Hampstead Tea

Name

Hampstead Tea

Legal name

Hampstead Tea & Coffee Ltd

Website

https://hampsteadtea.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Tea

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Organic tea products
• Biodynamic tea blends
• Plastic-free tea bags
• Fairtrade loose leaf tea
• Herbal infusions

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of tea products through e-commerce website. Products include tea bags (20 count, 4x20, or 250 count packs) and loose leaf tea (100g, 1kg). Customers can also purchase gifts and accessories.
2. Subscription Revenue: Recurring subscription model offering 10% discount on regular deliveries. Customers choose frequency and products, providing predictable recurring revenue and customer retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hampstead Tea manufactures and supplies 100% organic and biodynamic tea products in two formats (tea bags and loose leaf) across black, green, and herbal varieties. Products are sold directly to consumers through their own Shopify-powered e-commerce store, a Subscribe & Save subscription service (10% discount), bulk/foodservice packs, and through UK retailers including Ocado, Abel & Cole, Booths, and Planet Organic. All products use plastic-free, home-compostable packaging including stitched (un-glued) tea bags and NatureFlex pouches for loose leaf teas.

Product overview

Hampstead Tea is an organic tea company offering a diversified portfolio of tea products across two main formats (tea bags and loose leaf) and three primary categories (black, green, and herbal teas). The core product line includes single-origin teas (Darjeeling, Assam, Earl Grey, English Breakfast), specialty flavored teas (with jasmine, raspberry, ginger, mint, lemon), and wellness-focused functional blends (Focus Well, Digest Well, Sleep Well, Cleanse Well, Relax Well, She's Well). The company operates a B2C e-commerce platform (powered by Shopify) supplemented by a subscription service (Subscribe & Save) and bulk/ foodservice offerings. All products are certified 100% organic and biodynamic, plastic-free with home-compostable packaging, and Fairtrade compliant.

Differentiator

Problem solved

Functional benefit

Brands

• Wellness Range: A wellness-focused product line featuring teas for Sleep, Digest, Relax, Focus, Cleanse, and Immunity support.
• Makaibari Tea Gardens

Products and services

• Organic English Breakfast Tea Bags Bold, full-bodied black tea blend combining African and Assam leaves, available in 20-bag, 80-bag (4x20), and 250-bag bulk packs, targeted at daily black tea drinkers seeking organic quality.
• Organic & Biodynamic Darjeeling Tea Bags Premium single-origin Darjeeling tea bags from the Makaibari Estate with delicate floral aroma and signature muscatel notes, certified organic and biodynamic, for single-origin tea enthusiasts.
• Organic and Biodynamic Earl Grey Tea Bags Award-winning Earl Grey tea bags infused with real bergamot oil from biodynamic gardens, with no artificial additives, for consumers seeking a premium flavored black tea.
• Organic Assam Tea Bags Malty, full-bodied Assam tea bags from Himalayan foothills, grown in biodynamic gardens, for consumers who prefer a strong morning black tea.
• Organic Indian Chai Tea Bags Spiced Oriental Chai blend using Darjeeling tea with aromatic spices for consumers seeking an authentic Indian-style spiced tea.
• Organic and Biodynamic Green Tea Bags Refreshing, mellow green tea from biodynamic gardens, packaged in home-compostable organic cotton bags, for antioxidant-focused green tea drinkers.
• Organic Rosehip & Hibiscus Tea Bags Fruity herbal infusion with bold, vibrant flavor and tartness, packed with vitamin C and immune-boosting properties, for caffeine-free tea drinkers.
• Organic Peppermint & Spearmint Tea Bags Dual-mint herbal infusion combining peppermint and spearmint for a soothing, digestive aid, caffeine-free, for digestive wellness and relaxation.
• Organic Camomile Tea Bags Classic calming herbal tea made with organic camomile flowers, for relaxation and bedtime use.
• Organic Sleep Well Tea Bags (Wellness Range) Sleep support wellness blend part of the new Wellness Range, designed to promote relaxation and restful sleep.
• Organic Focus Well Tea Bags Wellness blend with cinnamon, ginger, orange peel, lemongrass, liquorice, and cloves designed for mental clarity and focus, made from 100% organic ingredients.
• Organic Darjeeling Loose Leaf Tea Premium single-origin Darjeeling loose leaf tea from the Makaibari Estate with delicate floral aroma and muscatel notes, for loose leaf tea drinkers.
• Organic English Breakfast Leaf Tea Bold, full-bodied English Breakfast black tea in loose leaf format, handpicked from biodynamic gardens, for traditional loose leaf tea drinkers.
• Organic First Flush Darjeeling Loose Leaf Tea Premium first harvest of the season Darjeeling loose leaf tea, prized for delicate spring flavors, for connoisseurs and seasonal tea buyers.
• Organic Green Loose Leaf Tea Mellow, pure green loose leaf tea from biodynamic gardens, packaged in NatureFlex pouches, for premium loose leaf green tea drinkers.
• Bulk Tea Packs (1KG Loose Leaf) Large-format 1KG loose leaf tea packs in craft paper sacks, reducing packaging and deliveries for high-volume household and hospitality users.
• Bulk Tea Packs (250 Tea Bags) Bulk packs of 250 individually wrapped tea bags for commercial foodservice, offices, cafes, and hospitality settings requiring consistent quality at scale.
• Tea Gift Sets Curated gift selections of organic teas packaged attractively for special occasions, holidays, and birthdays for gift buyers.

