What HW Industries does

HW Industries is a New Zealand-based, family-owned manufacturer of earthmoving and agricultural equipment, tracing its origins to Hautapu Welders, established in 1958 by Colin Blackman in the Waikato region. The company was purchased by Derek Hoyle and his father in 1998 and rebranded as HW Industries, operating today from a manufacturing and workshop facility at 84 Hautapu Rd, Cambridge. Its core product range centres on tractor-towed HW Maxi earthmoving scrapers (from 3 to 18 cubic metre capacity) and hydraulic tipper trailers (3 to 18 tonne), supplemented by construction dumpers, rippers, drainage bins, and structural steel fabrication. Differentiated engineering features include the proprietary Radial Tuned Rocker Axle (RTRA), a tilt-axle scraper design allowing over 120mm of camber adjustment, hydraulic cut-and-fill systems completing cycles in under 20 seconds, and wide 16-ply flotation tyres for low-ground-pressure operation. Equipment is built in-house by certified welders, with full vertical integration from design (CAD) and fabrication through sandblasting and industrial coating.

The business generates revenue through four streams: outright sale of earthmoving and trailer hardware, custom steel fabrication and structural steel projects, an equipment hire programme (scrapers and trailers at up to NZD 400 per day), and repairs/maintenance including spare parts supply. Go-to-market is direct: customers transact by visiting the Cambridge workshop, calling NZ or Australian freephone lines, or emailing [email protected], with marketing supported by a YouTube channel, Facebook presence, website content, and annual exhibition at National Fieldays at Mystery Creek. The customer base is fragmented across New Zealand farmers, earthmoving and construction contractors, and occasional community/commercial projects (e.g., a 48m x 30m community centre in Dargaville), with sales extending into Australia. Operations are run by the Hoyle family across director, sales, production, and CAD functions, and the company has been operating continuously for over 65 years without external investment or a parent company.

Name

HW Industries

Legal name

HW Industries

Website

https://hwindustries.co.nz

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

HW Industries is a New Zealand family-owned manufacturer founded in 1958 that designs and builds custom earthmoving scrapers, tip trailers, construction dumpers, rippers, and structural steel for farmers, contractors, and communities across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Earthmoving Equipment

NAICS

Construction Machinery Manufacturing (33312), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)

akta.pro secondary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

Keywords

• Earthmoving equipment
• Agricultural machinery
• Tractor scrapers
• Tip trailers
• Structural steel fabrication

Headquarters

HQ city

Waiuku

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Earthmoving Equipment Sales: Sale of manufactured earthmoving equipment including tipper trailers, scrapers, drainage bins, rippers, trailers, and construction dumpers. Equipment is custom-built or available in standard product ranges.
2. Custom Fabrication Services: Custom steel fabrication and manufacturing services including structural steel, custom machinery, and specialist equipment. Also includes sandblasting and industrial painting services.
3. Equipment Hire: Equipment hire programme allowing customers to rent scrapers and trailers for short-term or periodic use. Scraper hire can earn customers up to $400 per day.
4. Repairs and Maintenance: Repair and maintenance services for equipment, including spare parts supply for machinery repairs around the home and farm.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HW Industries designs, manufactures, and supplies custom earthmoving and agricultural equipment including tractor-towed scrapers, hydraulic tip trailers, construction dumpers, soil rippers, and drainage bins. The company also provides custom structural steel fabrication, sandblasting, industrial painting, equipment hire, and repair services, with all manufacturing carried out at its Cambridge, New Zealand workshop by certified welders.

Product overview

HW Industries is a New Zealand manufacturer specializing in earthmoving equipment and steel fabrication. The product portfolio centres on Maxi Scrapers (tractor-towed earthmoving machines available in midi and maxi sizes for cutting, collecting, and spreading soil) and Tip Trailers (hydraulic tipper trailers ranging from 3-18 tonne for transporting and dumping materials). Supporting products include Construction Dumpers, Rippers, Drainage Bins, and Structural Steel fabrication. Services include sandblasting, industrial painting/coating, and custom steel fabrication manufacturing. The company also offers a range of accessories and attachments including Linkage Arms, Draw Bars, and Box Scrapers. The products are manufactured in New Zealand with a 24-month warranty on scrapers and trailers.

