Caring Place: A bereavement support center for grieving children and families in Pennsylvania; contributes presenters to NACG webinars and operates in the same local childhood grief support niche listed in NACG's Find Support directory.
• National Center for School Crisis and Bereavement: Children's Hospital Los Angeles-affiliated center supporting schools after crisis and bereavement; collaborates with NACG on educator-facing webinars and serves overlapping school-professional and child audiences.
• Coalition to Support Grieving Students: Coalition of 140+ professional organizations convened by the National Center for School Crisis and Bereavement that produces grief-in-schools resources; shares NACG's mission of supporting grieving children through school professionals.

Broad incumbents

• New York Life Foundation: Major philanthropic funder of NACG's Grief Reach program and the Data & Evaluation Training Series; not a peer in services but a foundational ecosystem participant whose priorities directly shape NACG's funding.
• National Association of Social Workers: Largest professional membership organization for social workers in the US; shares NACG's professional social-worker audience and is one of the entities whose members NACG is accredited to train.
• American Counseling Association: Large national professional membership association for counselors; offers CE-accredited bereavement-related programming that overlaps with NACG's professional education audience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NACGnews
• Facebookfacebook.com/NACGnews
• LinkedInlinkedin.com/company/nationalallianceforchildrensgrief
• Instagraminstagram.com/childrengrieve

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NACG