What South Bay Pediatric Dentistry does

South Bay Pediatric Dentistry is a privately held, single-location pediatric dental practice operating from 23727 Hawthorne Blvd., Suite 4B, in Torrance, California. Founded in the early 2000s by Dr. Nick Brajevich, the practice serves infants, children, and adolescents in the South Bay area of the Los Angeles metropolitan region, with a secondary focus on pediatric patients with special needs. Clinical services span preventive dentistry (cleanings, fluoride treatments, BPA-free tooth-colored sealants), restorative procedures (fillings, crowns, extractions), low-dose digital radiography (claimed 90% radiation reduction), nitrous oxide sedation, in-office general anesthesia delivered by a UCLA faculty dental anesthesiologist, custom mouthguards, and early dental care guidance beginning at age one.

The practice is staffed by two board-certified pediatric dentists (Dr. Nick Brajevich and Dr. Laura Van), a visiting dental anesthesiologist, dental hygienists, registered dental assistants, and an office manager. Dr. Brajevich and Dr. Van hold Diplomate status with the American Board of Pediatric Dentistry, with training pedigrees from USC, NYU Langone, Children's Hospital Los Angeles, and Rady Children's Hospital.

The business model is fee-for-service, with the practice operating as in-network with Delta Dental Premier and assisting patients with billing for most other PPO plans. Payment is accepted via cash, check, and major credit cards. The go-to-market motion is direct-to-consumer, relying on local word-of-mouth referrals, organic search, a content-rich website with patient education resources, and prominently featured patient testimonials. Customer concentration is diffuse across individual families, with no disclosed enterprise accounts.

Name

South Bay Pediatric Dentistry

Legal name

South Bay Pediatric Dentistry

Website

https://southbaypediatricdentistry.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

South Bay Pediatric Dentistry is a private, single-location pediatric dental practice in Torrance, California, providing preventive, restorative, sedation, and anesthesia services to infants, children, and adolescents via two board-certified pediatric dentists.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC)

Keywords

• Pediatric dental services
• Preventive dentistry
• Children's dental care
• Digital dental x-rays
• Dental sealants

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Pediatric Dental Services: Fee-for-service pediatric dental care including preventive services (cleanings, fluoride treatments, sealants), restorative procedures (fillings, crowns), early dental care, and anesthesia services. In network with Delta Dental Premier; helps bill most other PPO plans. Accepts cash, check, and major credit cards including Visa, MasterCard, Discover, and American Express.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

South Bay Pediatric Dentistry is a pediatric dental practice that provides preventive dentistry (cleanings, fluoride treatments, sealants), restorative procedures (fillings, crowns), early dental care for infants, low-dose digital X-rays, custom mouthguards, and in-office anesthesia services (nitrous oxide and general anesthesia) to infants, children, and adolescents in Torrance, California. The practice is staffed by two board-certified pediatric dentists with credentials from USC, UCLA, NYU Langone, and Children's Hospital Los Angeles.

Product overview

South Bay Pediatric Dentistry is a pediatric dental practice offering a unified set of dental care services for infants, children, and adolescents. The practice operates as a single-service model centered on pediatric dentistry, providing preventive care (digital X-rays, tooth-colored sealants, fluoride treatments), sedation services (nitrous oxide, general anesthesia), protective devices (custom mouthguards), and general dental treatments. The practice emphasizes conservative, prevention-focused care delivered in a child-friendly environment. Services are provided by two board-certified pediatric dentists, Dr. Nick Brajevich and Dr. Laura Van.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital X-rays Low-dose digital radiograph technology using wireless sensors and high-tech computer software to generate digital images faster than traditional X-rays while reducing radiation exposure by 90 percent. Provided as part of the practice's diagnostic services for pediatric patients.
• Tooth-Colored Sealants BPA-free, tooth-colored resin sealant material applied to the grooves and depressions of back teeth (molars and premolars) to protect them from cavity-causing bacteria. Targeted at children and adolescents.
• Anesthesia & Sedation Dentistry Conscious sedation using nitrous oxide ('laughing gas') mixed with oxygen, plus in-office general anesthesia provided by a UCLA faculty dental anesthesiologist (Dr. Christine Quinn), to help anxious or special-needs pediatric patients relax during dental treatment.
• Custom Mouthguards Custom-fitted protective mouthguards designed to absorb and distribute impact force to prevent dental trauma during sports and other physical activities. Targeted at children and adolescents.
• Early Dental Care Dental care services for infants and young children including teething guidance, nursing bottle advice, and early childhood caries prevention. The practice recommends first dental visits by age 1.
• General Dental Treatment Comprehensive pediatric dental services including fluoride treatments, fillings, crowns, extractions, and education on common childhood dental problems.