Differentiator

Problem solved

Functional benefit

Brands

• HW Maxi Scrapers: Earthmoving scrapers for farmers and contractors, available in various sizes from Maxi 300 to Maxi D18000
• Maxi Trailers
• Maxi Tumbla

Products and services

• Maxi Scrapers Tractor-towed earthmoving machines that cut, collect, transport, and spread soil for land levelling, contouring, and earthmoving tasks. Available in midi and maxi sizes for farmers and contractors.
• Tip Trailers Hydraulic tipper trailers for transporting and dumping materials including soil, feed, hay bales, and construction materials, ranging from 3-tonne to 18-tonne capacity.
• Construction Dumpers Heavy-duty dumpers designed for contractors, featuring robust frames and high payload capacities ranging from 16-tonne to 30-tonne.
• Rippers Soil rippers for breaking up and cultivating compacted ground, used in conjunction with scrapers for land preparation.
• Drainage Bins Customizable bins for drainage applications, used for containing metal during drain filling or water settlement control.
• Structural Steel Custom steel fabrication for construction projects including buildings, community centres, and structural frameworks, with projects such as the 48m x 30m Dargaville Community Centre.
• Sandblasting Services Surface preparation service using sandblasting techniques to clean, deburr, or etch surfaces for painting, coating, or other treatments.
• Industrial Painting/Coating Services Professional industrial coating and painting services with surface preparation, precision painting, and customized colour solutions including tractor-brand colour matching.
• Custom Fabrication Manufacturing Steel fabrication and manufacturing services including welding, custom steel tables, trailers, playground equipment, and specialized parts production.
• Equipment Hire Equipment hire programme allowing customers to rent scrapers and trailers for short-term or periodic use, with scraper hire capable of earning up to $400 per day.
• Repairs and Maintenance Repair and maintenance services for equipment, including spare parts supply for machinery repairs around the home and farm.

Quantifiable outcome

• Cut and fill operations in under 20 seconds per cycle
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Case IH (CNH Industrial): Major global manufacturer of agricultural and construction equipment under CNH Industrial. Comparable target customer base (farmers, contractors) and adjacent product portfolio including tractor implements and earthmoving machinery.
• Deere & Company (John Deere): Global leader in agricultural and construction equipment. Provides the broader competitive context for tractor-pulled implements and is a primary tractor brand whose equipment colours HW scrapers are matched to, indicating OEM adjacency.
• Caterpillar: Global leader in construction, mining, and earthmoving equipment. Represents the upper-end competitive context for earthmoving solutions and the substitute product (full excavator fleets) that HW scrapers are positioned against on cost-efficiency grounds.
• Kuhn Group: Global agricultural machinery manufacturer with a broad range of tillage, seeding, and soil-preparation equipment. Comparable in providing tractor-mounted soil-working solutions to professional farmers and contractors worldwide.

Regional players

• Tru-Test (Datamars): New Zealand-headquartered (now part of Datamars) manufacturer of livestock and agricultural technology products including weighing, EID, and milk metering. Comparable as a successful NZ-based agricultural equipment brand that scaled globally from similar origins.
• Webforge: Asia-Pacific industrial steel products manufacturer with NZ presence, producing grating, expanded metal, and engineered steel solutions. Comparable in heavy steel fabrication capability and NZ manufacturing footprint, though serving different end markets.

Direct peers

• Giltrap Engineering: Waikato-based New Zealand manufacturer of agricultural and trailers/tipping equipment. Closest direct competitor with overlapping product categories (tip trailers, agricultural implements) and a shared regional customer base in NZ farming.
• Boss Attachments: New Zealand-based designer and manufacturer of earthmoving attachments and ground-engaging tools. Direct peer in the construction/earthmoving equipment ecosystem, competing for the same contractor and agricultural buyer.
• Hustler Equipment: New Zealand-based manufacturer of specialised agricultural and earthmoving handling equipment, including feedout, bale handling, and grounds-care machinery. Comparable in scale, family-owned heritage, and direct-to-farmer sales motion.

Emerging players

• Major Attachments: New Zealand-based manufacturer of tractor-mounted and construction attachments including buckets, rippers, and grading implements. Emerging peer with meaningful overlap in the contractor-targeted implement category where HW also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3mYrGGZyFQJDlG69ABMIEA
• Facebookfacebook.com/hwindustries
• LinkedInlinkedin.com/company/hwmaxi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HW Industries