Quantifiable outcome

• 25 million tea bags diverted from landfill annually
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Makaibari Tea EstatecoreStrategic or Co-development PartnerPrimary tea source garden located in Darjeeling, India. The first tea garden in the world to receive organic certification and then Biodynamic status (Demeter) in 1995. 66% of the estate is undisturbed rainforest. Hampstead Tea founder Kiran Tawadey helped pioneer its organic certification. The estate also holds Fairtrade certification.
• Demeter InternationalcoreStrategic or Co-development PartnerCertification body for biodynamic agriculture. Provides the Demeter certification that validates Hampstead Tea's biodynamic farming claims and standards.
• FairtradecoreStrategic or Co-development PartnerFairtrade certification ensures workers receive premium payments invested into healthcare, education, and housing. Hampstead Tea was among the first in the UK to produce Fairtrade certified products in the late 1980s.
• Mark T Wendell TeasminorChannel Partner/ Reseller/ DistributorUS-based tea company recommended for US customers to order from for lower shipping rates. Serves as a reseller/distribution partner for the US market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yorkshire Tea (Bettys & Taylors): Yorkshire Tea is a leading UK premium tea brand with broad supermarket distribution and a strong ethical/sustainability program. It competes with Hampstead in mainstream UK grocery and foodservice, and represents the scale benchmark Hampstead is targeting with its certifications.
• Pukka Herbs: Pukka Herbs is a UK-based organic herbal and wellness tea brand with a similar ethical-organic positioning, broad wellness range, and UK/international retail distribution. It is the most direct competitor to Hampstead's organic wellness tea line and was acquired by Unilever, illustrating the strategic value of this positioning.
• Teapigs: Teapigs is a UK premium tea brand offering loose-leaf teas, whole-leaf tea bags, and matcha, with similar ethical sourcing and DTC positioning. It competes in the same premium UK specialty tea segment and overlaps with Hampstead's loose-leaf Darjeeling and wellness ranges.
• Clipper Teas (Wessanen/Organic & Fairtrade): Clipper is a UK organic and Fairtrade tea brand with non-GM and unbleached bag credentials. It is a direct competitor in the ethical/organic UK tea segment with comparable supermarket listings and a similar sustainability story.

Emerging players

• Traditional Medicinals: Traditional Medicinals is a US organic herbal tea company with a strong wellness/functional positioning. Comparable to Hampstead's Wellness Range (Sleep, Digest, Relax) and useful as a peer for understanding scale and channel strategy in the wellness tea segment.
• Republic of Tea: Republic of Tea is a US premium specialty tea brand with a curated catalog and strong direct-to-consumer and subscription mechanics. It is a useful peer for benchmarking subscription economics and premium positioning in tea.
• Numi Organic Tea: Numi is a US-based premium organic and Fairtrade tea brand with a wellness/adfunctional range. It is comparable in ethical positioning and product breadth, and represents the international expansion template Hampstead could pursue via Mark T Wendell or direct US entry.

Regional players

• Mariage Frères: Mariage Frères is a France-based premium and single-origin specialty tea brand with flagship retail tea rooms and global e-commerce. It is a comparable peer for understanding how a premium single-origin tea brand can scale internationally and capture food-service/gifting revenue.

Broad incumbents

• Twinings (Associated British Foods): Twinings is a global heritage tea brand under ABF, with broad UK and international distribution and a growing organic/Fairtrade/wellness range. It is a broad incumbent competitor whose functional and ethical sub-ranges increasingly overlap with Hampstead's positioning.
• PG Tips (Unilever/Lipton): PG Tips is the UK's mass-market tea leader under Unilever, with dominant grocery share. It is a broad incumbent that has launched organic and Fairtrade variants, representing the scaled competitor Hampstead must differentiate against in mainstream UK retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/hampsteadtea
• Facebookfacebook.com/hampsteadtea
• Instagraminstagram.com/hampsteadtea
• LinkedInlinkedin.com/company/hampstead-tea-london

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hampstead Tea