Quantifiable outcome

• Radiation exposure reduced by 90 percent with digital X-rays
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• American Academy of Pediatric DentistryminorOthersProfessional membership organization representing the specialty of pediatric dentistry with over 7,500 members serving as primary care providers for millions of children.
• American Board of Pediatric DentistryminorOthersThe ABPD supports Pediatric Dentists who have completed the examination process and are awarded Diplomate status. Both Dr. Nick Brajevich and Dr. Laura Van hold board certification.
• American Dental AssociationminorOthersThe ADA is the largest professional organization of dental professionals, and a great source of information on dental and oral health topics.
• California Dental AssociationminorOthersFounded in 1870, representing over 24,000 dental professionals, the CDA is the largest state dental organization in the United States.
• California Society of Pediatric DentistryminorOthersThe CSPD, with over 800 members, represents the specialty of pediatric dentistry in the state of California.
• UCLA School of DentistryminorStrategic or Co-development PartnerDr. Christine Quinn, the dental anesthesiologist providing in-office anesthesia services, is a full-time faculty member of the UCLA School of Dentistry. She provides anesthesia services as part of her faculty responsibilities.
• Delta Dental PremiercoreChannel Partner/ Reseller/ DistributorThe practice is in network with Delta Dental Premier and can help patients bill most other PPO plans.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Heartland Dental: Nation's largest DSO supporting general and specialty dental practices. Comparable as a broad incumbent consolidator and competitor in the same specialty dental services category across the U.S.
• Sonrava Health (formerly Western Dental): Large multi-specialty dental and orthodontic support organization with significant California presence, including pediatric and family services. Comparable as an incumbent in the same Southern California dental market with payer and scale advantages.
• Pacific Dental Services: One of the largest DSOs in the U.S., supporting hundreds of dental practices including family and pediatric dentistry. Comparable as a large incumbent with payer leverage, recruiting scale, and marketing budgets that outperform independents.
• Smile Brands: Large dental support organization (DSO) operating multi-specialty and general dentistry practices across the U.S., including California. Comparable as the type of DSO consolidator that could acquire or compete with a single-location specialty pediatric practice.

Emerging players

• Achieve Dental (formerly Kool Smiles / Benevis): Multi-state dental group practice organization with a strong focus on pediatric and family dental care, particularly for Medicaid and underinsured populations. Comparable as a specialty-focused, multi-location pediatric dental operator in adjacent geographies.

Direct peers

• Coast Kids Pediatric Dentistry: California-based pediatric dental practice group focused on infants, children, and adolescents with preventive, restorative, and sedation services. Comparable in clinical scope, patient demographic, and insurance-based fee-for-service model.
• Little Smiles Pediatric Dentistry: Beverly Hills / LA-area pediatric dental practice offering preventive, restorative, and sedation services to children. Comparable as a single-/small-location, high-touch specialty pediatric practice competing for similar Los Angeles families.
• Beverly Hills Pediatric Dental Care: Independent pediatric dentistry practice in the greater Los Angeles area serving children with preventive, restorative, and emergency dental services. Comparable in single-location independent specialty positioning.
• Children's Dental Group: Multi-location pediatric dental group practice in Southern California offering preventive, restorative, and orthodontic care for children. Directly comparable in patient demographic, service mix, and California footprint to South Bay Pediatric Dentistry.

Others

• UCLA School of Dentistry (Pediatric Dentistry Residency): Academic pediatric dentistry residency program that supplies board-certified pediatric dentists (including the anesthesiologist partner of South Bay). Comparable as a talent pipeline and academic partner ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/southbaypediatricdentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Bay Pediatric Dentistry