Brava POS

What Brava POS does

Brava POS, operating through its legal entity Brava Business Solution LLC, is a privately held Independent Sales Organization (ISO) and POS hardware reseller founded in 2016 and headquartered in Bayamón, Puerto Rico, with a regional office in Kissimmee, Florida. The company resells a portfolio of Clover-branded point-of-sale terminals (Flex, Go, KDS, Kiosk, Mini, Station), the FD-150 terminal, and the Aldelo restaurant POS system, and it is a registered ISO of Fiserv/First Data, Wells Fargo Bank, Citizens Bank, and Elavon (a U.S. Bancorp subsidiary), which together underwrite the payment processing residuals that sit alongside its hardware sales.

The underlying technology stack is largely third-party: cloud-based Clover and Aldelo software deliver core POS capabilities (automated checkout, inventory management, sales reporting, and customer management), with support for chip, magnetic stripe, contactless, Apple Pay, Samsung Pay, and Google Pay. The Clover Mini holds PCI PTS 6.x compliance, indicating payment-security rigor at the device level. Brava layers on top a value proposition of transparent pricing — claiming up to 37% savings on processing fees with no hidden charges — plus free training, basic installation, and accessory offerings such as Clover Protection extended warranty, battery backups, network switches, and thermal paper.

The business model combines three revenue streams: one-time hardware sales (with disclosed per-device pricing from $300 for the Clover Go to $4,153 for the Aldelo restaurant POS), recurring payment processing transaction fees and ISO residuals, and adjacent professional services (technical support, web development, software development, and digital marketing). Go-to-market is sales-led and SMB-focused, using a direct website storefront, phone sales in both Puerto Rico and Florida, WhatsApp messaging, and organic social on Facebook and Instagram to reach retail, restaurant, franchise, e-commerce, and professional-services merchants. There is no disclosed funding, no reported revenue, and headcount sits in the 11–50 employee band, indicating a small, regionally focused operator.

Name

Brava POS

Legal name

Brava Business Solution LLC

Website

https://posbrava.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Brava POS is a privately held Puerto Rico-based Independent Sales Organization that resells Clover and Aldelo point-of-sale hardware and bundles it with multi-bank payment processing services for small and mid-sized merchants in Puerto Rico and Florida.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Merchant Services Aggregators & SMB Acquirers (FSAMABAK)

akta.pro secondary industries

Merchant Acquiring Banks & ISO/MSP Acquirers (FSAMABAB), Card-Present Acquirers (Retail & POS Focus) (FSAMABAC), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

Keywords

• POS hardware resale
• Payment processing services
• Merchant services
• Credit card processing
• POS systems integration

Headquarters

HQ city

Guaynabo

HQ country

Puerto Rico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations

Revenue model

1. POS Hardware Sales: Sale of POS hardware devices including Clover family products (Flex, Go, KDS, Kiosk, Mini, Station), Aldelo POS systems, and FD-150 terminals. Hardware is sold with bundled payment processing services.
2. Payment Processing Services: Transaction fees from processing debit and credit card payments. Operates as an ISO registered with major payment processors (Fiserv, Wells Fargo, Citizens Bank, Elavon). Claims to offer up to 37% savings on processing fees compared to competitors.
3. Professional Services: Additional services including technical support, web development, software development, and digital marketing services for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Brava POS resells Clover- and Aldelo-branded point-of-sale hardware (including Clover Flex, Go, KDS, Kiosk, Mini, Station, and FD-150 terminals, plus the Aldelo restaurant POS) bundled with credit and debit card payment processing services. The company operates as an Independent Sales Organization (ISO) registered with Fiserv, Wells Fargo Bank, Citizens Bank, and Elavon to deliver transaction processing, and complements this with professional services such as technical support, web development, software development, and digital marketing for SMBs in Puerto Rico and Florida.

