Totalbanken
Totalbanken was a Danish regional savings bank founded in 1911, serving retail, SMB, and association customers on Funen with lending, payments, and investment products. It merged with Sparekassen Danmark in November 2024 and no longer operates as an independent entity.
- Company typePrivate
- Founded1911
- HeadquartersÅrup, Denmark
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Totalbanken does
Totalbanken was a Danish regional savings bank founded in 1911, headquartered in Årup and operating primarily on the island of Funen (Fyn). It served private retail customers, small and medium-sized businesses, and local associations/clubs through a network of physical branches on Funen complemented by digital channels including netbank (online banking) and mobilbank (a mobile banking application for iOS and Android). The bank offered a full-stack product suite covering payment accounts, consumer loans, car loans (Billån), residential mortgages (Boliglån and Realkreditlån), commercial financing, factoring, leasing, and association-specific accounts (Foreningskonto), with investment services routed through a Saxo Bank partnership and insurance via Privatsikring.
Its core technology stack comprised MitID-based authentication for digital banking access, Open Banking APIs for third-party system integration, and payment integrations with MobilePay, Apple Pay, and Google Pay. The bank's go-to-market was community-led and relationship-driven, anchored by personal advisors serving customers in physical branches, with Trustpilot reviews and social media as supporting awareness channels. Revenue was generated through three streams: net interest income from lending activities, transaction-based fees and commissions, and recurring investment service fees via the Saxo Bank partnership. Pricing was transaction-based, with account maintenance and service charges documented in an official price book (new edition effective November 11, 2024).
In November 2024, Totalbanken completed its merger with Sparekassen Danmark, with IT systems integrated on November 9-10, 2024 and full operational merger effective November 11, 2024. Following the merger, Totalbanken's branches and employees were retained, customers received new account numbers under registration number 9070 (SWIFT/BIC VRAADK21), and the bank ceased to exist as an independent operating entity. Legacy products such as Young Money and the Online budget tool were discontinued and migrated to Sparekassen Danmark equivalents. The bank was supervised by Finanstilsynet (the Danish Financial Supervisory Authority) and had been nominated for "Årets Bank" (Bank of the Year) in the smaller banks category by FinansWatch and EY in 2023.
Totalbanken firmographics
Firmographics- Name
- Totalbanken
- Legal name
- Totalbanken A/S
- Website
- https://totalbanken.dk
- Company type
- Private
- Founded year
- 1911
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Totalbanken was a Danish regional savings bank founded in 1911, serving retail, SMB, and association customers on Funen with lending, payments, and investment products. It merged with Sparekassen Danmark in November 2024 and no longer operates as an independent entity.
- Ownership category
- akta.pro rank
Totalbanken industry classification
Industry- Product category
- Retail Banking
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (522180)
- SIC
- Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Mutual Savings Banks & Mutual Thrifts (FSABAEAD)
- akta.pro secondary industries
- Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI), Bank Bill Pay (Consumer & Small Business) (FSAMAJAC)
Keywords
Where Totalbanken is headquartered
LocationHeadquarters
- HQ city
- Årup
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Totalbanken business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income: Traditional banking revenue from lending activities including personal loans, car loans (Billån), mortgage loans (Boliglån), and credit facilities
- Fees and Commissions: Revenue from banking services, payment processing, card transactions, and service charges
- Investment Services: Securities trading and investment products, including collaboration with Saxo Bank for investment platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard banking services with account maintenance and transaction fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Totalbanken product offering
Product offeringCore offering
Totalbanken is a Danish regional bank that provided retail and commercial banking services, including payment accounts, consumer and mortgage loans, investment products, and digital banking platforms. The bank merged with Sparekassen Danmark in November 2024, after which its operations and customer accounts were fully integrated into the combined entity.
Product overview
Totalbanken is a Danish financial institution that has merged with Sparekassen Danmark. Following the merger, it operates a unified banking platform comprising a Netbank (internet banking) and Mobilbank (mobile banking app), a full suite of lending products (home loans, car loans, mortgages, consumer credit, commercial leasing), wealth management and investment services via a SAXO Bank partnership, payment cards (Visa/Dankort, Mastercard), and specialized accounts for associations and guarantee certificate holders. Digital payment solutions include Apple Pay, Google Pay, and MobilePay integration. The company also offers digital tools such as Unioo, though some legacy products like Young Money and Online budget have been discontinued post-merger. Core banking infrastructure includes SWIFT/BIC code VRAADK21 and registration numbers transitioning from 6880 to 9070.
Differentiator
Problem solved
Functional benefit
Products and services
- Netbank Internet banking platform enabling customers to manage accounts, transfers, payments, and securities trading.
- Mobilbank (MobileBank) Mobile banking application for iOS and Android providing account access, payments, and transaction management.
- Betalingskonto (Payment Account) Standard checking and payment account used for daily banking transactions, salary deposits, and bill payments.
- Boliglån (Home Loan) Financing product for residential property purchases or improvements.
- Billån (Car Loan) Financing solution for automobile purchases.
- Kreditter og forbrugslån (Consumer Loans) Revolving credit facilities and personal loans for consumer financing needs.
- Realkreditlån (Mortgage) Mortgage financing products for residential and commercial properties.
- Investering (Investment Services) Investment products and securities trading platform developed in partnership with SAXO Bank, covering stocks, bonds, funds, and portfolio management.
- Aktiesparekonto (Stock Savings Account) Tax-advantaged investment account for holding equities, subject to Danish tax regulations.
- Foreningskonto (Association Account) Specialized banking services and account products tailored for clubs, associations, and non-profit organizations on Funen.
- Erhvervsleasing (Commercial Leasing) Leasing solutions for business customers for equipment and asset financing.
- Mastercard Credit/debit card product with benefit tiers including travel insurance.
- Rejseforsikring (Travel Insurance) Travel insurance benefit included with Mastercard offering coverage for trip-related incidents.
Companies that use Totalbanken
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Totalbanken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Totalbanken partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sparekassen DanmarkflagshipTotalbanken merged with Sparekassen Danmark to create a larger, stronger local financial institution. The merger was approved and completed in November 2024, combining IT systems and creating new account numbers (changing from registration number 6880 to 9070). All Totalbanken branches and employees were retained as part of the merger.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Totalbanken competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Totalbanken social profiles
Digital presenceTotalbanken compliance and trust
Trust signalCompliance1 record
Totalbanken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Totalbanken leadership team
Management profileNumber of profiles
Totalbanken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Totalbanken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Totalbanken
What does Totalbanken do?
Totalbanken is a Danish regional bank that provided retail and commercial banking services, including payment accounts, consumer and mortgage loans, investment products, and digital banking platforms. The bank merged with Sparekassen Danmark in November 2024, after which its operations and customer accounts were fully integrated into the combined entity.
Is Totalbanken a public or private company?
Totalbanken is a private company. It is classified as corporate owned and is currently acquired.
When was Totalbanken founded?
Totalbanken was founded in 1911. It employs 51 to 100 people.
Where is Totalbanken based?
Totalbanken is headquartered in Årup, Denmark, in the Europe region.
How does Totalbanken make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are fees and Commissions and investment Services.
Does Totalbanken have an API?
No public API is recorded for Totalbanken.
What industry is Totalbanken in?
Totalbanken's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAD, Mutual Savings Banks & Mutual Thrifts, with a secondary code of FSABAAAI, Small Business Banking (Microbusiness/Sole Proprietor). Its NAICS code is 522180 and its SIC code is 6035.