Product overview

Brava POS operates primarily as a POS hardware reseller and payment processing service provider, offering a portfolio of Clover-branded point-of-sale devices (Clover Flex, Clover Go, Clover KDS, Clover Kiosk, Clover Mini, Clover Station, and FD-150) along with Aldelo POS for restaurant-specific needs. The products range from compact mobile payment readers to full-featured all-in-one systems with kitchen display capabilities. Brava complements its hardware sales with payment processing services, technical support, website development, software development, and marketing services, targeting retail, restaurant, franchise, e-commerce, and professional services industries primarily in Puerto Rico and Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Aldelo POS

Quantifiable outcome

• Save up to 37% on processing fees with debit and credit cards
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Fiserv (formerly First Data)coreTechnology or IntegrationBrava POS operates as an Independent Sales Organization powered by First Data, now part of Fiserv. This partnership enables the company to offer payment processing services through Fiserv's infrastructure.
• Wells Fargo Bank, N.A.coreTechnology or IntegrationBrava Business Solution LLC is a registered ISO of Wells Fargo Bank, N.A., Concord, CA, enabling payment processing services.
• Citizens Bank, N.A.coreTechnology or IntegrationBrava Business Solution LLC is a registered ISO of Citizens Bank, N.A., providing payment processing infrastructure.
• Elavon / U.S. BancorpcoreTechnology or IntegrationBrava Merchants Solutions LLC is an Elavon Payments Partner and Registered Partner/ISO of Elavon, Inc. Georgia, a wholly owned subsidiary of U.S. Bancorp, Minneapolis, MN.
• Clover Network, Inc.coreChannel Partner/ Reseller/ DistributorResells Clover POS hardware products including Flex, Go, KDS, Kiosk, Mini, and Station. The Clover trademark and logo are owned by Clover Network, Inc., a Fiserv company.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SumUp: SumUp is a global mobile POS and payment processor targeting micro and small merchants. Comparable to Brava's SMB and mobile payment positioning, with stronger international footprint.
• Toast: Toast is a restaurant-focused POS and payments platform offering integrated hardware, software, and processing. Directly competes with Brava's restaurant vertical, including its Clover and Aldelo-based offerings.
• Lightspeed Commerce: Lightspeed offers cloud POS for retail and restaurants with integrated payments. Comparable to Brava's retail and restaurant verticals, with a stronger software and omnichannel value proposition.
• Square (Block): Square is the dominant SMB POS and payment processor offering hardware (Square Reader, Square Terminal, Square Register) and integrated payment processing. Direct overlap with Brava POS on SMB segments and card-present acceptance in retail and restaurant.
• North American Bancard: North American Bancard is a major US ISO and payment processor serving SMBs with transparent pricing and multi-bank processing. Closely comparable to Brava's model of bundling hardware with payment processing for SMBs.
• PayPal Zettle: PayPal Zettle offers mobile POS hardware and payment processing for SMBs globally. Direct peer on mobile/compact acceptance hardware and processing economics, with brand recognition well beyond Brava's.

Emerging players

• Helcim: Helcim is a Canadian payment processor and POS provider with transparent pricing and SMB focus. Comparable to Brava's transparent fee narrative, though operating in a different primary geography.

Broad incumbents

• Clover Network (Fiserv): Clover is the underlying POS platform Brava resells. Directly competing and adjacent relationship — Clover's own merchant acquisition motion and direct sales force can disintermediate ISO partners like Brava in the same SMB segments.
• Heartland Payment Systems (Global Payments): Heartland is a large US payment processor and ISO with SMB focus, offering bundled POS and processing. Comparable business model to Brava, but with substantially larger scale and broader geographic reach.
• Fiserv (formerly First Data): Fiserv is one of Brava's core upstream ISO partners and the parent of Clover. Operates a vast merchant acquiring portfolio globally and can choose to expand direct SMB sales at the expense of ISO partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bravapospr
• Instagraminstagram.com/bravabusiness
• LinkedInlinkedin.com/company/bravapos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brava POS